AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

374 matching · page 16 / 16
30 opening
Kearney · 2022 · 82p
ASEAN Growth and Scale Talent Playbook
“A well-pillared analytical playbook with strong data-driven action titles, but it buries its thesis under 11 pages of forewords and ends without a recommendation — use the middle (pp.13-30 diagnosis, pp.31-67 MECE pillars) as a Storymakers exemplar, not the framing.”
↓ 11 slides of front matter (pp.1-11) with five forewords delays the thesis past any executive's attention budget
30 opening
MorganStanley · 2023 · 70p
MorganStanley
“A fund-product pitchbook with a respectable macro storytelling opener but no resolution — useful as a teaching example for action-title craft in the macro section (pp.5-16), not as a structural Storymakers exemplar.”
↓ First 5 slides bury the lede behind cover + two disclaimers + a question title (p.4); no executive summary or thesis statement
28 opening
Deloitte · 2022 · 36p
Monitor Deloitte’s 2022 Chief Transformation Officer Study — Designing Successful Transformations
“A competent industry research report with a logical value-chain spine and pockets of real insight titles, but as a Storymakers exemplar it is weak: no thesis up front, no recommendation at the close, and too many topic-label titles — useful as a case study in how to rewrite breadcrumb titles into action titles, not as a model of narrative structure.”
↓ No executive summary or answer-first slide — the reader must read 16+ pages before any synthesis, and none ever arrives
28 opening
EY · 2022 · 82p
The CMO Survey Marketing in a Post Covid Era
“A competent annual research report with above-average chart titles but essentially no story arc — useful as a teaching example of strong metric-led action titles in the middle, and as a cautionary example of how topic-driven structure and missing opening/closing acts turn insight-rich data into a reference document rather than a persuasive deck.”
↓ No executive answer up front: p.2 is labeled 'executive_summary' but titled only 'The CMO Survey' — no pyramid-principle lead, no governing thesis
28 opening
misc · 2025 · 31p
Ipsos Issues Index January 2025
“A competent recurring data tracker, but a weak Storymakers exemplar — use it only as a counter-example of how topic-label titles and a missing resolution act drain narrative power from solid underlying data.”
↓ No executive summary or headline-finding slide — p.1–p.4 are all framing/cover material, so the reader hits raw issue trends with no thesis to test against.
25 opening
IPSOS · 2023 · 14p
ipsos global perceptions of healthcare 2023
“A clean survey data-dump with strong callouts but no narrative, no insight titles, and no recommendation — useful as a counter-example of how to turn poll results into a Storymakers story, not as an exemplar.”
↓ Action titles are survey questions, not insights — p.6-p.12 literally start with «To what extent do you agree or disagree…»
25 opening
MorganStanley · 2024 · 44p
article monthlymarketmonitor july23
“A polished cross-asset reference monitor masquerading as a deck — useful as a data appendix template, but a poor Storymakers exemplar because it has no opening thesis, no MECE pillars, no resolution, and almost exclusively topic-label titles.”
↓ Zero narrative arc — no Situation/Complication framing in the opening, no synthesis slide anywhere, no recommendation at the close (p.40 → glossary)
25 opening
CreditSuisse · 2024 · 20p
immobilienfonds 20231231 en
“A reference booklet of peer benchmarks dressed as a deck — useful as raw material but a weak Storymakers exemplar; use only p.4 as a teaching case for insight titles, and treat the rest as a counter-example of topic-label dumps.”
↓ No thesis or executive summary in the first 3 slides — the reader never learns why this deck exists
22 opening
IPSOS · 2025 · 31p
Ipsos Issues Index Jan25
“A competent recurring data tracker, not a Storymakers artifact — use its callout discipline and parallel segmentation grid as small-scale teaching examples, but treat the overall structure (no thesis, topic-label titles, no recommendation) as a cautionary case of analytical dump dressed as a deck.”
↓ Titles p.2–3 are literally just 'January 2025' — two consecutive slides with a date as their header is a failure mode
22 opening
JPMorgan · 2026 · 71p
mi daily gtm us
“This is JPMorgan's quarterly Guide to the Markets reference chartbook, not a persuasive consulting deck — it is best-in-class as a data atlas but a poor Storymakers exemplar; mine individual callouts (pp.16, 29, 41, 65) as examples of insight-bearing pull-quotes, but do not use the deck's structure as a narrative model.”
↓ Zero answer-first opening: pp.1-5 give no thesis or stakes, just cover/team/TOC and two unframed S&P charts
22 opening
JPMorgan · 2026 · 81p
guide to the markets au
“An exemplary reference data-book and a poor Storymakers exemplar — use it to teach taxonomic MECE structure and chart cadence, but use it as a counter-example for action titles, opening thesis, section dividers, and closing recommendation.”
↓ Titles are nouns, not insights — 81/81 slides use topic labels ('Inflation', 'Gold', 'Volatility') so the deck cannot be read by titles alone, violating the core Storymakers test
20 opening
JPMorgan · 2026 · 99p
mi guide to the markets uk
“A best-in-class market reference atlas with consistent grammar and rich callouts, but as a Storymakers exemplar it is the opposite of one — use it to teach exhibit hygiene and footnote discipline, never to teach narrative, action titles, or how to land a recommendation.”
↓ Zero executive summary or thesis page in the first 10 slides — the reader has no idea what JPM thinks before slide 50
20 opening
CreditSuisse · 2023 · 13p
20230316 scff portfolio details
“A portfolio-disclosure reference document masquerading as a deck — useful as a counter-example of topic-label titles and missing narrative, not as a Storymakers exemplar.”
↓ Titles are 100% legal-entity labels rather than action titles — slides 3-12 all repeat variants of the fund name with no insight
15 opening
JPMorgan · 2026 · 92p
guide to the markets asia
“A best-in-class market reference book judged against its own genre, but a near-zero Storymakers exemplar — use it to teach how reference decks differ from narrative decks, never as a model for action titles, SCQA, or pillar structure.”
↓ Zero action titles across 92 pages — every header is a topic label, forcing the reader to interpret each chart unaided