AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

44 matching · page 2 / 2
60 opening
Accenture · 2023 · 30p
Reinventing for resilience
“A solid analytical Accenture thought-leadership deck with strong action titles on its data pages and proprietary IP, but the SCQA arc is bottom-heavy: use the data slides (p7, p11, p14, p17) as title-craft exemplars, not the overall structure.”
↓ Slide 18 is a verbatim duplicate of slide 17's headline — a wasted page that signals weak editorial discipline
58 opening
Accenture · 2021 · 20p
The “new” rules of engagement
“A solid survey-report deck with strong action titles and a readable tension-release arc, but it leads with context rather than the answer and under-delivers on the close — use p.7-12 as a teaching example of action titles, not the overall structure.”
↓ p.4 and p.5 are near-duplicate 'key message' slides up front — redundancy dilutes the opening
58 opening
McKinsey · 2018 · 23p
Investment Industrial Policy Future
“A data-rich McKinsey/MGI analytical brief with disciplined hero metrics but a buried, question-shaped recommendation and a backup-heavy tail — useful as a teaching example for action-titled data slides, not for Storymakers arc construction.”
↓ No upfront answer — the recommendation (p.15) appears 65% into the deck and is phrased as a vague 'need a clear agenda' rather than a specific prescription
58 opening
Kearney · 2017 · 22p
Indonesia Venture Capital Outlook 2017
“A well-executed analytical funnel with strong action titles and a clear policy landing — use p.4-8 as a teaching example of zoom-in context-setting, but not the overall structure: it buries its thesis and lacks the section pillars and synthesis close a Storymakers exemplar requires.”
↓ No executive summary or upfront thesis — reader must reach p.8 before the Indonesia story is asserted
58 opening
McKinsey · 2025 · 25p
The State of Luxury January 2025
“A competent McKinsey state-of-industry deck with strong insight-led titles in the analytical core but a generic opening and a thin recommendation tail — useful as a teaching example for action-titled charts, not for narrative architecture or a punchy close.”
↓ No executive-summary / BLUF slide in the first three pages — the thesis has to be reconstructed from p.4 onward
58 opening
Deloitte · 2023 · 42p
Foodservice Market Monitor
“Analytically rigorous market monitor with above-average action titles, but structured as a data compendium that buries its single recommendation before a tool pitch — useful as a teaching example for title craft, not for Storymakers arc design.”
↓ Six 'Agenda' slides (p.4, 20, 23, 28, 32, 38) substitute for real MECE section dividers and break narrative momentum
58 opening
MorganStanley · 2023 · 45p
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“A competent quarterly REIT investor update with strong, metric-driven action titles, but it is a topic-organised reporting pack rather than a Storymakers narrative — use slides like p20, p16 and p5 as title-craft exemplars, not the deck's structure.”
↓ No complication act — the deck never names a problem, risk or strategic question, so there is nothing for the analysis to resolve
55 opening
Deloitte · 2021 · 28p
Deloitte Business Agility Survey 2021 A pulse check of business agility in the Nordics
“A solid diagnostic survey deck with strong action-titled middle analysis but a hedged opening and a one-slide recommendation — use p.8-16 as a teaching example of insight titles, not the overall arc.”
↓ Opening buries the lede: p.4-5 'Executive summary' callouts are hedged and don't state the one-line answer; no BLUF in first 3 slides
55 opening
Accenture · 2025 · 19p
Ready for resilience How to navigate the new tariff landscape
“A well-scaffolded thought-leadership piece with a real S-C-A-R spine and two strong action titles, but the recommendation is under-built — use the p.7/p.9 titles as teaching examples, not the overall structure.”
↓ Opening buries the thesis — p.4 is titled 'Introduction' instead of leading with the answer
55 opening
RolandBerger · 2018 · 32p
Roland Berger Trend Compendium 2030 Megatrend 4 Climate change & ecosystem at risk
“A solid trend-research deck with strong numerate action titles in the middle, but it opens with throat-clearing and lands with generic recommendations — useful as a teaching example for action-title craft, not for SCQA structure.”
↓ First 5 slides are meta-context about the Trend Compendium rather than a thesis or hook — no SCQA opening
55 opening
Deloitte · 2022 · 33p
Fueling the AI transformation: Four key actions powering widespread value from AI, right now.
“A competently structured Deloitte research report with a genuine MECE spine and flashes of strong action-title writing, but it withholds the thesis, under-delivers the close, and leans on topic-label placeholders — use its 'four actions' scaffold as a pillar exemplar, not its opening or closing craft.”
↓ Thesis is withheld: the executive summary (p.3) describes scope rather than stating the answer, forcing readers to p.6 to meet the central question
55 opening
PwC · 2018 · 28p
Time to talk: What has to change for women at work
“A well-researched, pillar-structured PwC thought-leadership report whose evidence and callouts are strong but whose titles are topic labels and whose recommendation is a slogan — useful as a teaching example of MECE pillars and quotable data callouts, not of action titling or closing discipline.”
↓ Action titles are mostly nouns repeated across multiple slides — 'Transparency and trust' on p.8-11 and 'Strategic support' on p.12/15 — so a reader skimming titles cannot reconstruct the argument
50 opening
AlvarezMarsal · 2021 · 25p
UAE Health Sector Pulse Quarter 1, 2021
“A competent market-pulse report with strong per-slide action titles but no SCQA spine and a one-slide recommendation — useful as a teaching example of insight-bearing chart titles, not of narrative architecture.”
↓ No SCQA opening: p.1–5 are cover/TOC/foreword/bios/'At a Glance' — the reader gets no thesis or stakes for five pages.
50 opening
PwC · 2023 · 83p
4th edition eReadiness 2023
“A strong research-report exemplar with disciplined action titles and clean MECE segmentation, but a weak Storymakers arc — buries a 2-slide recommendation at the end of 70 pages of analysis; use the analytical title-writing as the teaching example, not the overall structure.”
↓ Recommendations compressed to just 2 of 83 slides (pp.79-80) and both carry the identical generic title — the 'so what' is essentially unwritten
50 opening
Barclays · 2023 · 23p
mercury rising
“A polished thought-leadership trends report with strong callouts and evidence, but as a Storymakers exemplar it is a teaching case for analytical-survey decks that miss the answer-first opening and recommendation-led close — use the callout craft, not the structure.”
↓ No answer-first slide in the opening — the foreword/exec-summary pairing (pp.3–4) defers the thesis instead of leading with it
45 opening
misc · 2019 · 37p
Lloyd’s and Bermuda
“A competent analytical talk-deck with a strong middle (quantified action titles, well-built reserving and rate-hardening story) but a definitional opening and a hand-wave ending — useful as a teaching example for action-titled analysis slides, not for Storymakers narrative architecture.”
↓ Opening five slides establish no thesis or stakes — reader doesn't know the question being answered until ~p.11
45 opening
KPMG · 2024 · 24p
KPMG global AI in finance report
“A competent thought-leadership research report with a clean four-pillar spine and good metric discipline, but it reads as an analytical survey rather than a Storymakers-style argument — useful as an example of section architecture and metric-anchored slides, not of action-title craft or SCQA opening.”
↓ No SCQA setup — the deck never frames a complication or burning question before diving into framework (p.5) and benefits (p.8)
45 opening
McKinsey · 2020 · 24p
IIF/McKinsey Cyber Resilience Survey
“A competent McKinsey survey deck with strong action titles in the diagnosis section but a buried thesis and a collapsed ending — useful as a teaching example for declarative titling and quantified callouts, not as a model of full SCQA narrative architecture.”
↓ First 5 slides are all front matter and methodology; the thesis is buried — by p.5 a reader still doesn't know what the deck argues
45 opening
Deloitte · 2022 · 55p
The Future of Food Challenges & opportunities
“Competent data-rich industry report with a clear three-theme framing but weak Storymakers craft — use its metric-anchored analytical slides (p.13, p.26, p.28) as teaching examples, not its overall arc or titling discipline.”
↓ No answer-first opening: thesis is diluted across p.4-8 and never crystallized into a single provocation or recommendation slide up front
42 opening
BCG · 2016 · 64p
Next Generation Manufacturing Tech Innovation
“Textbook BCG diagnostic-to-prescription build with strong action titles and a dual-audience CTA, but buries the thesis behind six slides of front matter — use the country-case section (pp.20-28) and the split-audience recommendation block (pp.55-58) as teaching exemplars, not the opening.”
↓ Answer is buried: no thesis in the first 5 slides, and the entire executive summary is compressed into a single slide (p.7) labelled 'At a Glance' — a topic label, not an insight