AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 37 / 46
50
opening
ey global ipo trends 2023 q2 v1
“A competently structured EY educational primer with a 5W1H spine and a service pitch tail — useful as a teaching example of MECE topic coverage, but a poor Storymakers exemplar because it leads with questions instead of answers and closes on credentials instead of a recommendation.”
↓ Action titles are nouns or questions throughout (pp.4, 5, 7, 9, 10, 11, 12) — the deck never tells you the answer in the title bar
50
opening
ey praesentation startup barometer 2025 englisch
“A disciplined EY research barometer with strong action-title hygiene but no narrative arc and no resolution — use slides 4, 8, and 11 as exemplars of headline-number titles, but not the deck structure as a Storymakers model.”
↓ No SCQA setup: the deck never frames why 2024 matters, what changed for German startups, or what question the data is answering
50
opening
morgan stanley conference slides
“Investor-conference status briefing with topic-label titles and no narrative arc — useful as a counter-example for action-title coaching, not as a Storymakers exemplar.”
↓ No thesis slide: a reader of the action titles alone cannot answer 'what is Northern Trust IT's argument?'
50
opening
NCM SNCM Y 2022 SNCMP
“A client-meeting status update built backwards — solution-first then evidence-dump, ending without a recommendation; use the action-titled streaming-data slides (p.44-46, p.56) as a teaching example, but treat the overall structure as a counter-example for SCQA.”
↓ Closes with a data table (p.62 'Quick Fade of Top Movies') and a thank-you slide — no recommendation, no next steps, no ask
50
opening
Goldman Sachs Presentation Final
“A competent investor-conference deck with a strong analytical mid-section but no thesis up front and no recommendation at the close — use slides 7-12 as a mini exemplar of action-title + callout discipline, not the deck's overall arc.”
↓ No explicit thesis or stakes in the first 5 slides; p.3 'U.S. Bancorp' is a topic label where a point-of-view slide should be
50
opening
PR Barclays Presentation 9.06.22 FINAL Update
“A competent investor-pitch deck with rigorous quantitative evidence but a weak narrative scaffold — useful as an example of strong financial pillars and supporting callouts, not as a Storymakers exemplar of opening, MECE structure, or closing.”
↓ No explicit thesis slide in the first 3 pages — the merger rationale is buried at p6 behind disclaimers and bios
50
opening
230911 mexico ir presentation
“A competent IR briefing with decent action titles and MECE scaffolding but no narrative tension and no close — use pp. 4–6 and 8–9 as examples of declarative titling, not the overall structure.”
↓ No SCQA or answer-first opener — the first substantive slide (p.4) asserts generic 'opportunities' rather than stating the investment thesis
50
opening
Barclays Bank PLC FY24 Client Information
“A credit-investor fact pack with solid evidence and a few strong action titles, but no narrative spine — useful as a reference artefact, not a Storymakers exemplar.”
↓ No SCQA arc — the deck has a Situation (p.2) but no Complication, Question, or Answer; it is a reference document, not a narrative
50
opening
mercury rising
“A polished thought-leadership trends report with strong callouts and evidence, but as a Storymakers exemplar it is a teaching case for analytical-survey decks that miss the answer-first opening and recommendation-led close — use the callout craft, not the structure.”
↓ No answer-first slide in the opening — the foreword/exec-summary pairing (pp.3–4) defers the thesis instead of leading with it
50
opening
HY24 BBPLC Client Information
“A competent credit-information factsheet with several well-crafted action titles, but it is a proof-point sequence, not a story — useful as a teaching example of insight-bearing titles on individual slides, not of Storymakers narrative structure.”
↓ No SCQA opening — the deck never states why BBPLC strength matters now or to whom (creditors? counterparties? regulators?)
48
opening
Climate Change: BCG’s Perspectives and Offerings
“An analytically strong, well-titled educational deck with a clean three-act spine that buries its own punchline - use p.17-p.25 as a teaching example for action-title discipline, but not as a structural exemplar because the promised 'Offerings' never land.”
↓ No answer-first slide - the thesis doesn't crystallize until p.7, and even then it's a problem statement not a recommendation
48
opening
Shaping Future Indian ME
“A polished industry-outlook report with strong sector-level action titles and a clear two-pillar spine, but the recommendation is a single afterthought slide — use the sector deep-dives (p.20–26) and the headroom build (p.10–11, p.27) as Storymakers exemplars, not the overall arc.”
↓ Recommendation reduced to one slide (p.43) with a topic-label title and no prioritization, owner, or sequencing
48
opening
The True-Luxury Global Consumer Insight (7th Edition)
“A competent BCG industry-insights report with strong data-bearing action titles, but narratively it is an analytical dump without an SCQA resolution — use pp.9, 11, 14, 18 as teaching examples for action-title quality, not the overall structure.”
↓ No answer-first slide: thesis only hinted at on p.6 after 5 front-matter/context pages
48
opening
US Mail Volumes to 2020
“A classic BCG analytical build-up with excellent numeric action titles in the middle but a procedural opening and topic-labelled recommendation — use p9–p19 and p26–p33 as a teaching example for declarative titles, not the overall structure.”
↓ Procedural opening — p2–p6 are objectives/approach/segmentation with zero stakes; the 15% headline is delayed to p9
48
opening
Reshaping NYCHA support functions
“A solid BCG operating-model diagnostic with disciplined quantification and peer benchmarks, but it reads as a dense board-report archive rather than a Storymakers exemplar — use its diagnosis→recommendation pairing within function sections as a teaching pattern, not its overall opening or closing.”
↓ The recommendation is buried: 22 pages of preamble (team bios on p.13, $5M BCG self-investment on p.8, project phases on p.6) precede the first substantive finding at p.23
48
opening
Global Fashion & Luxury Private Equity and Investors Survey 2021
“A credibility-heavy Deloitte research report with strong evidence density and a front-loaded takeaways block, but structurally an analytical dump: topic-label titles, no resolution, and a close that reverts to respondent demographics — useful as a teaching example of 'how to carry a metric in every callout', not of Storymakers narrative architecture.”
↓ Closing sequence p.52–56 is respondent profile, not recommendation — the deck ends on 'who answered the survey' rather than 'what investors should do'
48
opening
Technology Trust Ethics Preparing the workforce for ethical, responsible, and trustworthy AI: C-suite perspectives
“A competent survey-findings report with strong stat-led slide titles but weak narrative architecture — useful as a teaching example for action titles at the slide level, not for deck-level Storymakers structure.”
↓ No Complication/tension act — the deck never states why ethical AI readiness is urgent or what goes wrong without it
48
opening
Perspectives on US Healthcare Inflation Insights from L.E.K. Consulting
“A competent analytical perspective piece with strong action titles and a clean stakeholder-cut recommendation block, but missing the SCQA opening and synthesizing close that would make it a Storymakers exemplar — use p.4/p.6/p.9-11 as title-writing examples, not the overall structure.”
↓ No SCQA setup: the deck jumps from agenda (p.2) straight to a data observation (p.3) with no stated question, stakes, or hypothesis
48
opening
IoT Big Data Value Creation
“An atmospheric thought-leadership deck that sets up a topic without ever delivering an answer — useful as a cautionary example of strong context with no Resolution act, not as a Storymakers exemplar.”
↓ No recommendation or call-to-action slide — closes on 'challenges' (p.17) and a Clarke quote (p.18) instead of an answer
48
opening
GEM Outlook 2021-2025 Hong Kong
“A competent PwC market-outlook research deck with disciplined action titles but no recommendation arc - useful as a Storymakers exemplar for slide-level title craft and benchmark framing, not for opening hook, Act-3 payoff, or closing call-to-action.”
↓ No recommendation/CTA slide: deck ends p.31 -> appendix -> 'Thank you.' (p.34) with zero implications for an HK operator or advertiser
48
opening
GEM Outlook 2023-2027 Hong Kong
“A competent PwC outlook report with above-average action-title craft in the segment sections, but it reads as an analytical inventory rather than a Storymakers narrative — use slides 9, 13, 17, 20 as teaching examples of declarative titles, not the deck as a whole.”
↓ Section numbering jumps 02 → 04 (no section 03), signalling either lost content or a sloppy bolt-on of the GenAI module
48
opening
Projecting US Mail volumes to 2020
“Textbook BCG analytical deck with clean MECE pillars and quantified action titles in the body, but classic objectives-first sequencing buries the lede — useful as a teaching example for analytical build-up and pillar discipline, not for opening or answer-first storytelling.”
↓ Buries the lede — 8 pages of objectives/approach/segmentation before the headline -15% finding on p.9; an answer-first opening would invert this
48
opening
TEF Application Evaluation 2019
“Solid descriptive evaluation report with strong insight-bearing analysis titles, but it lacks SCQA tension and a closing recommendation — useful as a teaching example for action-title craft on data slides, not as a Storymakers exemplar of full narrative architecture.”
↓ No resolution or call-to-action — the deck ends mid-analysis on p.27 ('ALL 36 STATES AND THE FCT WERE REPRESENTED…') and rolls straight into the appendix
48
opening
PERILS OF PERCEPTION
“A solid Ipsos research publication mis-cast as a deck — strong topical data and two excellent insight titles at pp. 35-36, but it opens softly, organizes by survey question instead of MECE pillars, and ends in methodology with no recommendation, so use pp. 35-36 as a teaching example of action titles, not the document as a Storymakers structure.”
↓ No resolution act — the deck ends with Methodology (pp. 37-38) and a 'For more information' link (p. 39); there is no recommendation, implication, or next-steps slide