AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

737 matching · page 26 / 31
48 opening
GoldmanSachs · 2021 · 35p
goldman sachs may 2021
“A competent IR/earnings presentation with above-average action titles, but structurally a topic dump rather than a Storymakers arc — useful as a teaching example for declarative titling, not for narrative design.”
↓ No Situation→Complication setup: jumps from sustainability theme (p.3-10) straight into Q1 results (p.11) with no bridging tension
45 opening
BCG · 2022 · 9p
Streaming Video Back to Future
“A tight analytical insight deck with strong action titles slide-by-slide, but missing the opening thesis and closing recommendation — useful as a teaching example for title-writing, not for end-to-end Storymakers narrative structure.”
↓ No SCQA opening: p.1 is a mood title and p.2 jumps into a chart finding with no stated question or stakes.
45 opening
Capgemini · 2022 · 26p
Capgemini Group Presentation 2022
“A competent corporate brochure deck with an elegant three-pillar spine and a clever linked-title device, but not a Storymakers exemplar — it delivers identity, not argument, and should be used to teach pillar architecture and title chaining rather than narrative arc or calls to action.”
↓ No SCQA: there is no Complication or Question — the deck moves straight from 'who we are' (p.3) to 'what we do' without naming a client problem
45 opening
EY · 2022 · 53p
2022 Global Alternative Fund Survey
“A competently-titled survey report that delivers data point-by-point but has no opening thesis and no closing recommendation — useful as a benchmark for action-title craft on individual pages, not as a Storymakers narrative exemplar.”
↓ No recommendation or resolution slide — the deck ends at p.48 on an ESG data point and cuts to contacts, violating the R in SCQA/S→C→A→R
45 opening
KPMG · 2022 · 81p
Big shifts small steps Sustainability 2022
“Strong action-title hygiene in the analytical body but built as a research benchmark report, not a story — useful as a teaching example for action titles and pillar structure, weak as an end-to-end Storymakers exemplar because the close is a service plug and the recommendation is buried on p.7.”
↓ Closing collapses into a KPMG sales plug (p.76 'How we can help') and 'Read more' (p.77) with no synthesized recommendation tied to the five trends
45 opening
LEK · 2023 · 34p
Brazil Education Technology Market L.E.K. Perspectives
“A competent analytical research deck with solid quantified findings but placeholder section titles and a watchlist-as-ending — useful as a teaching example of strong market-landscape action titles, not as a Storymakers arc.”
↓ Four separate 'Key observations based on the performance of the Brazil stock index…' slides (p.3, 4, 7, 10) with identical titles — placeholder section headers masquerading as takeaway slides
45 opening
PwC · 2021 · 59p
Merging with SPAC
“A competent client-education primer on SPAC mechanics with a strong opening market block but no thesis and no close — use slides 4-10 and 34 as teaching examples of action titles, and use the rest as a cautionary case in how topic-dump structure and '(cont'd)' titles erode a Storymakers narrative.”
↓ Eleven slides reuse '(cont'd)' as their title (p.17-19, 21, 25, 27-29, 41, 47, 49, 51-53) — built for the speaker, not the reader, a Storymakers cardinal sin
45 opening
RolandBerger · 2018 · 28p
Bike Sharing 5.0
“Solid analytical industry study with metric-rich declarative titles, but it is a Roland Berger 'overview' rather than a Storymakers argument - useful as an example of clean data titling, not as a model for opening hooks, MECE pillars, or recommendation closes.”
↓ p.2 'executive summary' restates the deck's purpose ('this study provides a comprehensive overview') instead of leading with the answer - a Storymakers cardinal sin
45 opening
RolandBerger · 2023 · 86p
Trend Compendium 2050 Six megatrends that will shape the world
“A polished, MECE thought-leadership compendium with strong declarative titles and disciplined data sourcing, but as a Storymakers exemplar it teaches title craft and pillar architecture only — not narrative arc, opening hook, or closing call to action.”
↓ No thesis-led opening: p.2–3 describe scope rather than state Roland Berger's point of view on what 2050 actually means for the reader
45 opening
RolandBerger · 2017 · 54p
Truck and trailer components – Success factors for suppliers in specialized markets
“A competent Roland Berger market-study deck with strong declarative titling and clean MECE sections, but it buries the recommendation and lacks an SCQA opener — useful as a Storymakers exemplar for action-title craft, not for narrative structure.”
↓ No SCQA opener — the management summary (p.2-3) is a dense recap, not a thesis; the reader must reach p.44 to find the 'so what'
45 opening
misc · 2019 · 37p
Lloyd’s and Bermuda
“A competent analytical talk-deck with a strong middle (quantified action titles, well-built reserving and rate-hardening story) but a definitional opening and a hand-wave ending — useful as a teaching example for action-titled analysis slides, not for Storymakers narrative architecture.”
↓ Opening five slides establish no thesis or stakes — reader doesn't know the question being answered until ~p.11
45 opening
misc · 2023 · 31p
The Anholt-Ipsos Nation Brands Index
“A competently structured research-findings deck with two pockets of strong action-title craft (pp.21–24) but no SCQA arc, no answer-first opening, and no recommendation — useful as a teaching example of clean chaptering and isolated action titles, not as a Storymakers exemplar.”
↓ No answer-first opening — five slides of cover/TOC/methodology before any finding (p.9 is the first insight)
45 opening
misc · 2024 · 16p
Our life with AI: The reality of today and the promise of tomorrow
“A well-evidenced public-opinion research report with elegant chapter framing but topic-label titles and no recommendation — useful as a teaching example of strong evidence/callout pairing, not as a Storymakers narrative exemplar.”
↓ Action titles are poetic topic labels not insights — 'The promise of tomorrow.', 'Around the corner.', 'A generation away.' force the reader to decode each chart
45 opening
misc · 2025 · 12p
IPSOS LOVE LIFE SATISFACTION 2025
“A competent research-findings deck with several strong action titles in the back half, but it is structured as a data tour rather than a Storymakers narrative — useful as an example of good callouts, not of arc construction.”
↓ Slides 4-6 reuse the verbatim survey-question wording as titles, abdicating the action-title responsibility
45 opening
misc · 2021 · 14p
CCPC INVESTMENTS RESEARCH
“A competent survey-readout deck with strong declarative chart titles but no narrative spine — useful as a teaching example for action-title writing, not for Storymakers structure.”
↓ p.2 'EXECUTIVE SUMMARY' is sparse with no synthesized thesis — wastes the highest-attention slot in the deck
45 opening
KPMG · 2024 · 24p
KPMG global AI in finance report
“A competent thought-leadership research report with a clean four-pillar spine and good metric discipline, but it reads as an analytical survey rather than a Storymakers-style argument — useful as an example of section architecture and metric-anchored slides, not of action-title craft or SCQA opening.”
↓ No SCQA setup — the deck never frames a complication or burning question before diving into framework (p.5) and benefits (p.8)
45 opening
KPMG · 2024 · 16p
Captive Insurance Guide
“A competent educational primer that reads as a topic-ordered brochure rather than a Storymakers narrative — useful as a counter-example for how topic titles and an appendix-heavy close drain persuasive force.”
↓ Every section title is a noun phrase — 'Structures', 'Key players', 'Lifecycle' — none carries an insight or recommendation
45 opening
RolandBerger · 2024 · 48p
Lazard LCOE+
“A polished annual reference report with strong MECE pillar structure but no narrative arc or recommendation — useful as a teaching example for parallel-section design and sensitivity tables, not as a Storymakers narrative exemplar.”
↓ Opens cold: cover → TOC → divider → three 'Executive Summary—...' topic-label slides (pp.1-6) before any insight surfaces
45 opening
misc · 2020 · 41p
2020 Effie UK Report • In partnership withIpsos
“A competently structured industry-report deck with strong action titles and good evidence pairing, but it never leads with the answer and ends in a contact card — use its title craft and case-pairing rhythm as the teaching example, not its overall narrative arc.”
↓ No thesis upfront: p.4 and p.40 are both labelled 'EXECUTIVE SUMMARY' but neither callout reveals a synthesised answer — the deck never tells you in one sentence what the 2020 effectiveness story is.
45 opening
PwC · 2024 · 12p
Nigeria Economic Outlook
“Competent short-form macro outlook with a textbook arc and two model action titles, but it buries the lead and asks rather than answers in the recommendation — useful as a teaching example for p.6-style titles, not as a structural exemplar.”
↓ Opening 3 slides (cover, outline, dashboard) bury the lead — no thesis stated in the first 5 pages
45 opening
Deloitte · 2022 · 46p
Global third-party risk management survey 2022
“A competently-pillared survey report with strong data callouts but topic-label titles and no resolution — useful as a teaching example of MECE section architecture, not of Storymakers action titling or closing.”
↓ Titles are nouns, not insights — 46 slides and nearly all headlines repeat the section name instead of stating the takeaway
45 opening
Deloitte · 2022 · 55p
The Future of Food Challenges & opportunities
“Competent data-rich industry report with a clear three-theme framing but weak Storymakers craft — use its metric-anchored analytical slides (p.13, p.26, p.28) as teaching examples, not its overall arc or titling discipline.”
↓ No answer-first opening: thesis is diluted across p.4-8 and never crystallized into a single provocation or recommendation slide up front
45 opening
Deloitte · 2020 · 23p
2020 Deloitte Human Capital Trends: Government & Public Services Insights
“A disciplined three-pillar framework deck marketing a Deloitte+Oracle HCM service — structurally MECE but narratively flat; useful as a teaching example of parallel section architecture, not of action-title writing or resolution.”
↓ Action titles are almost entirely topic labels ('Purpose', 'HR imperatives', 'Oracle Cloud HCM Enabling Capabilities' reused verbatim on p.10, p.15, p.20) — a reader skimming titles cannot reconstruct the argument
45 opening
IPSOS · 2023 · 31p
NBI 2023 Press Release Supplemental Deck December 23
“A competent research-report deck with a strong mid-section of declarative KDA titles, but it buries its Japan headline behind four methodology slides and ends in appendix/boilerplate — use pp.21–22 as a title-craft exemplar, not the overall structure.”
↓ Thesis buried: it takes 9 pages to reach the Japan headline; a press-release deck should lead with it on slide 1 or 2