AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 2 / 46
82
opening
2020 firm overview
“A textbook BLUF-and-refrain opening attached to a P&L-line-item analytical dump and an inflated appendix — use slides 2, 9, 11, and 22 as title-writing exemplars, but not the overall structure as a Storymakers arc.”
↓ No closing recommendation or ask — p.25 summarizes performance but the deck lacks a 'so what / next' slide before agenda placeholders and appendix
82
opening
2019 cib investor day ba56d0e8
“A well-built JPM investor-day showcase with disciplined MECE pillars and metric-rich action titles, but it is a results-defense deck rather than a Storymakers exemplar — use pp.3–6 and the Markets build (pp.14–22) as title-quality and pillar-structure references, not as a model for narrative tension.”
↓ No SCQA complication — the deck never names a tension, threat, or strategic question, so every section reads as a victory lap rather than a resolution.
82
opening
Deutsche Bank Q4 FY 2024 Presentation
“Textbook investor-earnings deck with a strong answer-first opening and quantified scorecard, but analytical and segment sections revert to topic labels and it tails off into a 29-page appendix — use slides 2 and 6-8 as a teaching example of action titles, not the deck as a whole.”
↓ Segment section (p.20-24) titled by entity ('Corporate Bank', 'Investment Bank', 'Private Bank', 'Asset Management') instead of by insight — reader must parse callouts to learn which divisions are actually driving the thesis
82
opening
Q1 2025 Fixed Income Call
“Competent fixed-income investor update with a disciplined answer-first opening and strong main-body action titles, but it collapses at the close ('Summary and outlook') and leans on a bloated 25-slide appendix — use the p.2-p.14 arc as a teaching example for answer-first sequencing, not for narrative closure.”
↓ Weak close: p.15 'Summary and outlook' is a topic label with no stated outlook, no recommendation, and no memorable takeaway
82
opening
Deutsche Bank Q4 FY 2023 Presentation
“Competent earnings deck with a strong thesis-led opener but a noun-titled mid-section and a flat 'Outlook' close — use p.2-10 as a Storymakers exemplar of leading with the answer, not the overall structure.”
↓ Segment pages (p.21-25) revert to noun titles — 'Corporate Bank', 'Investment Bank', 'Private Bank' — forcing the reader to extract the insight from the callout
80
opening
January Macro Brief Special edition: 2024 outlook and top 10 macro trends
“Solid analytical brief with strong action titles and a disciplined trend-plus-recommendation pattern, but the absence of a closing synthesis and MECE sub-grouping makes it a good Storymakers example for title craft and pairing logic, not for end-to-end narrative architecture.”
↓ No closing synthesis: the deck stops at trend #10 (p.39) and jumps straight to the 'About Accenture' bio (p.40), so the reader leaves with ten recommendations and no hierarchy
80
opening
Digital consumer spending India
“A structurally disciplined market-sizing + sector-diagnosis deck with a strong thesis-forward opening and clean MECE pillars, but it buries its recommendation in a duplicated intervention slide and fades into case studies — use the sector-diagnosis spine (p11-21) as a Storymakers exemplar, not the closing act.”
↓ p24 and p25 share the exact same title 'Key interventions for driving growth in digital transactions' — the central recommendation slide is duplicated instead of sharpened
80
opening
UK Electricity Efficiency Potential
“A rigorous DECC-commissioned diagnostic with answer-first framing and quantified action titles, but it stops at 'here is the gap' instead of 'here is what to do' — use pages 4, 12, 15, and 28 as Storymakers exemplars of metric-led titles, not the deck's overall arc.”
↓ No recommendation or call-to-action slide — deck ends on a conditional frame (p.61 'What you would need to believe...') and dissolves into appendix
80
opening
GenAI Norway Productivity
“A high-quality analytical research report with exemplary action-title craft in the main body but no consultative resolution — use p.8-p.16 as a teaching example for insight-bearing titles and quantified build-up, not as a model for a full Storymakers SCQA arc.”
↓ No call to action or recommendation slide — deck ends mid-appendix on p.26 (Risk & Legal case study)
80
opening
PwC Golden Age index Unlocking a potential $3.5 trillion prize from longer working lives
“A solid analyst-led research report with strong answer-first opening and quantified action titles in the core build, but the recommendation lands mid-deck and the close trails off into benchmark and correlation appendices — useful as a teaching example for quantified callouts and exec-summary framing, not for end-to-end Storymakers structure.”
↓ Recommendation buried at p.25 of 57 with no closing reprise — the deck ends in correlation analysis (p.50) before methodology
80
opening
Vehicle-as-a-Service From vehicle ownership to usage-based subscription models
“A disciplined Deloitte industry POV with a strong answer-first opening and a rallying close — usable as a Storymakers exemplar for S→C→A→R framing and call-to-action craft, but the middle analytical pillars are a cautionary tale on MECE sprawl and topic-label titles.”
↓ Eight numbered sections with overlapping scope — 05 LTV and 06 Operating Model read as the same idea split in two
80
opening
13.02.23 Annual Results Presentation
“A disciplined annual results readout with answer-first opening and clean MECE pillars, but soft on tension and ends on a taper — useful as a Storymakers exemplar of structure and answer-first openings, not of dramatic arc or insight-bearing titles in data sections.”
↓ Topic-label titles in the financial section (p4 'Revenue Breakdown by Region', p6 'Revenue Breakdown by Audience', p10 'Change in Operating Margin', p13 'Debt by Maturity') waste the most insight-rich pages
78
opening
Innovation Unleashed Building a culture that drives sustained growth
“A well-structured Accenture thought-leadership deck with a clear S-C-A-R spine and strong stake-setting numbers, but weakened by topic-label titles on pivot slides and a case-study run that doesn't map back to its own framework — useful as a teaching example of quantified stakes and paired CTA, not of action-title discipline.”
↓ p.4 quote slide ('Culture eats strategy for breakfast') is a cliché that breaks the momentum from the 82% stat on p.2 to the data on pp.5-7
78
opening
The next billion consumers
“A solid thought-leadership deck with a strong quantified opening and clean segmentation, but the recommendation framework is under-titled and the close rallies rather than resolves; useful as an exemplar for action-title data slides, not for closing arc.”
↓ Four-driver framework (p.27-38) is introduced via divider words ('Digital brain', 'Digital brawn') not insight titles, and each driver is explained through 'Ask:' prompts rather than imperatives
78
opening
Value untangled Accelerating radical growth through interoperability
“Solid research-report-as-deck with a strong opening hook and disciplined three-part recommendation, but it buries the call-to-action and lets title quality drift in the back half — use the opening (p.4-6) and the recommendation pillar (p.26-32) as Storymakers exemplars, not the closing.”
↓ No explicit CTA or 'next steps' slide — closes on a thesis restatement (p.37) then jumps to methodology
78
opening
World Economic Forum Digital Transformation Initiative: In collaboration with Accenture
“A competent WEF/Accenture summary deck with a strong answer-first opener and a clean four-pillar analytical spine, but let down by topic-label titles and a closing that names a destination instead of issuing a recommendation - useful as an example of pillar architecture and quantified callouts, not of Storymakers-grade action titles.”
↓ Titles are nouns, not claims - p.5 'Asset lifecycle management' and p.6 'Grid optimization and aggregation' force the reader to hunt for the insight in the callouts
78
opening
Year-end Macro Brief Into the Fog of Winter
“A polished macro chart pack with above-average action titles and a memorable 'winter' thesis, but it stops at analysis and never lands a recommendation — use it as a teaching example for slide-level title-writing, not for Storymakers full-arc structure.”
↓ No resolution / recommendation act — deck ends on p.54's credit-crunch warning then jumps to team bio (p.55), leaving the 'so-what for executives' unanswered
78
opening
Accelerating net zero 2050
“A solidly-built thought-leadership report with answer-first framing and a clear call to action, but over-long openings and under-signposted middle acts keep it from being a Storymakers exemplar — use p.22-30 as a teaching example of analysis-to-recommendation flow, not the deck's overall structure.”
↓ Redundant openings: p.3 'executive summary' + p.4 'key findings' + p.5 'executive summary' repeat the same 93% stat three times in three pages
78
opening
Vietnam Logistics
“A competent A&M pitch-style market-opportunity report with strong action titles and a clean answer-first opening, but it buries the tension and has no recommendation — useful as a teaching example of insight-bearing titles and Cainiao-style precedent use, not as a full SCQA exemplar.”
↓ No recommendation or call-to-action slide — deck ends at p.16 analysis, then jumps straight to Contacts and team bios
78
opening
BCG Investor Perspectives Series Q4 2023
“A strong-opening BCG pulse report with declarative action titles worth teaching from, but it has no closing act and buries itself in a 7-slide table appendix — use slides 3-5 and 10-17 as exemplars for 'answer-first' titling, not the deck's overall structure.”
↓ No Resolution act: the deck ends at p18 and then devolves into a 7-slide appendix of comparison tables (p19-25) with no recommendation or call-to-action.
78
opening
Women-led startups losing across the board: from creation to funding, in all key European markets
“A title-driven BCG barometer with strong action titles and a real CTA, but a muddled middle and vague closing keep it from being a top Storymakers exemplar - use p.1, p.3-4 and the p.10-16 run as teaching examples for declarative titles, not the overall structure.”
↓ p.17-19 re-opens context and re-frames the problem after analysis, breaking the S->C->A->R flow and feeling like two decks stitched together
78
opening
Economic Impact of Ford and F-Series
“A polished BCG advocacy/impact report with exemplary action titles and pillar structure but no SCQA tension or closing recommendation — use slides 7–14 as a teaching example for quantified action titles, not the overall arc.”
↓ No closing synthesis or call-to-action — deck ends on p.27 with another benchmark slide, then disclaimer (p.28) and a Ford|BCG marker (p.29)
78
opening
Future of Work Deskless Worker
“A crisp, data-driven survey read-out with strong action titles and a thesis-forward open, but it under-delivers the 'so what' — use the opening and analytical middle as a teaching example, not the closing.”
↓ No 'so what for the business' slide — cost of attrition, replacement cost, or productivity impact is never quantified
78
opening
Investor Perspectives Series Pulse Check 21
“A disciplined survey-results deck with strong declarative headlines and upfront thesis, but it stops at analysis and never lands a recommendation — useful as a teaching example for action titles and inverted-pyramid openings, not for full SCQA arc.”
↓ No recommendation or 'implications for executives' slide — p.4 gestures at 'upcoming investor communications should address…' but it is not developed into a resolution act