AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

726 matching · page 2 / 31
78 opening
Accenture · 2022 · 47p
Value untangled Accelerating radical growth through interoperability
“Solid research-report-as-deck with a strong opening hook and disciplined three-part recommendation, but it buries the call-to-action and lets title quality drift in the back half — use the opening (p.4-6) and the recommendation pillar (p.26-32) as Storymakers exemplars, not the closing.”
↓ No explicit CTA or 'next steps' slide — closes on a thesis restatement (p.37) then jumps to methodology
78 opening
Accenture · 2016 · 10p
World Economic Forum Digital Transformation Initiative: In collaboration with Accenture
“A competent WEF/Accenture summary deck with a strong answer-first opener and a clean four-pillar analytical spine, but let down by topic-label titles and a closing that names a destination instead of issuing a recommendation - useful as an example of pillar architecture and quantified callouts, not of Storymakers-grade action titles.”
↓ Titles are nouns, not claims - p.5 'Asset lifecycle management' and p.6 'Grid optimization and aggregation' force the reader to hunt for the insight in the callouts
78 opening
Accenture · 2022 · 41p
Accelerating net zero 2050
“A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.”
↓ Redundant openings: p.3 'executive summary' + p.4 'key findings' + p.5 'executive summary' repeat the same 93% stat three times in three pages
78 opening
BCG · 2023 · 24p
Women-led startups losing across the board: from creation to funding, in all key European markets
“A title-driven BCG barometer with strong action titles and a real CTA, but a muddled middle and vague closing keep it from being a top Storymakers exemplar - use p.1, p.3-4 and the p.10-16 run as teaching examples for declarative titles, not the overall structure.”
↓ p.17-19 re-opens context and re-frames the problem after analysis, breaking the S->C->A->R flow and feeling like two decks stitched together
78 opening
BCG · 2020 · 29p
Economic Impact of Ford and F-Series
“A polished BCG advocacy/impact report with exemplary action titles and pillar structure but no SCQA tension or closing recommendation — use slides 7–14 as a teaching example for quantified action titles, not the overall arc.”
↓ No closing synthesis or call-to-action — deck ends on p.27 with another benchmark slide, then disclaimer (p.28) and a Ford|BCG marker (p.29)
78 opening
BCG · 2022 · 13p
Future of Work Deskless Worker
“A crisp, data-driven survey read-out with strong action titles and a thesis-forward open, but it under-delivers the 'so what' — use the opening and analytical middle as a teaching example, not the closing.”
↓ No 'so what for the business' slide — cost of attrition, replacement cost, or productivity impact is never quantified
78 opening
BCG · 2022 · 27p
Investor Perspectives Series Pulse Check 21
“A disciplined survey-results deck with strong declarative headlines and upfront thesis, but it stops at analysis and never lands a recommendation — useful as a teaching example for action titles and inverted-pyramid openings, not for full SCQA arc.”
↓ No recommendation or 'implications for executives' slide — p.4 gestures at 'upcoming investor communications should address…' but it is not developed into a resolution act
78 opening
BCG · 2023 · 13p
Impact of IRA IIJA CHIPS Clean Tech
“A tight, answer-first policy-impact deck with strong quantified action titles but a softened arc (complication after analysis) and a topic-label closing — use p.3-p.6 as a teaching example for headline writing, not the overall structure.”
↓ Complication slides (p.7 'Pre-legislation challenges', p.8 'Remaining challenges') land after the impact sizing, weakening the SCQA tension that would normally precede the analysis
78 opening
BCG · 2025 · 22p
AI at Work APAC
“A solid BCG survey-insight deck with strong action titles and a real tension, but it buries the complication mid-deck and ends on a topic-labeled imperatives page — use pp.5-15 as a teaching example for declarative analytical titles, not as a structural template.”
↓ The tension slide (p.11) arrives at slide 11 of 22 — the 'fear' complication should enter earlier to tension the optimism narrative built in pp.4-10.
78 opening
BCG · 2025 · 25p
AI-Enabled Engineering Excellence
“A well-argued BCG executive perspective with strong action titles and a legible S-C-A-R arc, but the middle sprawls across overlapping frameworks and the close lacks a punchy restatement — use its opening and title craft as Storymakers exemplars, not its pillar structure or landing.”
↓ No mid-deck section dividers — pillars are implied by title prefixes ('Challenges |', 'Measuring value |', 'Getting started |') rather than visibly MECE.
78 opening
Deloitte · 2022 · 49p
Fueling the AI transformation: Four key actions powering widespread value from AI, right now.
“Well-architected four-pillar consulting report with a strong SCQA opening but no closing synthesis — useful as a Storymakers exemplar for pillar structure and tension-framing, not for resolution or action-titling discipline.”
↓ No closing synthesis — deck ends on a GPS case study (p.43) then jumps to acknowledgments; the four-action framework is never recapped or converted into a call to action
78 opening
McKinsey · 2015 · 49p
Affordable Housing Challenge Blueprint
“A well-framed analytical deck with a clean MECE spine and quantified body slides, but it ends with a 'Thank you' instead of a recommendation and trails into a disorganized appendix — use the opening and four-lever build-up as a Storymakers exemplar, not the close.”
↓ Closing collapse: 'Thank you!' on p.35 is followed by 14 pages of appendix-style content (p.36-49) with no synthesis or call to action
78 opening
McKinsey · 2018 · 20p
Medical Affairs Japan
“A solid analytical-pillar deck with a clear thesis and MECE spine, but it ends without a recommendation - use pp.6-10 as a teaching example for SCQA setup and Yet-pivots, not for how to close.”
↓ No recommendation or call-to-action slide near the end; p.20 merely restates the opening thesis
78 opening
McKinsey · 2021 · 9p
Global Oil Outlook 2040
“A tight, well-titled market-outlook summary that opens strongly and writes excellent action titles, but stops at analysis and never lands a recommendation — useful as a teaching example for headline writing, not for full S→C→A→R arc.”
↓ No recommendation or call-to-action slide — deck ends on analysis (p.7) then boilerplate (p.8-9), violating the Resolution act
78 opening
PwC · 2016 · 12p
Customers in spotlight FinTech banking
“A competent industry-trends brief with a strong opening hook and credible data, but the recommendation act is a single slide — useful as an example of leading with the answer, weaker as a model of MECE pillars or a built-out resolution.”
↓ Recommendation act is one slide deep (p.9) — the 'win-win partnership' thesis on p.8 deserves its own build of how/who/when, not a single conclusion paragraph
78 opening
RolandBerger · 2016 · 37p
FinTechs in Europe – Challenger and Partner
“A well-structured Roland Berger survey deck with a thesis-first opening and disciplined action titles, but back-loaded recommendations make it a strong exemplar for analytical build-up and pillar structure rather than for resolution.”
↓ Resolution is thin: only p.34-35 carry the 'fields of action' — a single recommendation slide for 30 slides of build-up
78 opening
RolandBerger · 2023 · 12p
Retail banking survey Sustainability and retail banking
“Competent short-form thought-leadership whitepaper with a clear risk thesis but topic-label titles and a thin recommendation - useful as a teaching example for callout writing and S->C->A->R skeleton, not for action-title craft or closing punch.”
↓ Page titles are nouns/topics, not declarative insights - the strong callouts on p.4, p.6, p.8 should have been promoted to titles
78 opening
SimonKucher · 2011 · 9p
Global Pricing Study 2011
“A short research-summary teaser with strong headline-title discipline on its analytical slides but no recommendation and a self-promotional close — useful as an exemplar of insight titles, not of full SCQA arc.”
↓ No closing recommendation or 'so what' — deck ends on p.9 with a firm-credentials slide ('No. 1 in marketing and sales in Germany')
78 opening
SimonKucher · 2021 · 31p
Global Sustainability Study 2021
“A credible research-study deck with a strong thesis-led opening but an analytical middle of topic-label charts and a closing that pivots to a firm sales pitch — useful as an exemplar of front-loaded SCQA and quantified callouts, not of full-arc Storymakers structure.”
↓ No closing recommendation: the deck ends with a firm-promo pitch (p.28-29) and thank-you slides (p.30-31) instead of returning to 'so what should companies do Monday morning?'
78 opening
misc · 2021 · 24p
Process Automation: A quickly growing market with structural tailwinds and investment opportunities
“Competent L.E.K./Harris Williams M&A market briefing with a strong opening hook and declarative analytical titles, but the resolution dissolves into a teaser rather than a recommendation — useful as a Storymakers exemplar for opening and parallel-pillar analysis, not for closing.”
↓ Ending is a teaser, not a recommendation — p21 'look for additional reports' substitutes a marketing CTA for an investor takeaway
78 opening
misc · 2022 · 17p
The net-zero transition
“A solid McKinsey-style analytical build with disciplined number-led titles and a clear thesis, but the recommendation is hedged and the close defaults to a download CTA — use the analytical middle (p.8–13) as a teaching example for action titles, not the overall arc.”
↓ Closing slide (p.17) is a research-download URL, wasting the most memorable real estate in the deck
78 opening
misc · 2025 · 52p
IPSOS LGBT+ PRIDE REPORT 2025
“A research report dressed as a deck -- exemplary executive-summary craft in p.5-9, but the body is an atlas of survey tables and the close evaporates into methodology, so use the opening as a teaching example and the body as a counter-example.”
↓ Body slides p.11-49 are repetitive topic-titled data tables ('...by Country' / '...by Generation') with no action titles surfacing the insight
78 opening
misc · 2022 · 32p
2022 ANNUAL RESULTS
“Disciplined earnings/investor deck with a clean MECE three-pillar build and mostly strong action titles; useful as a teaching example for opening-with-the-answer and title discipline, but not a Storymakers SCQA exemplar - it has no real complication and ends in a thank-you, not a takeaway.”
↓ Several financial slides default to topic-label titles ('REVENUE BREAKDOWN BY REGION' p.4, 'CHANGE IN OPERATING MARGIN' p.10, 'DEBT BY MATURITY' p.13) instead of stating what the chart proves
78 opening
Accenture · 2025 · 21p
The future of demand
“A well-structured thought-leadership deck with a clean SCQA arc and answer-first exec summary — strong Storymakers exemplar for opening/closing discipline, but the overlapping middle dividers make it a flawed template for teaching MECE pillar design.”
↓ Two middle dividers (p.6 and p.8) cover overlapping territory about customer-industry sustainability — breaks MECE