AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 44 / 46
35
opening
Ipsos global trustworthiness index 2023
“A well-structured data reference report but a weak Storymakers exemplar — use pp.4/10/14 as an example of clean sectioning, but not as a model for narrative, titling, or close.”
↓ No thesis slide — pp.1-4 are cover/TOC/intro/divider with zero insight asserted before data begins on p.5
35
opening
ey future of work 20 10
“A capabilities brochure dressed as a point of view — useful as a counter-example of how repeated taglines and noun-phrase titles erase a deck's narrative, not as a Storymakers exemplar.”
↓ Six slides (p.4, p.6, p.7, p.8, p.9 and the callouts on p.5, p.10, p.11) repeat the identical 'Operate in two gears…' string, collapsing differentiation between sections
35
opening
wipoapiday2023 o neill
“A competent Gartner-style trends briefing with quantified data and a recognizable framework, but as a Storymakers exemplar it is an analytical dump that lacks thesis, recommendation, and close — useful for teaching action-title rewrites, not narrative architecture.”
↓ No thesis or recommendation — the deck never tells the audience what to do with the trend data (no 'recommendation' or 'next_steps' slide type appears).
35
opening
2025 05 28 Goldman Sachs Brazil Commodities Days
“A competent investor-conference IR deck with textbook three-pillar structure and strong analytical chapters, but it delays substance, labels half its slides by topic, and ends ceremonially — use the pulp-analysis sequence (p.30-42) as a teaching example, not the overall narrative.”
↓ No upfront thesis slide — pages 1-5 are cover, disclaimer, two dividers and a governance boilerplate slide, burning the reader's attention before any claim lands
35
opening
mi gtia
“A well-organized JPMorgan reference guide with parallel country structure and solid data, but a textbook example of an analytical-dump deck with topic-label titles and no SCQA arc — useful as a counter-example for Storymakers training, not as an exemplar.”
↓ No thesis slide in the first 5 pages — the deck never tells the audience what to believe or do about Asia
35
opening
ei strategy presentation
“A competent asset-manager credentials deck with two or three exemplary insight-titles, but structurally a topic-dump rather than a Storymakers narrative — useful as a counter-example for openings and CTAs, not as a model arc.”
↓ No SCQA opening: the first 5 slides credential the firm instead of stating the strategy's thesis or the client's stake.
35
opening
SUBC Barclays 2019 F.pdf.downloadasset
“Investor/corporate-overview deck masquerading as a story: useful as a counter-example of how topic-label titles and missing complication flatten a narrative into a capabilities brochure.”
↓ Opening 5 slides (cover, Subsea 7, capabilities, CSR, segments) bury any thesis — no stake, no question, no answer
32
opening
PwC’s MSME Survey 2020 Building to Last
“A topic-organised survey report dressed as a deck — strong on evidence, case studies and quoted statistics, but weak as a Storymakers exemplar because it never leads with an answer, lets question-style titles do the work that insight titles should, and ends on a technology tangent instead of a recommendation.”
↓ No answer-first opening — the thesis is buried until the 'Headline survey findings' on pp.11-12, and even those are not declarative single-sentence claims
32
opening
Risk Management as a catalyst for growth
“An awards-ceremony deck dressed as a thought-leadership piece — useful as a counter-example of how topic-label titles and sponsor-driven sectioning suppress an otherwise defensible argument; not a Storymakers exemplar.”
↓ No thesis in the opening — the cover promises 'Risk Management as a catalyst for growth' but slides 1-9 deliver only logistics and a textbook definition; the 'catalyst' claim is never substantiated
32
opening
Dissecting 2021-22 Budget Speech
“Comprehensive but headline-free budget recap — useful as a teaching example of how topic-titled, sparse-callout decks fail the Storymakers test, not as an exemplar of narrative or action-title craft.”
↓ Titles are uniformly topic labels — '2021/22 Annual Budget Speech: <X>' — leaving the reader to derive the insight (p.4-20)
32
opening
Namibia National Budget 2024-25
“Topic-labeled government budget walkthrough with no SCQA arc and a non-existent close — useful as a counter-example of what action titles and answer-first structure fix, not as a Storymakers exemplar.”
↓ Title-as-topic on every slide — there is not a single declarative action title in 25 pages
30
opening
An Introduction to Our Group Oct 2025
“A polished corporate capabilities brochure, not a Storymakers exemplar — useful as a cautionary example of how pillar dividers and proud proof points cannot substitute for a thesis, complication, and recommendation.”
↓ No SCQA: the deck never names a business complication a reader should care about — it only asserts capability
30
opening
Reinforcing the New South Wales Southern Shared Network (HumeLink) PADR – EY Market Modelling
“A technically rigorous market-modelling report in deck clothing — useful as a counter-example of how burying the answer and using topic titles instead of action titles weakens even strong analysis; do not use as a Storymakers exemplar.”
↓ No recommendation slide anywhere — the 'preferred option' (Option 3C) is never stated as a headline, only implied through a highlighted table row on p.11
30
opening
Boardroom Agenda 2022
“A competently sectioned PwC event briefing — usable as a teaching example for four-pillar boardroom architecture and quote-led tension framing, but a weak Storymakers exemplar overall because it has no deck-level thesis, a placeholder-style opening, fragmented closes, and predominantly topic-label titles.”
↓ No deck-level thesis: opening (p.1-5) skips straight from 'Welcome' to agenda with zero stakes, and there is no closing slide that synthesizes across the four pillars
30
opening
Dissecting 2023-24 Budget Speech
“A topic-organised budget summary that is informationally competent but narratively inert — useful as a counter-example for action-title training, not as a Storymakers exemplar.”
↓ No thesis or 'so-what' anywhere in the first 4 slides — the deck never tells the reader what to conclude about the 2023/24 budget
30
opening
SAP Innovation Awards 2022 Entry Pitch Deck
“A template-driven awards submission with strong KPI evidence but no narrative spine — useful as a cautionary example of how rigid submission templates kill action titles and destroy the closing act, not as a Storymakers exemplar.”
↓ Fourteen consecutive slides titled 'Additional Information' (p.15–p.30) — the deck abandons titling discipline entirely in its second half
30
opening
WORLD AFFAIRS
“A polished public-opinion survey report with strong section scaffolding but weak Storymakers DNA — it dumps findings instead of telling a story; use the priority-vs-preparation gap section (p32-35) as a teaching example of derived-metric analysis, but not the structure or titling.”
↓ No executive answer up front: p3 'Key findings' is one page with a single 76% stat and no thesis, forcing the reader to assemble the message themselves
30
opening
Beyond thenoise: Orchestrating AI-driven customer excellence
“A thorough KPMG research whitepaper with a usable 7-step middle act, but as a Storymakers exemplar it fails on titling, opening hook, and closing — use the 7-step implementation spine as a teaching example for sequential build, not the deck's overall structure.”
↓ Title 'Implementing AI' is reused on five separate slides (p.23, 25, 28, 32, 35) and 'Highlights from the 2024 CEE research' on three (p.5, 11, 12) — placeholder titling, not action titles
30
opening
ASEAN Growth and Scale Talent Playbook
“A well-pillared analytical playbook with strong data-driven action titles, but it buries its thesis under 11 pages of forewords and ends without a recommendation — use the middle (pp.13-30 diagnosis, pp.31-67 MECE pillars) as a Storymakers exemplar, not the framing.”
↓ 11 slides of front matter (pp.1-11) with five forewords delays the thesis past any executive's attention budget
30
opening
femke de keulenaer
“A competent secondary-research evidence pack with strong stat callouts but no narrative arc or recommendation - useful as a teaching example of how good data dies inside topic-label titles, not as a Storymakers exemplar.”
↓ No recommendation or 'so what' act - the deck terminates at p.17 data and jumps straight to 'THANK YOU!' on p.18
30
opening
incident response insights january 2025
“A short analytical IR briefing with strong quantified callouts but no story arc — use the data slides as a content example, not the structure, since it lacks opening thesis, MECE pillars, and a recommendation close.”
↓ No thesis or SCQA setup in the first 3 slides — reader is dropped into p.2 KPIs with no stakes
30
opening
Dissecting the 2021/22 Annual Budget Speech
“A reference-style budget recap with comprehensive data but no story, no point of view, and topic-label titles — useful as a counter-example of analytical dumping, not as a Storymakers exemplar.”
↓ Repetitive boilerplate titles: 17 of 19 slides start with '2022/23 Annual Budget Speech:' — zero declarative action titles
30
opening
MorganStanley
“A fund-product pitchbook with a respectable macro storytelling opener but no resolution — useful as a teaching example for action-title craft in the macro section (pp.5-16), not as a structural Storymakers exemplar.”
↓ First 5 slides bury the lede behind cover + two disclaimers + a question title (p.4); no executive summary or thesis statement
30
opening
mi guide to alternatives
“A best-in-class market reference compendium that is structurally the opposite of a Storymakers deck — use it to teach chart density and MECE asset-class coverage, but cite it as a counter-example for action titles, SCQA openings, and closing recommendations.”
↓ No SCQA opening — slides 1–5 are cover/team/TOC/two charts, with no thesis or stakes established