AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 4 / 46
78
opening
Process Automation: A quickly growing market with structural tailwinds and investment opportunities
“Competent L.E.K./Harris Williams M&A market briefing with a strong opening hook and declarative analytical titles, but the resolution dissolves into a teaser rather than a recommendation — useful as a Storymakers exemplar for opening and parallel-pillar analysis, not for closing.”
↓ Ending is a teaser, not a recommendation — p21 'look for additional reports' substitutes a marketing CTA for an investor takeaway
78
opening
The net-zero transition
“A solid McKinsey-style analytical build with disciplined number-led titles and a clear thesis, but the recommendation is hedged and the close defaults to a download CTA — use the analytical middle (p.8–13) as a teaching example for action titles, not the overall arc.”
↓ Closing slide (p.17) is a research-download URL, wasting the most memorable real estate in the deck
78
opening
Towards the unified secondary market: The evolution of distribution channels and evaluation of Asset Tokenization Benefi
“A competent EY thought-leadership deck with a strong analytical middle and a quantified opening, but it ends as a service pitch rather than a recommendation — useful as a teaching example for action titles and tension-building, not for closing structure.”
↓ Four 'Content' dividers (p.6, p.10, p.12, p.18) labeled identically — wasted opportunity to name MECE pillars
78
opening
IPSOS LGBT+ PRIDE REPORT 2025
“A research report dressed as a deck -- exemplary executive-summary craft in p.5-9, but the body is an atlas of survey tables and the close evaporates into methodology, so use the opening as a teaching example and the body as a counter-example.”
↓ Body slides p.11-49 are repetitive topic-titled data tables ('...by Country' / '...by Generation') with no action titles surfacing the insight
78
opening
2022 ANNUAL RESULTS
“Disciplined earnings/investor deck with a clean MECE three-pillar build and mostly strong action titles; useful as a teaching example for opening-with-the-answer and title discipline, but not a Storymakers SCQA exemplar - it has no real complication and ends in a thank-you, not a takeaway.”
↓ Several financial slides default to topic-label titles ('REVENUE BREAKDOWN BY REGION' p.4, 'CHANGE IN OPERATING MARGIN' p.10, 'DEBT BY MATURITY' p.13) instead of stating what the chart proves
78
opening
A NEW WORLD DISORDER?
“A well-disciplined annual research report with a memorable opening and consistent per-section structure, but it ends in 'observations' rather than a recommendation — useful as a Storymakers exemplar for thesis-led openings and action-title craft, weak as an exemplar for closing arcs and call-to-action.”
↓ No real recommendation/resolution — p.114 'Every crisis can be an opportunity' is the only 'state_next_steps' slide in 121 pages and offers no specific action
78
opening
U.S. Podcast Advertising Revenue Study
“An IAB/PwC industry benchmark report with exemplary action-title craft and a clean opening hook, but a one-slide recommendation section turns it into an analytical dump — use pp.7-22 as a teaching example for declarative titling, not the overall narrative structure.”
↓ Resolution is a single slide (p.26) after 14 analytical slides — recommendations are not unpacked, prioritized, or owned
78
opening
The future of demand
“A well-structured thought-leadership deck with a clean SCQA arc and answer-first exec summary — strong Storymakers exemplar for opening/closing discipline, but the overlapping middle dividers make it a flawed template for teaching MECE pillar design.”
↓ Two middle dividers (p.6 and p.8) cover overlapping territory about customer-industry sustainability — breaks MECE
78
opening
February Macro Brief
“A well-titled, thesis-opened macro periodical that functions as a chart-pack briefing rather than a Storymakers arc — use p.1-22 as a teaching example of opening + regional MECE, but the 40-slide indicator tail and missing recommendation make the full deck a weak structural exemplar.”
↓ No closing/recommendation act — deck dies on p.62 bond-yield chart and p.63 team bio; the capex thesis is never re-landed for the executive reader
78
opening
Forecasting a Realistic Electricity Infrastructure Buildout for Medium- & Heavy-Duty Battery Electric Vehicles
“A strong analytical Roland Berger build with quantified action titles and clean MECE decomposition by charging archetype, but it stops at analysis and never closes the loop with a recommendation — use slides 4-11 as a teaching example for quantified titling, not as a structural template.”
↓ No closing recommendation slide — the deck stops analyzing on p.12 and then drops into segmentation (p.14) and methodology (p.15) instead of a 'what to do' page
78
opening
Hydrogen: Closing the cost gap
“A solid analytical McKinsey build with strong quantified titles and a clean three-bucket MECE, but it buries its named framework and lets the recommendation drift into the appendix - use pp. 10-13 as a teaching example for analytical staircases, not the overall arc.”
↓ Closing slide p. 19 reverts to a vague topic-style title and lacks a crisp recommendation or next-step CTA
78
opening
Delivering on construction productivity is no longer optional
“A well-opened, well-quantified problem statement that abdicates its own conclusion — use slides 1-7 as a teaching example for stakes-setting and action titles, but not as a complete Storymakers exemplar.”
↓ No recommendation slide — p.10 asks 'What will it take to improve productivity?' but the deck ends without answering
78
opening
Blueprint for Advancing Metabolic Health
“Solid McKinsey white paper with a clean SCQA spine and one exemplary action-title slide (p.7), but the recommendation is buried and the deck trails off into quotes - useful as a teaching example for analytical build-up, not for closing the loop.”
↓ Closing collapses: p.17 'Time to put it all together' is the recommendation slide but its title is generic and there is no explicit ask, owner, or next step.
78
opening
2nd Global Crypto M&A and Fundraising Report
“A well-structured PwC industry report with a strong BLUF and MECE pillars but topic-labeled chart titles and a marketing-pitch close — useful as a teaching example for opening discipline and section structure, not for action-title craft or narrative resolution.”
↓ Action titles abandoned in the analytical body — p.7-21 default to topic labels like 'Crypto Fundraising Deal Count by Sector'
78
opening
Women in Work Index 2019
“A solid PwC thought-leadership report with disciplined action titles and a quantified hook, but it ends as a data reference rather than a call to action — use slides 5, 6, 14, 23 as Storymakers exemplars for action-title craft, not the deck's overall arc.”
↓ Resolution is under-built: only 2 slides (p.29 'five foundations', p.30 process diagram) carry the entire 'so what should we do' load after 25 slides of analysis
78
opening
Achieving Supply Chain Resilience in a Volatile World
“A tight, disciplined executive perspective with a recognizable S→C→A→R arc, but the recommendation fizzles — useful as a teaching example for compact narrative structure, not for how to land a close.”
↓ p.9 recommendation title ends in a colon ('...policies that:') — the deck's punchline is effectively a setup line, not a resolution
78
opening
Artificial Intelligence: Ready to Ride the Wave?
“A polished BCG executive-perspectives deck with strong action titles and a clear opening thesis, but it ends in an appendix rather than a recommendation — use pp.3-4 and pp.14-20 as Storymakers exemplars for opening and action titles, not for closing structure.”
↓ No closing synthesis slide — deck drifts from p.20 recommendation straight into appendix deep-dives with no 'next 90 days' or CTA
78
opening
What’s the future of generative AI? An early view in 15 charts
“A polished McKinsey explainer with strong action titles and a clear opening, but structured as a chart roundup rather than an SCQA argument — useful as a teaching example for title craft and lead-with-the-answer, not for narrative arc or closing.”
↓ No resolution act — the deck ends on p.16-17 macro sizing and a logo page (p.18), with no recommendation or 'what to do Monday' slide
78
opening
Surveyed nurses consider leaving direct patient care at elevated rates
“A well-titled analytical research brief with a strong opening hook but no real recommendation — useful as a teaching example for action titles, not for SCQA story arc.”
↓ Closing is effectively absent — p.11's one-sentence recommendation is generic and disclaimer-styled, p.12 is bios
78
opening
The new digital edge: Rethinking strategy for the postpandemic era
“A well-titled, data-rich McKinsey survey readout with a clean BLUF opening but a flat complication and a rhetorical rather than prescriptive close — useful as a teaching example for action titles and quantified callouts, not for full-arc storymaking.”
↓ No section dividers or explicit pillar architecture; the three implicit themes (endowment p.8-10, talent/innovation p.11-12, leadership p.13-15) are never named as a MECE frame
78
opening
Outlook on the automotive software and electronics market through 2030
“A competent McKinsey market-outlook brief with strong action titles and an answer-first opener, but it lacks tension and a concrete recommendation close — useful as a teaching example for declarative titles and quantified callouts, not for full Storymakers arc.”
↓ p.9 closes with a generic 'Conclusion' topic label and an exhortation rather than a prioritized recommendation or next-step list
78
opening
wai ipsos innovation misperception epidemic
“A thesis-forward research note that lands its hook in the first two slides but then devolves into a data tour with no recommendation — use p.1-2 as a teaching example of strong openings, not the overall structure.”
↓ No resolution act — deck ends at p.13 demographics/usage table and then two 'About' bios (p.14-15) with zero recommendations
78
opening
20240222 JF at BAC Conference
“A disciplined investor-conference deck with bookended thesis and strong action titles, but light on tension — use it as a teaching example for title craft and pillar structure, not for narrative arc.”
↓ No 'Complication' slide — the deck never names what is at risk or why 30% is hard, so the recommendation feels asserted rather than earned
78
opening
ey global economic outlook july 2023
“A polished, title-driven analytical brief with exemplary action titles and a clean thesis-first open - use it as a teaching example for title craft, but not for narrative arc, since it dissolves into a contributor bio instead of a recommendation.”
↓ No closing synthesis or recommendation - the deck ends on a regional slide (p30 Africa) and a contributor bio (p32) instead of a 'what this means for you' slide