AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 31 / 46
55
opening
Insurance reimagined 2025
“Competent thought-leadership white paper with a real arc and parallel recommendations, but it buries the answer and leans on topic-label titles — useful as a teaching example for the imperatives section (p.18-23), not for opening craft.”
↓ Three consecutive slides titled 'Where are we now?' (p.4-6) and a duplicate 'Five trends affecting the future of insurance' (p.7 and p.13) signal recycled topic labels rather than insight titles
55
opening
Automotive metal components for car bodies and chassis
“Competent Roland Berger market-study deck with clean MECE pillars and disciplined action titles in the analytical body - useful as a teaching example of trend-driven sizing, but weak as a Storymakers exemplar because it labels its executive summary, buries its punchline, and closes with firm marketing instead of a recommendation.”
↓ The most important number in the deck (EUR 15 bn hot-stamping by 2025) is buried in p.34's callout under a label title 'Implications and key takeaways' - should be the title
55
opening
Innovation in logistics: advanced pooling and robotization
“An analytically credible but structurally loose point-of-view deck — use its quantified action titles (p.12, p.16, p.19) as a teaching example, but not its overall arc, which promises a 3-pillar framework and delivers a single-pillar essay.”
↓ Middle act drift — pp.7-11 jump from Russia (p.7) to platform success factors (p.8) to a 5-cluster business-model framework (p.9) to a repeat of the '3 areas' slide (p.10) to 'Big 3 facts' (p.11), with no MECE thread
55
opening
Megatrend 5 – Technology & Innovation
“A disciplined, evidence-rich trend compendium with strong action titles and a rare explicit recommend block, but structurally a flat technology inventory rather than a tensioned narrative — use it as a teaching example for action-title craft and quantitative anchoring, not for story architecture.”
↓ Opening (p.1-5) is corporate-publication boilerplate — series framing, agenda, definition — with no hook, no stakes, no thesis statement; the reader has waited five pages before any argument lands
55
opening
Private financing of rolling stock
“A well-structured analytical study with strong MECE pillars and metric-rich titles, but it reads as a research report rather than a Storymakers deck — useful as a teaching example for action-titled data slides, not for narrative arc or closing.”
↓ No executive summary or thesis slide in the opening — the answer is delayed until p.8
55
opening
Roland Berger views on H2 market development
“A competent Roland Berger market-sizing study with strong action titles and clean MECE structure, but it is a reference document not a Storymakers exemplar — use the title-writing on p.11–18 as a teaching example, not the overall arc.”
↓ No executive summary or BLUF — the EUR 10bn headline is buried on p.7 and never restated as a thesis
55
opening
Polish Digital Index
“A competently structured benchmark study with strong quantified action titles in the middle, but it skips the upfront thesis and ends in a credentials pitch — use pp.12-18 as a teaching example for declarative titles, not the overall arc.”
↓ No upfront thesis slide: the 'A. Synthesis' divider (p.3) is followed by a study-description (p.4) rather than a one-sentence answer to 'so what'
55
opening
Trend 2030 Dynamic Technology Innovation
“A solid pillared research compendium with disciplined action titles and a real recommendation act, but with a weak opening and a closing that decays into appendix — useful as a teaching example for action-title craft and MECE pillaring, not for narrative arc.”
↓ Opening 4 slides are 'about this document' meta-context (pp.1–4) rather than a thesis or stakes hook
55
opening
Global Sustainability Study 2023 Webinar
“A solid webinar-format thought-leadership deck with strong quantified action titles and a clean problem-evidence flow, but the recommendation framework is buried at the end and the section dividers repeat a slogan instead of naming MECE pillars — use the analytical middle (p.14-20) as a teaching example for action titles, not the overall structure.”
↓ Slides 2 and 3 are near-duplicate definitional slides, wasting two of the first three pages on terminology before any stakes are set
55
opening
Nigeria Economic Outlook
“A solid analytical macroeconomic outlook with strong action titles in the diagnosis section, but it reads as a research briefing rather than a Storymakers narrative - useful as a teaching example for declarative chart titles, not for arc design or closing.”
↓ No BLUF or thesis slide in the opening - reader must infer the deck's question from the dashboard on p.3
55
opening
2019 APAC Hospital Priority Study Overview
“A competent analytical-overview deck with strong action titles in the body but a weak opening and a missing resolution — useful as a teaching example for headline writing on data slides, not as a Storymakers exemplar of full narrative arc.”
↓ No resolution: deck ends on an open question (p.10) and contact slide (p.11) with zero recommendations or implications for MedTech players
55
opening
Reshaping NYCHA support functions
“Textbook BCG analytical-build deck — MECE pillars, disciplined benchmarking and a hammered $70M number — but it buries the answer for 26 slides and fizzles into a victory-lap close, so use the chapter structure and exec-summary cadence as a teaching example, not the opening or closing.”
↓ Buried thesis: 26 slides before the $70M number lands — opening sells the mandate, not the answer
55
opening
Scalar calibration For Life insurance business
“A competent two-part technical memo with disciplined callouts but topic-label titles and an appendix-buried structure — useful as a teaching example for callout writing and case-study framing, not for Storymakers narrative architecture.”
↓ Action titles default to noun phrases ('DESIGN DECISIONS: …', 'COUNTRY-SPECIFIC DETAILED ANALYSIS – …') instead of insights, forcing the reader to extract the point from the callout.
55
opening
Solving fashion’s product returns
“A British Fashion Council research report dressed as a deck — strong evidence, well-quantified problem, and excellent recommendation/case-study pairing, but inconsistent action titles and a placeholder-titled call-to-action mean it is a useful exemplar for analytical build-up and case-study integration, not for Storymakers structural discipline.”
↓ ~14 slides use the deck title 'Solving Fashion's Product Returns' as the slide title (pp.8, 19, 21, 26, 35, 42, 55, 59, 60, 64, 81, 82, 85, 87), forfeiting the action-title slot entirely.
55
opening
Trend Compendium 2030 Megatrend 2 Globalization & future markets
“A solid trend-report deck with above-average action-title discipline and a real recommendation act, but it buries its thesis behind six slides of front-matter and hides its MECE pillar structure — useful as a teaching example for action titles and callout craft, not for opening or pillar architecture.”
↓ Opening fails to lead with the answer — p.1-6 is all framing; an answer-first synthesis slide is missing
55
opening
Attitudes towards a global plastic pollution treaty
“A clean, disciplined survey-data report that functions as a reference table — not a Storymakers exemplar; use it to teach what consistent callout discipline looks like, but flag it as the canonical example of question-titled, recommendation-less data dumping.”
↓ Titles are survey questions, not insights — the reader has to read the chart to learn the answer (e.g. p.20 'Ban chemicals used in plastic that are hazardous…?')
55
opening
IPSOS SEA AHEAD SHIFTS & SENTIMENTS
“A solid sentiment-research dossier with several Storymakers-grade action titles in its first pillar, but it ends on a broken promise (empty NetZero roadmap → Q&A → tagline) and never synthesizes its three pillars into a recommendation — use pp.6-18 as a teaching example for action titles, not the deck as a structural model.”
↓ No closing recommendation — p.33 'ROADMAP TO NETZERO' divider is followed only by Q&A (p.34) and a brand tagline (p.35); the roadmap itself is missing
55
opening
Spring 2022 National Client Meeting
“An event-agenda deck dressed as a strategy story — useful as a teaching example for action-titled data slides (p.45, p.46, p.56) but a weak Storymakers exemplar overall because it has no resolution and stitches three independent narratives together.”
↓ No resolution act: the deck ends on Netflix-content trends (p.59–62) and 'Thank you!' (p.65) with zero recommendation, ask, or next-step — the closing_ask tag is misleading.
55
opening
Sovereign Debt Restructuring
“A competent policy-brief deck with one strong, repeated quantified insight, but it buries the thesis behind heavy front matter and topic-label timelines - useful as a teaching example for repeated-stat reinforcement and case-comparator structure, not for opening or MECE pillaring.”
↓ Front matter consumes 21% of the deck (pp.1-3 cover/disclaimer/TOC) before any insight lands
55
opening
What Worries the World
“A competent recurring data tracker with strong callouts but topic-label titles and no resolution act — useful as a counter-example of how even good underlying insights get neutered by non-action titles, not as a Storymakers exemplar.”
↓ Twelve consecutive slides titled 'Current Economic Situation' (p.35–46) — zero differentiation, reader cannot navigate or remember anything
55
opening
2023 HALF-YEAR RESULTS
“A competent half-year earnings deck with disciplined three-pillar structure and several genuinely insight-bearing action titles, but it lacks an upfront thesis and a memorable close — useful as a teaching example for action-title diagnosis (p.8–10), not for full SCQA arc.”
↓ No upfront executive summary or thesis slide — the reader must reach p.3 to learn the headline and never gets a single-page synthesis
55
opening
Understanding public attitudes to early childhood
“A competent research-findings deck with exemplary stat-led action titles but no Recommendation act — use slides 4, 6, 7, 13 as teaching examples for title craft, not the deck as a whole for narrative structure.”
↓ No recommendation or 'next steps' slide — closes on p.17 'Contact', so the analysis dies on the table
55
opening
IPSOS GLOBAL TRUSTWORTHINESS MONITOR January 2023
“A 186-page Ipsos data book mislabeled as a deck — useful as a reference appendix and as a teaching example of how topic-label titles destroy narrative, but not a Storymakers exemplar.”
↓ ~170 of 186 slides are one-chart-per-page with topic-label titles (e.g. p.45 'Financial services - It is good at what it does') — no synthesis, no 'so what'
55
opening
THE WORLD’S RESPONSE TO THE WAR IN UKRAINE
“A competent survey-results dossier with a useful early summary and strong callouts, but it fails as a Storymakers exemplar because every page is titled as a topic and there is no recommendation to land — use the callouts as a teaching example of insight sentences, not the deck structure.”
↓ Titles are uniformly topic labels, not insights — p.6 'COUNTRIES WITH STRONGEST OPINIONS' and p.11 'COUNTRIES WITH STRONGEST OPINIONS ON THEIR OWN RESPONSE' describe the chart, not the finding