AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
726 matching · page 15 / 31
62
opening
Ipsos Health Service Report 2024 Global Charts
“A market-research findings report dressed as a deck — strong opening stat and clean three-pillar tour, but it uses survey questions as titles, never resolves into a recommendation, and is therefore a Storymakers anti-example for titling and closing rather than an exemplar.”
↓ Survey questions used as slide titles ~15 times (p.7, 20-28, 30-40, 42-47) — the action title is doing none of the storytelling work, callouts have to carry it
62
opening
inv research 20220928 crypto asset survey EN
“A competent topic-organized survey report with strong callouts but topic-label titles and no resolution — use the p.5-8 Key Findings pattern as a teaching example of leading with the answer, but not the deck's overall structure.”
↓ Titles are topic labels, not insights — p.12 'Crypto Ownership' instead of '13% of Canadians own crypto, skewing young, male and investor-leaning'
62
opening
Ipsos Global Happiness Index 2025 1
“A solid research-data report with two strong insight titles but no narrative arc and no resolution — use slides 7-9 as examples of good action titles, not the deck as a Storymakers exemplar.”
↓ No resolution act: the deck stops at heatmaps (p.19-20) and jumps straight to Methodology — no synthesis, recommendation, or implication slide
62
opening
Ipsos Equalities Index 2023 Full report
“A well-instrumented opinion-research data book with a strong 20-page narrative front and a 50-page reference back, but it is not a Storymakers exemplar — use pp.1–20 to teach answer-first openings and quotable callouts, and use the appendix as a cautionary example of topic-label titling.”
↓ Action titles are survey-question labels, not insights — the same question text is reused on 20+ appendix slides (pp.30–51)
62
opening
Ipsos Populism Survey 2024
“A competent survey-results report with a strong early statistic and a clean composite index, but as a Storymakers exemplar it is a cautionary tale — topic-taxonomy spine, question-as-title convention, and no resolution act; use the callout discipline and the p22 index construction as teaching moments, not the overall structure.”
↓ No recommendation, implication, or 'so what' act — the deck ends on p48 spending data, then methodology, then a brand tagline (p52 'BE SURE. ACT SMARTER.')
62
opening
IEI 2024 Global Charts
“A competently organised annual research index with a summary-first opening and a handful of strong action titles, but it is an analytical readout — not a Storymakers exemplar — because most titles restate survey questions and the deck ends without a recommendation or call to action.”
↓ No recommendation or 'so what' act — deck ends on a data chart (p.38) then methodology, with the closing slide (p.41) reduced to a contact card
62
opening
original
“A competent investor-relations deck with a stated thesis and solid supporting data, but as a Storymakers exemplar it fails the arc — no Complication, no Resolution, and topic-labeled data slides — so use it to teach how quantification should support a thesis, not as a model for narrative structure.”
↓ No Complication/tension act — the deck never articulates what challenge, risk, or decision the audience must resolve; it is a confidence monologue
62
opening
The evolving private equity playbook
“A competent thought-leadership deck with a recognizable SCQA spine and strong quantified middle, but the opening buries its hook behind front-matter and the close fragments the recommendation — use the p.7, p.13 and p.16 titles as teaching examples of action-title craft, not the overall structure.”
↓ Case study on p.4 precedes the problem framing on p.6–7, so the reader sees a 'result' before understanding what problem it solves
62
opening
ey q2 2020 global ipo trends report v1
“A competent quarterly market-trends report with strong regional analysis but no resolution act — useful as a teaching example for action-titled data slides (p.6, p.13, p.15) and MECE-by-geography coverage, not as a Storymakers exemplar of arc or close.”
↓ No resolution act — the deck ends at p.25 with a soft EY house-ad and tips into a six-page appendix without a 'so what / do this next' slide
62
opening
ey eurelectric flexibility study 2025 20250306
“A well-scaffolded thought-leadership report with strong data anchors and a real chapter arc, but it front-loads its argument into a 7-page exec summary and recycles chapter names as slide titles — use Chapter 5 (p39–40) and the quote slides as Storymakers exemplars, but treat the title craft and CTA as cautionary cases.”
↓ Multiple slides reuse the chapter divider as their own action title (p12 and p15 both titled 'Why flexibility matters and how much is enough'; p33 and p34 both titled 'What it takes to unlock flexibility potential') — squandering the headline real estate
62
opening
ey global ipo trends 2023 q1 v1
“A competent quarterly market-update deck with strong action titles in the analytical middle but no Resolution act — useful as a teaching example for headline-writing, not for full Storymakers narrative arc.”
↓ No Resolution act — deck ends on p.10 SPAC data and goes straight to Definitions/Contacts, leaving the reader without a recommendation
62
opening
160316 BBVA MS Conference tcm927 569522
“A competently structured investor-conference deck with a real SCQA spine and disciplined geography slides, but it under-delivers on opening hook and closing recommendation — useful as a section-divider exemplar, not as a Storymakers closing-act model.”
↓ p.29 'Conclusions' is a label, not a recommendation — no quantified ask, no memorable close
62
opening
Goldman Sachs 2022 final
“A competent, well-structured investor presentation with a clean four-pillar spine and a few exemplary action-title pairs (p.12–13, p.22), but it buries its thesis in a callout and never names the complication or the ask — useful as a teaching example for MECE pillar architecture, not for Storymakers narrative tension.”
↓ p.4 'Investment thesis' buries the actual thesis in a callout instead of putting it in the title — the strongest line in the deck is the smallest text on the page
62
opening
J.P. Morgan Healthcare Conference 2025
“A competent investor-day deck with strong action-title discipline and clean financial build-up, but it lacks Complication and explicit pillars — use slides 6-13 as a teaching example for declarative titles, not the overall arc.”
↓ No Complication: the deck never names a threat, gap, or competitive pressure, so it reads as a victory lap rather than a story with stakes
62
opening
2024 barclays 17th annual global consumer staples conference
“Serviceable investor-conference deck with a clear dual-executive arc and an explicit close, but the missing Complication, topic-label financial titles, and absent pillar dividers make it a cautionary example of how IR decks default to analytical dumps — use its p.5/p.15 titles as positive micro-examples, not its structure.”
↓ No Complication act — deck moves Market (p.4) → Share gains (p.5) → Recipe (p.8) with no named threat, inflation pressure, or strategic choice to resolve
62
opening
barclays americas select franchise conference final 5 8 24
“Competent investor-relations deck with a clear recommendation and solid peer-benchmark backbone, but missing the Complication and MECE pillar framing that would make it a Storymakers exemplar — useful as a teaching case for action titles and recommendation closes, not for narrative architecture.”
↓ No 'Complication' — the deck never names a challenge, question, or investor objection, so Analysis reads as capability showcase rather than argument
62
opening
The J M Smucker Co 2023 Barclays Presentation
“This is an investor conference deck, not consulting work — it has clean quantify-impact slides and a disciplined refrain, but as a Storymakers exemplar it demonstrates what to avoid (topic-label titles, missing Complication act, appendix-heavy tail) more than what to emulate.”
↓ No Complication/Question act — the deck never names a risk, market headwind, or strategic tension, so the 'recommend' slides (p.8, p.22, p.24) read as assertions rather than answers to a problem.
62
opening
Barclays Investor Presentation 2018
“Competent investor-relations deck with a solid pyramid opener and case-study spine, but it is not a Storymakers exemplar — use pp.15-20 and select titles (p.40, p.34) for teaching declarative titling and evidence stacking, not the overall structure.”
↓ No Complication: the deck never names a problem, risk, or gap the strategy is solving — weakening the SCQA arc
62
opening
Client Creditor Overview July 2023
“Competent sectioned investor/creditor update with strong action titles in the strategy block but no SCQA arc and a missing resolution — useful as a teaching example for callout-title alignment, not for narrative structure.”
↓ No resolution act: the deck ends on 'Sustainability at Deutsche Bank' (p.29) → footnotes → disclaimer, with no recommendation, ask, or memorable close
62
opening
Deutsche Bank Q3 2024 Presentation
“A competent IR earnings deck with strong executive-summary title discipline but a reporting (not story) spine — use slides 2-6 and the segment block (p16-p20) as teaching examples for action-title openers and MECE decomposition, not the overall structure as a Storymakers exemplar.”
↓ Analytical slides default to topic-label titles (p8 'Key performance indicators', p10 'NII/NIM', p31 'NII sensitivity') instead of stating what the data shows
62
opening
11 20230302 SDD How we measure and drive success
“A competent investor-relations ESG talk deck with a coherent spine and one strong insight title on p4, but soft complication and closing acts make it a solid example of structural flow — not a Storymakers exemplar for narrative tension or memorable close.”
↓ No complication/tension slide early on — p2 establishes context but the deck skips straight to the framework on p3 without stating what problem this solves
62
opening
02 20230302 SDD Strategy Outlook and Ambition for 2025
“A solid internal strategy-outlook deck with clean divisional MECE and a strong quantified ambition, but it buries the thesis and ends in a generic takeaways slide — useful as a teaching example for pillar structure, not for opening or closing craft.”
↓ Thesis buried until p.8 — first four slides are mission/context with no hard number or stake
60
opening
e-Conomy SEA 2023 report: Singapore
“A short analytical excerpt with strong insight-bearing titles on the data slides but no Complication or recommendation — useful as a teaching example for action-title craft, not for full Storymakers narrative structure.”
↓ p.2 'Country overview' is a pure topic label — the 90% digital-payments stat buried in the callout is the actual headline and should replace the title.
60
opening
Everest Group RCM Operations
“A reprinted analyst-report vendor profile with one good action title (p.4) and six dead topic-label slides — useful as a negative example for Storymakers training on action titles and missing closes, not as a structural exemplar.”
↓ Six consecutive 'Cognizant profile (page N of 6)' slides (p.5–p.10) are a topic dump with zero insight-bearing titles — the reader cannot scan and know what each page claims