AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 19 / 46
65
opening
The Inflation Reduction Act: Here’s what’s in it
“A competent McKinsey policy explainer with disciplined money-throughline and several strong quantified titles, but it is structurally an analytical primer — not a Storymakers exemplar — because it never names a Complication or lands a Resolution.”
↓ No closing recommendation or 'implications for executives' slide — deck ends on p.11 fiscal chart then jumps straight to author bios (p.12)
65
opening
The State of Fashion Luxury
“A disciplined McKinsey/BoF analytical deck with strong data-bearing action titles and a clear three-act spine, but it diagnoses far better than it prescribes and closes on a single generic recommendation — use it as a teaching example for action-title craft, not for narrative landing.”
↓ Closing recommendation (p.50) is generic and singular — the 'five strategic imperatives' teased on p.7 are never enumerated as a numbered close
65
opening
KEYS Environment Emergency
“A multi-presenter Ipsos webinar package with strong individual data points but no spine — useful as a source of stat callouts and the 'Shield/Sword/Standard' framework, but a poor Storymakers exemplar because it ends in a case-study trail-off and contains a mid-deck thank-you slide.”
↓ Mid-deck 'THANK YOU' on p.29 followed by 30+ more slides reveals this is stitched-together speaker segments, not one narrative
65
opening
COPERNICUS Market report February 2019
“A rigorous nine-sector market impact report with strong MECE bones and good quantified case studies, but it is structured as a research deliverable rather than a Storymakers narrative — useful as a teaching example for parallel sector analysis and SWOT title-craft, not for opening hooks, action titles, or closing resolution.”
↓ No closing act — the deck stops at security case study p.155 with zero recommendation, next-step, or 'so what for EU funding' slide
65
opening
ey connecting the dots m a deals in technology services in 2024
“A competent banker landscape report with strong action titles and tight analytical density, but it is a data brief — not a Storymakers exemplar — because it lacks a stakes-setting opening, MECE pillars and any closing recommendation.”
↓ No closing recommendation or 'so what' — deck ends on team_bio (p.9) and methodology/disclaimer, leaving the reader with data but no action
65
opening
m and a trends and outlook in the technology services sector
“A solidly built analytical M&A retrospective with disciplined action titles and clean segment MECE, but it abandons its 'paradox' hook and ends on industry quotes instead of a recommendation — use the title-writing and segment structure as a teaching example, not the narrative arc.”
↓ The 'Year of Paradoxes' cover thesis is never operationalized — no slide names the paradox, so the narrative tension promised on p.1 evaporates.
65
opening
ey mobility consumer index mci 2022 study
“A solid annual-research findings deck with strong quantified action titles in the middle, but it is an analytical report rather than a Storymakers-style argument — useful as a teaching example for declarative titles and quantified callouts, not for narrative arc or closing.”
↓ No Resolution act — the deck ends at p10 'Concerns' + p11 demographics with no recommendation, implication, or call to action
65
opening
EY Foundation 2022 2023 Impact Report
“A competent non-profit impact report with strong stakes and a bold closing target, but title quality and the long un-pillared case-study run keep it short of a Storymakers exemplar — useful as a 'how to use callouts to carry the argument' counter-example more than a structural template.”
↓ Action titles are overwhelmingly nouns ('Income', 'Volunteers', 'Welcome', 'Smart Futures') instead of insight-bearing claims
65
opening
ey uli fow global survey 2020 report
“A well-titled survey-findings deck with strong headline discipline but no resolution act — use it as a teaching example for action titles, not for narrative architecture.”
↓ No recommendation or call-to-action slide; deck dissolves into 'About ULI / About EY' on p.24-25 instead of resolving the argument
65
opening
Morgan+Stanley+Conference+Presentation
“A competent investor-conference showcase with strong action titles and a quantitative spine, but it is a parade of proof points rather than a Storymakers arc — useful as a teaching example for declarative titling, not for narrative structure or closes.”
↓ No closing recommendation or call-to-action; deck dies into a disclaimer at p.10 and a brand plate at p.11
65
opening
business leaders outlook pulse 2023 ada
“A competently-written survey-results deck with strong callout writing but no narrative arc, no recommendation, and topic-label titles—use it as a counter-example of how a thoughtful exec summary can be wasted by a structureless body and a missing close.”
↓ No recommendation, implication, or call-to-action anywhere in the deck—it ends on 'External threats' (p.8) then methodology
65
opening
keep moving forward
“A well-disciplined sales-marketing deck with strong MECE pillar architecture and quantified hooks, but title craft and the closing CTA are too soft to serve as a Storymakers exemplar — use the pillar structure as a teaching example, not the titles or the close.”
↓ Several titles are topic labels rather than insights — p.5 'Start here', p.9 'Today / Tomorrow', p.12 'Assessing your environment today' bury the so-what
65
opening
20250311 jpm conference presentation
“A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.”
↓ 27% of the deck (p.1-4) is front matter before the thesis lands — disclaimer/glossary/agenda crowd out narrative real estate
65
opening
Barclays US Consumer Bank 2024 Barclays Travel Rewards and Loyalty Report
“A competent research-bulletin deck with strong stat-led callouts but a weak narrative spine — useful as an example of numerical action titles, not as a Storymakers exemplar of SCQA structure or persuasive close.”
↓ Slide 5 has a non-title ('2024 Travel Rewards and Loyalty Report | 5') — a running footer mistaken for an action title, wasting a data-table slide
64
opening
Agile Transformation
“A stat-rich KPMG survey report with a competent three-pillar diagnosis and good case-study cadence, but the thesis is buried at p.30, the close is a service pitch followed by 11 appendix pages, and pillars exist only in title prefixes — useful as a teaching example for stat-anchored analytical builds, not as a Storymakers narrative exemplar.”
↓ 11 of 42 pages (p.32-42) are appendix/country-background — over a quarter of the deck dumps undifferentiated country snapshots ('Background – Belgium', 'Background - Brazil', etc.) that read as raw survey output
64
opening
IPSOS HEALTH SERVICE REPORT 2024
“A competent global-survey data release with MECE pillars and strong headline numbers, but as a Storymakers exemplar it is a cautionary case — topic-label titles and a missing resolution act make it a reference for analytical structure, not narrative.”
↓ Action titles are essentially absent — pp.7, 20–22, 24, 30–40, 42–47 use the verbatim survey question as the title, forcing the reader to do all interpretive work
64
opening
The Best Service Providers for Commercial Banks, 2025
“A competent analyst-report excerpt with a clean skeleton and one strong hook, but it buries the ranking, closes on a vendor placard, and leans on topic-label titles — useful as a teaching example of section architecture and the p2 hook, not as a Storymakers narrative exemplar.”
↓ Thesis (seven Horizon 3 leaders named on p15) is buried 60% of the way through the deck
64
opening
Defense disrupted: New players, new pressures, new possibilities
“A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.”
↓ Figure captions used as page titles on p.18 and p.22 - abdicates the action-title discipline exactly where data is presented
63
opening
Budgetanalyse af Forsvaret 2017
“Rigorous, defensible public-sector budget-analysis report with a strong quantified thesis up front and clean MECE pillars, but it reads as a reference document rather than a Storymakers deck — use the exec summary (p.7-9) and impact rollup (p.118-127) as teaching exemplars, not the overall structure or the tail.”
↓ No closing recommendation slide — deck ends on scenario table p.183 and appendix p.185-190, so the reader has no 'therefore, decide X' moment
62
opening
Banking on AI Banking Top 10 Trends for 2024
“Well-researched trend-report masquerading as a deck — strong figure titles and metrics make it a useful teaching example for evidence-driven slides, but the enumerative 10-trend structure and buried thesis make it a weak Storymakers exemplar for narrative arc.”
↓ No BLUF / pyramid principle — the deck never leads with an answer; the exec summary is on p.45 of 48, not p.2
62
opening
Future-proof ad sales: The new transformation imperative
“Competent two-act transformation thesis with quantified stakes and a clear protect-now/pivot-next spine, but topic-label titles and bundled recommendations keep it from being a Storymakers exemplar — use pp.11-15 as a pillar-divider teaching case, not the titling.”
↓ Figure-label titles like p.6 "FIGURE 2: Digital versus non-digital advertising spend" and p.8's 60-word run-on title waste prime real estate
62
opening
Global Banking Consumer Study Reignite human connections to discover hidden value
“A well-structured thought-leadership report with genuine MECE discipline and a strong hook, but it opens with context and closes with recap — use Chapter 2's pivot-to-play nesting as a teaching example of MECE layering, not the overall arc.”
↓ Opening buries the lede — 7 pages of 'forces' before the reader is told what to do about them
62
opening
Level Up: Elevate Your Business With a Platform Strategy
“A competently-structured thought-leadership deck with strong data-backed titles in the middle but a soft open and a closing that trails into appendix — useful as a teaching example for action-title discipline, not for narrative arc.”
↓ Opening buries the lead: the 2.1 pp margin advantage (p.3 callout) should be slide 1's headline, not a sub-bullet behind a definition
62
opening
Making finance the predictive powerhouse How to create an agile finance function
“A competently structured four-pillar POV with a memorable 85/15 hook and good case-study cadence, but generic repeated titles and a limp 'Contact us' close make it a teaching example for pillar rhythm — not for action titles or closings.”
↓ Repeated generic titles ('What's happening', 'Where it's working', 'What agility looks like') across pillars waste action-title real estate and force readers to decode topic rather than takeaway