AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

635 matching · page 16 / 27
58 opening
PwC · 2020 · 26p
Talent trends 2020 Upskilling: Building confidence in an uncertain world Findings from PwC’s 23rd Annual Global CEO Surv
“A PwC thought-leadership PDF with a recognizable narrative spine and a few genuinely strong action titles, but it dilutes its own argument with topic-label sub-sections and a soft, generic recommendation — useful as a teaching example for the p11/p14 titles and the 'More talk than action' tension move, not as a structural exemplar.”
↓ Numbered challenge slides p15-p18 collapse to topic labels ('What skills to teach', 'Paying for it') instead of carrying the insight in the title
58 opening
Deloitte · 2023 · 42p
Foodservice Market Monitor
“Analytically rigorous market monitor with above-average action titles, but structured as a data compendium that buries its single recommendation before a tool pitch — useful as a teaching example for title craft, not for Storymakers arc design.”
↓ Six 'Agenda' slides (p.4, 20, 23, 28, 32, 38) substitute for real MECE section dividers and break narrative momentum
58 opening
IPSOS · 2023 · 57p
International Women's Day 2023 full report
“A clean, well-segmented IPSOS research report that leads with findings but ends without a recommendation — useful as a teaching example of disciplined section architecture and well-written callouts, but a cautionary example of titles-as-survey-questions and missing 'so what' resolution.”
↓ Action titles are survey questions, not insights — p.16, p.17, p.18, p.19, p.20 all share the title 'To what extent do you agree or disagree with the following statement?'
58 opening
IPSOS · 2023 · 45p
Ipsos Global Advisor Earth Day 2023 Full Report WEB
“A competent Ipsos research tour with above-average action titles and pillar dividers, but it ends in a methodology-and-thank-you whimper with no recommendation — use the middle title craft as a teaching example, not the overall structure.”
↓ No recommendation or next-steps slide — the deck ends on p.44 "THANK YOU" and p.45 "ABOUT IPSOS" with zero so-what
58 opening
Gartner · 2023 · 39p
gpc genai ocsummaryv2 content
“A credible Gartner survey digest with a strong sample-size hook and decent per-function action titles, but structurally it is an analytical dump — no SCQA arc, blank section dividers, and a marketing CTA where the recommendation should be; use the per-function slides (p.26–36) as a teaching example of action titles, not the deck's overall structure.”
↓ Repeated identical titles on consecutive slides (p.4–6 'Barriers…', p.7–9 'Identifying… Benefits', p.10–12 'Pinpointing Use Cases') signal a topic dump rather than a build
58 opening
McKinsey · 2021 · 89p
Accelerating Sustainable and Inclusive Growth
“An ESG compliance report dressed as a deck — front-loaded KPIs and a clean three-pillar spine are usable as teaching examples for section dividers, but topic-label titles, the missing complication act, and a 23-slide appendix tail make it a weak overall Storymakers exemplar.”
↓ Closing collapses into a 23-slide appendix tail (pp.67-89) with no recommendation or forward-looking ask — the deck ends on a CPA assertion (p.87) and a URL (p.89), not an invitation
55 opening
BCG · 2018 · 55p
2018 True-Luxury Global Consumer Insight
“A textbook analytical build with strong data-led action titles, but it skips the Resolution act - use p14-p28 as a teaching example for insight-bearing chart titles, not as a model for narrative arc or close.”
↓ No synthesis/recommendation slide - deck ends on 'ready?' (p51), 'Thank you' (p52), and a BD pitch (p53); the reader never gets the 'so what, do this'
55 opening
BCG · 2012 · 42p
Evaluating NYC media sector
“A competent sector-scan deliverable with strong slide-level action titles but weak narrative architecture — use the analytical slides (p.6-25) as a teaching example for quantified action titles, not the overall structure.”
↓ 10 redundant 'Agenda' slides (p.5, 8, 13, 15, 18, 20, 22, 26, 31, 37) — roughly 24% of the deck is navigation chrome
55 opening
BCG · 2013 · 23p
Open Education Resources ecosystem
“Solid analytical middle with strong declarative titles, but it opens with framework scaffolding instead of a thesis and never closes with a recommendation — use pp. 8-15 as a teaching example for action titles, not the deck as a Storymakers structural exemplar.”
↓ No recommendation or 'so-what' slide — p.16 is the only candidate and it defers to 'track metrics consistently', which is a process ask, not an answer
55 opening
BCG · 2024 · 8p
How Can US Brands Reach Gen Z
“A well-titled but structurally incomplete insights handout — great teaching example for declarative action titles, poor exemplar for Storymakers narrative arc or MECE pillars.”
↓ No recommendation or 'so what' slide — the deck asks 'what do brands need to know?' on p.2 but never answers 'therefore, do X'
55 opening
Bain · 2011 · 27p
2011 China Luxury Market Study
“A competent analytical build-up with strong data-rich action titles, but it ends on a topic-label 'Implications' slide instead of a recommendation — use the middle analytical slides (p.4, p.7, p.9) as a Storymakers exemplar, not the overall arc.”
↓ No opening hook or stakes — the deck starts with rankings (p.3) rather than a governing question or tension
55 opening
Capgemini · 2021 · 25p
Capgemini Engineering Overview 2021
“A credentials brochure masquerading as a deck — useful as a counter-example of topic-title catalog structure, not as a Storymakers exemplar of narrative, pillars, or action titles.”
↓ Two consecutive slides (p.10 and p.11) share the identical title 'SELECTED SUCCESS STORIES' with no differentiating action title
55 opening
Cognizant · 2020 · 26p
Stepping Up the Pace Manufacturing
“A competent Cognizant thought-leadership report with a legible three-act pillar structure and strong benchmarking evidence, but it buries its recommendation and leans on topic-label titles — useful as a teaching example for MECE section dividers and leader-vs-laggard storytelling, not for answer-first opening or decisive closing.”
↓ No answer-first opening — neither cover (p.1) nor intro (p.3) states the recommendation; reader must reach p.14-16 to see the 'copy the leaders' thesis
55 opening
Deloitte · 2021 · 28p
Deloitte Business Agility Survey 2021 A pulse check of business agility in the Nordics
“A solid diagnostic survey deck with strong action-titled middle analysis but a hedged opening and a one-slide recommendation — use p.8-16 as a teaching example of insight titles, not the overall arc.”
↓ Opening buries the lede: p.4-5 'Executive summary' callouts are hedged and don't state the one-line answer; no BLUF in first 3 slides
55 opening
Deloitte · 2024 · 31p
Now decides next: Getting real about Generative AI
“A competent Deloitte thought-leadership report with a clean two-act skeleton and some strong action titles, but it buries its hook and repeats its section title as slide titles — use pp.9, 10, 22, 25 as examples of good declarative writing, not the overall structure.”
↓ Opening wastes 4 pages on cover/TOC/foreword before any substantive claim; thesis never stated in first 3 slides
55 opening
Deloitte · 2019 · 41p
The Hotel Property Handbook 4.0 Investment & Financing Keys
“A competent, well-chaptered Deloitte market-handbook that reads as analytical reference rather than persuasive story — use it as an example of MECE sectioning and hero-metric callouts, not as a Storymakers arc exemplar.”
↓ No thesis or answer-first slide in the opening five — reader gets momentum stats but no argument
55 opening
Deloitte · 2015 · 194p
New Mexico State Staffing Study
“A thorough, well-templated operational diagnostic with disciplined per-function mini-arcs and quantified savings, but it reads as a reference document rather than a persuasive story — use its diagnosis-to-recommendation template as a teaching example, not its overall structure or opening/closing.”
↓ No aggregate savings / total-opportunity slide at either the opening or the close — the reader must sum ~$15M+ across 11 functional sections themselves
55 opening
EY · 2021 · 35p
Global Employee Survey – Key findings and implications for ICMIF
“A competent research-findings deck with strong mid-section action titles but a methodology-heavy opening and a non-committal close — use slides 8-13 as a teaching example for declarative titles, not the overall structure.”
↓ Opening wastes 6 slides on methodology before stating any insight — the thesis should lead, not follow the demographics
55 opening
IBM · 2016 · 24p
IBV Smarter Workforce Institute
“A competent IBV thought-leadership deck with a real recommendation (FORT) at the end, but the repeated topic-label titles and bloated context section make it a teaching example for naming discipline, not for Storymakers narrative architecture.”
↓ The same title 'Amplifying employee voice' is reused on p.1, 4, 6, 8, and 22 — wastes the most valuable real estate on the slide
55 opening
KPMG · 2024 · 106p
Our Impact Plan 2024
“A solid ESG disclosure document with strong quantification and case-study discipline, but as a Storymakers exemplar it's a topic-taxonomy dump that buries insights behind noun titles and ends in an appendix — use the case-study craft and quantified callouts as teaching examples, not the structure or titling.”
↓ No closing act — last analytical content is Materiality methodology (pp.83–86), then 19 pages of appendix; deck ends on 'Contacts' (p.106) with no recommendation or call to commitment
55 opening
LEK · 2023 · 33p
APAC Hospital Insights 2023
“A competent research-findings deck with strong action titles and clean three-pillar MECE structure, but it ends in firm marketing instead of a recommendation — use sections 2-4 as a teaching example for action titles and pyramid sequencing, not as a Storymakers narrative arc.”
↓ No 'So what?' resolution slide — the deck ends at p.27 (last agenda divider) and jumps straight to firm credentials on p.28-30; no synthesis of implications for healthcare providers, MedTech, or pharma
55 opening
McKinsey · 2017 · 22p
A future that works: AI, Automation, employment, and productivity
“A keynote-style thought-leadership deck with strong analytical chapter (p.13-18) but a missing Resolution act — use the middle as a Storymakers exemplar of action-titled analysis, not as a model for narrative close.”
↓ No recommendation or call-to-action slide — closing slide p.22 'some real challenges to address' re-states the problem instead of resolving it
55 opening
McKinsey · 2022 · 83p
Accelerating Sustainable and Inclusive Growth
“A pillar-organized ESG disclosure report with strong client-case storytelling but weak title discipline and no narrative resolution — useful as a teaching example for case-study slide construction (p.21–30) and pillar dividers, not as a Storymakers exemplar of the full S→C→A→R arc.”
↓ Action titles are predominantly topic labels ('Our approach' p.34, 'Development' p.36, 'Our people' repeated as title on p.37 and p.42) — readers cannot skim titles and reconstruct the argument
55 opening
McKinsey · 2020 · 43p
Brazil Digital Report
“A solid analytical landscape report with disciplined section structure and several strong declarative titles, but it reads as a research summary rather than a Storymakers deck — use the talent section's titling as a teaching example, not the overall arc.”
↓ No explicit recommendation or call-to-action — the deck ends on 'In summary:' (p.42) and a thank-you (p.43), violating the SCQA 'Resolution' act