AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 14 / 46
70
opening
ey global ipo trends 2022 v1
“A competently-opened thought-leadership piece with strong stat hooks and one clean MECE pillar, but it buries its recommendation mid-deck and ends on a hedge — useful as an example of strong opening framing, not of a full Storymakers arc.”
↓ No closing recommendation or call-to-action — the deck trails off into a repeated hedge title on pp.10-11 and a disclaimer on p.12
70
opening
IMD Morgan Stanley Final 13 June 2019
“Competent regional-bank investor deck with clean MECE pillars and mostly declarative titles, but it never states a Complication and ends in disclaimers — useful as an exemplar of pillar architecture and peer-benchmark evidence, not as a full SCQA narrative or strong close.”
↓ No Complication: deck shows strengths without naming a tension or risk, so there is nothing for the recommendation to resolve
70
opening
ey energy and resources transition acceleration
“A well-structured EY industry-trends deck with a clean four-act spine and strong quantitative backbone, but it over-invests in analysis and under-invests in the recommendation, making it a good teaching example for SCQA acts and metric-anchored body slides — not for landing a call to action.”
↓ Recommendation act is only 3 substantive slides (pp. 44-46) versus ~25 slides of analysis — the 'so what' is buried under the 'what'
70
opening
ey global ipo trends 2023 q4
“A competent quarterly market report with a sound geographic spine and several sharp action titles, but it reads as an analytical dump that buries a generic recommendation behind the appendix — useful as a teaching example for action-title contrast (insight titles vs «(Cont'd)» topic labels), not as a Storymakers structural exemplar.”
↓ Eight slides titled with «(Cont'd)» variants (p.16–19, p.28–30, p.23) — these are topic labels, not action titles, and signal an analytical dump
70
opening
Blockchain and Digital Assets
“A short McKinsey POV primer with strong quantified action titles and a credible SCQA setup, but it stops at analysis and never delivers a recommendation — useful as a teaching example for action titles and impact sizing, not for full Storymakers arc.”
↓ No resolution/recommendation slide — deck ends at slide 9 on an executive-sentiment data point with no 'so what'
70
opening
Calumet+Inc.+Carbonomics+Investor+Presentation+Final+11+Nov.+'24
“A competent investor deck with strong quantified callouts and clean two-pillar segmentation, but it buries the recommendation mid-deck and closes on reconciliations — useful as a teaching example for callout discipline and segment structure, not for Storymakers narrative arc.”
↓ Closing slides 27–30 are EBITDA/segment reconciliations and p.31 is a bare 'CALUMET' logo — no recommendation, no next steps, no memorable close
70
opening
2021 q4 earnings results presentation
“A competently-staged maiden-earnings deck with strong title discipline on body slides, but structurally it is a performance report with a forecast appended, not a Storymakers narrative — useful as an exemplar of action-title craft on analytical pages, not as a model for act structure or closing punch.”
↓ No Complication/tension beat — Section 2 jumps from 'who we are' to 'we are delivering' with no 'what was at stake' slide
70
opening
2023 Goldman Conference Presentation
“A solid investor-conference deck with disciplined action titles and peer-benchmark logic, but missing pillar dividers and a buried recommendation make it a good titles-and-callouts exemplar rather than a Storymakers narrative-arc exemplar.”
↓ No section dividers between the five thematic pillars — the deck reads as a flat sequence rather than a structured argument
70
opening
529 cpe
“A polished JPMorgan client-education reference deck with a solid analytical middle but a weak narrative frame — useful as a teaching example for quantified callouts and comparison tables, not for opening, closing, or signposting a story.”
↓ No closing recommendation slide — the deck ends on disclosures (p.43-44) and a branded product page (p.45), with no 'so what should you do Monday' synthesis
70
opening
2022 global technology
“Solid investor-day technology narrative with disciplined action titles and quantified callouts, but it reads as a capabilities tour rather than a Storymakers arc — use p.4-10 as a teaching example for action-title craft, not the overall structure.”
↓ No explicit Complication — p.4 frames expense growth as 'driven by investments' (a positive), missing the chance to set tension before resolving it
70
opening
JPM Corp Fin Advisory Corporate Compass Jan 2024
“A high-quality analytical primer with strong action titles and dense data, but it stops at insight and never crosses into recommendation — use the body slides (p.6-10) as a teaching example for declarative titles, not the overall structure as a Storymakers arc.”
↓ No recommendation or next-steps slide — p.14 closes on observation ('primed for action') instead of prescribing CFO actions
70
opening
FY24 Results and Progress Update Presentation
“A polished, MECE earnings deck with disciplined action titles in the financial walk but no Complication and a recycled close — useful as a teaching example for top-down financial titling and divisional MECE, not for full Storymakers narrative arc.”
↓ No Complication act — nowhere in the first 10 slides is a tension, headwind, or stakeholder doubt named, so the 'progress' story has nothing to push against
70
opening
Barclays Q1 2025 Review of Shareholder Activism 15 04 2025
“A data-rich quarterly market update with disciplined action titles and clean metrics, but it is a briefing — not a Storymakers exemplar — because it never converts its analysis into a recommendation; use slides 11-16 as teaching examples for action titles, not the overall structure.”
↓ No tension/complication act — the deck reports 'activity up' but never poses the 'so what' question for a target company or board
70
opening
TSN Barclays Consumer Staples FINAL
“A well-structured investor outlook deck with a crisp Grow/Deliver/Sustain spine and mostly declarative titles, but it lacks tension and ends on 'Thank you' — useful as an exemplar of pillar discipline and action-title craft, not of full SCQA narrative.”
↓ No Complication/tension act — the story is all reassurance, which flattens the narrative into an analytical dump despite the clean pillar structure
70
opening
Q3 2024 Fixed Income Call presentation
“Competent IR update deck with a front-loaded thesis and clean main/appendix split, but it's a status report not a Storymakers arc — use the NII/rate-hedge block (p.8-10) as a title-writing exemplar, not the overall structure.”
↓ No SCQA tension — deck is an all-good status update with no complication to motivate the analysis
70
opening
Deutsche Bank Q1 2024 Presentation
“Competent investor-relations earnings deck with a quantified opening and disciplined callouts, but organised by reporting taxonomy rather than narrative — use p.2-5 as a teaching example of leading with numbers, not the structure as a Storymakers exemplar.”
↓ Segment section (p.15-19) titles are pure nouns — 'Corporate Bank', 'Investment Bank', 'Private Bank' — forcing the reader to the callouts to extract the story
70
opening
Deutsche Bank Q3 2023 Fixed Income Call
“A competent IR disclosure deck with above-average action titles in the first 14 slides, but it lacks SCQA tension, has no real closing ask, and is dominated by a topic-labelled appendix — useful as a reference for declarative titling, not as a Storymakers structural exemplar.”
↓ No complication/tension act — the deck never names what's hard (rates, CRE, TLTRO repayments), so analytical slides like p.25–27 read as disclosure, not narrative payoff
68
opening
How will COVID-19 change the consumer?
“A competent Accenture research bulletin with insight-bearing data titles but no Storymakers arc — useful as a teaching example of action titles on chart slides, not of narrative structure or closing.”
↓ No Resolution act — p.14 'next steps' is a plug for Accenture's hub, not a recommendation tied to the data
68
opening
The age of AI: Banking’s new reality
“A textbook-MECE consulting report with disciplined pillar structure and good evidence, but action titles default to topic labels and the close fades — use the section architecture as a teaching example, not the title-writing or the landing.”
↓ Action titles often duplicate section names ('Lead with value' x3, 'Close the gap on responsible AI' x2) — the deck tells you the topic but not the insight
68
opening
2019 Global FS Consumer Study DACH
“Solid, disciplined analytical consulting report with a clean MECE five-finding spine and a rare, well-built closing playbook - use the recommendation slides (p25, p31, p41) as action-title exemplars, but not the persona or data sections, where titles regress to topic labels.”
↓ Persona slides (p9, p12, p15, p18) use bare noun titles instead of insights - 'Pioneers', 'Pragmatists' carry no argument by themselves.
68
opening
BCG Investor Perspectives Series
“Solid BCG research pulse-check with strong declarative titles in the analytical middle (p.7–17) but a topic-label executive summary and an appendix-dump close — use the middle 10 slides as a title-writing exemplar, not the deck as a Storymakers arc exemplar.”
↓ No recommendation or next-steps slide — deck ends with a 7-page table appendix (p.19–25) and a contact page (p.26), so the executive reader gets data without a 'what to do Monday morning'
68
opening
Mind the (AI) Gap: Leadership Makes the Difference
“A tight 14-slide BCG press deck with strong declarative titles and a legible analytical arc, but it buries methodology up front and ends on a thesis restatement instead of a call to action: useful as a teaching example for action-title craft and paired contrast slides, not for closing structure.”
↓ No explicit recommendation or next-steps slide: the deck ends on a thesis restatement (p.13) followed by a brand cover, leaving the reader with a diagnosis but no prescription
68
opening
Seeing the BIG Picture
“A structurally elegant thought-leadership report with a MECE cinematic spine and strong insight-bearing analytical titles — use the LIGHTS/CAMERA/ACTION build (pp.10–43) as a Storymakers exemplar for pillar design and declarative titling, but not as a model for opening, closing, or transition discipline.”
↓ Five filler transition slides (pp.7, 9, 25, 41, 45) plus a literal '55' placeholder (p.55) bleed momentum between every section
68
opening
The CEO’s Roadmap on Generative AI
“A well-structured three-pillar BCG executive perspective with strong analytical titles in the middle, but it opens slowly and ends in a checklist rather than a recommendation — use pp.5, 14, 15 as teaching examples of action titles, not the overall arc as a Storymakers exemplar.”
↓ Resolution is thin — p.31 'companies can adopt the following policies today' is a generic checklist, and p.32 is a team-bio slide; there is no synthesis slide restating the pillar-level recommendations