AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

374 matching · page 4 / 16
72 opening
McKinsey · 2025 · 17p
Emerging GenAI Use Cases Credit
“A competent McKinsey survey readout with strong action titles and a sharp opening tension, but it inverts its own ending and lacks visible MECE structure — use it as an exemplar for action-title writing, not for narrative arc.”
↓ Closes on pain-points (pp.16-17) instead of recommendation — the 'what leaders do' slide (p.15) is mis-sequenced
72 opening
OliverWyman · 2023 · 17p
The Heartbeat of Progress
“A competent OliverWyman thought-leadership study with strong action titles and a BLUF opening, but it ends in a soft conclusion plus decorative filler — useful as a teaching example for headline-writing, not for closing structure.”
↓ No section dividers or MECE pillars — 17 pages flow as a topic list, hurting orientation
72 opening
OliverWyman · 2022 · 16p
The Way back home? International consumer study on globalization in consumer & home electronics
“Competent survey-readout deck with answer-first instincts and mostly-declarative titles, but the conclusion is a meta-label rather than a recommendation — useful as a mid-tier example of action-title hygiene, not as a Storymakers exemplar of arc or close.”
↓ Duplicate / recycled titles on p.5 and p.6 (identical 'Higher for male, young, highly educated...') signals careless authoring
72 opening
OliverWyman · 2022 · 14p
the true value of green: willingness to pay for sustainability in consumer & home electronics
“Solid analytical mid-section with declarative titles and a clear conjoint backbone, but the deck buries its recommendation in a single 'Key takeaways' label - use slides 5-10 as a teaching example for action titles, not the overall structure.”
↓ Closing is a single label slide ('Key takeaways', p.13) with no recommendation, action, or next step for the audience
72 opening
PwC · 2016 · 36p
Blurred lines FinTech 2016
“A solid PwC thought-leadership report with a clear thesis and disciplined 'so what?' moments, but it leans analytical-heavy and fizzles at the close — useful as a teaching example for answer-first openings and rhetorical titles, less so as a model of resolution.”
↓ Closing is anticlimactic — p.29 'Conclusion' is a generic label and there is no explicit recommendation or action slide before the appendix dump
72 opening
PwC · 2017 · 14p
IAB Podcast Ad Revenue
“A credible industry data study with a strong SCQA opening and two exemplary action titles, but it degrades into topic-labeled data tables and ends in administrative back matter - useful as a teaching example for the p.4-7 setup, not as a full Storymakers exemplar.”
↓ No synthesis or implications slide between p.10 (last data) and p.11 (Contacts) - the 'so what' for advertisers, publishers, or platforms is never stated
72 opening
RolandBerger · 2021 · 59p
Megatrend 2 Health & Care
“A well-titled, evidence-rich trend compendium with a clean SCQA setup and a real recommendation close — useful as a teaching example for action titles and quantitative callouts, but its 40-slide undivided analytical middle makes it a weak structural exemplar of MECE pillar architecture.”
↓ 40+ consecutive analyze_data / industry_trends slides (pp.12-54) with no breather, summary, or pillar divider — reads as a topic dump rather than a story
72 opening
RolandBerger · 2022 · 11p
What if the ECB raises its policy rates? Roland Berger Institute
“Solid analytical short-form publication with disciplined action titles, but it builds a case and then refuses to land it — useful as a teaching example for problem-framing and precedent analysis, not for closing the loop.”
↓ No Resolution act: deck ends on p.10 with 'overall impact is hard to assess' — a non-answer to the cover question
72 opening
RolandBerger · 2023 · 15p
What if the US dollar loses its status as the world’s reserve currency?
“A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.”
↓ The cover question 'What if the US dollar loses its status...' is never answered in the first 3 slides - answer is withheld to p14, breaking 'lead with the answer'
72 opening
RolandBerger · 2022 · 10p
What if the eurozone were to enter a recession? Roland Berger Institute
“A tightly-written analytical brief with exemplary action titles but no explicit MECE dividers and no recommendation slide; use it as a teaching example for sentence-titles, not for full story-arc structure.”
↓ No section dividers — the four-mechanism MECE (investment, layoffs, consumption, government) is invisible without reading every title
72 opening
misc · 2015 · 25p
Insurance Trends and Growth Opportunities for Poland (2015)
“Solid analytical setup and several insight-bearing titles, but the deck is a trend tour that never resolves into a recommendation - useful as a teaching example for S->C framing on p.3-4, not for closing the loop.”
↓ No resolution: 'Topics for the debate' (p.24) abdicates the recommendation a consulting deck owes its audience
72 opening
misc · 2021 · 13p
The economic contribution of Western Australia’s oil and gas industry
“A competent advocacy mini-report with disciplined action titles and a strong benefit-translation closer (p.7), but it lacks a recommendation and any complication beat — useful as an example of tight quantified storytelling, not as a full SCQA exemplar.”
↓ No closing recommendation or call-to-action slide — deck ends on community-benefit translation then jumps to appendix at p.8
72 opening
misc · 2022 · 20p
Warehouse Automation
“A competent banker/consultant thought-leadership deck with strong quantified titles and a clean sizing spine, but it is an analytical build-up that buries the recommendation — useful as a teaching example for action titles and market sizing, not for narrative resolution.”
↓ No resolution act: deck ends p.17-20 in credentials, team bio, and disclaimers — there is no recommendation, decision frame, or 'what to do next' slide
72 opening
PwC · 2019 · 48p
PwC's 22nd Annual Global CEO Survey
“A well-signposted research-survey deck with strong action titles in its analytical core but a missing resolution act — use pillars 1–3 as a teaching example for MECE structure and action-title discipline, not the closing.”
↓ ~10 slides reuse the report name '22nd Annual Global CEO Survey' as the slide title (p.9, 11, 15, 18, 22, 24, 26, 30, 37, 42), abdicating the action-title discipline
72 opening
PwC · 2025 · 8p
Global trade redefined: Early insights and economic impacts of new agreements
“A tight, well-titled economic briefing with strong evidence per slide, but it stops at analysis and never lands a recommendation — use it as an exemplar of action titles and quantified callouts, not of full S-C-A-R closure.”
↓ No resolution / recommendation slide — deck ends on team bio (p.7) and 'Thank you' (p.8) with zero call to action
72 opening
OliverWyman · 2021 · 25p
OUR 5 URGENT ACTS
“A well-structured two-act advocacy deck with a strong diagnosis and a quotable close — use the SCQA opening (p.3-4) and the catalyst close (p.23-24) as exemplars, but flag the prescription section as a teaching case for why action lists need pillared sub-dividers and answer-first framing.”
↓ The 5 acts (p.14) are listed but never explicitly mapped back to the 43 GT gap or the p.9 sector-lag matrix, so the recommendation feels asserted rather than derived
72 opening
PwC · 2017 · 18p
Redrawing the lines: FinTech’s growing influence on Financial Services
“A competent thought-leadership deck with a thesis-first open and a real recommendation close, but the middle is a trend-report dump without MECE pillars - useful as a teaching example for action-title quantification, not for narrative architecture.”
↓ No MECE section dividers - slides 4-13 are an undifferentiated industry_trends run with no signposting of where the argument is going
72 opening
Deloitte · 2023 · 38p
2023 Gen Z and Millennial Survey
“A competent thought-leadership survey deck with strong action titles in the analytical middle but weak structural titles and a buried recommendation — use the body-slide titling as an exemplar, not the overall architecture.”
↓ Structural slides abdicate the action-title discipline: p.3-4 both titled 'Executive summary' and p.33-34 both titled 'Key takeaways for business leaders' — no insight surfaced in the title
72 opening
Bain · 2018 · 35p
ALTAGAMMA 2018 WORLDWIDE LUXURY MARKET MONITOR
“A data-rich industry monitor with disciplined numeric action titles and an early-stated thesis, but it buries the 'so what' under an analytical sprawl and fades into a vague purpose exhortation — use pp. 2, 11, 18 and 26 as teaching examples of insight titling, not the deck's overall structure.”
↓ Resolution collapses into one vague slide (p. 30 'Be driven by purpose...') with no prioritized moves or owner/timeline — weak 'so what' for a 30-page build-up
72 opening
MorganStanley · 2025 · 26p
thebeatfeb2025 en
“A solid asset-allocation periodical with strong action titles and an answer-first opening, but it fades into bios and disclaimers — use p.4-12 as a teaching example for declarative titles, not the overall structure.”
↓ Closes on team bios (p.20-21) and disclaimers — no CTA, no 'so what' slide after the dashboards
72 opening
GoldmanSachs · 2023 · 14p
2023.05.31 Bernstein Conference
“A disciplined investor-day growth narrative with strong quantified titles but a missing Complication and a soft close — useful as an exemplar of numeric action titles, not of full SCQA arc construction.”
↓ No Complication slide — the deck never names the obstacle, competitive threat, or 'why this is hard,' so Situation flows straight to Answer without tension
72 opening
JPMorgan · 2025 · 18p
20250114 bayer handout jpm 2025
“A solid investor-relations handout with strong asset-level action titles, but as a Storymakers exemplar it teaches headline discipline more than narrative architecture — use individual slides (p.7, p.10, p.13) as title-craft references, not the deck as a structural model.”
↓ No SCQA setup — the LoE transition (the actual investor tension) is acknowledged only in the closing title, never framed up front
72 opening
JPMorgan · 2020 · 19p
2020 cb investor day
“A polished, on-message investor-day deck with disciplined action titles and a clean thematic spine, but it is a confidence narrative rather than a Storymakers SCQA arc — useful as an exemplar of title discipline and pillar sequencing, not as a model for tension-and-resolution storytelling.”
↓ No real Complication/tension — every slide reassures ('strong', 'well-positioned', 'substantial'), so the narrative lacks the SCQA pivot that would earn the resolution
72 opening
JPMorgan · 2021 · 22p
malcolm barr jp morgan
“A competent analyst-style inflation primer with a sharp opening question and an early answer, but with no MECE pillars and no closing recommendation — useful as a teaching example of lead-with-the-answer on p.2, not as a Storymakers structural exemplar.”
↓ No closing recommendation slide: deck ends on a tangential question (p.19) and rolls straight into 3 Disclosures pages (p.20–22)