AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 42 / 46
40
opening
Tech highlights from 2022—in eight charts
“A competent year-end chart-roundup with strong per-slide data discipline but no narrative spine — useful as a teaching example for declarative chart titles (see p.4) but not for Storymakers structure.”
↓ No governing thesis: the cover (p.1) and opener (p.2) never state what the eight charts collectively argue about 2022 in tech
40
opening
Multi-regional transmission model
“A competent analytical build-up of a proprietary simulation tool that collapses in the final act — useful as a teaching example for problem-framing and quantified callouts, but a cautionary tale on section architecture, topic-label titles, and the absence of a closing recommendation.”
↓ Broken section architecture: Roman numerals skip II and V, 'IV' appears twice (p.30 and p.33), and p.35 is a one-character divider ('U') — this alone signals the deck never got a final pass
40
opening
Ipsos Global Views on AI and Disinformation full report
“A well-titled Ipsos data-release deck with solid declarative findings but no SCQA arc or recommendation — useful as an exemplar of headline-stat action titles, not of Storymakers narrative structure.”
↓ No 'So what?' — deck ends at p.6 with a data point, skipping any recommendation, implication, or next step
40
opening
Ipsos Global Health Service Monitor 2023 WEB
“A well-organized survey data report, not a Storymakers deck — use the section scaffolding and THE HEADLINES pattern as a navigational example, but it is an anti-example of action titling and has no closing argument.”
↓ No recommendation or 'so-what' act: the deck ends in appendix + methodology + corporate slide (p.30–p.45) with zero synthesis
40
opening
Global Report What Worries the World Jul 23 WEB
“A monthly IPSOS tracker with solid data hygiene and a roughly MECE spine, but written as a topic inventory rather than a story — useful as a negative example of title quality and closing weakness, not as a Storymakers exemplar.”
↓ No explicit thesis or stakes slide in the opening — covers (p.1-2) are decorative, not setup
40
opening
apr12jlovelock 840572
“A data-rich Gartner webinar deck with strong metric-anchored titles in the middle but a missing thesis-up-front and no recommendation close — useful as a teaching example of quantitative chart titling, not as a Storymakers narrative arc.”
↓ No thesis up-front — the Russia-Ukraine cover (p.3) is not answered by an executive summary slide; the viewer waits until p.9 for framing
40
opening
KSA Banking Pulse Q3 2024
“A competent quarterly data-pulse with strong insight-bearing action titles and consistent callouts, but as a Storymakers exemplar it fails the arc test — no thesis up front, no recommendation at the close — so use it to teach action-title writing, not narrative structure.”
↓ No answer-first opening — p.1-p.5 never state the deck's thesis; the reader waits until p.7 to learn earnings grew 5.3%
40
opening
LCG SMA
“A polished but conventional asset-manager pitchbook — strong on credentials and a few sharp action titles, but it buries the real 2025 story and ends without a recommendation; useful as a teaching example of topic-organized brochure structure, not of Storymakers narrative.”
↓ No SCQA opening — pages 1–5 establish firm scale ($4.1T) but never name the question the deck answers; the reader has to wait until p.18 to find the real story (2025 underperformance).
40
opening
presentation us tl strategy sma
“A textbook 4Ps JPMAM fund-marketing deck with a strong analytical middle (Case + Process) but a credentials-led opening and a data-dump close — useful as a teaching example for action-titled industry-trend pages and case studies, not for SCQA narrative structure.”
↓ Thesis is buried: pp. 1–7 are cover, TOC, divider, and firm credentials; the strategy itself doesn't appear until p.8 — no 'lead with the answer' slide.
40
opening
Barclays Credit Bureau Forum 2023
“A competent investor-forum container with strong per-slide action titles in the BU sections but no forum-level story arc, weak opening, and a non-existent close — useful as a teaching example of good quantitative action titles, not of Storymakers structure.”
↓ Nine-slide run pp.14-22 all titled 'Cloud Technology Platform' — pure topic labels with no insight, no progression, no action title
40
opening
Barclays Bank PLC H12023 Client Information
“A competent creditor/investor information fact-sheet with pockets of good action-title craft on capital and liquidity, but structurally it is a topic sequence without SCQA, pillars, or a stated thesis — useful as an example of quantified callouts, not as a Storymakers narrative exemplar.”
↓ No opening thesis slide — pages 1-3 are cover and entity-structure context with no stated question or 'so what'
40
opening
Essity Barclays Consumer Staples Conference 2017 tcm339 48081
“A standard investor-conference company overview with a predictable spine but topic-label titles and no narrative tension — use it to teach what to avoid (noun-phrase titles, buried thesis, redundant 'Summary' pages), not as a Storymakers exemplar.”
↓ Opening five slides establish no stakes or thesis — the point is buried until p.9-10
38
opening
Transformation Ebook
“A credible BCG framework compendium with MECE bones and strong quantified case studies, but a book-format opening and a non-existent closing make it a weak Storymakers structural exemplar — use the exhibits and chapter frameworks as teaching artifacts, not the deck's overall narrative discipline.”
↓ Opening is book-style front matter — three TRANSFORMATION covers, disclaimer, TOC — so the thesis is not visible until p.9 and the framework not until p.11, failing the 'lead with the answer' rule
38
opening
e-Conomy SEA 2023 report: Philippines
“A competent country-profile excerpt from a regional atlas with good action-title discipline on the data slides, but it is not a Storymakers exemplar — use slides 3, 4 and 6 as teaching cases for quantified action titles, and use the whole chapter as a counter-example of an analytical tour that never commits to an SCQA arc or recommendation.”
↓ No SCQA or recommendation anywhere — the chapter is pure atlas, with p.2 'Country overview' as a topic label rather than a question or complication
38
opening
HFS Top 10 Healthcare Provider
“A competent analyst-report-as-deck with genuinely strong action titles in the middle, but it buries its thesis, uses topical section dividers, and ends on a sponsor profile — use pp.14-32 as a title-writing exemplar, not the overall structure.”
↓ Executive summary buried at p.16 instead of opening the deck — violates answer-first; reader has no thesis through the first 15 pages
38
opening
2023 Global Marketing Trends
“A competent Deloitte Insights trends report with solid per-section rhythm and data discipline, but structurally a topic anthology that opens slowly, closes flat, and lets six 'just the number' placeholder titles slip through — use the intra-section frame→data→case→recommend pattern as a teaching example, not the overall narrative.”
↓ Six slides carry titles that are just the trend number ('03' on pp.11, 29, 31, 33; '04' on pp.39, 42) — the single biggest Storymakers violation in the deck.
38
opening
Doing business in the Philippines 2021
“A well-researched Philippines investment-reference document dressed as a consulting deck — strong on data density and section navigation, but topic-ordered rather than argument-ordered, so use it as an example of what to avoid when teaching Storymakers action titles and closing acts.”
↓ No answer-first framing — the document never states a recommendation or decision it is trying to drive; the closest thing is the preface platitude on p.3
38
opening
Digital Transformation NJ
“A credentials-led government capabilities pitch with strong case-study evidence but no SCQA arc, no NJ thesis, and a «Thank you» ending — useful as a teaching example of why action titles and a closing recommendation matter, not as a Storymakers exemplar.”
↓ No NJ-specific thesis or stakes anywhere in the first five slides — opens with Deloitte's credentials (p.2) instead of the client's situation
38
opening
Chilean Hydrogen Pathway
“Competent analytical build with strong title-writing in the Chile-business-case core, but it buries its 25 GW recommendation mid-deck and ends in a numbered initiative dump - useful as a teaching example for data-bearing action titles, not for Storymakers narrative architecture.”
↓ No executive summary or answer-first slide in the first 5 pages; the thesis (slide 46) lands at ~70% depth
38
opening
MTA Financial Impact COVID-19
“A methodologically rigorous McKinsey forecast deck with strong precedent framing and a MECE revenue/cost spine, but it buries the $8.5B answer until p.33 and leans on topic-label titles — useful as a teaching example for scenario analysis structure, not for Storymakers opening or action-title craft.”
↓ Buries the answer: the $8.5B total impact does not appear until p.33 of 38; opening is two disclaimers + cover + TOC with no executive summary
38
opening
Five global shifts megatrends
“A well-organized PwC point-of-view survey with disciplined parallel pillars but a buried thesis, recycled titles, and no call to action — useful as a teaching example for MECE pillar structure, not for Storymakers narrative arc.”
↓ Five identical 'Possible implications…' titles (p.6/10/14/18/22) — pure topic labels that waste the most-read line on every other slide
38
opening
eReadiness 2023 Survey
“A well-titled, well-segmented research dump from Strategy& that demonstrates excellent action-title craft in the analytical body but buries its recommendation under 76 pages of evidence - use the consumer chapters as a teaching example of insight-bearing titles, not the deck as a Storymakers narrative.”
↓ Answer is buried: 5 recommendations land on p.79-80 after 76 pages of analysis, and both slides share the identical action title - the 'so what' gets ~2.5% of the page budget
38
opening
GPT-3 and the actuarial landscape
“A competent educational tutorial on GPT-3 with a strong but late-arriving actuarial thesis — useful as a teaching artifact, weak as a Storymakers exemplar because the recommendation is buried at p.40 of 46 and nine consecutive slides share one topic title.”
↓ Same title 'MACHINE LEARNING 101: GRADIENT DESCENT' repeated across nine consecutive slides (p.9-17) — zero progressive disclosure of insight in the titles
38
opening
Global & Entertainment Media Outlook 2021-2025
“A solid annual-outlook reference deck with disciplined action titles on data pages, but the architecture is a topic dump rather than an argument — use the macro slides (p.12-p.30) as a teaching example for insight-bearing chart titles, not the deck-level structure.”
↓ No thesis slide in the opening — slides 1-7 are all methodology and credentialing, so a reader has to wait until p.9 to see the headline 'Resetting expectations, refocusing inward, recharging growth'.