AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

737 matching · page 25 / 31
50 opening
PwC · 2022 · 32p
The future of work: A journey to 2022
“A conceptually strong scenario report with a memorable MECE spine, but it reads as a thought-leadership essay rather than a Storymakers deck - use the Blue/Green/Orange framework as a teaching example of MECE pillars, not as a model for action titles or recommendation closes.”
↓ Title repetition and topic-label titles dominate (p.5, p.6, p.8, p.10, p.19 all variants of the same generic phrase) - readers can't skim the deck and reconstruct the argument
50 opening
Deloitte · 2023 · 17p
2023 Global Marketing Trends
“A credible trend-survey report mis-cast as a deck — useful as a cautionary example of how strong evidence and good callouts can still fail Storymakers when titles are topic labels and the closing is a URL.”
↓ No recommendation or 'so-what' slide — the deck ends on a blockchain chart (p.16) and a URL (p.17)
50 opening
Deloitte · 2019 · 24p
Deloitte Survey
“A competent survey-findings report with strong slide-level action titles but no narrative spine — useful as a teaching example for callout-driven body slides, not for overall Storymakers arc.”
↓ No thesis or 'answer-first' slide in the opening 5 — p.5 is labeled a key takeaway but appears before the evidence
50 opening
MorganStanley · 2025 · 26p
ey praesentation startup barometer 2025 englisch
“A disciplined EY research barometer with strong action-title hygiene but no narrative arc and no resolution — use slides 4, 8, and 11 as exemplars of headline-number titles, but not the deck structure as a Storymakers model.”
↓ No SCQA setup: the deck never frames why 2024 matters, what changed for German startups, or what question the data is answering
50 opening
MorganStanley · 2023 · 7p
morgan stanley conference slides
“Investor-conference status briefing with topic-label titles and no narrative arc — useful as a counter-example for action-title coaching, not as a Storymakers exemplar.”
↓ No thesis slide: a reader of the action titles alone cannot answer 'what is Northern Trust IT's argument?'
50 opening
GoldmanSachs · 2021 · 17p
Goldman Sachs Presentation Final
“A competent investor-conference deck with a strong analytical mid-section but no thesis up front and no recommendation at the close — use slides 7-12 as a mini exemplar of action-title + callout discipline, not the deck's overall arc.”
↓ No explicit thesis or stakes in the first 5 slides; p.3 'U.S. Bancorp' is a topic label where a point-of-view slide should be
50 opening
Barclays · 2022 · 22p
PR Barclays Presentation 9.06.22 FINAL Update
“A competent investor-pitch deck with rigorous quantitative evidence but a weak narrative scaffold — useful as an example of strong financial pillars and supporting callouts, not as a Storymakers exemplar of opening, MECE structure, or closing.”
↓ No explicit thesis slide in the first 3 pages — the merger rationale is buried at p6 behind disclaimers and bios
50 opening
Barclays · 2023 · 14p
230911 mexico ir presentation
“A competent IR briefing with decent action titles and MECE scaffolding but no narrative tension and no close — use pp. 4–6 and 8–9 as examples of declarative titling, not the overall structure.”
↓ No SCQA or answer-first opener — the first substantive slide (p.4) asserts generic 'opportunities' rather than stating the investment thesis
50 opening
Barclays · 2025 · 9p
Barclays Bank PLC FY24 Client Information
“A credit-investor fact pack with solid evidence and a few strong action titles, but no narrative spine — useful as a reference artefact, not a Storymakers exemplar.”
↓ No SCQA arc — the deck has a Situation (p.2) but no Complication, Question, or Answer; it is a reference document, not a narrative
50 opening
Barclays · 2024 · 9p
HY24 BBPLC Client Information
“A competent credit-information factsheet with several well-crafted action titles, but it is a proof-point sequence, not a story — useful as a teaching example of insight-bearing titles on individual slides, not of Storymakers narrative structure.”
↓ No SCQA opening — the deck never states why BBPLC strength matters now or to whom (creditors? counterparties? regulators?)
48 opening
BCG · 2022 · 48p
Shaping Future Indian ME
“A polished industry-outlook report with strong sector-level action titles and a clear two-pillar spine, but the recommendation is a single afterthought slide — use the sector deep-dives (p.20–26) and the headroom build (p.10–11, p.27) as Storymakers exemplars, not the overall arc.”
↓ Recommendation reduced to one slide (p.43) with a topic-label title and no prioritization, owner, or sequencing
48 opening
BCG · 2010 · 41p
US Mail Volumes to 2020
“A classic BCG analytical build-up with excellent numeric action titles in the middle but a procedural opening and topic-labelled recommendation — use p9–p19 and p26–p33 as a teaching example for declarative titles, not the overall structure.”
↓ Procedural opening — p2–p6 are objectives/approach/segmentation with zero stakes; the 15% headline is delayed to p9
48 opening
BCG · 2012 · 112p
Reshaping NYCHA support functions
“A solid BCG operating-model diagnostic with disciplined quantification and peer benchmarks, but it reads as a dense board-report archive rather than a Storymakers exemplar — use its diagnosis→recommendation pairing within function sections as a teaching pattern, not its overall opening or closing.”
↓ The recommendation is buried: 22 pages of preamble (team bios on p.13, $5M BCG self-investment on p.8, project phases on p.6) precede the first substantive finding at p.23
48 opening
Deloitte · 2021 · 60p
Global Fashion & Luxury Private Equity and Investors Survey 2021
“A credibility-heavy Deloitte research report with strong evidence density and a front-loaded takeaways block, but structurally an analytical dump: topic-label titles, no resolution, and a close that reverts to respondent demographics — useful as a teaching example of 'how to carry a metric in every callout', not of Storymakers narrative architecture.”
↓ Closing sequence p.52–56 is respondent profile, not recommendation — the deck ends on 'who answered the survey' rather than 'what investors should do'
48 opening
LEK · 2024 · 12p
Perspectives on US Healthcare Inflation Insights from L.E.K. Consulting
“A competent analytical perspective piece with strong action titles and a clean stakeholder-cut recommendation block, but missing the SCQA opening and synthesizing close that would make it a Storymakers exemplar — use p.4/p.6/p.9-11 as title-writing examples, not the overall structure.”
↓ No SCQA setup: the deck jumps from agenda (p.2) straight to a data observation (p.3) with no stated question, stakes, or hypothesis
48 opening
McKinsey · 2013 · 18p
IoT Big Data Value Creation
“An atmospheric thought-leadership deck that sets up a topic without ever delivering an answer — useful as a cautionary example of strong context with no Resolution act, not as a Storymakers exemplar.”
↓ No recommendation or call-to-action slide — closes on 'challenges' (p.17) and a Clarke quote (p.18) instead of an answer
48 opening
PwC · 2021 · 34p
GEM Outlook 2021-2025 Hong Kong
“A competent PwC market-outlook research deck with disciplined action titles but no recommendation arc - useful as a Storymakers exemplar for slide-level title craft and benchmark framing, not for opening hook, Act-3 payoff, or closing call-to-action.”
↓ No recommendation/CTA slide: deck ends p.31 -> appendix -> 'Thank you.' (p.34) with zero implications for an HK operator or advertiser
48 opening
PwC · 2023 · 34p
GEM Outlook 2023-2027 Hong Kong
“A competent PwC outlook report with above-average action-title craft in the segment sections, but it reads as an analytical inventory rather than a Storymakers narrative — use slides 9, 13, 17, 20 as teaching examples of declarative titles, not the deck as a whole.”
↓ Section numbering jumps 02 → 04 (no section 03), signalling either lost content or a sloppy bolt-on of the GenAI module
48 opening
misc · 2019 · 31p
TEF Application Evaluation 2019
“Solid descriptive evaluation report with strong insight-bearing analysis titles, but it lacks SCQA tension and a closing recommendation — useful as a teaching example for action-title craft on data slides, not as a Storymakers exemplar of full narrative architecture.”
↓ No resolution or call-to-action — the deck ends mid-analysis on p.27 ('ALL 36 STATES AND THE FCT WERE REPRESENTED…') and rolls straight into the appendix
48 opening
misc · 2024 · 39p
PERILS OF PERCEPTION
“A solid Ipsos research publication mis-cast as a deck — strong topical data and two excellent insight titles at pp. 35-36, but it opens softly, organizes by survey question instead of MECE pillars, and ends in methodology with no recommendation, so use pp. 35-36 as a teaching example of action titles, not the document as a Storymakers structure.”
↓ No resolution act — the deck ends with Methodology (pp. 37-38) and a 'For more information' link (p. 39); there is no recommendation, implication, or next-steps slide
48 opening
McKinsey · 2023 · 45p
A changing Fitness consumer
“A high-quality McKinsey research-insights deck with exemplary action-title craft, but it is an analytical catalog rather than an SCQA story — useful as a teaching example for title writing and evidence density, not for narrative arc or closing.”
↓ No Resolution act: the deck ends on p.44 (in-person fitness conversion) and p.45 (disclaimer) with no implications, recommendations, or prioritization across the 7 growth pockets introduced on p.34
48 opening
Deloitte · 2023 · 34p
Payment providers
“A competent HFS/Deloitte analyst report with genuinely strong action titles in its analytical middle, but structurally it's a topic-dump with a buried thesis and no recommendation — use slides 17/20/24/25 as teaching examples of good action titles, not the deck's overall architecture.”
↓ Thesis is buried — executive summary sits at p.16/34, so a reader skimming the first third never meets the argument
48 opening
UBS · 2024 · 54p
modern retirement monthly report en
“A polished UBS client-education guidebook with strong MECE lifecycle pillars but weak SCQA narrative and no closing recommendation — useful as a teaching example for framework-driven structure, not for Storymakers storytelling.”
↓ No SCQA arc — deck never frames a complication; it jumps from 'why' (p.4) to framework (p.5) to lifecycle education with no tension to resolve
48 opening
MorganStanley · 2023 · 80p
rapporto di sostenibilita ey italia eng
“A competent corporate sustainability report with a genuinely MECE three-pillar spine and strong KPI callouts, but it fails as a Storymakers exemplar — topic-label titles, six slides titled '2022', and an appendix-fade ending mean it should be used as a counter-example for title rewriting and answer-first openings, not as a structural model.”
↓ Six different slides titled simply '2022' (pp.31, 41, 55, 57, 66, 77) — a critical title-quality failure that hides the insight on each page