AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 39 / 46
45
opening
Trend Compendium 2050 Six megatrends that will shape the world
“A polished, MECE thought-leadership compendium with strong declarative titles and disciplined data sourcing, but as a Storymakers exemplar it teaches title craft and pillar architecture only — not narrative arc, opening hook, or closing call to action.”
↓ No thesis-led opening: p.2–3 describe scope rather than state Roland Berger's point of view on what 2050 actually means for the reader
45
opening
Truck and trailer components – Success factors for suppliers in specialized markets
“A competent Roland Berger market-study deck with strong declarative titling and clean MECE sections, but it buries the recommendation and lacks an SCQA opener — useful as a Storymakers exemplar for action-title craft, not for narrative structure.”
↓ No SCQA opener — the management summary (p.2-3) is a dense recap, not a thesis; the reader must reach p.44 to find the 'so what'
45
opening
APAC Family Office Study
“A competent thought-leadership study with strong analytical-section action titles but a weak narrative spine - useful as a teaching example for action titles and pull-quotes, not for opening or closing craft.”
↓ Opening trio (p.1-3) is pure front matter - no thesis, no stakes, no hook before p.5
45
opening
Lloyd’s and Bermuda
“A competent analytical talk-deck with a strong middle (quantified action titles, well-built reserving and rate-hardening story) but a definitional opening and a hand-wave ending — useful as a teaching example for action-titled analysis slides, not for Storymakers narrative architecture.”
↓ Opening five slides establish no thesis or stakes — reader doesn't know the question being answered until ~p.11
45
opening
EY Georgia Medicaid Oral
“A competent but template-driven oral-proposal deck whose three-phase spine is reusable, but whose topic-label titles and missing thesis make it a weak Storymakers exemplar — useful as a 'before' case for retitling exercises.”
↓ Action titles are topic labels, not insights — 'Timeline', 'Lessons learned', 'Examples of measures', 'Phase one/two/three' force the audience to read the body to learn anything
45
opening
The Anholt-Ipsos Nation Brands Index
“A competently structured research-findings deck with two pockets of strong action-title craft (pp.21–24) but no SCQA arc, no answer-first opening, and no recommendation — useful as a teaching example of clean chaptering and isolated action titles, not as a Storymakers exemplar.”
↓ No answer-first opening — five slides of cover/TOC/methodology before any finding (p.9 is the first insight)
45
opening
Our life with AI: The reality of today and the promise of tomorrow
“A well-evidenced public-opinion research report with elegant chapter framing but topic-label titles and no recommendation — useful as a teaching example of strong evidence/callout pairing, not as a Storymakers narrative exemplar.”
↓ Action titles are poetic topic labels not insights — 'The promise of tomorrow.', 'Around the corner.', 'A generation away.' force the reader to decode each chart
45
opening
IPSOS LOVE LIFE SATISFACTION 2025
“A competent research-findings deck with several strong action titles in the back half, but it is structured as a data tour rather than a Storymakers narrative — useful as an example of good callouts, not of arc construction.”
↓ Slides 4-6 reuse the verbatim survey-question wording as titles, abdicating the action-title responsibility
45
opening
CCPC INVESTMENTS RESEARCH
“A competent survey-readout deck with strong declarative chart titles but no narrative spine — useful as a teaching example for action-title writing, not for Storymakers structure.”
↓ p.2 'EXECUTIVE SUMMARY' is sparse with no synthesized thesis — wastes the highest-attention slot in the deck
45
opening
KPMG global AI in finance report
“A competent thought-leadership research report with a clean four-pillar spine and good metric discipline, but it reads as an analytical survey rather than a Storymakers-style argument — useful as an example of section architecture and metric-anchored slides, not of action-title craft or SCQA opening.”
↓ No SCQA setup — the deck never frames a complication or burning question before diving into framework (p.5) and benefits (p.8)
45
opening
Captive Insurance Guide
“A competent educational primer that reads as a topic-ordered brochure rather than a Storymakers narrative — useful as a counter-example for how topic titles and an appendix-heavy close drain persuasive force.”
↓ Every section title is a noun phrase — 'Structures', 'Key players', 'Lifecycle' — none carries an insight or recommendation
45
opening
The generative AI advantage in financial services
“A serviceable thought-leadership PDF with one strong action title and disciplined callouts, but structurally a topic-dump that buries its thesis and ends in a vendor pitch — useful as a teaching example of weak openings and noun-titles, not as a Storymakers exemplar.”
↓ Opening is dead weight — p.1 cover + p.2 generic 'Introduction' burn two of the deck's ten pages without establishing stakes or thesis
45
opening
Lazard LCOE+
“A polished annual reference report with strong MECE pillar structure but no narrative arc or recommendation — useful as a teaching example for parallel-section design and sensitivity tables, not as a Storymakers narrative exemplar.”
↓ Opens cold: cover → TOC → divider → three 'Executive Summary—...' topic-label slides (pp.1-6) before any insight surfaces
45
opening
Executive Compensation at Deloitte Delivering global insight and expertise
“A competent capabilities brochure with a few strong benchmarking action titles, but as a Storymakers exemplar it is mid-tier — useful to teach title-writing in the middle section, not to teach narrative arc or closing.”
↓ No complication or 'so what' — the deck presents market facts (p.3-7) without telling the reader why these trends threaten or pressure them
45
opening
2020 Effie UK Report • In partnership withIpsos
“A competently structured industry-report deck with strong action titles and good evidence pairing, but it never leads with the answer and ends in a contact card — use its title craft and case-pairing rhythm as the teaching example, not its overall narrative arc.”
↓ No thesis upfront: p.4 and p.40 are both labelled 'EXECUTIVE SUMMARY' but neither callout reveals a synthesised answer — the deck never tells you in one sentence what the 2020 effectiveness story is.
45
opening
Nigeria Economic Outlook
“Competent short-form macro outlook with a textbook arc and two model action titles, but it buries the lead and asks rather than answers in the recommendation — useful as a teaching example for p.6-style titles, not as a structural exemplar.”
↓ Opening 3 slides (cover, outline, dashboard) bury the lead — no thesis stated in the first 5 pages
45
opening
US Diversity, Equity, and Inclusion Report
“A competent annual DEI progress report with a clean three-pillar MECE spine and strong human case studies, but its topic-labeled titles, absent recommendation, and self-congratulatory close make it a weak Storymakers exemplar — use the pillar architecture as a teaching moment, not the titling or the ending.”
↓ Data slides (p.10–15) are labeled by topic ('New Hires', 'Representation by Groups') rather than by insight, so the reader never learns what the numbers prove
45
opening
IIF/McKinsey Cyber Resilience Survey
“A competent McKinsey survey deck with strong action titles in the diagnosis section but a buried thesis and a collapsed ending — useful as a teaching example for declarative titling and quantified callouts, not as a model of full SCQA narrative architecture.”
↓ First 5 slides are all front matter and methodology; the thesis is buried — by p.5 a reader still doesn't know what the deck argues
45
opening
Global third-party risk management survey 2022
“A competently-pillared survey report with strong data callouts but topic-label titles and no resolution — useful as a teaching example of MECE section architecture, not of Storymakers action titling or closing.”
↓ Titles are nouns, not insights — 46 slides and nearly all headlines repeat the section name instead of stating the takeaway
45
opening
Ukraine Refugee Pulse
“A credible, humane survey report with a strong emotional close but weak Storymakers structure - use p.19-21 as a teaching example of empathetic closing, but do not model the title writing or opening on this deck.”
↓ Action titles are topic nouns ('BARRIERS', 'MENTAL HEALTH', 'CONNECTIVITY') - the insight lives in the callouts, not the titles
45
opening
The Future of Food Challenges & opportunities
“Competent data-rich industry report with a clear three-theme framing but weak Storymakers craft — use its metric-anchored analytical slides (p.13, p.26, p.28) as teaching examples, not its overall arc or titling discipline.”
↓ No answer-first opening: thesis is diluted across p.4-8 and never crystallized into a single provocation or recommendation slide up front
45
opening
2020 Deloitte Human Capital Trends: Government & Public Services Insights
“A disciplined three-pillar framework deck marketing a Deloitte+Oracle HCM service — structurally MECE but narratively flat; useful as a teaching example of parallel section architecture, not of action-title writing or resolution.”
↓ Action titles are almost entirely topic labels ('Purpose', 'HR imperatives', 'Oracle Cloud HCM Enabling Capabilities' reused verbatim on p.10, p.15, p.20) — a reader skimming titles cannot reconstruct the argument
45
opening
Private Markets Decarbonisation Roadmap Summary
“A product-explainer summary that documents a framework rather than argues a case — use its Alignment-Scale mechanics (p.5, p.12–14) as a teaching example for crisp framework explanation, but not its overall structure, which buries the CTA at p.9 and pads the back half with six slides sharing one action title.”
↓ The same action title is repeated across six asset-class slides (p.18–23), collapsing what should be six differentiated insights into one generic label
45
opening
NBI 2023 Press Release Supplemental Deck December 23
“A competent research-report deck with a strong mid-section of declarative KDA titles, but it buries its Japan headline behind four methodology slides and ends in appendix/boilerplate — use pp.21–22 as a title-craft exemplar, not the overall structure.”
↓ Thesis buried: it takes 9 pages to reach the Japan headline; a press-release deck should lead with it on slide 1 or 2