AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 22 / 46
62
opening
PUBLIC TRUST IN AI: IMPLICATIONS FOR POLICY AND REGULATION
“A competent five-act research report with a clear spine and several genuinely declarative slide titles, but the soft opening, noun-phrase dividers, and principle-level closing keep it from being a Storymakers exemplar — use the risks/benefits section (p.11–14) as the teaching example, not the overall structure.”
↓ Opening burns four slides on cover/intro/TOC/takeaways before any evidence (p.1–4); a Storymakers opener would collapse these and lead with the answer
62
opening
PEOPLE AND CLIMATE CHANGE
“A competent insights report with pockets of strong action-titled storytelling, but it leans on repeated topic labels and a 40-page data appendix that buries its own recommendation — useful as a teaching example for individual insight titles (p9, p15, p20, p26), not for overall structure.”
↓ Title fatigue: 'Perceptions and understanding of climate risks' is used as the title for six distinct slides (p6, p8, p12, p13, p14, p16), making the deck feel like a topic dump instead of an argument
62
opening
Growing in a Turbulent World
“A competent analytical-build KPMG market POV with strong action titles, but it ends in questions instead of a recommendation — useful as a teaching example for title craft and analytical sequencing, not for narrative resolution.”
↓ Closing slide p.13 'Strategic questions for asset managers' replaces a recommendation with open questions — no 'where to play / how to win' answer
62
opening
AADA Quadfecta Services for the Generative Enterprise™, 2024
“A competent analyst-report template with strong quantitative mid-section but weak Storymakers structure - useful as a teaching example for declarative data-slide titles (pp. 17-19), not for narrative arc or closings.”
↓ No closing recommendation or call-to-action - the deck ends on a vendor profile (p.28) and an 'About HFS' page (p.31), so the buyer is left without a 'what to do Monday morning'
62
opening
The front-runners’ guide to scaling AI Lessons from industry leaders
“A well-researched Accenture POV with strong analytical scaffolding and good quantified claims, but the five-imperatives payoff section drops into topic labels and the close fizzles into a metaphor — use p8-17 as a teaching example of insight-titled analysis, not the recommendations section or the ending.”
↓ Five imperative titles (p22, p24, p25, p27, p29) are verb-phrase topic labels, not insight titles — readers skimming headlines learn the imperative names but not the evidence behind them
62
opening
Rethinking the course to manufacturing’s future
“A competent Accenture thought-leadership deck with genuine MECE pillar discipline and a solid closing arc, but too many topic-label titles and a delayed thesis keep it from being a Storymakers exemplar — use its pillar structure and closing triplet as teaching material, not its opening.”
↓ Thesis is delayed: 3 front-matter slides plus 2 context slides mean the core claim isn't fully framed until p.5–7
62
opening
May Macro Brief Consumer spending in flux
“Exemplary title writing wrapped around a pure macro-research dump with no resolution — mine pages 5, 14, 33 and 50 as action-title exemplars, but do NOT use the overall structure as a Storymakers template.”
↓ No resolution act — deck closes with p.61 bond-yields commentary and p.62 team bio, zero recommendations or next steps
62
opening
Banking Consumer Study 2025
“A genuinely strong Storymakers exemplar for pillar architecture and imperative recommendation titles, weakened only by a soft, metaphor-led opening and figure pages that hide their insight in the caption.”
↓ Opening is soft: cover is metaphorical (p.1), TOC + methodology occupy p.2–3, and there is no answer-first slide stating the recommendation before the build-up begins.
62
opening
Good times for a change
“A competent Bain industry-outlook deck with strong numeric action titles and a clean regional MECE run, but it buries the answer, never operationalizes its own 3C pillar, and trails off without a call to action — use slides 17-22 and 28 as title-writing exemplars, not the overall structure.”
↓ No executive-summary or answer-first slide in the first three pages; the '2024E at a glance' recap is buried at p.15 where it should be at p.3
62
opening
Pulse of Fintech H1’21
“A solid MECE market-intelligence report with disciplined numeric section dividers and several genuinely declarative action titles, but no SCQA arc and no closing recommendation — useful as a teaching example for region/segment structure and insight-bearing chart titles, not as a Storymakers exemplar of narrative or close.”
↓ Repeated topic-label titles inside the analytical sections ('Global insights' pp.7/8/9/14; 'Fintech segments — Payments' pp.17/18; 'Regional insights — Americas' pp.35/36) waste page real-estate that should carry the chart's takeaway
62
opening
Transport & Logistics Barometer
“A competent PwC barometer report with a clean numbered structure and strong evidence, but it reads as an analytical briefing rather than a Storymakers narrative — useful as an example of declarative M&A action titles (p.9–11), not as a model of opening hooks or closing calls to action.”
↓ Opening (p.1–4) wastes four pages on cover/disclaimer/agenda/divider before any thesis appears, and the Summary on p.5 is labelled 'Summary' instead of stating the answer
62
opening
Maximizing Value Potential from AI in 2025
“A competent BCG thought-leadership deck with quantified action titles and a concrete close, but it reads as an analytical benefits-parade rather than a true SCQA arc — use the title craft and case-study pages as teaching examples, not the overall structure.”
↓ No complication/tension act — the deck jumps from opportunity (p.3-5) straight into benefits (p.6-14) with no 'why most firms fail' slide
62
opening
BCG's Guide to Cost and Growth
“A competently argued thought-leadership deck with disciplined numeric action titles and a visible three-act spine, but it buries its recommendation behind a capabilities pitch — use p.3-9 and p.12-16 as a teaching example of statistic-led titling, not the overall close.”
↓ Closing collapses into capability-marketing: p.22 'BCG has deep expertise in cost management' replaces the recommendation slide the arc was building toward
62
opening
Technology Is the Fast Track to Net Zero
“A solid analytical thought-leadership piece with strong stat-driven titles, but it buries the recommendation and ends in a product pitch — useful as an exemplar of action-title craft and MECE diagnostic flow, not of Resolution or call-to-action.”
↓ No explicit recommendation or call-to-action slide — p.14 substitutes a product pitch for synthesis
62
opening
What the Evolution of Travel Means for Business
“A competent BCG executive-perspectives brief with solid action titles in the body but a broken arc — recommendations land mid-deck and the ending dissolves into appendix and disclaimer, making it a good teaching example for slide-level titling but a weak one for deck-level Storymakers narrative.”
↓ No closing recommendation or next-steps slide — the deck ends on a TSR chart, an appendix pointer, a disclaimer, and a blank 'Closing Slide' (p.25-28)
62
opening
March Macro Brief Financial fissures emerge
“Analytically rigorous macro chart-pack with strong action titles in the first third, but it abandons the story arc halfway and ends without a recommendation — use pp.5-21 as a teaching example of declarative titling, not the deck structure.”
↓ No recommendation or 'so what' act — deck ends on p.61 yield curves and p.62 About Accenture, so the reader never gets an ask
62
opening
TODAY'S CONSUMERS REVEAL THE FUTURE OF HEALTHCARE
“A competent survey-findings deck with decent action titles mid-deck but no Resolution — useful as a teaching example of quantified callouts, not of Storymakers arc structure.”
↓ No recommendation slide: the deck ends on slide 13's reframing and a contact page (14), violating the Resolution act entirely
62
opening
2019 Fueling Energy Future
“A competent Accenture thought-leadership deck with strong problem framing and declarative titles, but the recommendation is smeared across too many framework slides and the close is a marketing link — use p.3 and p.15 as teaching examples of action titles, not the overall structure.”
↓ The recommendation is diluted across seven consecutive framework slides (p.10-17 all variations of 'wise pivot') with no single climactic 'here is the answer' moment
62
opening
ESG momentum: Seven reported traits that set organizations apart
“A competent McKinsey research-survey readout with strong action titles and clean leader-vs-laggard benchmarking, but it never delivers the 'seven traits' MECE structure its title promises and closes on the authors page instead of a recommendation — useful as a teaching example for action titles, not for narrative arc.”
↓ The titular 'seven traits' are never explicitly named or numbered — the reader has to count and infer them across p.5-p.11
62
opening
What’s next for digital consumers
“A solid McKinsey insight memo with declarative titles and a real complication beat, but it buries the opening thesis and has no closing recommendation — use the title craft and p.8 tension as teaching examples, not the overall structure.”
↓ Opening is soft: p.2 is a generic 'Introduction' instead of a thesis slide, costing one of the most valuable real-estate pages.
62
opening
Deloitte 2023 CxO Sustainability Report
“A competent research-report-as-deck with strong per-page action titles on the analytical spine but weak framing pages and a generic recommendation close — use pp. 5, 8, 14, 16 as a teaching example of good action titles, not the overall arc.”
↓ Seven near-identical «What leaders are saying about …» quote slides (pp. 6, 9, 11, 13, 15, 17, 19) are topic labels, not insights, and flatten the narrative pace
62
opening
Deloitte Business Agility Survey 2021 A pulse check of business agility in the Nordics
“A competent survey-report deck with a real thesis and a landed recommendation, but structured as an analytical tour rather than a tight Storymakers arc — useful as a teaching example for action-title writing in the motivation section (pp.14-17), not as a model for opening discipline or MECE pillar design.”
↓ Opening buries the thesis inside a 3-part executive summary (pp.5-7) instead of stating the answer on p.2 or p.3
62
opening
Women @ Work 2023: 7 The Gender Equality Leaders are benefiting from doing it right
“A well-organized thematic research report with unusually strong section dividers and insight-bearing body titles, but generic 'Executive summary' and 'Our recommendations' bookends blunt both the opener and the close — use the section dividers and body slides as a teaching example, not the overall structure.”
↓ Three consecutive slides titled 'Executive summary' (pp.3-5) and three titled 'Our recommendations' (pp.35-37) — the most important bookend slides use topic labels instead of insights
62
opening
2019 Holiday Survey of Consumers Keeping the good times rolling
“A competently titled but structurally flat research-findings deck — use its slide-level action titles and quantified callouts as teaching examples, but not its architecture, which buries the recommendation and ends on a methodology slide.”
↓ No recommendation or call-to-action slide — the 'How to win the holidays' section (p.29-31) is only 3 slides and describes high-spender demographics rather than prescribing retailer actions