AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 17 / 46
68
opening
Women @ Work 2022: A Global Outlook
“A well-structured thought-leadership report with a clean six-pillar MECE spine and mostly insight-bearing body titles — use its divider architecture as a Storymakers exemplar, but not its opening or its generically-titled recommendations.”
↓ Opening buries the answer across a letter and two 'Executive summary'-titled pages (p.2–4) instead of one thesis slide
68
opening
Presentation+Leonardo+GS+Investor+Meeting
“A competent IR reporting deck with a thesis-first opening and several strong metric-bearing action titles, but fragmented by six agenda resets and fizzled by a financial-appendix ending — useful as a teaching example for numeric action titles (p.8, p.26, p.30), not for narrative arc or closing craft.”
↓ Six 'Agenda' slides (p.2, 11, 21, 33, 35, 42) act as inert section gates instead of insight-bearing pillar dividers
68
opening
2020 ccb investor day
“A disciplined investor-day performance review with strong action-title and metric hygiene but no narrative tension and a non-existent close — useful as a teaching example of quantified action titles and MECE business-unit structure, not as a Storymakers SCQA exemplar.”
↓ No Complication: the deck never acknowledges secular headwinds, fintech threats, or rate environment as tension to resolve — it reads as monologue, not argument
68
opening
20240220 Barclays US Consumer Bank Investor Update
“A competent investor-update deck with a clean three-pillar resolution and solid analytical titles, but it buries the thesis in the opening and lacks an explicit tension act — use p.11-15 as a MECE-pillar teaching example, not the overall arc.”
↓ Opening buries the thesis — p.2-4 set context but the 2026 RoTE promise only appears on p.7
68
opening
20230215 Q422 FI Investor Presentation vFFF
“A competently structured FY22 fixed-income investor deck with strong MECE pillars and good metric-driven titles in the Performance section, but it is an analytical pillar-walk not a Storymakers arc — use its section architecture and action-title patterns as teaching material, not its opening or close.”
↓ No closing recommendation or next-steps slide — deck ends on ESG ratings (p51) then appendix, leaving the reader with no 'therefore'
68
opening
Q125 Results Presentation
“A disciplined bank earnings readout with strong group-level action titles but topic-label divisional openers and a thin narrative frame — useful as an exemplar of numeric headlines on group slides, not as a Storymakers structural template.”
↓ Division-opener KPI dashboards (p.4, 12, 16, 18, 20, 24) are topic labels, not action titles — they waste the prime spot of each section
68
opening
20240618 Barclays UK Corporate Bank Deep Dive
“A well-structured three-pillar strategic update with strong MECE scaffolding and quantified titles, but one that buries its thesis in the opening and fades into Q&A at the close — useful as a teaching example for mid-deck pillar construction, not for narrative hook or landing.”
↓ Opening four slides (p.1-4) are context/KPI dashboards with no stated thesis — the 'So what' is delayed to p.10
68
opening
Barclays Q12023 FI Presentation
“Bank fixed-income IR deck with disciplined action titles in the performance core but no narrative spine and no closing ask — useful as a teaching example of declarative title-writing on financial slides, not as a Storymakers story-arc exemplar.”
↓ No closing synthesis — deck ends at ESG ratings (p.48) and an appendix (p.49-51) with zero recap, recommendation, or call to action for FI investors
68
opening
Client Creditor Overview Q4 2023
“A disciplined investor-relations deck with a clean two-act arc and metric-laden action titles — a good exemplar of answer-led analytical writing, but weak on Complication and pillar scaffolding, so use it to teach title craft and quantitative spine rather than full SCQA narrative design.”
↓ Weak 'Complication' act — p.13 'Adapting to a world in transition' is the only tension slide and it's abstract ('Ready to seize opportunities') rather than naming specific pressures
68
opening
Q4 FY 2024 Fixed Income Call
“A competent investor-relations earnings deck with strong action titles and a clean lead-with-the-answer opening, but as a Storymakers exemplar it is only useful for the title-craft of slides 7-17 — not the structure, which lacks pillars, complication, and is overwhelmed by a 29-slide appendix.”
↓ 63% of the deck (29/46) is appendix — narrative drowns in reference material
68
opening
Deutsche Bank Q1 2023 Presentation
“A competent IR earnings deck with an answer-first opening and strong callouts, but structurally an analytical status report rather than a Storymakers narrative — use its executive summary and segment callouts as exemplars of answer-first writing, not its overall arc or title discipline.”
↓ No Complication act — the deck never frames a problem or tension, so the analysis has nothing to resolve; it reads as a status update, not a story
68
opening
20190312 Deutsche Bank MIT Conference
“A competent investor deck with disciplined action titles in the analytical middle, but it opens with label slides and fades out into repeated 'Announced Acquisitions' tables — useful as a teaching example for quantified titles and three-pillar structure, not for narrative resolution.”
↓ Three near-identical slide titles 'Announced Acquisitions' at p.33-35 — a cardinal Storymakers sin of topic-labeling over insight
65
opening
From survive to thrive Achieving tech transformation for communication service providers’ future
“A competent diagnostic-and-recommendations consulting deck with a clean three-pillar spine (p18-21) but topic-label titles and a buried call-to-action — use the transition slide and numbered recommendations as a Storymakers teaching example, not the deck as a whole.”
↓ Recommendation on p8 ('Modern IT systems: A source of competitive advantage') arrives before the problem is fully framed on p9-10, muddying the S→C→A→R order
65
opening
Engaging Your Organization to Deliver Results
“A competent thought-leadership talk with strong declarative titles and well-placed stats, but it lacks section dividers and a prescriptive close — use its action titles and stat-anchored slides as teaching examples, not its overall skeleton.”
↓ No section dividers across 17 pages — the MECE pillars of the engagement model are implicit and the reader has to reconstruct the structure
65
opening
Private company outlook: Productivity
“A competent but inert survey-findings report with above-average action titles and a strong opening stat — use it as a teaching example of declarative titling, not of narrative arc, because it has no Resolution act and ends on boilerplate.”
↓ No closing recommendation or 'so what' — p.12 is just another finding, then p.13 is boilerplate
65
opening
New Brunswick Supply Chain Study
“Thorough, analytically-rigorous public-sector supply-chain study with a competent opening thesis and disciplined scenario analysis — but titles default to topic labels and the recommendation is crushed into one slide after 23 pages of diagnosis; use it as a teaching example for demand modeling and vendor mapping structure, not for Storymakers narrative craft.”
↓ Action titles are predominantly topic labels — e.g. p.6 'Key Findings', p.28 'Vendor categorization', p.56 'Risk mitigation plan' — wasting the title real-estate that Storymakers treats as the primary message channel
65
opening
IBV Global Business Services Cover
“A concept-led IBM thought-leadership piece with a clear thesis but weak editorial discipline on titles and no sharp call to action — useful as a teaching example of framework reveal (p.8, p.10), not of Storymakers action-titling or closing craft.”
↓ The phrase 'The Individual Enterprise' is reused as a title on p.1, p.4, p.6, p.8, and p.18 — the deck leans on the brand phrase instead of differentiating each slide's insight
65
opening
2020 CEO Outlook COVID-19
“A competently themed survey-findings deck with a stated three-pillar frame but no recommendation payoff — useful as a teaching example of action-title statistics, not of full SCQA story arc.”
↓ No closing recommendation or call-to-action slide — p.21 'In summary' is reflective, not directive
65
opening
Consumers’ sustainability sentiment and behavior before, during and after the COVID-19 crisis
“A solid analytical survey readout with disciplined number-led titles, but it's a findings catalogue rather than a Storymakers exemplar — use pp.5-8 as a teaching example for action titles, not the deck's overall structure, which lacks both Complication and Resolution.”
↓ No Resolution act — the deck terminates on p.26 with a demographic finding instead of a recommendation or 'implications for FMCG' slide
65
opening
Responding to COVID-19: Addressing the economic impact of the crisis
“A solid analytical-diagnostic deck with a memorable 4R framework, but the recommendation half hedges and the closing evaporates — use the diagnosis section (p.6-10) as a teaching example for quantified action titles, not the deck's overall arc.”
↓ Closing collapses to a one-word 'Conclusion' (p.32) with no prioritized recommendation or next-step ask — fatal for a leader-facing deck
65
opening
Technology Mineral Criticality
“A solid analytical McKinsey deck with strong action titles and a clear opening problem-frame, but it loses the storyline halfway through and never delivers a closing recommendation - useful as a teaching example for title quality and S-C-A framing, not for full-arc Storymakers structure.”
↓ No closing recommendation or next-steps slide - deck ends on scenario analysis (p. 26) then 'Back-up' (p. 27)
65
opening
European Banking Summit 2018
“A well-titled benchmarking spine that diagnoses Europe's capital-markets gap clearly but stops before answering 'so what' — useful as a Storymakers exemplar of declarative chart titles, not of full SCQA arc construction.”
↓ No Resolution act — the deck ends on a precedent tease (p.9) and a contact slide (p.10) instead of a recommendation
65
opening
Outperformers High-Growth Emerging Economies
“A solid MGI-style analytical build with strong action titles and quantified callouts, but it leads with description instead of stakes and ends on a URL — use the title-writing and case-study integration as a teaching example, not the overall arc.”
↓ No explicit complication/tension act — the deck moves from 'here is a fact' to 'here is the framework' without a 'why this matters now' beat
65
opening
Global Banking Annual Review 2023 Nordics
“A solid analytical landscape brief with strong quantified action titles, but it stops at 'here is the picture' without a recommendation — use p.2 and p.7 as title-writing exemplars, not the deck as a Storymakers structure.”
↓ No closing recommendation or so-what slide — p.8 ends on a data table about headwinds, not a call to action