AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
89 matching · page 2 / 4
68
opening
20190312 Deutsche Bank MIT Conference
“A competent investor deck with disciplined action titles in the analytical middle, but it opens with label slides and fades out into repeated 'Announced Acquisitions' tables — useful as a teaching example for quantified titles and three-pillar structure, not for narrative resolution.”
↓ Three near-identical slide titles 'Announced Acquisitions' at p.33-35 — a cardinal Storymakers sin of topic-labeling over insight
65
opening
Accenture Georgia Medicaid Oral
“A pitch deck with a strong emotional hook and a few well-voiced action titles, but it abandons narrative arc midway and ends with a question mark instead of a recommendation — useful as a teaching example for opening hooks, not for full Storymakers structure.”
↓ No resolution act: the deck ends on a '?' transition (p.14) and a title-card filler (p.15) instead of a recommendation or ask
65
opening
WHAT THE FUTURE: WELLNESS
“An Ipsos editorial trends magazine masquerading as a deck — strong hook and a usable 'four tensions' framework, but the question-as-title habit and 15-slide quote appendix make it a counter-example for Storymakers, not an exemplar.”
↓ Question-titles dominate (p.6, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23) — the reader has to do the synthesis the deck should be doing
62
opening
Veteran Opportunity
“A competent McKinsey body-of-evidence deck with a clean MECE spine and strong client case studies, but it under-delivers as a Storymakers exemplar — opening is soft, closing is missing, and recurring 'Best practices for X' topic titles dilute the action-title discipline.”
↓ No closing recommendation slide — body ends on p31 GE case, then jumps to resources/appendix; the 'so what, now what' is missing
62
opening
Sustainability Report 1 July 2022 – 30 June 2023
“A competent GRI-aligned sustainability disclosure that is well-evidenced but narratively flat — useful as a teaching example of KPI density and ESG taxonomy, but a weak Storymakers exemplar because it has topic-label titles, no tension, and no recommendation close.”
↓ Action titles are largely absent — p.22 'Economic performance', p.67 'Trainings', p.84 'Pollutant emission' are nouns, not insights
62
opening
21st CEO Survey
“A well-structured thematic survey report with a memorable cover thesis and strong action titles, but it teaches data-storytelling craft better than full SCQA structure — use individual slides as title-writing exemplars, not the deck as an end-to-end Storymakers template.”
↓ Multiple slides surface only the running header as their title ('15 | PwC's 21st CEO Survey' on p.10, 11, 15, 17, 23, 27) — wastes the most powerful slot on the page
62
opening
International Comparison of Australia’s Freight and Supply Chain Performance
“A methodical, well-titled benchmarking study with a strong analytical spine but no recommendation act - use the comparator setup (p.29-33) and cost-benchmark titles (p.39-48) as a Storymakers teaching example, not the overall structure.”
↓ No recommendation act: the deck stops at sizing the gap (p.49) without a 'what to do' slide, owners, or a roadmap, undermining the 'call to action' promised on p.15
62
opening
PUBLIC TRUST IN AI: IMPLICATIONS FOR POLICY AND REGULATION
“A competent five-act research report with a clear spine and several genuinely declarative slide titles, but the soft opening, noun-phrase dividers, and principle-level closing keep it from being a Storymakers exemplar — use the risks/benefits section (p.11–14) as the teaching example, not the overall structure.”
↓ Opening burns four slides on cover/intro/TOC/takeaways before any evidence (p.1–4); a Storymakers opener would collapse these and lead with the answer
62
opening
Maximizing Value Potential from AI in 2025
“A competent BCG thought-leadership deck with quantified action titles and a concrete close, but it reads as an analytical benefits-parade rather than a true SCQA arc — use the title craft and case-study pages as teaching examples, not the overall structure.”
↓ No complication/tension act — the deck jumps from opportunity (p.3-5) straight into benefits (p.6-14) with no 'why most firms fail' slide
62
opening
Deloitte Business Agility Survey 2021 A pulse check of business agility in the Nordics
“A competent survey-report deck with a real thesis and a landed recommendation, but structured as an analytical tour rather than a tight Storymakers arc — useful as a teaching example for action-title writing in the motivation section (pp.14-17), not as a model for opening discipline or MECE pillar design.”
↓ Opening buries the thesis inside a 3-part executive summary (pp.5-7) instead of stating the answer on p.2 or p.3
62
opening
KPMG 2020 CEO Outlook: COVID-19 Special Edition
“A competent survey-findings report dressed as a deck — useful as an exemplar of pillar scaffolding and percentage-led action titles, but a poor Storymakers model because it lacks a thesis, narrative tension, and a recommendation close.”
↓ No SCQA setup: 'Key findings' (p.4) lists outputs but never frames a Question the deck answers, so the analysis reads as parallel survey cuts rather than an argument
62
opening
ey eurelectric flexibility study 2025 20250306
“A well-scaffolded thought-leadership report with strong data anchors and a real chapter arc, but it front-loads its argument into a 7-page exec summary and recycles chapter names as slide titles — use Chapter 5 (p39–40) and the quote slides as Storymakers exemplars, but treat the title craft and CTA as cautionary cases.”
↓ Multiple slides reuse the chapter divider as their own action title (p12 and p15 both titled 'Why flexibility matters and how much is enough'; p33 and p34 both titled 'What it takes to unlock flexibility potential') — squandering the headline real estate
62
opening
ey industry pulse report travel and tourism
“A disciplined industry-pulse report with a genuine three-act MECE spine and largely declarative titles, but it buries the lead, repeats the same action title across paired slides, and dissolves into a funding-catalogue close — useful as a teaching example for pillar structure, not for narrative landing.”
↓ Action titles are duplicated verbatim across consecutive slides at least seven times (p6/7, p10/11, p13/14, p15/16, p17/18, p19/20, p23/24), wasting the build-up
62
opening
cb q1 2024 ie outlook report
“A competent JPM market-outlook brief with strong individual action titles but no narrative resolution — use slides 4, 6, 8 as title-writing exemplars, not the overall structure.”
↓ No recommendation or 'so-what' slide — the deck ends on p.14 with an unresolved question and then a disclaimer
60
opening
Transportation Warehousing Sector
“A disciplined McKinsey diagnostic with strong MECE numbering and metric-laden action titles, but the recommendation is under-staged at p.22 and the deck loses its arc in the back third — use the p.8-20 problem-and-evidence sequence as a Storymakers teaching example, not the overall structure.”
↓ Closing is an appendix dump: p.39-40 'Other:' case studies sit outside the 1-5 challenge framework and replace what should be a 'so what / next steps' slide.
60
opening
The%20CEO%20Macro%20Briefing%20Book%20 %20Insights%20for%20Dealmakers
“A data-rich macro briefing with sharp metrics and some genuine action titles, but it stops at analysis and never delivers the 'insights for dealmakers' the cover promises — useful as a teaching example for quantitative anchoring, not for narrative resolution.”
↓ No recommendation or 'so what for dealmakers' slide — the deck title promises 'Insights for Dealmakers' but ends at p.10 with an open question
60
opening
Elevating internal audit’s role: The digitally fitfunction 2019 State of the Internal Audit Profession Study
“A competent thought-leadership deck with a clean three-pillar build and disciplined 'Dynamics' protagonist framing, but soft stakes, a delayed thesis, and quote-slide padding keep it from being a Storymakers exemplar — useful for teaching action-title discipline and protagonist framing, not for narrative tension or BLUF openings.”
↓ Soft complication — no slide quantifies the cost of being non-Dynamic (the 81% who aren't), so stakes never sharpen
58
opening
Modern Networks
“A structurally sound three-imperative consulting argument with strong quantified action titles in the middle — teach the p.17-32 resolution arc as the exemplar, but flag the buried opening and generic CTA as the anti-patterns to fix.”
↓ Opening buries the lede — p.1 cover and p.2-3 cases arrive before the thesis on p.4-5, costing the reader the first 4 pages
58
opening
The Value Multiplier: Intelligent Operations Maturity
“Structurally disciplined four-lever POV with a genuine S-C-A-R skeleton, but flat noun-phrase titles and a buried thesis make it a good MECE teaching example and a weak action-title exemplar.”
↓ Buries the headline: the 2.8X profitability stat sits in p.3's callout instead of being the opening title
58
opening
UNC Chapel Hill Cost Diagnostic
“A competent Bain diagnostic with a clear options inventory but soft narrative framing and lazy pagination titles — use p.14 as a teaching example of an insight-bearing title, not the overall structure.”
↓ Opening buries the lead: 5 slides of front-matter before the key findings on p.6
58
opening
Education: 2022 M&A Deal Roundup and Trends to Watch Out for in 2023
“Solid analytical mid-section with disciplined action titles, but it is structured as a market-update report rather than a Storymakers narrative — useful as a teaching example for data-slide titling, not for arc design or closes.”
↓ No SCQA opener — the deck buries its forward-looking thesis behind 12 slides of 2022 retrospection
58
opening
Blockchain and Digital Assets
“Solid McKinsey-grade primer/landscape deck with strong numbers and case examples, but as a Storymakers exemplar it teaches the wrong lesson - use individual slides (p.31, p.35, p.27) to teach quantified action titles and case framing, not the overall structure, which lacks Complication and Resolution.”
↓ No 'so what': there is no recommendation slide, no call to action, no decision the audience is being asked to make - the deck stops, it doesn't conclude
58
opening
THE IPSOS REPUTATION COUNCIL
“A well-evidenced research-anthology report with strong stat-anchored slides but no overall narrative spine or closing recommendation — useful as a teaching example of action-title discipline on individual data slides (p.9, p.14), not as a Storymakers structural exemplar.”
↓ No closing recommendation or CTA — deck ends on a Quickfire data slide (p.26) and three appendix pages, breaking Storymakers' resolution requirement
58
opening
PwC Global Family Business Survey 2018 The values effect
“Editorial-style survey report with strong case-study scaffolding but topic-label titles and a soft close — use the section-divider callouts and case-study cadence as teaching examples, not the title craft or the resolution.”
↓ Action-title hygiene is poor — 8+ slides reuse the literal report name 'PwC Global Family Business Survey 2018' as the title (e.g. p.3, p.14, p.16, p.17, p.19, p.29, p.31, p.35, p.36, p.37, p.45), forfeiting the slide's most valuable real estate