AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

737 matching · page 4 / 31
78 opening
Barclays · 2024 · 20p
barclays disruptive technologies conference bayer crop science handout 2024.06.11
“A solid investor-conference handout with strong quantified action titles and a clear opening hook, but it tails off into appendix without an explicit recommendation — use the title craft as an exemplar, not the overall arc.”
↓ No explicit recommendation or 'ask' slide before the appendix — slide 16 is the de facto close and it is aspirational, not directive
78 opening
DeutscheBank · 2025 · 26p
Client Creditor Overview Q1 2025
“A competent investor/creditor update with a clean answer-first 9-slide narrative and a heavy reference appendix; use p.2-9 as a teaching example of concise IR storytelling, not the overall structure.”
↓ No MECE section dividers — reader cannot see the pillar structure of the argument
76 opening
McKinsey · 2023 · 37p
US Credit Card Issuer Performance 1Q 2023
“A competent McKinsey quarterly data brief with a strong answer-first opening and well-titled analytical charts, but it diagnoses without prescribing and trails off into valuation tables — useful as a Storymakers exemplar for action titles and exec-summary craft, not for full S→C→A→R structure.”
↓ No resolution act — the deck ends on P/B ratio tables (p.35-37) with zero recommendation, next steps, or implication for issuers
76 opening
misc · 2023 · 66p
IPSOS GLOBAL TRUSTWORTHINESS MONITOR
“A thought-leadership research report with a strong counter-intuitive opening that gradually devolves into a topic-by-topic analytical dump with no closing recommendation — useful as a teaching example for hooks and section dividers, not for a complete S→C→A→R arc.”
↓ Six slides titled 'Concluding thoughts' (p.19, 28, 36, 44, 52, 62) — repetitive, generic, and forfeit the chance to land the per-section punchline in the title
76 opening
misc · 2023 · 59p
WHAT THE FUTURE: INTELLIGENCE
“A well-titled, data-rich research magazine with a strong opening thesis and a hidden MECE framework — useful as an exemplar of declarative action titles and stat-driven hooks, but a poor structural model because the synthesis arrives late and the deck ends in an appendix instead of a recommendation.”
↓ No recommendation/CTA close — deck dribbles into a 14-slide quote appendix (pp.43-56) and a contributors page rather than landing a 'so what'
76 opening
PwC · 2025 · 39p
Overview of the ASEAN-6 Automotive Market
“A disciplined market-atlas briefing with strong action titles and a front-loaded thesis, but it dissolves into a country tour and never closes the loop - useful as an exemplar of parallel country-profile structure and metric-led titles, not as a Storymakers narrative arc.”
↓ Five case-study slides (p17, 21, 25, 29, 33) share a verbatim generic title - pure topic dump with no per-country insight
76 opening
MorganStanley · 2023 · 30p
2023 MS Conference Presentation
“A solid lead-with-the-answer investor deck for the first 11 slides that then dissolves into a 19-slide reference appendix — useful as a teaching example for thesis-first openings and peer-benchmark titling, not for narrative arc or closing.”
↓ 60% of the deck (p.12-30) is appendix; the narrative effectively ends at p.11 with no recommendation or call-to-action slide
75 opening
McKinsey · 2014 · 21p
Poverty Empowerment India
“Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.”
↓ p.14 'BACK UP' divider sits in the middle of the recommendation arc, not at the end — it fragments the resolution act
75 opening
RolandBerger · 2022 · 10p
Semiconductor shortage: A different kind of trouble ahead
“A tight, opinionated 10-page POV with a clear contrarian thesis and declarative action titles — useful as a Storymakers exemplar for short-form arc and headline writing, less so for closing discipline or section structure.”
↓ Closing slides (p.9 contact, p.10 about us) dilute the recommendation — no quantified next steps or memorable closing visual
75 opening
Strategy_and · 2024 · 10p
South Africa Economic Outlook 2024 Turning short-term crises into opportunities for business value creation and societal
“Solid thematic-essay deck with disciplined action titles but no closing synthesis — useful as a teaching example for sentence-style titles, not for end-to-end narrative architecture.”
↓ No closing synthesis or explicit call-to-action — p.10 is a contacts page, not a 'so what' slide
75 opening
misc · 2022 · 16p
The Combustion Engine Business Model in the Age of Electromobility
“Solid analytical BCG-style build with strong action titles in the body, but it leads with topic-label summary slides and lacks a closing recommendation; use the scenario->strategy->archetype->value-matrix structure as a teaching example, not the executive bookends.”
↓ No closing recommendation or next-steps slide; deck terminates on archetype analysis (p.13) and falls straight into front matter (p.14-16)
75 opening
IPSOS · 2023 · 121p
2023 Ipsos Global Trends Report
“A well-crafted trends report with disciplined action titles and a strong opening hook, but it reads as an encyclopedia of twelve parallel chapters rather than a single argument — useful as a teaching example for chapter-level structure and title craft, not for overall narrative escalation or closing punch.”
↓ Twelve trend chapters of near-identical structure flatten the narrative — there is no escalation or ranking of which trends matter most for the reader
75 opening
IPSOS · 2021 · 51p
ipsos global trends 2021 report
“A genuinely well-titled, MECE-structured trends report that earns its analytical middle but fumbles the close — use slides 18–46 as a teaching example for action-title discipline, not the ending.”
↓ No recommendation or 'so what': the deck ends on a rhetorical question (p.50) and a corporate slide (p.51) — readers leave without an action
75 opening
IPSOS · 2024 · 54p
Earth Day 2024 Global Report
“A research-survey report with a strong executive summary bolted onto an analytical data dump — useful as a teaching example for action-title openers (p.4–11) and section pillar naming, but not as a Storymakers structural exemplar.”
↓ ~75% of body slides title-recycle the survey question verbatim (p.13–37 especially), forcing the reader to derive insight from the chart rather than being handed it
74 opening
BCG · 2023 · 25p
BCG Investor Perspectives Series Q2 2023
“A competent investor-survey readout with a strong answer-first opening and good action titles in the middle, but it is a data report, not a story — use p.3-5 and p.12 as teaching examples of front-loaded insight, not the overall structure.”
↓ No recommendation or 'so what for executives' slide — deck ends at p.16 (ESG caveat) then falls into seven appendix data tables (p.17-23) and contact info
74 opening
Accenture · 2024 · 30p
Healthcare Payer Service Providers, 2024
“A solid analyst-benchmarking report with strong action titles in its market-dynamics spine, but structurally it is a reference document — heavy on methodology up front, missing a recommendation at the back — so use pp.14-18 as a teaching example of declarative titles, not the overall arc.”
↓ Methodology is front-loaded across pp.4-12 (9 of first 12 slides), delaying the market insight until p.14
74 opening
McKinsey · 2025 · 53p
Grocery profitability outlook –Europe
“Disciplined analytical build with exemplary action titles and quantified levers, but it tapers into case studies without a closing recommendation — use the diagnosis and impact-sizing sections (p.5-21) as a Storymakers exemplar, not the resolution arc.”
↓ No closing synthesis or CTA slide — deck terminates on a Walmart case study (p.40) before the appendix.
74 opening
JPMorgan · 2019 · 20p
2019 am investor day ba56d0e8
“A competent investor-day strategy showcase with a clear three-pillar spine and quantified proof, but it skips the Complication and fumbles the close — useful as an exemplar of pillar tagging and metric-led titles, not of full SCQA storytelling.”
↓ No Complication act — the deck never names a problem, threat, or 'why now', so it is proof without provocation
74 opening
DeutscheBank · 2023 · 42p
Deutsche Bank Q4 2023 Fixed Income Call
“Investor earnings disclosure — not a consulting deck — with strong action-title discipline in the main section but no SCQA arc and a collapsed close; use p.2-15 titles as a teaching example for declarative titling, not the overall structure.”
↓ No SCQA arc — there is no Complication slide framing rate risk, CRE exposure, or cost pressure as the tension the deck resolves
74 opening
DeutscheBank · 2024 · 29p
Client Creditor Overview Q1 2024
“A disciplined creditor/IR information pack with strong answer-first framing and good action titles in the performance section, but it dumps into footnotes with no resolution and loses title discipline in the risk chapter — usable as a pillar-structure exemplar, not as a Storymakers story-arc exemplar.”
↓ No closing synthesis or call-to-action — deck ends on p.25 Sustainability and falls straight into footnotes/disclaimers (p.26–29)
72 opening
Accenture · 2023 · 44p
Commercial payments, reinvented Your blueprint for accelerating payments revenue growth
“A data-rich Accenture market-landscape report with a workable S-C-A-R arc and a strong numeric hook up front, but the blueprint promised in the title gets only four slides and no explicit call-to-action — use it as a teaching example for evidence density and opening thesis, not for balanced act structure or recommendation craft.”
↓ Recommendation act is only 4 slides (p.33-36) after ~20 slides of diagnosis — imbalanced for a blueprint deck
72 opening
Accenture · 2023 · 25p
Conquering the next value frontier in private equity
“A competent market-shaping POV with strong data slides and an early thesis, but the closing recommendations are fragmented and title discipline is uneven — useful as a teaching example for action-title-on-data-slide patterns, not as a whole-deck Storymakers exemplar.”
↓ Slides 4-8 re-establish context after slide 3 already delivered the headline, diluting momentum in the opening act
72 opening
Accenture · 2022 · 14p
Industrial Speedsters How advanced technologies can turbocharge your speed to market
“Competent analytical-build deck with a respectable S→C→A→R skeleton and quantified action titles — useful as a mid-tier Storymakers example, but not exemplary because the thesis is buried and pillar scaffolding is absent.”
↓ Thesis buried until p.9 — the 'Speedster' payoff concept is never previewed in the opening five slides
72 opening
Accenture · 2022 · 37p
The productivity push Powering the UK’s performance with five digital capabilities
“A well-structured Accenture thought-leadership piece with an exemplary MECE pillar section (p.14-30) but a marketing-style close — use the five-capability build as a teaching example of parallel pillar structure, not as a model for opening hooks or consultative recommendations.”
↓ Repetitive topic-label titles in the capability deep-dives ('Industry view', 'Capability in action' repeated 5x each) instead of slide-specific insights