AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 36 / 46
50
opening
Hospital Priorities 2023 China Edition: Strategic Implications for Pharma Companies
“A well-researched, well-titled data-read on Chinese hospital priorities that reads like a survey report rather than a Storymakers narrative — use it as a teaching example for declarative chart titles, not for story architecture.”
↓ No answer/resolution act: p.14 asks 'How can pharmas interact more productively with hospital customers?' but no recommendation slide follows
50
opening
Mergers and Acquisitions in LatAm: Evolution and prospects
“A well-sourced LatAm M&A market scan with strong action titles and credible data, but it reads as an analytical report rather than a Storymakers deck — use it as an example of declarative titling and country deep-dive structure, not as a model for narrative arc or closing.”
↓ No closing recommendation, outlook, or 'so what' slide — deck terminates on Peru analysis (p.30) then bio + disclaimer
50
opening
The Quantum Technology Monitor December 2020
“A competent state-of-the-market monitor with strong declarative analytical titles but no thesis up front and no recommendation at the end — use the middle slides as a teaching example for action-title craft, not the structure as a Storymakers exemplar.”
↓ No explicit thesis on slides 1-3 — the reader has to wait until p.4 to learn the deck's point of view
50
opening
Quantum Technology Monitor 2022
“A well-titled, data-rich industry monitor with strong slide-level discipline but no narrative arc or recommendation — useful as a teaching example of action-titling and callout craft, not of Storymakers structure.”
↓ No SCQA or thesis slide in the first 5 pages — p.2 'What does this document provide?' is a meta-description, not a stake
50
opening
Responding to Covid-19 (2021)
“A competent COVID-19 reference almanac with strong action titles and clear callouts, but it lacks an SCQA frame and ends in a marketing CTA — useful as a teaching example for action-title and callout craft, not for narrative architecture.”
↓ No SCQA setup in the opening: p.1-3 are cover/intro/TOC and p.6 is a generic 'summary facts' page rather than a thesis
50
opening
ovid-19 Special Primer (2020)
“A well-evidenced topical primer with strong declarative titles but no Storymakers narrative arc — useful as a teaching example for action-title craft and chart-level rigor, not for deck-level story design.”
↓ No thesis slide and no synthesis slide — p.2 openly frames this as a 'round-up,' so 7 sections sit side-by-side with no unifying argument
50
opening
Vitamins & Dietary Supplements Market trends – Overview
“A competent PwC market-overview deck with strong declarative titles on data slides, but it is a report not a story — use slides 8-13 as a teaching example for action-title craft, not the overall structure.”
↓ No recommendation, 'so what,' or call-to-action slide — the deck stops at the last regional forecast (p.22) and jumps straight to Contacts (p.23)
50
opening
Insurance landscape evolution and emergence of MGA/ MGU model
“A well-structured Asian insurance market scan with strong MECE dividers and mostly insight-bearing action titles, but it analyzes more than it argues — useful as a teaching example for section spines and metric-in-title discipline, not for closing the loop with a recommendation.”
↓ No answer-first slide: the thesis never appears in the first 3 pages — agenda promises a 'deep dive' instead of stating a finding
50
opening
Trend Compendium 2050 Full Version
“A high-quality thought-leadership compendium with strong quantified titles but no SCQA spine — useful as an exemplar of action-title craft, not of executive narrative.”
↓ No SCQA opening: p.1-5 establish topic and scope but never state a thesis or stakes the executive must care about
50
opening
Medical Affairs Outlook Report
“A competent industry-outlook report with a recognizable arc and a few strong action titles, but it leads with topic instead of thesis and ends in platitude — useful as a 'callouts done right' example, not as a Storymakers structural exemplar.”
↓ Opening (p.1–3) never states the thesis — the executive summary callout is a vague consensus statement, not the answer
50
opening
Presentation to Regional Economic Prosperity Management Board
“A solid diagnostic mid-section bookended by a generic opening and a missing close — useful as a teaching example for action-title chains (slides 5-7), not as a Storymakers exemplar of full narrative arc.”
↓ No recommendation or decision slide — the deck ends at a projection (p.10) with no 'therefore' for the Management Board
50
opening
Project Spiritus Final report Market Study
“Textbook EY market study with exemplary action-title craft and strong MECE scaffolding, but it's a diagnosis without a prescription — use the section openings and title discipline as a teaching example, not the overall arc.”
↓ No Resolution act — closing growth-opportunities slide (p.92) is descriptive, not prescriptive; deck never tells the reader what to do
50
opening
The Future of Procurement: Why is Technology Lagging Behind?
“A solid analytical middle wrapped in a bloated front-matter and a vendor-plus-change-mgmt tail — useful as a teaching example for action titles in the p.14–25 run, but not a Storymakers exemplar for overall arc, opening, or close.”
↓ Five-slide front-matter runway (p.1–5) before any argument; no thesis-forward opener
50
opening
The Next Gen Index Millennials and Gen Z in the US
“A data-driven trend report with strong metric-anchored titles but no recommendation arc — useful as a teaching example for action-title hygiene, not for narrative structure.”
↓ No recommendation or 'so what' — closes on a context slide (p.17) that restates a generic premise instead of resolving
50
opening
The Swiss FoodTech Ecosystem 2021
“A well-researched ecosystem atlas masquerading as a deck — useful as a reference document but a weak Storymakers exemplar because it lacks thesis, tension, and recommendation; teach it as a cautionary case for landscape reports that forget to make an argument.”
↓ No recommendation or call to action anywhere — the deck is a landscape map with no 'so what.'
50
opening
WORLD REFUGEE DAY
“A competent Ipsos research deliverable with strong data discipline but weak narrative craft — useful as a counter-example for action titles and closing structure, not as a Storymakers exemplar.”
↓ Slide titles are survey questions, not insights — p.30 'Q. My country's national labour market' should read something like 'Views on labour-market impact split nearly 50/50, with sharpest negativity in Türkiye and Hungary'
50
opening
The age of Generative AI: Unveiling the next frontier of digital procurement
“A solid McKinsey thought-leadership deck with strong individual titles and a clean two-pillar back half, but a context-heavy opening and a soft 'Closing note' close make it a useful teaching example for action-title craft, not for Storymakers narrative architecture.”
↓ Opening (pp.1–5) is pure context with no thesis — reader must wait 5+ slides for the point
50
opening
Big shifts, small steps Survey of Sustainability Reporting 2022
“A solid analytical benchmark survey with clear pillars and many insight-bearing data titles, but it reads as a topic dump rather than a Storymakers arc — useful as a teaching example for declarative chart titles, not for opening, synthesis, or closing.”
↓ Call-to-action 'What can you do?' is placed at p.7 — before the executive summary at p.9 — orphaning the recommendation from the analysis that should justify it
50
opening
Sustainability Report 1 July 2022 – 30 June 2023
“A competent annual sustainability report with credible KPIs but topic-label titles and no SCQA spine — useful as a 'how to surface impact numbers' example, not as a Storymakers narrative exemplar.”
↓ Duplicate titles on pp.6–7 ('Key programmes helping us deliver on our corporate sustainability goals:') reveal the lack of distinct, MECE narrative pillars
50
opening
The future of work: A journey to 2022
“A conceptually strong scenario report with a memorable MECE spine, but it reads as a thought-leadership essay rather than a Storymakers deck - use the Blue/Green/Orange framework as a teaching example of MECE pillars, not as a model for action titles or recommendation closes.”
↓ Title repetition and topic-label titles dominate (p.5, p.6, p.8, p.10, p.19 all variants of the same generic phrase) - readers can't skim the deck and reconstruct the argument
50
opening
4th edition eReadiness 2023
“A strong research-report exemplar with disciplined action titles and clean MECE segmentation, but a weak Storymakers arc — buries a 2-slide recommendation at the end of 70 pages of analysis; use the analytical title-writing as the teaching example, not the overall structure.”
↓ Recommendations compressed to just 2 of 83 slides (pp.79-80) and both carry the identical generic title — the 'so what' is essentially unwritten
50
opening
2015 Fintech New York Partnerships
“A short marketing/thought-leadership brief with solid data-driven titles on two slides but no narrative spine or recommendation — use p.3 and p.5 as title-writing examples, not the overall structure.”
↓ No governing thesis stated in the first 3 slides — the cover promises 'Partnerships, Platforms and Open Innovation' but those three pillars never organize the body
50
opening
2023 Global Marketing Trends
“A credible trend-survey report mis-cast as a deck — useful as a cautionary example of how strong evidence and good callouts can still fail Storymakers when titles are topic labels and the closing is a URL.”
↓ No recommendation or 'so-what' slide — the deck ends on a blockchain chart (p.16) and a URL (p.17)
50
opening
Deloitte Survey
“A competent survey-findings report with strong slide-level action titles but no narrative spine — useful as a teaching example for callout-driven body slides, not for overall Storymakers arc.”
↓ No thesis or 'answer-first' slide in the opening 5 — p.5 is labeled a key takeaway but appears before the evidence