AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
635 matching · page 23 / 27
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opening
2020 Effie UK Report • In partnership withIpsos
“A competently structured industry-report deck with strong action titles and good evidence pairing, but it never leads with the answer and ends in a contact card — use its title craft and case-pairing rhythm as the teaching example, not its overall narrative arc.”
↓ No thesis upfront: p.4 and p.40 are both labelled 'EXECUTIVE SUMMARY' but neither callout reveals a synthesised answer — the deck never tells you in one sentence what the 2020 effectiveness story is.
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opening
Nigeria Economic Outlook
“Competent short-form macro outlook with a textbook arc and two model action titles, but it buries the lead and asks rather than answers in the recommendation — useful as a teaching example for p.6-style titles, not as a structural exemplar.”
↓ Opening 3 slides (cover, outline, dashboard) bury the lead — no thesis stated in the first 5 pages
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opening
US Diversity, Equity, and Inclusion Report
“A competent annual DEI progress report with a clean three-pillar MECE spine and strong human case studies, but its topic-labeled titles, absent recommendation, and self-congratulatory close make it a weak Storymakers exemplar — use the pillar architecture as a teaching moment, not the titling or the ending.”
↓ Data slides (p.10–15) are labeled by topic ('New Hires', 'Representation by Groups') rather than by insight, so the reader never learns what the numbers prove
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opening
2020 Deloitte Human Capital Trends: Government & Public Services Insights
“A disciplined three-pillar framework deck marketing a Deloitte+Oracle HCM service — structurally MECE but narratively flat; useful as a teaching example of parallel section architecture, not of action-title writing or resolution.”
↓ Action titles are almost entirely topic labels ('Purpose', 'HR imperatives', 'Oracle Cloud HCM Enabling Capabilities' reused verbatim on p.10, p.15, p.20) — a reader skimming titles cannot reconstruct the argument
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opening
Private Markets Decarbonisation Roadmap Summary
“A product-explainer summary that documents a framework rather than argues a case — use its Alignment-Scale mechanics (p.5, p.12–14) as a teaching example for crisp framework explanation, but not its overall structure, which buries the CTA at p.9 and pads the back half with six slides sharing one action title.”
↓ The same action title is repeated across six asset-class slides (p.18–23), collapsing what should be six differentiated insights into one generic label
45
opening
our life with ai google ipsos report
“A well-structured thematic research report with disciplined one-stat-per-slide craft, but it reads as a findings document rather than a Storymakers-grade argument — use its section scaffolding as a teaching example, not its opening or close.”
↓ No thesis slide in the opening — foreword (p.2) talks about the study, not the answer; reader reaches p.5 before encountering a finding
45
opening
Ipsos Love Life Satisfaction 2025
“A competent Ipsos data-release brief with two genuinely insightful titles, but structurally a findings dump with no SCQA arc and no recommendation — useful as a counter-example of how strong individual insights get buried by a topic-led running order.”
↓ Slides 4–6 reuse the survey-question text verbatim as titles, abdicating the action-title discipline
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opening
CCPC Investments Research Sept. 2021
“A competent market-research findings deck with strong per-slide action titles but no story arc or recommendation — useful as a teaching example for declarative data-slide headlines, not for Storymakers narrative structure.”
↓ No recommendation or 'so what' close: the deck ends on p.13 with another finding and then 'CONTACTS' (p.14), so the reader leaves without a call to action.
45
opening
20231114 MorganStanley APAC Summit Presentation slides
“Competent corporate-update deck with strong quantified callouts in its quarterly section but no SCQA spine and a buried thesis — useful as an example of metric-led titles, not as a Storymakers narrative exemplar.”
↓ No SCQA setup — the deck never poses the strategic question it is answering, so the audience must infer the 'so what'
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opening
MSDL 4Q23 Earnings Presentation
“A competent investor earnings deck whose callouts do the storytelling its titles refuse to — useful as a teaching example of how action callouts can rescue topic-titled slides, but not a Storymakers exemplar at the deck level.”
↓ Two disclaimer pages (p.2-3) before any thesis — opening real estate is wasted
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opening
ey mobility consumer index 2023
“A well-structured analytical research report with strong action titles and creative pillar labels, but no thesis at the front and no recommendation at the back — useful as a teaching example for title craft and section-divider voice, not for SCQA narrative arc.”
↓ No SCQA opening — slides 1–3 establish the study but never pose a question or stake; reader doesn't know what they're being argued toward
45
opening
enhaced data extraction using gen ai ey collaboration with wlastic
“A research-paper-styled EY/Elastic case study with a real quantitative payoff buried under topic-label titles and a vacuous conclusion — useful as a counter-example of what action titles and a closing 'R' should fix, not as a Storymakers exemplar.”
↓ Seven consecutive slides titled 'Use case implementation evaluation (Cont'd)' (p.8–13) — the canonical anti-pattern for action titles and section structure
45
opening
Road to Resilience The 2024 Annual Turnaround Survey 0
“A competent survey-results report with strong statistics but weak storycraft — useful as a teaching example of how topic-label titles and a missing thesis flatten otherwise solid analysis, not as a Storymakers exemplar.”
↓ Opening never states a thesis: p.1–5 is cover/TOC/'Introduction'/'Key Insights'/'Economic Outlook' — five slides to reach the first real data point
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opening
Global gas outlook to 2050
“A credible thought-leadership 'perspective' with strong metric-bearing action titles, but structurally a methodology-and-data dump that buries its thesis and has no recommendation — useful as a teaching example for action-title craft, not for Storymakers narrative arc.”
↓ No BLUF: the thesis is never stated in the first three slides; opening is dominated by model inventory (p3) and scenario taxonomy (p4)
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opening
GOLDMAN SACHS MEDTECH AND HEALTHCARE SERVICES CONFERENCE
“A standard investor-conference template with competent analytical slides but a weak narrative spine — useful as a teaching example of how topic-label titles and a missing thesis flatten an otherwise reasonable story, not as a Storymakers exemplar.”
↓ No thesis slide in the opening — p.1–4 never tell the audience what the ask or argument is; p.4 CSR derails the flow
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opening
Newmark May 2023 FI Conference Presentation Vf Final
“A competent fixed-income IR deck with several exemplary action titles in its middle third, but structurally it is a data walk rather than a Storymakers story — use slides 11, 14, 16, and 19 as teaching examples for declarative titles, not the deck's overall arc.”
↓ No SCQA opening — slides 1–5 are pure front matter; the investable thesis ('when markets normalize we exceed peak revenues') is hidden on p.13 rather than stated on p.3 or p.4
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opening
id19 growth in wealth management
“A competent investor-day update with strong quantified middle-section analytics but a stapled three-division structure, generic dividers and summaries, and no opening thesis or closing ask — useful as a teaching example of good action-title writing in the analytical core, not as a Storymakers structural exemplar.”
↓ No opening thesis slide — slides 1–4 are cover, disclaimer, divider, and bullet highlights; the audience never gets a single-slide answer up front
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opening
A&M Valuation Insights March 2024
“A data-rich thought-leadership update with genuinely strong action titles, but structurally not a Storymakers exemplar — use slides p2-p9 as a teaching example for declarative titling, not as a model for deck architecture.”
↓ No executive summary or thesis slide — the deck never tells the reader what the overall point is before diving into data
42
opening
Breakthrough Brigade Innovation Growth
“A solid thought-leadership report with a real MECE recommendations spine, but its brand-heavy opening, descriptive figure titles, and toothless 'Summary' close make it a useful teaching example for analytical pillar structure rather than for Storymakers-grade hook-and-payoff narrative.”
↓ Five front-matter slides (pp.1-5) including duplicate 'Our thought leadership' dividers delay the thesis to p.7
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opening
Trend 2030 Scarcity of Resources
“A high-quality trend compendium, not a Storymakers exemplar — use pp6-16 as a teaching case for metric-bearing action titles, but its methodology-led opening, hidden pillars, and thin recommendation tail make it a poor model for full deck architecture.”
↓ Methodology-first opening: pp1-4 sell the Compendium product before any insight; thesis arrives at p17
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opening
Better Processes for Data Analytics Insights
“A polished but structurally flat case-study catalog — useful as a sales sample bag, weak as a Storymakers exemplar; mine the quantified callouts for action-title rewrites, but do not use the deck's overall structure as a teaching reference.”
↓ No SCQA framing — p.2 'Our philosophy' is an aspirational statement, not a Situation/Complication that motivates the eight cases that follow
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opening
The economic and social impact of investment in the nbn network Methodology Report
“A credentialed methodology report with a clean two-pillar structure and strong quantitative spine, but it buries the answer and ends without a recommendation — useful as a teaching example for sound MECE pillars, not for narrative arc or opening/closing craft.”
↓ No thesis up front: pages 1-7 are entirely scene-setting; the headline number a reader should remember is never stated in the opening
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opening
AFF 2023 HKTDC and PwC’s Joint Pulse Survey
“A competently structured survey-readout deck with strong data-bearing action titles but a weak opening and label-style dividers — useful as an example of slide-level action titling, not as a Storymakers exemplar of opening hook or pillar architecture.”
↓ Opening is wasted: cover → generic 'Introduction' (p.2) → topic divider (p.3); the thesis is never stated up front
42
opening
2020 Effie UK Report in partnership with Ipsos MORI
“A well-structured Effie findings report with strong action titles and a disciplined data+case-study rhythm, but it lacks a stated thesis up front and ends in a contact slide instead of a recommendation — useful as an exemplar for chapter cadence and title craft, not for narrative opening/closing.”
↓ Both 'EXECUTIVE SUMMARY' slides (p.4 and p.40) appear to be sparse title placeholders with no synthesis — the deck never actually delivers an exec summary