AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

737 matching · page 28 / 31
40 opening
McKinsey · 2017 · 26p
AI Healthcare Errors
“A well-evidenced analytical case-study tour with strong mid-deck action titles, but it lacks the SCQA opener and synthesis closer needed to work as a Storymakers exemplar — use slides 9, 15 and 16 for teaching declarative titles, not the deck's overall arc.”
↓ No SCQA opener — the title promises 'preventing healthcare errors' but no slide in pp.1–8 sizes the error problem or names the Question
40 opening
misc · 2023 · 57p
Lazards Lcoeplus
“A best-in-class industry reference report with strong MECE bones and several insight-bearing titles, but as a Storymakers exemplar it fails the answer-first test and dies in an appendix — use individual slides (p.5, p.32, p.39) as title-craft exemplars, not the deck as a structural model.”
↓ No answer-first opening — 4 slides of front matter before any claim, and no executive summary up front
40 opening
Deloitte · 2022 · 29p
Monitor Deloitte’s 2022 Chief Transformation Officer Study — Designing Successful Transformations
“A well-scaffolded research report masquerading as a deck — use its MECE divider structure and evidence mix as a teaching example, but not its titling discipline or its missing recommendation act.”
↓ Action titles are question labels, not insights — ~20 of 29 slides reuse the section question verbatim, forcing the reader to mine the callout for the point
40 opening
KPMG · 2022 · 24p
Global Assignment Policies and Practices Survey
“A competent KPMG survey readout with dense data and occasional action titles, but as a Storymakers exemplar it is a cautionary case of analytical-dump structure with a marketing-CTA close — useful to teach what to fix, not to imitate.”
↓ No SCQA arc — slides 6 onward are a sequential survey readout rather than a problem→analysis→answer narrative
40 opening
RolandBerger · 2025 · 75p
Roland Berger Trend Compendium 2030: Megatrend 1 People & Society
“A disciplined, data-rich trend compendium with above-average action titles, but a weak Storymakers exemplar — no upfront thesis, no MECE pillar dividers, and a close that degenerates into three identical business-development CTAs; teach from individual slides, not the structure.”
↓ Three back-to-back CTA slides (p.69-71) carry identical titles and identical callouts — collapses the close into a marketing loop instead of a recommendation
40 opening
McKinsey · 2022 · 8p
Tech highlights from 2022—in eight charts
“A competent year-end chart-roundup with strong per-slide data discipline but no narrative spine — useful as a teaching example for declarative chart titles (see p.4) but not for Storymakers structure.”
↓ No governing thesis: the cover (p.1) and opener (p.2) never state what the eight charts collectively argue about 2022 in tech
40 opening
Deloitte · 2023 · 48p
Multi-regional transmission model
“A competent analytical build-up of a proprietary simulation tool that collapses in the final act — useful as a teaching example for problem-framing and quantified callouts, but a cautionary tale on section architecture, topic-label titles, and the absence of a closing recommendation.”
↓ Broken section architecture: Roman numerals skip II and V, 'IV' appears twice (p.30 and p.33), and p.35 is a one-character divider ('U') — this alone signals the deck never got a final pass
40 opening
IPSOS · 2023 · 8p
Ipsos Global Views on AI and Disinformation full report
“A well-titled Ipsos data-release deck with solid declarative findings but no SCQA arc or recommendation — useful as an exemplar of headline-stat action titles, not of Storymakers narrative structure.”
↓ No 'So what?' — deck ends at p.6 with a data point, skipping any recommendation, implication, or next step
40 opening
IPSOS · 2023 · 45p
Ipsos Global Health Service Monitor 2023 WEB
“A well-organized survey data report, not a Storymakers deck — use the section scaffolding and THE HEADLINES pattern as a navigational example, but it is an anti-example of action titling and has no closing argument.”
↓ No recommendation or 'so-what' act: the deck ends in appendix + methodology + corporate slide (p.30–p.45) with zero synthesis
40 opening
IPSOS · 2023 · 30p
Global Report What Worries the World Jul 23 WEB
“A monthly IPSOS tracker with solid data hygiene and a roughly MECE spine, but written as a topic inventory rather than a story — useful as a negative example of title quality and closing weakness, not as a Storymakers exemplar.”
↓ No explicit thesis or stakes slide in the opening — covers (p.1-2) are decorative, not setup
40 opening
Gartner · 2022 · 27p
apr12jlovelock 840572
“A data-rich Gartner webinar deck with strong metric-anchored titles in the middle but a missing thesis-up-front and no recommendation close — useful as a teaching example of quantitative chart titling, not as a Storymakers narrative arc.”
↓ No thesis up-front — the Russia-Ukraine cover (p.3) is not answered by an executive summary slide; the viewer waits until p.9 for framing
40 opening
AlvarezMarsal · 2024 · 30p
KSA Banking Pulse Q3 2024
“A competent quarterly data-pulse with strong insight-bearing action titles and consistent callouts, but as a Storymakers exemplar it fails the arc test — no thesis up front, no recommendation at the close — so use it to teach action-title writing, not narrative structure.”
↓ No answer-first opening — p.1-p.5 never state the deck's thesis; the reader waits until p.7 to learn earnings grew 5.3%
40 opening
JPMorgan · 2026 · 42p
LCG SMA
“A polished but conventional asset-manager pitchbook — strong on credentials and a few sharp action titles, but it buries the real 2025 story and ends without a recommendation; useful as a teaching example of topic-organized brochure structure, not of Storymakers narrative.”
↓ No SCQA opening — pages 1–5 establish firm scale ($4.1T) but never name the question the deck answers; the reader has to wait until p.18 to find the real story (2025 underperformance).
40 opening
JPMorgan · 2026 · 42p
presentation us tl strategy sma
“A textbook 4Ps JPMAM fund-marketing deck with a strong analytical middle (Case + Process) but a credentials-led opening and a data-dump close — useful as a teaching example for action-titled industry-trend pages and case studies, not for SCQA narrative structure.”
↓ Thesis is buried: pp. 1–7 are cover, TOC, divider, and firm credentials; the strategy itself doesn't appear until p.8 — no 'lead with the answer' slide.
40 opening
Barclays · 2023 · 71p
Barclays Credit Bureau Forum 2023
“A competent investor-forum container with strong per-slide action titles in the BU sections but no forum-level story arc, weak opening, and a non-existent close — useful as a teaching example of good quantitative action titles, not of Storymakers structure.”
↓ Nine-slide run pp.14-22 all titled 'Cloud Technology Platform' — pure topic labels with no insight, no progression, no action title
40 opening
Barclays · 2023 · 12p
Barclays Bank PLC H12023 Client Information
“A competent creditor/investor information fact-sheet with pockets of good action-title craft on capital and liquidity, but structurally it is a topic sequence without SCQA, pillars, or a stated thesis — useful as an example of quantified callouts, not as a Storymakers narrative exemplar.”
↓ No opening thesis slide — pages 1-3 are cover and entity-structure context with no stated question or 'so what'
38 opening
BCG · 2016 · 167p
Transformation Ebook
“A credible BCG framework compendium with MECE bones and strong quantified case studies, but a book-format opening and a non-existent closing make it a weak Storymakers structural exemplar — use the exhibits and chapter frameworks as teaching artifacts, not the deck's overall narrative discipline.”
↓ Opening is book-style front matter — three TRANSFORMATION covers, disclaimer, TOC — so the thesis is not visible until p.9 and the framework not until p.11, failing the 'lead with the answer' rule
38 opening
Bain · 2023 · 14p
e-Conomy SEA 2023 report: Philippines
“A competent country-profile excerpt from a regional atlas with good action-title discipline on the data slides, but it is not a Storymakers exemplar — use slides 3, 4 and 6 as teaching cases for quantified action titles, and use the whole chapter as a counter-example of an analytical tour that never commits to an SCQA arc or recommendation.”
↓ No SCQA or recommendation anywhere — the chapter is pure atlas, with p.2 'Country overview' as a topic label rather than a question or complication
38 opening
Cognizant · 2022 · 47p
HFS Top 10 Healthcare Provider
“A competent analyst-report-as-deck with genuinely strong action titles in the middle, but it buries its thesis, uses topical section dividers, and ends on a sponsor profile — use pp.14-32 as a title-writing exemplar, not the overall structure.”
↓ Executive summary buried at p.16 instead of opening the deck — violates answer-first; reader has no thesis through the first 15 pages
38 opening
Deloitte · 2023 · 48p
2023 Global Marketing Trends
“A competent Deloitte Insights trends report with solid per-section rhythm and data discipline, but structurally a topic anthology that opens slowly, closes flat, and lets six 'just the number' placeholder titles slip through — use the intra-section frame→data→case→recommend pattern as a teaching example, not the overall narrative.”
↓ Six slides carry titles that are just the trend number ('03' on pp.11, 29, 31, 33; '04' on pp.39, 42) — the single biggest Storymakers violation in the deck.
38 opening
Deloitte · 2021 · 67p
Doing business in the Philippines 2021
“A well-researched Philippines investment-reference document dressed as a consulting deck — strong on data density and section navigation, but topic-ordered rather than argument-ordered, so use it as an example of what to avoid when teaching Storymakers action titles and closing acts.”
↓ No answer-first framing — the document never states a recommendation or decision it is trying to drive; the closest thing is the preface platitude on p.3
38 opening
Deloitte · 2018 · 43p
Digital Transformation NJ
“A credentials-led government capabilities pitch with strong case-study evidence but no SCQA arc, no NJ thesis, and a «Thank you» ending — useful as a teaching example of why action titles and a closing recommendation matter, not as a Storymakers exemplar.”
↓ No NJ-specific thesis or stakes anywhere in the first five slides — opens with Deloitte's credentials (p.2) instead of the client's situation
38 opening
PwC · 2022 · 24p
Five global shifts megatrends
“A well-organized PwC point-of-view survey with disciplined parallel pillars but a buried thesis, recycled titles, and no call to action — useful as a teaching example for MECE pillar structure, not for Storymakers narrative arc.”
↓ Five identical 'Possible implications…' titles (p.6/10/14/18/22) — pure topic labels that waste the most-read line on every other slide
38 opening
PwC · 2021 · 43p
Global & Entertainment Media Outlook 2021-2025
“A solid annual-outlook reference deck with disciplined action titles on data pages, but the architecture is a topic dump rather than an argument — use the macro slides (p.12-p.30) as a teaching example for insight-bearing chart titles, not the deck-level structure.”
↓ No thesis slide in the opening — slides 1-7 are all methodology and credentialing, so a reader has to wait until p.9 to see the headline 'Resetting expectations, refocusing inward, recharging growth'.