AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
· click a bar to filter
Search by prescribed fix
most common opening verb across 3405 suggestionsFiltered reviewed decks
726 matching · page 30 / 31
30
opening
Beyond thenoise: Orchestrating AI-driven customer excellence
“A thorough KPMG research whitepaper with a usable 7-step middle act, but as a Storymakers exemplar it fails on titling, opening hook, and closing — use the 7-step implementation spine as a teaching example for sequential build, not the deck's overall structure.”
↓ Title 'Implementing AI' is reused on five separate slides (p.23, 25, 28, 32, 35) and 'Highlights from the 2024 CEE research' on three (p.5, 11, 12) — placeholder titling, not action titles
30
opening
femke de keulenaer
“A competent secondary-research evidence pack with strong stat callouts but no narrative arc or recommendation - useful as a teaching example of how good data dies inside topic-label titles, not as a Storymakers exemplar.”
↓ No recommendation or 'so what' act - the deck terminates at p.17 data and jumps straight to 'THANK YOU!' on p.18
30
opening
incident response insights january 2025
“A short analytical IR briefing with strong quantified callouts but no story arc — use the data slides as a content example, not the structure, since it lacks opening thesis, MECE pillars, and a recommendation close.”
↓ No thesis or SCQA setup in the first 3 slides — reader is dropped into p.2 KPIs with no stakes
30
opening
Dissecting the 2021/22 Annual Budget Speech
“A reference-style budget recap with comprehensive data but no story, no point of view, and topic-label titles — useful as a counter-example of analytical dumping, not as a Storymakers exemplar.”
↓ Repetitive boilerplate titles: 17 of 19 slides start with '2022/23 Annual Budget Speech:' — zero declarative action titles
30
opening
MorganStanley
“A fund-product pitchbook with a respectable macro storytelling opener but no resolution — useful as a teaching example for action-title craft in the macro section (pp.5-16), not as a structural Storymakers exemplar.”
↓ First 5 slides bury the lede behind cover + two disclaimers + a question title (p.4); no executive summary or thesis statement
30
opening
mi guide to alternatives
“A best-in-class market reference compendium that is structurally the opposite of a Storymakers deck — use it to teach chart density and MECE asset-class coverage, but cite it as a counter-example for action titles, SCQA openings, and closing recommendations.”
↓ No SCQA opening — slides 1–5 are cover/team/TOC/two charts, with no thesis or stakes established
28
opening
Sustainability Corporate Citizenship
“A compliance-grade ESG disclosure with a decent MECE pillar skeleton but no SCQA, no action titles, and no resolution — usable as a teaching example of pillar structure, not of Storymakers narrative.”
↓ Front-matter bloat: 3 of the first 5 slides (cover, forward-looking disclaimer, ToC) before any substance, and 'Overview' (p.4) carries no thesis
28
opening
Monitor Deloitte’s 2022 Chief Transformation Officer Study — Designing Successful Transformations
“A competent industry research report with a logical value-chain spine and pockets of real insight titles, but as a Storymakers exemplar it is weak: no thesis up front, no recommendation at the close, and too many topic-label titles — useful as a case study in how to rewrite breadcrumb titles into action titles, not as a model of narrative structure.”
↓ No executive summary or answer-first slide — the reader must read 16+ pages before any synthesis, and none ever arrives
28
opening
Ipsos Issues Index January 2025
“A competent recurring data tracker, but a weak Storymakers exemplar — use it only as a counter-example of how topic-label titles and a missing resolution act drain narrative power from solid underlying data.”
↓ No executive summary or headline-finding slide — p.1–p.4 are all framing/cover material, so the reader hits raw issue trends with no thesis to test against.
28
opening
REINVENTION WITH GENERATIVE AI: CalPERS
“A capabilities-and-education primer dressed as a client deck — useful as a teaching example of clean case-study slides (p.17–20) but a cautionary tale on story arc, since the client and the recommendation are both buried until the last two pages.”
↓ CalPERS — the named client — does not appear in the narrative until p.24, turning a client deck into a generic GenAI capabilities primer
28
opening
Global Top 100 companies by market capitalisation
“A competent annual data benchmark with strong page-level numeric titles but no story arc — useful as a teaching example of insight-bearing chart titles, not as a Storymakers structural exemplar.”
↓ Methodology and contacts (p.3–5) are placed BEFORE any finding, burying the lead by 6 pages
28
opening
Second Quarter 2024 Results
“A standard investor-relations earnings deck — competent as an IR document but a weak Storymakers exemplar: use it only as a negative example of topic-label titling and appendix-as-ending, not as a structural model.”
↓ No thesis slide anywhere — reader must assemble the quarter's story from raw tables (p.4–13)
28
opening
ga sma presentation
“A polished but conventional institutional capabilities deck — strong as a reference for asset-management product disclosure conventions and a few good action titles (p.18, p.32), but a weak Storymakers exemplar because it buries its thesis, dodges its own narrative tension, and ends in an appendix instead of a recommendation.”
↓ Buried lead: no thesis or recommendation appears in the first five slides; the deck opens with firm-scale boilerplate ($4.1T) before saying anything about the SMA strategy itself
25
opening
The shape of retail: Consumers and the new normal
“A raw survey appendix masquerading as a deck — useful as a counter-example of what happens when action titles are left as question stems and the close is a contacts page.”
↓ Titles on p.3–p.6 are verbatim survey questions rather than insights — the reader must infer the takeaway
25
opening
Deloitte SEA CFO Forum Southeast Asia Business Outlook
“A services brochure dressed as a deck — useful as a teaching example of how a parallel-pillar capabilities dump fails the Storymakers tests (no SCQA, topic-label titles, firm-first opening, contacts-page ending), not as an exemplar to emulate.”
↓ No SCQA or thesis: the deck never names a Complication the CFO should care about, so every services block arrives unmotivated
25
opening
ipsos global perceptions of healthcare 2023
“A clean survey data-dump with strong callouts but no narrative, no insight titles, and no recommendation — useful as a counter-example of how to turn poll results into a Storymakers story, not as an exemplar.”
↓ Action titles are survey questions, not insights — p.6-p.12 literally start with «To what extent do you agree or disagree…»
25
opening
Ipsos Issues Index Mar25 Charts
“A competently executed monthly data tracker, not a Storymakers exemplar — useful as a counter-example of how topic-label titles and a missing synthesis slide flatten genuinely interesting trend data into a chart catalogue.”
↓ No thesis or 'what changed this month' on the opening — the reader has to assemble the story themselves from 16 individual trend charts
25
opening
immobilienfonds 20231231 en
“A reference booklet of peer benchmarks dressed as a deck — useful as raw material but a weak Storymakers exemplar; use only p.4 as a teaching case for insight titles, and treat the rest as a counter-example of topic-label dumps.”
↓ No thesis or executive summary in the first 3 slides — the reader never learns why this deck exists
22
opening
WORLD AFFAIRS 2023
“A 92-page Ipsos survey-data report dressed as a deck — useful as a counter-example of how topic-label titles, a missing exec summary, and a 19-slide country dump destroy narrative; do NOT use as a Storymakers exemplar except to teach what to avoid.”
↓ No executive summary, no thesis slide, no recommendations slide — 92 pages and zero synthesis
22
opening
Ipsos Issues Index March 2025
“A disciplined tracker data report with strong callouts but zero Storymakers craft — useful as a counter-example of how topic-label titles and a missing recommendation flatten genuinely interesting findings.”
↓ Cover/opening is dead weight: p.1, p.2, p.3 are all variants of the title with no thesis, no headline finding, and no chart of the month
22
opening
Ipsos Issues Index Jan25
“A competent recurring data tracker, not a Storymakers artifact — use its callout discipline and parallel segmentation grid as small-scale teaching examples, but treat the overall structure (no thesis, topic-label titles, no recommendation) as a cautionary case of analytical dump dressed as a deck.”
↓ Titles p.2–3 are literally just 'January 2025' — two consecutive slides with a date as their header is a failure mode
22
opening
mi daily gtm us
“This is JPMorgan's quarterly Guide to the Markets reference chartbook, not a persuasive consulting deck — it is best-in-class as a data atlas but a poor Storymakers exemplar; mine individual callouts (pp.16, 29, 41, 65) as examples of insight-bearing pull-quotes, but do not use the deck's structure as a narrative model.”
↓ Zero answer-first opening: pp.1-5 give no thesis or stakes, just cover/team/TOC and two unframed S&P charts
22
opening
guide to the markets au
“An exemplary reference data-book and a poor Storymakers exemplar — use it to teach taxonomic MECE structure and chart cadence, but use it as a counter-example for action titles, opening thesis, section dividers, and closing recommendation.”
↓ Titles are nouns, not insights — 81/81 slides use topic labels ('Inflation', 'Gold', 'Volatility') so the deck cannot be read by titles alone, violating the core Storymakers test
20
opening
Second Quarter 2023 Results
“This is an earnings-disclosure deck, not a consulting argument — topic-label titles, no SCQA arc, and a closing half built entirely of reconciliation tables; useful as a counter-example of what Storymakers principles are designed to replace, not as an exemplar.”
↓ Zero action titles across 25 pages — 'Non-GAAP P&L', 'Research Metrics', 'Capital Structure and Allocation' are all category labels that force the reader to mine the chart for the point