AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 32 / 46
55
opening
Market Year in Review and Outlook 2021
“A competent industry-association data briefing with a few exemplary action titles and callouts, but structurally an analytical dump with empty dividers, mid-deck methodology, and a non-sequitur close — useful as a teaching example for individual slide titles, not for narrative architecture.”
↓ p.4 section divider wastes a structural slot by just repeating the deck title instead of naming the pillar
55
opening
WHAT WORRIES THE WORLD? JULY 2023
“A disciplined tracker with strong callout hygiene but weak Storymakers craft — useful as a teaching example of consistent metric anchoring, not of narrative arc or action-title writing.”
↓ Action titles are nouns ('CURRENT ECONOMIC SITUATION: JAPAN' p24, '7 | CLIMATE CHANGE' p17) — the deck hides its own findings inside callout boxes
55
opening
Intelligent banking
“A solid evidence-rich KPMG thought-leadership report with a defensible Enable/Embed/Evolve framework, but as a Storymakers exemplar it teaches the wrong habits — topic-label titles, buried thesis, vendor-pitch close — so use the middle phase structure as a teaching example, not the opening or closing.”
↓ Action titles are largely topic labels — 'Workforce concerns' (p.25), 'Barriers to progress' (p.10), 'Key considerations' (p.31) — forcing the reader to dig into the body to find the insight
55
opening
KPMG global tech report: Financial services insights
“A competently structured three-pillar thought-leadership report with a clean Analyze→Recommend rhythm, but more thematic survey than SCQA story — useful as an exemplar of pillar discipline, not of opening/closing craft.”
↓ No explicit complication slide — p.4 lists findings but does not crystallize the tension that motivates the report
55
opening
2025 Nigeria Budget and Economic Outlook
“A diligent, metric-rich PwC market outlook with strong declarative titles and a real recommendation arc, but it buries its thesis behind 10 pages of context and lets seven identically-titled pillar dividers obscure an otherwise MECE structure — use individual analytical pages (p.10, p.18, p.86) as title-craft exemplars, not the deck-level architecture.”
↓ Seven pillar dividers are titled identically ('Key issues for consideration in 2025', p.12/21/31/39/47/58/64), erasing MECE legibility for a skim reader
55
opening
From resilience to reinvention
“A competent, correctly-shaped CEO-survey deck with the right SCQA bones but topic-label titles and a soft close — useful as a structural template, not as a Storymakers exemplar for action-title writing.”
↓ Titles are mostly nouns ('Outlook', 'Sustainability', 'Impact of AI') instead of insight-bearing action titles
55
opening
Embracing the Loyalty Equation
“A well-researched Accenture POV with a strong central framework but a soft opening, repeated titles, and no explicit call-to-action — useful as a teaching example of framework-anchored analysis, not of Storymakers narrative discipline.”
↓ Duplicate generic action titles: 'The way forward' appears on both p.17 and p.21, signaling the recommendation section was not sharpened
55
opening
Ready for resilience How to navigate the new tariff landscape
“A well-scaffolded thought-leadership piece with a real S-C-A-R spine and two strong action titles, but the recommendation is under-built — use the p.7/p.9 titles as teaching examples, not the overall structure.”
↓ Opening buries the thesis — p.4 is titled 'Introduction' instead of leading with the answer
55
opening
Reinventing with a Digital Core
“A competent thought-leadership report with a memorable ACT framework, but it asserts importance rather than dramatizing it and ends in a whisper — useful as a teaching example for framework architecture (p.14-23), not for opening or closing craft.”
↓ Five body slides (p.13, 16, 17, 21, 26) recycle the section title 'Refreshing the digital core with engineering and generative AI' instead of carrying their own action title
55
opening
Roland Berger Trend Compendium 2030 Megatrend 4 Climate change & ecosystem at risk
“A solid trend-research deck with strong numerate action titles in the middle, but it opens with throat-clearing and lands with generic recommendations — useful as a teaching example for action-title craft, not for SCQA structure.”
↓ First 5 slides are meta-context about the Trend Compendium rather than a thesis or hook — no SCQA opening
55
opening
Consumers at 250
“A competently titled survey-findings report with a strong 'X vs. Y' pillar device, but it stops at analysis and never resolves into a recommendation — useful as a teaching example for action titles and tension framing, not for full Storymakers arc.”
↓ No closing recommendations or 'so what' slide — deck dies on an industry data table (p.30)
55
opening
SOUTHEAST ASIA’S GREEN ECONOMY 2024
“A thorough, well-pillared climate-intelligence report with a real S-C-A-R spine and strong analytical titling in the middle — use it as a teaching example for MECE section structure and stakeholder-segmented CTAs, but not for openings or closings, since the thesis arrives on p.16 and the calls to action are buried before a 30-page country appendix.”
↓ Opening buries the thesis: first 5 slides are pure front-matter and pp.6-9 are four sequential forewords before any analytical content
55
opening
Education: 2023 M&A Deal Roundup and Trends to Watch Out for in 2024
“A competent thought-leadership / BD deck with metric-led titles in the retrospective half but no thesis upfront and no recommendation at the close — use the 2023 retrospective (pp. 6-15) and the AI mini-arc (pp. 39-42) as title-craft teaching examples, not the overall structure.”
↓ No thesis slide upfront — p.5 names 'four key themes' but the title doesn't enumerate them, forcing readers to discover them across 10+ slides
55
opening
Global & Entertainment Media Outlook 2021-2025: Hong Kong summary
“Solid analytical mid-deck with good action titles in the segment dives, but a weak thesis-free opening and a tangential Gen AI tail leave it as a useful teaching example for MECE segment build-up — not for narrative arc or close.”
↓ No SCQA hook in opening — p.4-5 establish scope without naming the central question or answer
55
opening
Global IPO Watch 2021 A PwC Global IPO Centre publication
“A well-structured market-data report with MECE geographic coverage, but as a Storymakers exemplar it shows what NOT to do — topic-label titles, no Complication/Resolution arc, and a deck that ends in tables; use only the callout sentences as a teaching example of insight-bearing language.”
↓ Titles are nouns, not insights — 'Overview of IPO and FO activity in the Americas' (p.12-13) is repeated verbatim with no differentiation
55
opening
Global IPO Watch 2022
“A competent quarterly data bulletin with strong numbers and a thesis-bearing p.2 callout, but as a Storymakers exemplar it fails on action titles and ends without a recommendation — useful as a counter-example of why topic titles + appendix-as-ending kills narrative.”
↓ Zero recommendation or 'so what' — the deck ends on league tables and a disclaimer (p.12-14) with no implication for issuers, investors, or advisors
55
opening
Prefabricated housing market in Central and Northern Europe – Overview of market trends and development
“A well-organised, MECE sector outlook with solid action titles on body slides but no opening hook and no closing recommendation — useful as a teaching example for action-title craft and pillar consistency, not for Storymakers narrative arc.”
↓ Nine 'Key Takeaways' slides reuse the same non-insight title instead of stating the takeaway in the headline
55
opening
Driving innovation at scale
“A McKinsey board-education deck with strong analytical mid-section and headline-grade data points, but it buries its recommendation in the appendix and opens with anecdote — use the fear-culture build (p.18–22) and the data-driven titles as exemplars, not the overall structure.”
↓ The recommendation is missing from the main body — p.24 closes on an open question, and the most persuasive numbers (2.4x profit on p.31, 97% outperformance on p.27, iQ CTA on p.32) are dumped into the appendix.
55
opening
A pivot for Germany
“A competent survey-results readout with strong title hygiene but no narrative arc — useful as an exemplar of action-titled findings slides, not as a Storymakers structural model.”
↓ No complication/tension act — the deck jumps from 'Germany is optimistic' to recommendations without surfacing the threat the pivot answers
55
opening
Global Powers of Luxury Goods 2017 The new luxury consumer
“A competent annual industry benchmark report with strong data and occasional insight-bearing titles, but structurally a topic-organized analytical dump with a buried thesis and an appendix close — use pp.13, 31, and 39 as teaching examples of good action titles, not the overall structure as a Storymakers exemplar.”
↓ No resolution act — the deck ends on methodology/appendix/contacts (pp.47–52) with zero recommendation or 'so what' slide
55
opening
Digital Finance Seeing is Believing
“A competent webinar companion deck with a clean four-act journey and a strong case-study triptych, but interrogative titles and heavy front-matter make it only a mediocre Storymakers exemplar — use the Problem/Solution/Benefits case-study cadence as a teaching sample, not the overall title craft.”
↓ Six slides of webinar front-matter (p.1-6) before any content — thesis doesn't land until p.10, violating 'lead with the answer'
55
opening
Fueling the AI transformation: Four key actions powering widespread value from AI, right now.
“A competently structured Deloitte research report with a genuine MECE spine and flashes of strong action-title writing, but it withholds the thesis, under-delivers the close, and leans on topic-label placeholders — use its 'four actions' scaffold as a pillar exemplar, not its opening or closing craft.”
↓ Thesis is withheld: the executive summary (p.3) describes scope rather than stating the answer, forcing readers to p.6 to meet the central question
55
opening
The Deloitte Global Millennial Survey 2020
“A competently structured thought-leadership survey report with strong data presentation but a soft thesis and aspirational close - useful as a teaching example of chart-per-finding rhythm, not of SCQA narrative or prescriptive closings.”
↓ Generic repeated titles 'The Deloitte Global Millennial Survey 2020' on p.5, p.19, and p.29 waste the most valuable real estate on the slide
55
opening
Digital Maturity Index Survey 2022
“A competent Deloitte survey-report deck with solid trend-level action titles and a clean archetype build, but it opens slowly, labels its archetype section as topics, and stops short of a synthesized recommendation — usable as a teaching example for quantified trend titles, not for overall Storymakers arc.”
↓ Opening buries the headline: TOC at p.2, abstract exec summary at p.3, methodology deferred to p.8 — the 'EBIT uplift' thesis doesn't appear until p.4 and isn't quantified in a title anywhere