AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 18 / 46
65
opening
Going full circle
“A competent research-report deck with disciplined action titles and a coherent diagnostic spine, but the thin opening and single-slide resolution make it a good teaching example for title craft and tension-building, not for full SCQA closure.”
↓ Opening is methodology-heavy: p.3 'Sample size by country' belongs in an appendix, not slide 3 of a 15-page argument.
65
opening
2019 Global Treasury Benchmarking
“A competent benchmarking survey with above-average thesis-style dividers and number-led headlines, but it reads as six parallel mini-essays rather than one Storymakers arc — use the pillar dividers and recommendation slides as teaching examples, not the overall structure or close.”
↓ Two back-to-back 'Theme overviews' dividers (p.4 and p.5) waste opening real estate and signal a topic dump rather than a story.
65
opening
CEO Panel Survey Emerge Stronger
“A competent survey-readout deck with above-average action titles and a real recommendation slide, but the placeholder titles and thin close keep it from being a Storymakers exemplar — use slides p.3/p.4/p.7 as title-writing teaching examples, not the deck's overall structure.”
↓ Four slides (p.5, 6, 10, 12) carry the placeholder title 'CEO Panel Survey | n' — wasted real estate where an action title should live
65
opening
Indonesia Sustainable Transformation
“A competently structured ESG landscape report with strong action titles and a clean three-pillar MECE spine, but it reads as analysis-without-resolution and is best used as a teaching example for pillar architecture and title craft, not for SCQA closure.”
↓ No resolution act — deck ends on a case study + quote + disclaimer (p.29-31) with no recommendation or call to action
65
opening
Navigating payments matrix
“A well-researched thematic walkthrough of payments trends with a genuinely useful 4 Rs framework, but it reads more like a magazine feature than a tight Storymakers argument — use the framework slides (p.21-23) as a teaching example, not the overall structure.”
↓ Closing slides (p.24-28) drift into regional trends and quotes with no call-to-action — the deck fizzles
65
opening
10th Operations Efficiency Radar
“A competent annual-survey report with a clear A→B→C→D skeleton and quantified titles, but the seven-industry template repetition and 22-slide appendix tail make it a Storymakers exemplar for action-titled data slides — not for narrative compression.”
↓ Industry walk-through (p.25–45) is formulaic: each of seven industries gets the same quote→value-chain→reposition triplet, and the same canned callout 'If corporate functions spot the opportunities…' is recycled verbatim on p.27, 30, 33, 36, 39, 42, 45
65
opening
Automated Trucks The next big disruptor in the automotive industry?
“Solid analytical Roland Berger short-version with strong quantified action titles in the economics section, but it withholds the thesis up front and dribbles out the recommendation — use p.11-15 as a teaching example for action titles, not the overall arc.”
↓ No leading 'answer slide' — the core recommendation is never stated in the first 3 pages; p.2 'THE BIG 3' withholds rather than reveals
65
opening
Prefabricated housing market in Central and Northern Europe – Overview of market trends and development
“A competent descriptive market study with mostly declarative action titles and clean pillars, but it stops at analysis and ends in firm self-promo — useful as a teaching example for action titles and callouts, not for full Storymakers narrative arc.”
↓ No resolution act: the deck ends on firm self-promotion (p.46-47) and appendix (p.48-52) — there is no 'implications', 'recommendation', or 'next steps' slide
65
opening
Roland Berger Trend Compendium 2030 Megatrend 1 Demographic dynamics
“A well-titled, MECE-disciplined trend report that excels as a teaching example for declarative action titles but reads as an analytical compendium rather than a story — strong middle, weak tension and weak close.”
↓ No tension/complication slide — jumps from context (p.5) straight to data (p.6) without naming why the reader should care now
65
opening
Trend 2050 Economics and Business
“A high-quality analytical compendium with exemplary action-title craft and rigorous pillar logic, undermined by invisible section transitions and a sales-pitch closing — use pp6-83 as a teaching example for action titles, but not the opening or closing arc.”
↓ Closing pp85-87 is a generic three-part CTA ('Let's talk... 1/3, 2/3, 3/3') with identical 'Learn how Roland Berger can help' callouts — no concrete recommendations or implications synthesized
65
opening
Electric Vehicle Sales Review Q4 2022
“A competent quarterly market bulletin with a strong opening and quotable callouts, but it stops at analysis and never delivers a recommendation — useful as a teaching example of action-title openings and TCO framing, not as a Storymakers exemplar of a full S→C→A→R arc.”
↓ No resolution act: deck ends p.21–23 with three identical 'Electric vehicle sales data' tables, then contacts, then 'Thank you' — zero recommendations or implications for OEMs/policymakers.
65
opening
LIVING BUSINESS Achieving Sustainable Growth Through Hyper-Relevance
“A solid thought-leadership report with genuinely MECE pillars and strong analytical titles in the build-up, but fragment-style pillar slides and a missing recommendation act make it a useful teaching example for framework structure, not for full Storymakers narrative.”
↓ Pillar content slides (p14, p17, p21, p24, p27) all use colon-fragment titles like 'Companies should:' - reads as a placeholder for bullets, not a Storymakers action title
65
opening
The Growing Challenge of Semiconductor Design Leadership
“Solid SIA/BCG advocacy briefing with strong quantified middle (p.8-13) but no recommendation and a slow open — useful as a teaching example for action-titled analytical slides, not as a Storymakers structural exemplar.”
↓ No recommendation slide — p.14 sizes the prize ($450B) but never says what policies, leaving the deck as a problem statement without an answer
65
opening
Accenture Georgia Medicaid Oral
“A pitch deck with a strong emotional hook and a few well-voiced action titles, but it abandons narrative arc midway and ends with a question mark instead of a recommendation — useful as a teaching example for opening hooks, not for full Storymakers structure.”
↓ No resolution act: the deck ends on a '?' transition (p.14) and a title-card filler (p.15) instead of a recommendation or ask
65
opening
WHAT THE FUTURE: WELLNESS
“An Ipsos editorial trends magazine masquerading as a deck — strong hook and a usable 'four tensions' framework, but the question-as-title habit and 15-slide quote appendix make it a counter-example for Storymakers, not an exemplar.”
↓ Question-titles dominate (p.6, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23) — the reader has to do the synthesis the deck should be doing
65
opening
Nielsen Fan Insights
“A competent data-reporting deck with strong callouts but topic-label titles and no recommendation — useful as a teaching example of clean section structure and quantified pull-quotes, but not as a Storymakers narrative exemplar.”
↓ No recommendation or 'so what' slide — deck ends at p.17 'Thank you!' with zero call to action
65
opening
Transport & Logistics Barometer
“A competently-titled industry barometer with one excellent thematic mini-arc (China/SEA, p.20–24) but no SCQA resolution — use individual action titles like p.20 as teaching examples, not the overall structure.”
↓ Outlook (p.25–26) is a single content slide with a topic-label title — the natural 'answer' moment of the deck is empty
65
opening
Elevating the Exchange
“A competent consulting reinvention deck with a numbered four-step spine and solid quantitative backing, but clever topic-label titles and a soft close keep it from being a Storymakers exemplar - useful as a teaching case for MECE structure, not for action titles.”
↓ Section divider inconsistency: p.19 breaks the 'Step N' pattern used on p.10/15/23, undermining the MECE promise
65
opening
RAIL FREIGHT IN CENTRAL ASIA AND MIDDLE EAST
“A well-disciplined two-region analytical study with strong action titles and parallel MECE structure, but it reads as two stacked reports rather than one Storymakers arc — use the title craft and country-deep-dive template as a teaching example, not the overall narrative shape.”
↓ Executive Summary slides p.11–13 are titled '(1/3), (2/3), (3/3)' — wasted real estate where the thesis should live
65
opening
Creating Value with GenAI in Asset Management
“A well-structured McKinsey thought-leadership deck with strong quantified titles and clear pillars, but it teaches opportunity sizing better than it teaches SCQA — use slides 5/6/16 as title-writing exemplars, not the overall arc.”
↓ Opening buries the lede: the asset-management-specific number doesn't appear until p.6 after generic CEO/industry context
65
opening
[Presentation title] 6th ICO / STO Report
“A competent market-update report with strong individual action titles but a weak narrative spine — useful as a teaching example for title-writing and callouts, not for end-to-end Storymakers structure.”
↓ p.2 'Executive Summary' is a label, not an answer — a true exec summary should state the thesis in the title
65
opening
Hydrogen applications and business models
“An exhaustive, well-titled reference FactBook with consultant-grade analytical rigor but a buried thesis and a missing resolution — use the business-case section (p.128-184) as a teaching example for evidence ladders, not the overall structure as a Storymakers exemplar.”
↓ No SCQA or pyramid lead — the integrating answer ('heavy-duty transport is the most promising near-term H2 business model') sits on p.14-15 of a 192-page deck instead of p.3
65
opening
COVID-19 Auto & Mobility Consumer Insights
“A disciplined McKinsey research deck with strong action titles and clean analytical pillars, but it stops at 'here is what we found' instead of 'here is what to do' — use it as a teaching example for title craft, not for end-to-end Storymakers arc.”
↓ No closing recommendation, implication, or call-to-action slide — the deck simply runs out after p.43 and a misplaced p.45 discount chart
65
opening
The State of Fashion 2025
“An encyclopedic annual industry report with strong McKinsey-style action titles and disciplined per-theme SCQA, but it lacks an overarching arc and fizzles into pull-quotes and appendices — use the analytical sections (especially Sportswear pp.99-108 and the Global Fashion Index pp.129-141) as Storymakers teaching examples, not the deck's overall structure.”
↓ No synthesis slide before the appendix — pp.141-145 dribble into pull-quotes ('Fashion System', 'McKinsey Global Fashion Index') instead of a 10-theme recap or CTA