AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

635 matching · page 2 / 27
78 opening
PwC · 2019 · 22p
Crisis Preparedness 2019
“A thesis-driven survey deck with above-average action titles and a clean bookend, but the four sections are topical rather than MECE and the 'do these 5 things' recommendation is referenced rather than delivered — useful as a teaching example for hooks and headline writing, not for resolution structure.”
↓ p10 and p20 use 'PwC Global Crisis Survey 2019' as the slide title — brand chrome where the insight should be (74% sought outside help; preparedness as competitive advantage)
78 opening
PwC · 2020 · 49p
23rd Global CEO Survey
“A credible thought-leadership report with a strong thesis-led opening and clean analytical action titles, but it stalls at 'Analysis' and never delivers a 'Resolution' — useful as a teaching example for opening + insight titling, not for full SCQA closure.”
↓ Multiple slides use the running header '23rd Annual Global CEO Survey' as the displayed title (p.21, p.26, p.28, p.30, p.33, p.37, p.49) — title slots wasted
78 opening
RolandBerger · 2016 · 37p
FinTechs in Europe – Challenger and Partner
“A well-structured Roland Berger survey deck with a thesis-first opening and disciplined action titles, but back-loaded recommendations make it a strong exemplar for analytical build-up and pillar structure rather than for resolution.”
↓ Resolution is thin: only p.34-35 carry the 'fields of action' — a single recommendation slide for 30 slides of build-up
78 opening
SimonKucher · 2011 · 9p
Global Pricing Study 2011
“A short research-summary teaser with strong headline-title discipline on its analytical slides but no recommendation and a self-promotional close — useful as an exemplar of insight titles, not of full SCQA arc.”
↓ No closing recommendation or 'so what' — deck ends on p.9 with a firm-credentials slide ('No. 1 in marketing and sales in Germany')
78 opening
SimonKucher · 2019 · 14p
Sustainability Study 2019
“Solid analytical mini-study with strong numerate action titles, but it is a research-findings deck dressed as a pitch — use pp.6–11 as a teaching example for insight-bearing titles, not the overall arc, which buries the recommendation.”
↓ No recommendation/so-what slide — deck ends on firm credentials (p.13) and 'Thank you!' (p.14), throwing away the analytical build-up
78 opening
SimonKucher · 2021 · 31p
Global Sustainability Study 2021
“A credible research-study deck with a strong thesis-led opening but an analytical middle of topic-label charts and a closing that pivots to a firm sales pitch — useful as an exemplar of front-loaded SCQA and quantified callouts, not of full-arc Storymakers structure.”
↓ No closing recommendation: the deck ends with a firm-promo pitch (p.28-29) and thank-you slides (p.30-31) instead of returning to 'so what should companies do Monday morning?'
78 opening
misc · 2021 · 24p
Process Automation: A quickly growing market with structural tailwinds and investment opportunities
“Competent L.E.K./Harris Williams M&A market briefing with a strong opening hook and declarative analytical titles, but the resolution dissolves into a teaser rather than a recommendation — useful as a Storymakers exemplar for opening and parallel-pillar analysis, not for closing.”
↓ Ending is a teaser, not a recommendation — p21 'look for additional reports' substitutes a marketing CTA for an investor takeaway
78 opening
misc · 2022 · 17p
The net-zero transition
“A solid McKinsey-style analytical build with disciplined number-led titles and a clear thesis, but the recommendation is hedged and the close defaults to a download CTA — use the analytical middle (p.8–13) as a teaching example for action titles, not the overall arc.”
↓ Closing slide (p.17) is a research-download URL, wasting the most memorable real estate in the deck
78 opening
misc · 2023 · 22p
Towards the unified secondary market: The evolution of distribution channels and evaluation of Asset Tokenization Benefi
“A competent EY thought-leadership deck with a strong analytical middle and a quantified opening, but it ends as a service pitch rather than a recommendation — useful as a teaching example for action titles and tension-building, not for closing structure.”
↓ Four 'Content' dividers (p.6, p.10, p.12, p.18) labeled identically — wasted opportunity to name MECE pillars
78 opening
misc · 2022 · 32p
2022 ANNUAL RESULTS
“Disciplined earnings/investor deck with a clean MECE three-pillar build and mostly strong action titles; useful as a teaching example for opening-with-the-answer and title discipline, but not a Storymakers SCQA exemplar - it has no real complication and ends in a thank-you, not a takeaway.”
↓ Several financial slides default to topic-label titles ('REVENUE BREAKDOWN BY REGION' p.4, 'CHANGE IN OPERATING MARGIN' p.10, 'DEBT BY MATURITY' p.13) instead of stating what the chart proves
78 opening
misc · 2023 · 121p
A NEW WORLD DISORDER?
“A well-disciplined annual research report with a memorable opening and consistent per-section structure, but it ends in 'observations' rather than a recommendation — useful as a Storymakers exemplar for thesis-led openings and action-title craft, weak as an exemplar for closing arcs and call-to-action.”
↓ No real recommendation/resolution — p.114 'Every crisis can be an opportunity' is the only 'state_next_steps' slide in 121 pages and offers no specific action
78 opening
PwC · 2021 · 36p
U.S. Podcast Advertising Revenue Study
“An IAB/PwC industry benchmark report with exemplary action-title craft and a clean opening hook, but a one-slide recommendation section turns it into an analytical dump — use pp.7-22 as a teaching example for declarative titling, not the overall narrative structure.”
↓ Resolution is a single slide (p.26) after 14 analytical slides — recommendations are not unpacked, prioritized, or owned
78 opening
McKinsey · 2025 · 26p
Hydrogen: Closing the cost gap
“A solid analytical McKinsey build with strong quantified titles and a clean three-bucket MECE, but it buries its named framework and lets the recommendation drift into the appendix - use pp. 10-13 as a teaching example for analytical staircases, not the overall arc.”
↓ Closing slide p. 19 reverts to a vague topic-style title and lacks a crisp recommendation or next-step CTA
78 opening
McKinsey · 2025 · 12p
Delivering on construction productivity is no longer optional
“A well-opened, well-quantified problem statement that abdicates its own conclusion — use slides 1-7 as a teaching example for stakes-setting and action titles, but not as a complete Storymakers exemplar.”
↓ No recommendation slide — p.10 asks 'What will it take to improve productivity?' but the deck ends without answering
78 opening
PwC · 2020 · 28p
2nd Global Crypto M&A and Fundraising Report
“A well-structured PwC industry report with a strong BLUF and MECE pillars but topic-labeled chart titles and a marketing-pitch close — useful as a teaching example for opening discipline and section structure, not for action-title craft or narrative resolution.”
↓ Action titles abandoned in the analytical body — p.7-21 default to topic labels like 'Crypto Fundraising Deal Count by Sector'
78 opening
BCG · 2021 · 27p
Artificial Intelligence: Ready to Ride the Wave?
“A polished BCG executive-perspectives deck with strong action titles and a clear opening thesis, but it ends in an appendix rather than a recommendation — use pp.3-4 and pp.14-20 as Storymakers exemplars for opening and action titles, not for closing structure.”
↓ No closing synthesis slide — deck drifts from p.20 recommendation straight into appendix deep-dives with no 'next 90 days' or CTA
78 opening
McKinsey · 2021 · 17p
The new digital edge: Rethinking strategy for the postpandemic era
“A well-titled, data-rich McKinsey survey readout with a clean BLUF opening but a flat complication and a rhetorical rather than prescriptive close — useful as a teaching example for action titles and quantified callouts, not for full-arc storymaking.”
↓ No section dividers or explicit pillar architecture; the three implicit themes (endowment p.8-10, talent/innovation p.11-12, leadership p.13-15) are never named as a MECE frame
78 opening
McKinsey · 2023 · 11p
Outlook on the automotive software and electronics market through 2030
“A competent McKinsey market-outlook brief with strong action titles and an answer-first opener, but it lacks tension and a concrete recommendation close — useful as a teaching example for declarative titles and quantified callouts, not for full Storymakers arc.”
↓ p.9 closes with a generic 'Conclusion' topic label and an exhortation rather than a prioritized recommendation or next-step list
78 opening
IPSOS · 2025 · 15p
wai ipsos innovation misperception epidemic
“A thesis-forward research note that lands its hook in the first two slides but then devolves into a data tour with no recommendation — use p.1-2 as a teaching example of strong openings, not the overall structure.”
↓ No resolution act — deck ends at p.13 demographics/usage table and then two 'About' bios (p.14-15) with zero recommendations
78 opening
MorganStanley · 2024 · 23p
20240222 JF at BAC Conference
“A disciplined investor-conference deck with bookended thesis and strong action titles, but light on tension — use it as a teaching example for title craft and pillar structure, not for narrative arc.”
↓ No 'Complication' slide — the deck never names what is at risk or why 30% is hard, so the recommendation feels asserted rather than earned
78 opening
MorganStanley · 2023 · 33p
ey global economic outlook july 2023
“A polished, title-driven analytical brief with exemplary action titles and a clean thesis-first open - use it as a teaching example for title craft, but not for narrative arc, since it dissolves into a contributor bio instead of a recommendation.”
↓ No closing synthesis or recommendation - the deck ends on a regional slide (p30 Africa) and a contributor bio (p32) instead of a 'what this means for you' slide
78 opening
GoldmanSachs · 2025 · 29p
Eyepoint Goldman Sachs June 10 2025
“A competent investor-conference deck with strong quantified action titles on the data slides but a weak complication and a duplicated section spine — use p.20-21 as a teaching example for action titles, not the overall structure.”
↓ Duplicate section dividers (p.15 and p.22 both titled 'Phase 2 VERONA Clinical Trial in DME') signal a broken or copy-pasted spine, not MECE pillars
78 opening
JPMorgan · 2022 · 5p
2022 international consumer growth initiatives investor day
“A tight, well-titled investor-day excerpt that opens with the answer but trails off into M&A housekeeping; useful as a teaching example for action titles and quantified claims, not for full-deck narrative architecture.”
↓ No Complication slide — jumps from 'opportunity' to 'we are investing' without articulating why now or what risk forces the move
78 opening
JPMorgan · 2024 · 24p
1Q24 GTM update 3.01.24 Jackson
“A polished JPM market-outlook chartbook with exemplary action-title writing and a clean macro-to-recommendation arc, but missing MECE dividers and a real call-to-action — use it as a teaching example for declarative titling, not for Storymakers structure.”
↓ No section dividers or pillar structure — 18 consecutive 'analyze_data' slides risk reading as a chartbook dump