AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
137 matching · page 4 / 6
62
opening
Deloitte Business Agility Survey 2021 A pulse check of business agility in the Nordics
“A competent survey-report deck with a real thesis and a landed recommendation, but structured as an analytical tour rather than a tight Storymakers arc — useful as a teaching example for action-title writing in the motivation section (pp.14-17), not as a model for opening discipline or MECE pillar design.”
↓ Opening buries the thesis inside a 3-part executive summary (pp.5-7) instead of stating the answer on p.2 or p.3
62
opening
Women @ Work 2023: 7 The Gender Equality Leaders are benefiting from doing it right
“A well-organized thematic research report with unusually strong section dividers and insight-bearing body titles, but generic 'Executive summary' and 'Our recommendations' bookends blunt both the opener and the close — use the section dividers and body slides as a teaching example, not the overall structure.”
↓ Three consecutive slides titled 'Executive summary' (pp.3-5) and three titled 'Our recommendations' (pp.35-37) — the most important bookend slides use topic labels instead of insights
62
opening
2019 Holiday Survey of Consumers Keeping the good times rolling
“A competently titled but structurally flat research-findings deck — use its slide-level action titles and quantified callouts as teaching examples, but not its architecture, which buries the recommendation and ends on a methodology slide.”
↓ No recommendation or call-to-action slide — the 'How to win the holidays' section (p.29-31) is only 3 slides and describes high-spender demographics rather than prescribing retailer actions
62
opening
2022 Global Marketing Trends
“Competent thought-leadership trends report with strong per-chapter analytic mini-arcs and several exemplary data-driven action titles, but reuses topic labels as titles and lacks a closing synthesis — use the analytical sections (cookieless p.35–38, DEI p.19–23) as a teaching example for action-title craft, not the deck structure as a whole.”
↓ No closing synthesis: the deck moves from AI case study (p.60) directly into appendices (p.61–62) and front-matter (p.63–68), missing the Storymakers 'Resolution' act at the deck level
62
opening
inv research 20220928 crypto asset survey EN
“A competent topic-organized survey report with strong callouts but topic-label titles and no resolution — use the p.5-8 Key Findings pattern as a teaching example of leading with the answer, but not the deck's overall structure.”
↓ Titles are topic labels, not insights — p.12 'Crypto Ownership' instead of '13% of Canadians own crypto, skewing young, male and investor-leaning'
62
opening
Ipsos Populism Survey 2024
“A competent survey-results report with a strong early statistic and a clean composite index, but as a Storymakers exemplar it is a cautionary tale — topic-taxonomy spine, question-as-title convention, and no resolution act; use the callout discipline and the p22 index construction as teaching moments, not the overall structure.”
↓ No recommendation, implication, or 'so what' act — the deck ends on p48 spending data, then methodology, then a brand tagline (p52 'BE SURE. ACT SMARTER.')
60
opening
TrendRadar: The Future Consumer
“A competently scaffolded trend-catalog marketing deck with a strong framework but weak action titles and no recommendation — useful as a counter-example of how topic labels and a sales-CTA close undermine otherwise sound structure.”
↓ Section titles are reused verbatim across 3-5 slides (e.g., «Data Era & AI» on p.22-26, «Consumerism 2.0» on p.9-13) — no per-slide insight takeaway
60
opening
Reset Innovation Priorities
“A solid whitepaper-style how-to with a strong opening question and useful frameworks, but Storymakers-weak — figure-caption titles and a generic close make this a teaching example for analytical scaffolding, not narrative craft.”
↓ Action titles are figure captions, not insights — every framework slide (p.4, p.7, p.10, p.11, p.13, p.15) is titled 'Figure N: …'
60
opening
POPULISM IN 2024
“A rigorous data report dressed as a deck — strong sample and a useful proprietary index, but it reads as a crosstab parade with no recommendation, so it's a counter-example for Storymakers titling and closing rather than an exemplar.”
↓ No recommendation or 'so what' slide — deck ends at p47 on a spending crosstab and then drifts into methodology and corporate boilerplate (p48-51)
60
opening
ey global consumer health survey 23 global findings and highlights v2
“A research-report-as-deck: solid quote-titled findings and a usable 2x2, but structured as a six-country data catalog with no closing recommendation — use the country-slide titling style as a teaching example, not the deck's overall architecture.”
↓ 14 slides titled 'Summary, continued' (pp.6-11, 13-15, 17-19) — a navigational failure that destroys reader orientation and signals the deck wasn't given proper action titles
60
opening
06.10.2022 MS Financials Conference
“A competent IR-conference growth narrative with strong numeric action titles and paired-ellipsis chaining, but missing a Complication and a real close - use p.7-10 as a teaching example for title craft, not the overall structure.”
↓ No explicit Complication or tension - the deck never tells the audience what's at risk or why this matters now, so the whole argument is 'more of a good thing' rather than problem/solution
58
opening
The “new” rules of engagement
“A solid survey-report deck with strong action titles and a readable tension-release arc, but it leads with context rather than the answer and under-delivers on the close — use p.7-12 as a teaching example of action titles, not the overall structure.”
↓ p.4 and p.5 are near-duplicate 'key message' slides up front — redundancy dilutes the opening
58
opening
Venture Pulse Q3 2024
“A reference-grade quarterly intelligence report with unusually disciplined action titles and MECE geographic structure, but no SCQA arc and no close — useful as a teaching example for action titles and parallel section design, not for narrative storytelling.”
↓ No closing recommendation or synthesis — the deck ends at p.91 with regional data and rolls straight into 'About us' (pp.92–94) and disclaimers (pp.95–96)
58
opening
SDG Guide for Business Leaders
“A competent McKinsey playbook with a strong three-pillar spine and mostly declarative titles, but it opens with two TOCs and ends with templates instead of a recommendation - use the INSPIRE/ENGAGE/IMPACT structure as a teaching example, not the framing or close.”
↓ Two tables of contents back-to-back (pp.2 and 4) signal weak editorial discipline before the deck even begins
58
opening
The Lithium-Ion (EV) battery market and supply chain
“Strong analytical mid-section with quantified, declarative titles, but bookended by a thesis-less opening and a triple-takeaway close — useful as a teaching example for action-title craft, not for narrative architecture.”
↓ No upfront thesis slide — first 5 pages establish context but never preview the answer or stakes
58
opening
International Women's Day 2023 full report
“A clean, well-segmented IPSOS research report that leads with findings but ends without a recommendation — useful as a teaching example of disciplined section architecture and well-written callouts, but a cautionary example of titles-as-survey-questions and missing 'so what' resolution.”
↓ Action titles are survey questions, not insights — p.16, p.17, p.18, p.19, p.20 all share the title 'To what extent do you agree or disagree with the following statement?'
58
opening
tifs investor presentation deutsche bank 17 june 21
“Competent IR deck with strong quantified middle-section titles but a weak hook and no closing ask — use the p.10–13 diversification/market-position slides as a teaching example of action titles, not the deck's overall structure.”
↓ No closing recommendation slide — the deck ends on a margin-expansion chart (p.33) and then jumps to Appendix with no recap of the investment case
55
opening
2021 P&C Underwriting Survey
“A rigorous but inert survey-findings readout — useful as a teaching example of consistent callouts and segmentation discipline, but a Storymakers anti-example for its noun-titles, missing recommendation act, and taxonomy-over-argument structure.”
↓ No recommendation or 'so what' act — deck ends on open-end verbatims (p.57-58) with zero call to action
55
opening
Evaluating NYC media sector
“A competent sector-scan deliverable with strong slide-level action titles but weak narrative architecture — use the analytical slides (p.6-25) as a teaching example for quantified action titles, not the overall structure.”
↓ 10 redundant 'Agenda' slides (p.5, 8, 13, 15, 18, 20, 22, 26, 31, 37) — roughly 24% of the deck is navigation chrome
55
opening
Stepping Up the Pace Manufacturing
“A competent Cognizant thought-leadership report with a legible three-act pillar structure and strong benchmarking evidence, but it buries its recommendation and leans on topic-label titles — useful as a teaching example for MECE section dividers and leader-vs-laggard storytelling, not for answer-first opening or decisive closing.”
↓ No answer-first opening — neither cover (p.1) nor intro (p.3) states the recommendation; reader must reach p.14-16 to see the 'copy the leaders' thesis
55
opening
Foodservice Market Monitor
“A competent analytical market monitor with strong metric-led action titles, but it lacks a Storymakers spine — use p.7-p.13 as exemplars of insight-bearing titles, not the overall structure.”
↓ No sharpened Complication or central Question: the deck never states what decision the reader must make, so 'Value Creation levers' on p.27 lands as a marketing pivot, not a resolution.
55
opening
VC Human Capital Survey
“A competent longitudinal survey report with a real three-act spine and a genuine call-to-action block, but titles are topic labels and the resolution is dwarfed by the analytical middle — use pp.38-40 as a teaching example of an explicit recommendations coda, not the overall structure as a Storymakers exemplar.”
↓ Title layer carries almost no insight — 'Gender diversity' repeated on pp.12-15, 'Racial diversity' repeated 7x on pp.16-22; the pull-quotes do the work the titles should
55
opening
How nine digital frontrunners can lead on AI in Europe
“A well-sectioned McKinsey research report with solid quantification and a real recommendations chapter, but the thesis is buried behind a long definitional setup and the argument dissolves into a 14-page bibliography -- use it to teach sizing and sector deep-dives, not as an exemplar of opening or close.”
↓ Thesis is buried: the real 'answer' slide (p.20 'The nine digital frontrunners could play a leading role in Europe') sits 19 pages in, behind a 10-slide 'What is AI' definitional wade.
55
opening
Global Sustainability Study 2023 Webinar
“A solid webinar-format thought-leadership deck with strong quantified action titles and a clean problem-evidence flow, but the recommendation framework is buried at the end and the section dividers repeat a slogan instead of naming MECE pillars — use the analytical middle (p.14-20) as a teaching example for action titles, not the overall structure.”
↓ Slides 2 and 3 are near-duplicate definitional slides, wasting two of the first three pages on terminology before any stakes are set