AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestionsFiltered reviewed decks
374 matching · page 15 / 16
42
opening
jpmc esg report 2021
“A polished ESG disclosure report, not a story-driven deck — useful as a reference for quantified callouts and pillar dividers, but a poor Storymakers exemplar because it leads with topics, never states a thesis, and ends in appendix.”
↓ Titles are nouns, not insights — most slides in the first 25 use topic-label headlines with no verb or claim (p.5, p.6, p.7, p.14, p.20, p.21, etc.)
42
opening
2024 Barclays ESG Conference Presentation
“Competent IR-style conference deck with clean chapter structure but thesis-lite opening and topic-label section dividers — useful as a teaching example of section-divider rhythm and SCQA Question slides (p.24), not of action-title craft or opening/closing discipline.”
↓ No thesis slide in the first 5 pages — opening is a standard corporate intro, not a Storymakers hook
40
opening
Deloitte Global 2024 Gen Z and Millennial Survey Country profile: Netherlands
“A competent survey-data country report organised as a topic dump with noun-label titles and no arc or close — use it as a counter-example of what happens when action titles and resolution are missing, not as a Storymakers exemplar.”
↓ No Situation→Complication→Answer→Resolution arc: p.2 jumps straight from methodology into a topic parade with no central tension or thesis
40
opening
EY Academic Resource Center – mission
“A curriculum catalog masquerading as a deck — the Helix worked example and Tufte build are useful teaching artifacts, but the overall structure is a topic dump with no thesis, repeated titles, and a diluted close, so it is a counter-example of Storymakers discipline rather than an exemplar.”
↓ Nine consecutive slides titled 'Analytics mindset competency framework' or 'Master case study guide' with no differentiating action titles — the reader cannot navigate by page header
40
opening
Global Assignment Policies and Practices Survey
“A competent KPMG survey readout with dense data and occasional action titles, but as a Storymakers exemplar it is a cautionary case of analytical-dump structure with a marketing-CTA close — useful to teach what to fix, not to imitate.”
↓ No SCQA arc — slides 6 onward are a sequential survey readout rather than a problem→analysis→answer narrative
40
opening
Roland Berger Trend Compendium 2030: Megatrend 1 People & Society
“A disciplined, data-rich trend compendium with above-average action titles, but a weak Storymakers exemplar — no upfront thesis, no MECE pillar dividers, and a close that degenerates into three identical business-development CTAs; teach from individual slides, not the structure.”
↓ Three back-to-back CTA slides (p.69-71) carry identical titles and identical callouts — collapses the close into a marketing loop instead of a recommendation
40
opening
apr12jlovelock 840572
“A data-rich Gartner webinar deck with strong metric-anchored titles in the middle but a missing thesis-up-front and no recommendation close — useful as a teaching example of quantitative chart titling, not as a Storymakers narrative arc.”
↓ No thesis up-front — the Russia-Ukraine cover (p.3) is not answered by an executive summary slide; the viewer waits until p.9 for framing
40
opening
KSA Banking Pulse Q3 2024
“A competent quarterly data-pulse with strong insight-bearing action titles and consistent callouts, but as a Storymakers exemplar it fails the arc test — no thesis up front, no recommendation at the close — so use it to teach action-title writing, not narrative structure.”
↓ No answer-first opening — p.1-p.5 never state the deck's thesis; the reader waits until p.7 to learn earnings grew 5.3%
40
opening
presentation us tl strategy sma
“A textbook 4Ps JPMAM fund-marketing deck with a strong analytical middle (Case + Process) but a credentials-led opening and a data-dump close — useful as a teaching example for action-titled industry-trend pages and case studies, not for SCQA narrative structure.”
↓ Thesis is buried: pp. 1–7 are cover, TOC, divider, and firm credentials; the strategy itself doesn't appear until p.8 — no 'lead with the answer' slide.
40
opening
Barclays Bank PLC H12023 Client Information
“A competent creditor/investor information fact-sheet with pockets of good action-title craft on capital and liquidity, but structurally it is a topic sequence without SCQA, pillars, or a stated thesis — useful as an example of quantified callouts, not as a Storymakers narrative exemplar.”
↓ No opening thesis slide — pages 1-3 are cover and entity-structure context with no stated question or 'so what'
38
opening
MTA Financial Impact COVID-19
“A methodologically rigorous McKinsey forecast deck with strong precedent framing and a MECE revenue/cost spine, but it buries the $8.5B answer until p.33 and leans on topic-label titles — useful as a teaching example for scenario analysis structure, not for Storymakers opening or action-title craft.”
↓ Buries the answer: the $8.5B total impact does not appear until p.33 of 38; opening is two disclaimers + cover + TOC with no executive summary
38
opening
Charging Ahead Australia’s battery powered future
“This is an Accenture capabilities/credentials deck dressed as a research report — structurally tidy but narratively flat, with a context-heavy open and a case-study close; useful as an example of section-divider hygiene and MECE frameworks, not as a Storymakers narrative exemplar.”
↓ No thesis in the first 5 slides — opening is pure decarbonization context, never states the answer (pp.1-5)
38
opening
Banking and capital markets trends 2020: Laying the foundations for growth
“A reference catalog masquerading as a deck — useful as a topic checklist for an internal audit team but a poor Storymakers exemplar; cite it only as a counter-example of how topic-labels and pagination suffixes erase narrative.”
↓ Titles are topic labels, not action titles — 88 slides and not one declarative finding in the title bar
38
opening
GSBD Investor Presentation Q1 2023 vF
“A standard BDC earnings/reference deck — competent as financial disclosure but a poor Storymakers exemplar: use it only as a counter-example of topic-label titling and missing narrative acts.”
↓ Zero action titles across 14 slides — every title is a noun label (e.g. 'Quarterly Balance Sheet', 'Debt'), forcing the reader to do all interpretive work
38
opening
3Q23 Investor Presentation GS
“A classic IR/positioning deck structured as a capabilities tour — strong quantified callouts and solid competitive benchmarks, but no SCQA arc, no recommendation, and topic-label titles dominate; use p7–p10 as a teaching example of competitive benchmarking, not the deck's structure.”
↓ No Complication or Resolution — deck never poses the question it is answering, and never lands a recommendation or ask
38
opening
barclays global credit bureau forum v30
“Competent investor-day roadshow with strong slide-level quantified titles inside each segment, but no overarching narrative spine or closing synthesis — use the mid-section analytical build-ups (Ascend p.26, Verify p.29–30, Serasa p.50–60) as teaching examples of action titles, not the deck's overall structure.”
↓ No executive-summary or thesis slide in the first 5 pages — the deck leads with agenda/CFO Q&A instead of an answer-first insight
35
opening
Budgetanalyse af Forsvaret 2017 Materialesamling Del 2
“A dense, methodologically rigorous reference pack of ~13 defense-efficiency initiatives with strong per-initiative build-up but no global narrative spine — use the inner initiative templates (e.g., car-pool pp.193–228 or category-management pp.54–82) as teaching examples of structured analytical build, not the overall deck as a Storymakers exemplar.”
↓ No executive summary or total-potential slide anywhere in the first 8 pages — the deck has no global answer-first opening, just TOCs (p.2–8) before jumping into Initiative 1 on p.9.
35
opening
Japan Hospital Insights Survey Findings Summary materials
“A disciplined survey-findings report with strong declarative action titles and clean MECE pillar dividers, but it buries the thesis behind methodology and ends as a sales pitch — borrow its titling and section-divider discipline, not its overall structure.”
↓ Opening burns 6 pages on methodology before a single finding (pp 1–6); the thesis is never stated up front
35
opening
Annual Report 2018
“A compliance-driven annual report dressed as a strategy story — useful as a counter-example of how regulator-mandated structure crushes Storymakers narrative, not as a positive exemplar.”
↓ No SCQA opening — first five pages contain zero stakes-setting; the strategic narrative does not begin until ~p.21 ('How we create value')
35
opening
API Trends
“A short trend-briefing deck with decent data points but no narrative spine — useful as a counter-example showing how topic-label titles and a missing resolution act flatten a story into a list.”
↓ No SCQA opening — slides 1-3 establish context but never name a Complication or Question, so the audience has no reason to lean in
35
opening
2025 05 28 Goldman Sachs Brazil Commodities Days
“A competent investor-conference IR deck with textbook three-pillar structure and strong analytical chapters, but it delays substance, labels half its slides by topic, and ends ceremonially — use the pulp-analysis sequence (p.30-42) as a teaching example, not the overall narrative.”
↓ No upfront thesis slide — pages 1-5 are cover, disclaimer, two dividers and a governance boilerplate slide, burning the reader's attention before any claim lands
32
opening
Dissecting 2021-22 Budget Speech
“Comprehensive but headline-free budget recap — useful as a teaching example of how topic-titled, sparse-callout decks fail the Storymakers test, not as an exemplar of narrative or action-title craft.”
↓ Titles are uniformly topic labels — '2021/22 Annual Budget Speech: <X>' — leaving the reader to derive the insight (p.4-20)
32
opening
Namibia National Budget 2024-25
“Topic-labeled government budget walkthrough with no SCQA arc and a non-existent close — useful as a counter-example of what action titles and answer-first structure fix, not as a Storymakers exemplar.”
↓ Title-as-topic on every slide — there is not a single declarative action title in 25 pages
30
opening
Reinforcing the New South Wales Southern Shared Network (HumeLink) PADR – EY Market Modelling
“A technically rigorous market-modelling report in deck clothing — useful as a counter-example of how burying the answer and using topic titles instead of action titles weakens even strong analysis; do not use as a Storymakers exemplar.”
↓ No recommendation slide anywhere — the 'preferred option' (Option 3C) is never stated as a headline, only implied through a highlighted table row on p.11