AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 27 / 46
58
opening
e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade
“A high-craft thought-leadership report with exemplary action-title discipline and clean MECE pillars, but it opens procedurally and trails off into a country appendix instead of landing a recommendation -- use its titles and section architecture as a Storymakers teaching example, not its opening or closing.”
↓ Opening burns 7 slides on front matter before the thesis lands at p.8 -- no hook or stakes in the first 5
58
opening
UNC Chapel Hill Cost Diagnostic
“A competent Bain diagnostic with a clear options inventory but soft narrative framing and lazy pagination titles — use p.14 as a teaching example of an insight-bearing title, not the overall structure.”
↓ Opening buries the lead: 5 slides of front-matter before the key findings on p.6
58
opening
Syracuse University Diagnostic Report
“A credible Bain fact-base diagnostic with strong methodology framing but a sprawling middle and near-absent recommendation — use the setup (p.7-8) and two early insight titles (p.12-13) as teaching examples, not the overall structure.”
↓ Buried thesis — no answer-first slide; the core tension (expense growth outpacing revenue) appears at p.12, not p.3
58
opening
Digital Consumer Trends 2023
“A well-executed annual trends report with strong per-slide action titles but no story arc and no recommendation - use its title craft and callout discipline as a teaching example, not its structure.”
↓ No resolution act - deck ends on cost-of-living data (p.43) and a 'visit our hub' card (p.44), with zero recommendation or so-what
58
opening
Insights from the leading edge of generative AI adoption
“Solid Deloitte thought-leadership survey deck with strong action-title craft in the middle but a diffuse opening and a repetitive four-slide close — useful as a teaching example for declarative titles, not for narrative structure.”
↓ Four closing slides titled identically 'Next: Looking ahead' (p.25, 27, 29, 30) — reader cannot distinguish the recommendations or track progress
58
opening
IFRS 9 Impairment Banking Survey
“A dense, insight-rich benchmarking survey whose callouts do the storytelling while the titles abdicate it — useful as a reference document but a weak Storymakers exemplar because it lacks a resolution act and mistakes a numbered TOC for a narrative spine.”
↓ Titles are topic labels, not action titles — p.6-17 all read '1. Impact assessment – [subtopic]' with the actual finding hidden in the callout
58
opening
Risk management in transformation
“A competently structured analytical survey report with a visible three-act spine and a recommendation slide, but too many titles are topic labels or figure captions — useful as a teaching example of pillar architecture and front-loaded takeaways, not of Storymakers action-title discipline.”
↓ Roughly a third of body slides use raw figure captions as titles ('Figure 10...', 'Figure 15...', 'Figure 24...', 'Figure 25...') — topic labels, not findings
58
opening
IBV Research Report
“A solid three-pillar research report with the right analytical skeleton and a real recommendations close, but it buries its headline stat, under-uses section dividers, and leans on topic-label titles — teach the pillar structure, not the opening or the titling.”
↓ Headline stat (36% revenue/efficiency lift from analytics-led innovation) is buried on p.5 instead of driving the cover or exec summary
58
opening
Our Impact Plan 2022
“A competent ESG/CSR reporting document with parallel pillar architecture and strong quantified callouts, but as a Storymakers exemplar it's a cautionary case — topic-label titles, no SCQA tension, and a closing that trails off into governance and contacts; teach the pillar structure and KPI openers, not the narrative.”
↓ No closing recommendation or next-steps synthesis — the deck ends on p.51 'Governance' (an establish_context slide) and p.52 'Contacts', wasting the last impression
58
opening
Venture Pulse Q3 2024
“A reference-grade quarterly intelligence report with unusually disciplined action titles and MECE geographic structure, but no SCQA arc and no close — useful as a teaching example for action titles and parallel section design, not for narrative storytelling.”
↓ No closing recommendation or synthesis — the deck ends at p.91 with regional data and rolls straight into 'About us' (pp.92–94) and disclaimers (pp.95–96)
58
opening
Education: 2022 M&A Deal Roundup and Trends to Watch Out for in 2023
“Solid analytical mid-section with disciplined action titles, but it is structured as a market-update report rather than a Storymakers narrative — useful as a teaching example for data-slide titling, not for arc design or closes.”
↓ No SCQA opener — the deck buries its forward-looking thesis behind 12 slides of 2022 retrospection
58
opening
Battery materials demand and supply perspective
“A competent McKinsey market-perspective deck with strong quantified action titles in the analytical middle, but it opens without a thesis and closes on 'unknowns remain' plus a generic 'Conclusion' — useful as a teaching example for action-title craft (p.4–9), not for full Storymakers arc.”
↓ p.11 is titled 'Conclusion' — a topic label, not an action title — and offers no recommendation or next step
58
opening
Investment Industrial Policy Future
“A data-rich McKinsey/MGI analytical brief with disciplined hero metrics but a buried, question-shaped recommendation and a backup-heavy tail — useful as a teaching example for action-titled data slides, not for Storymakers arc construction.”
↓ No upfront answer — the recommendation (p.15) appears 65% into the deck and is phrased as a vague 'need a clear agenda' rather than a specific prescription
58
opening
SDG Guide for Business Leaders
“A competent McKinsey playbook with a strong three-pillar spine and mostly declarative titles, but it opens with two TOCs and ends with templates instead of a recommendation - use the INSPIRE/ENGAGE/IMPACT structure as a teaching example, not the framing or close.”
↓ Two tables of contents back-to-back (pp.2 and 4) signal weak editorial discipline before the deck even begins
58
opening
Sustainability Risk Under Solvency II
“A well-structured analytical thought-leadership white paper with disciplined action titles but generic section dividers and a soft, non-committal close — use it as a title-quality exemplar, not as a model of MECE pillar structure or commercial closing.”
↓ Section dividers (p4, p9, p15, p27, p36) all repeat the same deck title — zero MECE pillar labels, so the reader has no map of the argument's structure.
58
opening
Global Workforce Hopes Fears 2022
“A well-titled survey report dressed as a deck — use slides 4, 6, and 10-12 as examples of insight-bearing action titles, but do not hold the overall structure up as a Storymakers narrative exemplar.”
↓ No closing recommendation or 'so what' slide — p.20 to appendix is an abrupt drop-off with zero implications for employers
58
opening
Decoding Instant Payments Emerging Markets
“A competently structured PwC explainer with a clear MECE skeleton and a real thesis (Adoption Boosters), but topic-label titles, a geography-first case section that ignores its own framework, and a flat conclusion make it a useful teaching example of section architecture — not of action-title or closing craft.”
↓ Six slides reuse the cover title 'Decoding Instant Payments: The Emerging Markets' Story' as their slide title (pp.5, 10, 19, 22, 23, 27) — wasted real estate
58
opening
The Lithium-Ion (EV) battery market and supply chain
“Strong analytical mid-section with quantified, declarative titles, but bookended by a thesis-less opening and a triple-takeaway close — useful as a teaching example for action-title craft, not for narrative architecture.”
↓ No upfront thesis slide — first 5 pages establish context but never preview the answer or stakes
58
opening
Global Automotive Study 2023
“A well-titled, evidence-rich research-report deck whose per-slide craft is exemplary but whose overall arc is a parallel-themed survey rather than a Storymakers SCQA build — use the action titles and per-section 'How to act?' pattern as teaching examples, not the opening or closing.”
↓ Opening buries the lede — pages 1-5 are admin/methodology before the first insight on p.6
58
opening
Blockchain and Digital Assets
“Solid McKinsey-grade primer/landscape deck with strong numbers and case examples, but as a Storymakers exemplar it teaches the wrong lesson - use individual slides (p.31, p.35, p.27) to teach quantified action titles and case framing, not the overall structure, which lacks Complication and Resolution.”
↓ No 'so what': there is no recommendation slide, no call to action, no decision the audience is being asked to make - the deck stops, it doesn't conclude
58
opening
The future trends in ASEAN steel market
“A solid analytical consulting deck with strong action titles and a clean three-pillar recommendation, but it buries the lead and fades into a generic close — useful as an exemplar for action-title writing and MECE pillars, not for opening or closing craft.”
↓ Buried lead — thesis arrives on p.5 after a credentials slide (p.2) and a topic-label slide (p.3 'Key trends in...')
58
opening
Saudi Arabia Banking Pulse
“A competent quarterly metric tour with strong action titles and quantified callouts, but it lacks a thesis-led opening and any closing recommendation — useful as a teaching example for headline-writing discipline, not for SCQA storytelling.”
↓ No recommendation, outlook, or 'what to watch' slide — the deck dies into a glossary at p.24-28
58
opening
THE IPSOS REPUTATION COUNCIL
“A well-evidenced research-anthology report with strong stat-anchored slides but no overall narrative spine or closing recommendation — useful as a teaching example of action-title discipline on individual data slides (p.9, p.14), not as a Storymakers structural exemplar.”
↓ No closing recommendation or CTA — deck ends on a Quickfire data slide (p.26) and three appendix pages, breaking Storymakers' resolution requirement
58
opening
ROAD TO RESILIENCE
“A competently structured annual survey readout with rich data in the callouts but topic-label titles and a missing Resolution act — useful as a teaching example of how to convert callouts into action titles, not as a Storymakers exemplar.”
↓ Five consecutive slides titled 'INDUSTRY SPOTLIGHTS' (pp.12-16) signal a topic dump, not a MECE pillar; each should carry its sector name and an action verdict