AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
· click a bar to filter
Search by prescribed fix
most common opening verb across 3405 suggestionsFiltered reviewed decks
737 matching · page 27 / 31
45
opening
our life with ai google ipsos report
“A well-structured thematic research report with disciplined one-stat-per-slide craft, but it reads as a findings document rather than a Storymakers-grade argument — use its section scaffolding as a teaching example, not its opening or close.”
↓ No thesis slide in the opening — foreword (p.2) talks about the study, not the answer; reader reaches p.5 before encountering a finding
45
opening
TRREB Ipsos year in review and outlook 2021
“A competent industry research read-out with a few strong action titles and a memorable economic-impact close, but the topic-label titles and generic section dividers make it an analytical-dump rather than a Storymakers exemplar — useful as a teaching case for what happens when a deck reports data without arguing a point.”
↓ All three section dividers reuse the same deck title instead of naming the pillar (Buyers, Sellers, Investors), so MECE structure is invisible
45
opening
CCPC Investments Research Sept. 2021
“A competent market-research findings deck with strong per-slide action titles but no story arc or recommendation — useful as a teaching example for declarative data-slide headlines, not for Storymakers narrative structure.”
↓ No recommendation or 'so what' close: the deck ends on p.13 with another finding and then 'CONTACTS' (p.14), so the reader leaves without a call to action.
45
opening
ey mobility consumer index 2023
“A well-structured analytical research report with strong action titles and creative pillar labels, but no thesis at the front and no recommendation at the back — useful as a teaching example for title craft and section-divider voice, not for SCQA narrative arc.”
↓ No SCQA opening — slides 1–3 establish the study but never pose a question or stake; reader doesn't know what they're being argued toward
45
opening
Road to Resilience The 2024 Annual Turnaround Survey 0
“A competent survey-results report with strong statistics but weak storycraft — useful as a teaching example of how topic-label titles and a missing thesis flatten otherwise solid analysis, not as a Storymakers exemplar.”
↓ Opening never states a thesis: p.1–5 is cover/TOC/'Introduction'/'Key Insights'/'Economic Outlook' — five slides to reach the first real data point
45
opening
Global gas outlook to 2050
“A credible thought-leadership 'perspective' with strong metric-bearing action titles, but structurally a methodology-and-data dump that buries its thesis and has no recommendation — useful as a teaching example for action-title craft, not for Storymakers narrative arc.”
↓ No BLUF: the thesis is never stated in the first three slides; opening is dominated by model inventory (p3) and scenario taxonomy (p4)
45
opening
Tenth Annual Leveraged Finance and Credit Conference
“A competent investor-relations deck with a workable resilience narrative but a buried answer, a broken appendix boundary, and a logo-only close — useful as a teaching example of strong evidence chaining (p.7-9) but weak as a Storymakers exemplar of arc, dividers, and closing.”
↓ Closing slide (p.26) is just the company logo — no CTA, no summary, no ask
45
opening
barclays global credit 2024
“A competent investor-day-style segment walkthrough with solid MECE by business unit and strong quant callouts, but it buries its overall thesis at both ends and repeats a single generic title nine times — use the Insurance sub-section (p.57–62) as the storytelling exemplar, not the deck as a whole.”
↓ Nine consecutive slides p.8–16 all titled 'Ascend Technology Platform' — the single biggest title-quality hit in the deck; the reader cannot skim the narrative
45
opening
Barclays FY2023 ESG Investor Presentation
“A competent ESG disclosure deck structured as a taxonomy rather than a story — useful as a teaching example of MECE pillar dividers and KPI dashboards, but a cautionary example for Storymakers narrative: no complication, no recommendation, and a closing that dissolves into appendix.”
↓ No complication or recommendation — the 'Answer' act of SCQA is entirely absent; no slide says 'so here is what we are committing to next'
45
opening
id19 growth in wealth management
“A competent investor-day update with strong quantified middle-section analytics but a stapled three-division structure, generic dividers and summaries, and no opening thesis or closing ask — useful as a teaching example of good action-title writing in the analytical core, not as a Storymakers structural exemplar.”
↓ No opening thesis slide — slides 1–4 are cover, disclaimer, divider, and bullet highlights; the audience never gets a single-slide answer up front
45
opening
2022 strategy update
“A financially rigorous investor-day deck with strong quantified action titles in the middle, but front-matter bloat, a single weak section divider, and a duplicated strategic narrative make it an exemplar of analytical discipline — not of Storymakers structure.”
↓ Five-slide front matter (p.1-5) including a duplicated cover delays the thesis and wastes the reader's attention budget
42
opening
A&M Valuation Insights March 2024
“A data-rich thought-leadership update with genuinely strong action titles, but structurally not a Storymakers exemplar — use slides p2-p9 as a teaching example for declarative titling, not as a model for deck architecture.”
↓ No executive summary or thesis slide — the deck never tells the reader what the overall point is before diving into data
42
opening
Capgemini Group Presentation 2025
“Corporate introduction brochure with a decent three-pillar spine but no SCQA arc and a bloated appendix — useful as a teaching case of how MECE pillars can coexist with weak action-titling, not as a Storymakers exemplar.”
↓ No SCQA or problem framing anywhere in the first 10 pages — the deck asserts identity rather than arguing a point
42
opening
Better Processes for Data Analytics Insights
“A polished but structurally flat case-study catalog — useful as a sales sample bag, weak as a Storymakers exemplar; mine the quantified callouts for action-title rewrites, but do not use the deck's overall structure as a teaching reference.”
↓ No SCQA framing — p.2 'Our philosophy' is an aspirational statement, not a Situation/Complication that motivates the eight cases that follow
42
opening
2023 ENVIRONMENTAL, SOCIAL, GOVERNANCE REPORT
“A conventional ESG disclosure document organized as a topic encyclopedia with strong evidentiary detail but topic-label titles and no narrative arc — useful as a counter-example for what action titles and a Resolution act should fix, not as a Storymakers exemplar.”
↓ Titles are topic labels, not insights — the reader must read body text to learn what each page concludes
42
opening
2020 Effie UK Report in partnership with Ipsos MORI
“A well-structured Effie findings report with strong action titles and a disciplined data+case-study rhythm, but it lacks a stated thesis up front and ends in a contact slide instead of a recommendation — useful as an exemplar for chapter cadence and title craft, not for narrative opening/closing.”
↓ Both 'EXECUTIVE SUMMARY' slides (p.4 and p.40) appear to be sparse title placeholders with no synthesis — the deck never actually delivers an exec summary
42
opening
2023 impact report
“Polished corporate ESG catalog with strong case studies and metrics but no story arc, no action titles, and no close — useful as a reference for pillar structure and evidence density, not as a Storymakers exemplar.”
↓ No SCQA setup anywhere in the opening — pp.1-4 are brand mood, not situation/complication
42
opening
jpmc esg report 2021
“A polished ESG disclosure report, not a story-driven deck — useful as a reference for quantified callouts and pillar dividers, but a poor Storymakers exemplar because it leads with topics, never states a thesis, and ends in appendix.”
↓ Titles are nouns, not insights — most slides in the first 25 use topic-label headlines with no verb or claim (p.5, p.6, p.7, p.14, p.20, p.21, etc.)
42
opening
20230530 A long way down Credit Suisse Rolf Sethe 11th EBI Academic Debate
“A chronologically compelling academic-debate narrative with a strong scandal-cascade spine and two genuinely original conclusions, but it buries its thesis behind seven 'Contents' dividers and repetitive price-delta titles — use the scandal-walk (pp.15-27) as a teaching example of dramatic sequencing, not the deck's structure.”
↓ Seven 'Contents' section dividers (pp.2, 5, 7, 9, 11, 28, 35) instead of named MECE pillars — the deck's structure is invisible to the reader
40
opening
The Dawn of the Deep Tech Ecosystem
“A well-researched BCG/Hello Tomorrow landscape report with strong analytical build in the France section, but structured as observational reporting rather than a Storymakers argument — use p.30-38 as a teaching example for benchmark storytelling, not the overall spine.”
↓ No recommendation/resolution pillar — the deck ends at success stories (p.39) then appendix, so the problem framed on p.32 ('France Could Increase its Presence and Funding') is never answered
40
opening
Deloitte Global 2024 Gen Z and Millennial Survey Country profile: Netherlands
“A competent survey-data country report organised as a topic dump with noun-label titles and no arc or close — use it as a counter-example of what happens when action titles and resolution are missing, not as a Storymakers exemplar.”
↓ No Situation→Complication→Answer→Resolution arc: p.2 jumps straight from methodology into a topic parade with no central tension or thesis
40
opening
The Logistics Property Handbook 4.0 Investment & Financing Keys
“A competent but inert market handbook with pockets of strong declarative titling in the regional KPI sections; use p.10/p.13/p.16 as action-title teaching examples, but not the overall arc, which lacks both a thesis and a close.”
↓ No thesis slide and no recommendation slide — 27 pages without a 'so what' makes this a reference document rather than a persuasive deck
40
opening
EY Academic Resource Center – mission
“A curriculum catalog masquerading as a deck — the Helix worked example and Tufte build are useful teaching artifacts, but the overall structure is a topic dump with no thesis, repeated titles, and a diluted close, so it is a counter-example of Storymakers discipline rather than an exemplar.”
↓ Nine consecutive slides titled 'Analytics mindset competency framework' or 'Master case study guide' with no differentiating action titles — the reader cannot navigate by page header
40
opening
Global Assignment Policies Practices
“A competent survey-report deck with strong evidentiary density and some good action titles, but structurally a findings dump rather than a Storymakers narrative — useful as a teaching example for declarative-title rewriting, not for arc design.”
↓ Opening wastes 5 slides on cover/TOC/intro/methodology before any insight — the BLUF (bottom line up front) is absent