AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestionsFiltered reviewed decks
130 matching · page 4 / 6
60
opening
Turkey power generation evolution and top 100 players by capacity
“A competent league-table almanac with a strong analytical opener but no recommendation or close — use pp.3-6 as an example of declarative action titles, not the deck as a Storymakers arc.”
↓ No recommendation or 'so what' — p.16 is literally 'Thank you' with no next-steps slide
60
opening
Ipsos World Refugee Day 2024 Global Report PUBLIC 0
“A competent global survey report with strong synthesis sentences but topic-label titles and no recommendation — useful as a counter-example for why action titles matter, not as a Storymakers exemplar.”
↓ Titles are survey questions, not insights — p.11, p.12, p.17, p.18, p.30–34 all use 'Q. ...' verbatim where an action title belongs
60
opening
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“A competent sell-side thematic outlook with strong callout writing but no story arc or recommendation — useful as an example of how callouts should sound, not of how a Storymakers deck should be structured.”
↓ No resolution act — the deck terminates on Theme 10 (p.10) and immediately enters 8 pages of disclosures with zero synthesis, recommendation, or 'how to position' slide.
58
opening
Risk management in transformation
“A competently structured analytical survey report with a visible three-act spine and a recommendation slide, but too many titles are topic labels or figure captions — useful as a teaching example of pillar architecture and front-loaded takeaways, not of Storymakers action-title discipline.”
↓ Roughly a third of body slides use raw figure captions as titles ('Figure 10...', 'Figure 15...', 'Figure 24...', 'Figure 25...') — topic labels, not findings
58
opening
IBV Research Report
“A solid three-pillar research report with the right analytical skeleton and a real recommendations close, but it buries its headline stat, under-uses section dividers, and leans on topic-label titles — teach the pillar structure, not the opening or the titling.”
↓ Headline stat (36% revenue/efficiency lift from analytics-led innovation) is buried on p.5 instead of driving the cover or exec summary
58
opening
SDG Guide for Business Leaders
“A competent McKinsey playbook with a strong three-pillar spine and mostly declarative titles, but it opens with two TOCs and ends with templates instead of a recommendation - use the INSPIRE/ENGAGE/IMPACT structure as a teaching example, not the framing or close.”
↓ Two tables of contents back-to-back (pp.2 and 4) signal weak editorial discipline before the deck even begins
58
opening
Capturing opportunities today, reinventing for tomorrow
“A competently structured three-act CEO-survey deck with a real recommendation page but weak title craft and a buried hook - useful as a teaching example of section-divider discipline, not of action-title writing.”
↓ The killer stat (60% survival concern, p.3 foreword callout) is buried instead of opening the deck
58
opening
International Women's Day 2023 full report
“A clean, well-segmented IPSOS research report that leads with findings but ends without a recommendation — useful as a teaching example of disciplined section architecture and well-written callouts, but a cautionary example of titles-as-survey-questions and missing 'so what' resolution.”
↓ Action titles are survey questions, not insights — p.16, p.17, p.18, p.19, p.20 all share the title 'To what extent do you agree or disagree with the following statement?'
58
opening
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“A competent quarterly REIT investor update with strong, metric-driven action titles, but it is a topic-organised reporting pack rather than a Storymakers narrative — use slides like p20, p16 and p5 as title-craft exemplars, not the deck's structure.”
↓ No complication act — the deck never names a problem, risk or strategic question, so there is nothing for the analysis to resolve
58
opening
Wilton Park Policy Brief 17102024
“A competent policy-brief structure with a disciplined before/after analytical spine and one genuinely memorable number, but front-matter-heavy opening and a soft, appendix-trailing close make it a good teaching example of analytical rigor rather than of Storymakers narrative craft.”
↓ Opening buries the lede: 4 of the first 5 slides are front-matter or generically-titled summary; no page in the first third states the recommendation
55
opening
Open Education Resources ecosystem
“Solid analytical middle with strong declarative titles, but it opens with framework scaffolding instead of a thesis and never closes with a recommendation — use pp. 8-15 as a teaching example for action titles, not the deck as a Storymakers structural exemplar.”
↓ No recommendation or 'so-what' slide — p.16 is the only candidate and it defers to 'track metrics consistently', which is a process ask, not an answer
55
opening
Stepping Up the Pace Manufacturing
“A competent Cognizant thought-leadership report with a legible three-act pillar structure and strong benchmarking evidence, but it buries its recommendation and leans on topic-label titles — useful as a teaching example for MECE section dividers and leader-vs-laggard storytelling, not for answer-first opening or decisive closing.”
↓ No answer-first opening — neither cover (p.1) nor intro (p.3) states the recommendation; reader must reach p.14-16 to see the 'copy the leaders' thesis
55
opening
Foodservice Market Monitor
“A competent analytical market monitor with strong metric-led action titles, but it lacks a Storymakers spine — use p.7-p.13 as exemplars of insight-bearing titles, not the overall structure.”
↓ No sharpened Complication or central Question: the deck never states what decision the reader must make, so 'Value Creation levers' on p.27 lands as a marketing pivot, not a resolution.
55
opening
Now decides next: Getting real about Generative AI
“A competent Deloitte thought-leadership report with a clean two-act skeleton and some strong action titles, but it buries its hook and repeats its section title as slide titles — use pp.9, 10, 22, 25 as examples of good declarative writing, not the overall structure.”
↓ Opening wastes 4 pages on cover/TOC/foreword before any substantive claim; thesis never stated in first 3 slides
55
opening
Tillsonburg IT Strategic Review
“A competently structured public-sector advisory deck with a clear S-C-A-R spine and strong callouts, but undercut by topic-label titles and a slow opener — useful as a teaching example of clean section flow, not of Storymakers action-title discipline.”
↓ Slow opening: five slides of front matter/scaffolding before the stakes land (p.1–5)
55
opening
Infrastructure Barometer Italy
“A classically-structured EY barometer report with credible data and sharp callouts, but weak as a Storymakers exemplar: topic-label titles and a missing Resolution act turn a potentially confident point of view into a survey readout.”
↓ No recommendation or Resolution act — the deck ends at p.12 on a 'divided opinion' note followed by Contacts, violating the Storymakers answer-first principle
55
opening
Parthenon Profit Warnings Q4
“A competent quarterly data bulletin with strong callout writing but weak storytelling — use the callouts as a teaching example of insight sentences, but not the overall structure, which dumps analysis and never resolves.”
↓ Three consecutive slides (10, 11, 12) share the identical title 'Sectors to watch' — no differentiation, no MECE split
55
opening
2022 CEO Outlook
“A data-rich research report dressed as a deck — useful as a teaching example for stat-anchored callouts, but its topic-label titles, missing Complication, and weak close make it a poor Storymakers exemplar overall.”
↓ No Complication act: p.4 lists 'four themes' but never escalates to a single tension the deck must resolve, so the middle reads as parallel topic chapters
55
opening
Fab Automation AI
“A competent McKinsey diagnostic with strong, metric-anchored action titles but a buried thesis and an amputated close — useful as a title-writing exemplar, not as a full Storymakers narrative arc.”
↓ Deck ends on 'Thank you' (p.17) with no recommendation or next-steps slide — the resolution act is missing
55
opening
Private Sector Partnership Learnings
“A solid mid-tier 2011 McKinsey thought-leadership deck with strong action titles in the middle and a recognizable SCQA spine, but it buries the thesis in act one and fizzles into a generic 'In summary' close — useful as a teaching example for action titles and case-evidence ladders, not for opening or closing craft.”
↓ No explicit thesis slide in the first 3 pages; the actual argument ('viable PPP models require X and Y') is delayed to p.4
55
opening
Solving fashion’s product returns
“A British Fashion Council research report dressed as a deck — strong evidence, well-quantified problem, and excellent recommendation/case-study pairing, but inconsistent action titles and a placeholder-titled call-to-action mean it is a useful exemplar for analytical build-up and case-study integration, not for Storymakers structural discipline.”
↓ ~14 slides use the deck title 'Solving Fashion's Product Returns' as the slide title (pp.8, 19, 21, 26, 35, 42, 55, 59, 60, 64, 81, 82, 85, 87), forfeiting the action-title slot entirely.
55
opening
Understanding public attitudes to early childhood
“A competent research-findings deck with exemplary stat-led action titles but no Recommendation act — use slides 4, 6, 7, 13 as teaching examples for title craft, not the deck as a whole for narrative structure.”
↓ No recommendation or 'next steps' slide — closes on p.17 'Contact', so the analysis dies on the table
55
opening
THE WORLD’S RESPONSE TO THE WAR IN UKRAINE
“A competent survey-results dossier with a useful early summary and strong callouts, but it fails as a Storymakers exemplar because every page is titled as a topic and there is no recommendation to land — use the callouts as a teaching example of insight sentences, not the deck structure.”
↓ Titles are uniformly topic labels, not insights — p.6 'COUNTRIES WITH STRONGEST OPINIONS' and p.11 'COUNTRIES WITH STRONGEST OPINIONS ON THEIR OWN RESPONSE' describe the chart, not the finding
55
opening
WHAT WORRIES THE WORLD? JULY 2023
“A disciplined tracker with strong callout hygiene but weak Storymakers craft — useful as a teaching example of consistent metric anchoring, not of narrative arc or action-title writing.”
↓ Action titles are nouns ('CURRENT ECONOMIC SITUATION: JAPAN' p24, '7 | CLIMATE CHANGE' p17) — the deck hides its own findings inside callout boxes