AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 34 / 46
55
opening
ey gender pay gap 03 03 2025
“A short compliance-style ESG report with decent data callouts but weak Storymakers craft — useful as a counter-example for action-title rewriting, not as a structural exemplar.”
↓ Titles are nouns, not insights — p.3 'Our gender pay gaps' should read 'Pay gap widened 0.2pp to 14.8%, driven by part-time concentration'
55
opening
ey sports engagement index january 2025
“A competent research-report deck with strong action titles in the analytical core, but it is a topic-organized data tour rather than a Storymakers narrative — useful as a teaching example for headline writing, not for arc construction.”
↓ No Resolution act — deck ends on p.18 'we continue to track many other sports' with zero recommendations or implications for sports bodies, sponsors, or rights holders
55
opening
ey people leaders forum 2025 presentations day1
“A disciplined, MECE-structured keynote with strong metric-bearing analytical titles, but it opens slowly and ends in a dinner invitation rather than a recommendation — use the three-pillar architecture and p.20-p.22 titles as a teaching example, not the opening or closing.”
↓ No recommendation/CTA slide — closing flow p.28→p.29→p.30 dissolves into 'Seated dinner and networking'
55
opening
ey gl hfs horizons insurance services excerpt 06 2025
“A competent HFS-style analyst research report with disciplined methodology and a few strong data-titled slides, but structured as a topic-organized findings dump rather than a Storymakers narrative — useful as a teaching example for action titles on pp.21-22 and p.27, not for overall arc.”
↓ No recommendation or call-to-action slide — deck terminates in vendor profile (p.27) and front-matter (pp.29-30)
55
opening
full report 1651767473 1215260173
“A solid analytical industry report with credible numbers and case studies, but structurally a four-pillar topic loop rather than a Storymakers narrative — usable as an example of metric-driven action titles, not as a model of arc, opening, or closing.”
↓ Four slides titled identically 'Key recommendations for marketers' (p.13, 17, 24, 29) — readers cannot tell pillars apart from the title alone
55
opening
Befesa Investor Presentation Goldman Sachs 4th Annual Carbonomics Conference
“A competent IR template with strong analytical fragments and quantified callouts, but structurally circular and front-loaded with topic labels — useful as a teaching example for callout discipline and quantified action titles, not for narrative architecture or closing.”
↓ Sections 01 and 03 are functionally duplicates — p.5 and p.47 carry the same €137m/-17% callout verbatim, and p.11/p.50/p.84 repeat the same 'Cash flow, net debt & leverage' page three times
55
opening
Goldman Sachs 2024 Aircraft Leasing Conference
“A polished investor-conference update with strong per-slide title discipline in the middle analytical run, but it opens on a results brag-wall and closes on a tagline — use p.8, p.13, and p.21 as action-title teaching examples, not the overall arc.”
↓ No thesis slide — the deck never states up front what the audience should conclude or do; p.2 'Recent Developments' is a placeholder title
55
opening
Aspen Presentation GS Emerging Leaders Conference
“An investor-conference company story with solid quantified proof points but no thesis upfront and no ask at the end — useful as an example of case-study framing, not as a Storymakers exemplar for narrative arc.”
↓ No thesis slide — reader has to infer the investment argument from scattered data points across p.3-4
55
opening
Goldman Sachs Sixteenth Annual ANZ Investment Forum Presentation
“A competent corporate IR/forum overview with clean section architecture but topic-label titles in the segments block, no complication, and an appendix that duplicates the main narrative — useful as an example of MECE structure and occasional declarative financial titles, not as a Storymakers arc exemplar.”
↓ Operating-group section uses the segment name as the slide title 3-4 times each (slides 28-36 and again 63-66) — readers can't tell pages apart by title alone
55
opening
plastic omnium presentation goldman sachs 15th annual industrials et autos week 2023 12 06
“Competent IR presentation with strong analytical titles but a classic corporate-chronology structure — useful as an example of numeric title discipline, not as a Storymakers narrative exemplar.”
↓ No explicit thesis slide in the first 5 pages — opening is a cover + divider + three context slides with no 'so what'
55
opening
ecb.forumcentbankpub2024 Hatzius presentation.en
“A tight, well-titled analytical comparison deck (EA vs US tariff impact) that exemplifies strong declarative action titles but lacks SCQA framing on the bookends — use its action-title discipline as the teaching example, not its overall narrative scaffolding.”
↓ No explicit thesis/executive-summary slide in the opening — the reader must assemble the argument from p.2 onward
55
opening
e03d5b95 7f97 45dd 967f 891c3bf12198
“A weekly Goldman market-reference pamphlet dressed as a deck — useful as a data artifact but a poor Storymakers exemplar: it opens a thesis, drops it, and ends in disclaimers.”
↓ Opening thesis on passive ownership is dropped after p.5 and never resolved — the deck forgets its own question
55
opening
2019 cb investor day ba56d0e8
“A polished investor-day capabilities deck with strong quantitative titles but no real tension or resolution — useful as a teaching example for action-title discipline, not for SCQA arc construction.”
↓ No complication/tension act — the deck never names a problem, competitor threat, or 'so what changes' moment
55
opening
250114 FRE prsn JPM SFO 0
“A competent investor-day narrative with a strong, memorable close but a context-heavy opening and missing complication act — useful as an example of declarative action titles and a portable closing equation, not as a model of full S-C-A-R structure.”
↓ No explicit 'complication' slide — the deck never states the tension or why-now that justifies the strategic reset
55
opening
250115 ucb company presentation jpm
“A competent investor-day narrative with clean two-pillar structure and a memorable 'Decade+' through-line, but it skips the complication act and leans on topic-label titles — useful as a section-divider exemplar, not as a Storymakers action-title or SCQA model.”
↓ No upfront thesis or stakes — the first 3 slides (cover, disclaimer, vision) delay the actual investment story until p.5
55
opening
unlocking growth creating tech ecosystems
“A well-researched, MECE-disciplined regional ecosystems report whose analytical chapters are teachable but whose titles, opening thesis, and sponsor-led close make it a weak Storymakers exemplar — use the parallel Edinburgh/Manchester build, not the narrative frame.”
↓ Titles are topic labels, not insights: 'Executive summary' (p.4), 'Key recommendations' (p.5), 'Edinburgh: Tech investors' (p.18) — the reader cannot skim the action titles and get the argument.
55
opening
Retail resilience report
“A competent analytical research report with strong figure-level callouts in the middle, but it reads as a survey write-up rather than a Storymakers deck — useful as an example of data callouts, not of narrative architecture, opening hooks, or closing recommendations.”
↓ No thesis or stakes in the first 5 slides — cover is a rhetorical question, p.3 is a topic label
55
opening
Barclays Q32023 FI Presentation
“A textbook fixed-income IR deck with strong declarative titles and clean pillar discipline, but no story arc or ask — use pp6-14 as a teaching example for action-title craft, not the deck's overall structure.”
↓ No BLUF slide: pp3-4 ('Q323 themes' / 'Outlook') are topic labels where the thesis should live
55
opening
2024 usb barclays presentation conference deck
“A competent investor-conference positioning deck with solid per-slide craft but no story arc — useful as a reference for action titles and quantitative callouts on specific slides (pp. 6, 8, 9, 13, 18), not as a Storymakers structural exemplar.”
↓ No complication or thesis in the opening — pp. 3-7 establish scale but never frame a question the deck answers
55
opening
06 20230302 SDD Insights into Sustainable Finance Gov
“A competent two-pillar governance explainer with one sharp SCQA pivot (p.5→p.6) but a slow org-chart opening and a generic outlook/takeaways close — use the mid-deck pillar structure as a teaching example, not the bookends.”
↓ Opening spends three slides on org-chart context (p.2–3) before the tension appears on p.5 — buries the thesis
55
opening
deutsche bank global consumer conference 2023
“A competent investor-conference deck with quantified callouts and a tidy numbered strategy section, but it reads as a structured update rather than a Storymakers exemplar — use the callout discipline as a reference, not the overall arc.”
↓ No complication/tension act — deck moves context → analysis → recommendation without framing the strategic problem the 8 priorities are solving
55
opening
Fearon DBConference 2019
“A competent investor/IR deck with strong action-title discipline and a real arc, but it buries the thesis 20 slides in and ends in an appendix dump — useful as a teaching example of action-title writing and slide-chaining, not of Storymakers opening/closing craft.”
↓ Thesis deferred ~20 pages — p.21 'Eaton is well positioned to take advantage of these growth trends' should be near the front, not two-thirds in
55
opening
id18 leveraging capabilities for wealth management
“A competent investor-day deck with a clean three-pillar middle and a proper synthesis close, but weak action titles and a missing complication act make it a useful example of IR-style structure rather than a Storymakers exemplar.”
↓ Titles are overwhelmingly nouns, not insights — 'Our Key Priorities' (p.5), 'Our Businesses' (p.6), 'Wealth Management: Who We Are' (p.8) bury the takeaway
55
opening
id18 utilizing technology
“A solid analytical investor-day deck with quantified action titles in the IT-spend and risk pillars, but weak opening, a repetitive client-journey middle, and no synthesized close — use the p.7-12 and p.42-43 sequences as title-writing exemplars, not the overall structure.”
↓ Opening (p.1-6) buries the thesis — no stakes, no SCQA setup, just cover + disclaimer + generic banner