AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
737 matching · page 23 / 31
55
opening
Global Report What Worries the World May 23 WEB
“A competent recurring tracker report with strong evidence in the callouts but topic-label titles and no resolution act — useful as a teaching example of what NOT to do at the title and closing layers, not as a Storymakers exemplar.”
↓ Titles are nouns, not insights — the action sits in the callout (p.9, p.13–19, p.22–28)
55
opening
2022 esg report
“A competent but structurally conservative ESG reporting document - strong as an index-backed compliance artefact and acceptable as a pillar-architecture example, but a poor Storymakers exemplar because titles are topic labels, there is no closing argument, and the deck reports rather than persuades.”
↓ Titles are topic dumps rather than insights - 'MATERIALITY' (p.10), 'TALENT DEVELOPMENT' (p.18), 'CLIMATE CHANGE' (p.37), 'DATA PRIVACY' (p.40) surface no finding even when the callout already contains one
55
opening
uefa weuro 2025 approaching the summit en may 2025
“Competent EY economic-impact report with a disciplined 5-pillar measurement spine and strong numeric callouts, but the topic-label titles and missing closing synthesis make it a useful exemplar for MECE structure — not for Storymakers action-title or resolution craft.”
↓ Topic-label titles dominate (e.g. 'THE PROFESSIONAL GAME' p.19, 'BROADCAST AND SPONSORSHIP POTENTIAL' p.20) — none of the punchy stats reach the action title
55
opening
ey digital survey shaping the new normal
“A competent, well-titled regional-survey topic dump with strong action-title hygiene but no narrative arc and no recommendation — useful as a Storymakers exemplar of action-title discipline, not of story structure.”
↓ No closing synthesis or recommendation — deck ends on a data slide (p41) and a 'Contact us' (p42), with zero 'so what' for the reader
55
opening
ey sports engagement index january 2025
“A competent research-report deck with strong action titles in the analytical core, but it is a topic-organized data tour rather than a Storymakers narrative — useful as a teaching example for headline writing, not for arc construction.”
↓ No Resolution act — deck ends on p.18 'we continue to track many other sports' with zero recommendations or implications for sports bodies, sponsors, or rights holders
55
opening
ey gl hfs horizons insurance services excerpt 06 2025
“A competent HFS-style analyst research report with disciplined methodology and a few strong data-titled slides, but structured as a topic-organized findings dump rather than a Storymakers narrative — useful as a teaching example for action titles on pp.21-22 and p.27, not for overall arc.”
↓ No recommendation or call-to-action slide — deck terminates in vendor profile (p.27) and front-matter (pp.29-30)
55
opening
full report 1651767473 1215260173
“A solid analytical industry report with credible numbers and case studies, but structurally a four-pillar topic loop rather than a Storymakers narrative — usable as an example of metric-driven action titles, not as a model of arc, opening, or closing.”
↓ Four slides titled identically 'Key recommendations for marketers' (p.13, 17, 24, 29) — readers cannot tell pillars apart from the title alone
55
opening
Befesa Investor Presentation Goldman Sachs 4th Annual Carbonomics Conference
“A competent IR template with strong analytical fragments and quantified callouts, but structurally circular and front-loaded with topic labels — useful as a teaching example for callout discipline and quantified action titles, not for narrative architecture or closing.”
↓ Sections 01 and 03 are functionally duplicates — p.5 and p.47 carry the same €137m/-17% callout verbatim, and p.11/p.50/p.84 repeat the same 'Cash flow, net debt & leverage' page three times
55
opening
Goldman Sachs 2024 Aircraft Leasing Conference
“A polished investor-conference update with strong per-slide title discipline in the middle analytical run, but it opens on a results brag-wall and closes on a tagline — use p.8, p.13, and p.21 as action-title teaching examples, not the overall arc.”
↓ No thesis slide — the deck never states up front what the audience should conclude or do; p.2 'Recent Developments' is a placeholder title
55
opening
Goldman Sachs Sixteenth Annual ANZ Investment Forum Presentation
“A competent corporate IR/forum overview with clean section architecture but topic-label titles in the segments block, no complication, and an appendix that duplicates the main narrative — useful as an example of MECE structure and occasional declarative financial titles, not as a Storymakers arc exemplar.”
↓ Operating-group section uses the segment name as the slide title 3-4 times each (slides 28-36 and again 63-66) — readers can't tell pages apart by title alone
55
opening
plastic omnium presentation goldman sachs 15th annual industrials et autos week 2023 12 06
“Competent IR presentation with strong analytical titles but a classic corporate-chronology structure — useful as an example of numeric title discipline, not as a Storymakers narrative exemplar.”
↓ No explicit thesis slide in the first 5 pages — opening is a cover + divider + three context slides with no 'so what'
55
opening
ecb.forumcentbankpub2024 Hatzius presentation.en
“A tight, well-titled analytical comparison deck (EA vs US tariff impact) that exemplifies strong declarative action titles but lacks SCQA framing on the bookends — use its action-title discipline as the teaching example, not its overall narrative scaffolding.”
↓ No explicit thesis/executive-summary slide in the opening — the reader must assemble the argument from p.2 onward
55
opening
2019 cb investor day ba56d0e8
“A polished investor-day capabilities deck with strong quantitative titles but no real tension or resolution — useful as a teaching example for action-title discipline, not for SCQA arc construction.”
↓ No complication/tension act — the deck never names a problem, competitor threat, or 'so what changes' moment
55
opening
250114 FRE prsn JPM SFO 0
“A competent investor-day narrative with a strong, memorable close but a context-heavy opening and missing complication act — useful as an example of declarative action titles and a portable closing equation, not as a model of full S-C-A-R structure.”
↓ No explicit 'complication' slide — the deck never states the tension or why-now that justifies the strategic reset
55
opening
250115 ucb company presentation jpm
“A competent investor-day narrative with clean two-pillar structure and a memorable 'Decade+' through-line, but it skips the complication act and leans on topic-label titles — useful as a section-divider exemplar, not as a Storymakers action-title or SCQA model.”
↓ No upfront thesis or stakes — the first 3 slides (cover, disclaimer, vision) delay the actual investment story until p.5
55
opening
Barclays Q32023 FI Presentation
“A textbook fixed-income IR deck with strong declarative titles and clean pillar discipline, but no story arc or ask — use pp6-14 as a teaching example for action-title craft, not the deck's overall structure.”
↓ No BLUF slide: pp3-4 ('Q323 themes' / 'Outlook') are topic labels where the thesis should live
55
opening
2024 usb barclays presentation conference deck
“A competent investor-conference positioning deck with solid per-slide craft but no story arc — useful as a reference for action titles and quantitative callouts on specific slides (pp. 6, 8, 9, 13, 18), not as a Storymakers structural exemplar.”
↓ No complication or thesis in the opening — pp. 3-7 establish scale but never frame a question the deck answers
55
opening
deutsche bank global consumer conference 2023
“A competent investor-conference deck with quantified callouts and a tidy numbered strategy section, but it reads as a structured update rather than a Storymakers exemplar — use the callout discipline as a reference, not the overall arc.”
↓ No complication/tension act — deck moves context → analysis → recommendation without framing the strategic problem the 8 priorities are solving
52
opening
Introduction to Bain and Report on Resilience
“A well-argued Bain keynote with a memorable hook and a complete S->C->A->R arc, but a slow credentials-first opening, an unfulfilled 'Five Myths' promise, and a limp 'Thank you' close keep it from being a top Storymakers exemplar - useful for teaching declarative titles (P7, P19) and proprietary-index positioning, not for teaching deck architecture.”
↓ First four slides are Bain credentials/speakers/divider - the real narrative doesn't start until P5 and the thesis doesn't crystallize until P7
52
opening
The importance of being human in a digital world
“Research-report-style thought-leadership deck with a strong unifying metaphor and a genuine two-pillar MECE spine, but titles recycle section labels instead of carrying per-slide insights — useful as a teaching example of anchor-phrase discipline, not of action-title craft.”
↓ Action titles collapse into section labels — five consecutive slides (p.7, 9, 10, 11, 12) all titled '03 Key research findings' with no per-slide insight, forcing the reader to mine the body for the point
52
opening
Moving faster: Reinventing compliance to speed up, not trip up
“A well-architected survey-report-as-deck with disciplined sectioning and a memorable Compliance Pioneer payoff, but action titles default to topic labels and the close substitutes metaphor for a recommendation — useful as a teaching example for repeating per-pillar 'Actions' beats, not for headline writing.”
↓ Action titles overwhelmingly topic labels (e.g. p.11 'Negative impacts of increased complexity', p.17 'A different way', p.34 'Culture of compliance') — the insights live in callouts, not headlines
52
opening
Global Shared Services 2017 Survey Report
“A data-rich survey report with good insights trapped in the callouts — useful as a teaching case for how topic-label titles and a missing Resolution act can flatten strong evidence into a 'results walkthrough', not as a Storymakers exemplar.”
↓ Titles are topic labels, not action titles — 'Operations and governance' is reused verbatim across p.9–12 with zero differentiation
52
opening
Global Business Services Performance improvement
“A thought-leadership whitepaper in deck form — usable as a 'numbered-guide scaffolding' example but not a Storymakers exemplar because it skips the answer-first opening, uses imperative topic titles instead of insight titles, and breaks its own six-step MECE promise.”
↓ Action titles are imperatives ('Develop…', 'Focus on…', 'Extend…') rather than insight-bearing declaratives
52
opening
Southeast Asia's Green Economy
“A disciplined, MECE-structured co-branded report with a clean S-C-A-R spine and unusually tight quantitative reconciliation — use its chapter skeleton and exec-summary sequencing as a teaching example, but not its opening (13 pages of forewords before the thesis) or its appendix-style country section.”
↓ Opening buried behind 13 pages of sponsor forewords (p.9-13) — the thesis on p.16 should be on p.1 or p.8