AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

635 matching · page 13 / 27
62 opening
IPSOS · 2022 · 79p
inv research 20220928 crypto asset survey EN
“A competent topic-organized survey report with strong callouts but topic-label titles and no resolution — use the p.5-8 Key Findings pattern as a teaching example of leading with the answer, but not the deck's overall structure.”
↓ Titles are topic labels, not insights — p.12 'Crypto Ownership' instead of '13% of Canadians own crypto, skewing young, male and investor-leaning'
62 opening
IPSOS · 2024 · 16p
Introduction to Ipsos
“A competent corporate-intro deck with declarative titles and hard numbers, but structurally a topic tour without SCQA tension or a closing ask — use slides 5, 8, and 14 as title-craft examples, not the overall arc.”
↓ Slides 10 and 11 carry near-duplicate titles ('OUR STRATEGY BEING AT THE HEART OF SCIENCE AND DATA' / 'OUR STRATEGY BEING THE HEART OF SCIENCE AND DATA') — wasted real estate and a signal of weak editing
62 opening
IPSOS · 2024 · 41p
IEI 2024 Global Charts
“A competently organised annual research index with a summary-first opening and a handful of strong action titles, but it is an analytical readout — not a Storymakers exemplar — because most titles restate survey questions and the deck ends without a recommendation or call to action.”
↓ No recommendation or 'so what' act — deck ends on a data chart (p.38) then methodology, with the closing slide (p.41) reduced to a contact card
62 opening
IPSOS · 2024 · 30p
ipsos reputation council report 2024
“A competent thought-leadership compendium with strong problem framing and quantified pull-quotes, but its topic-label titles, four 'Conclusion' slides, and missing closing recommendation make it a teaching example of analytical depth without a Storymakers narrative spine.”
↓ Four slides titled simply 'Conclusion' (p10, p15, p20, p25) — wasted real estate that should carry the section's takeaway in the title
62 opening
BoozAllenHamilton · 2020 · 25p
original
“A competent investor-relations deck with a stated thesis and solid supporting data, but as a Storymakers exemplar it fails the arc — no Complication, no Resolution, and topic-labeled data slides — so use it to teach how quantification should support a thesis, not as a model for narrative structure.”
↓ No Complication/tension act — the deck never articulates what challenge, risk, or decision the audience must resolve; it is a confidence monologue
62 opening
MorganStanley · 2016 · 33p
160316 BBVA MS Conference tcm927 569522
“A competently structured investor-conference deck with a real SCQA spine and disciplined geography slides, but it under-delivers on opening hook and closing recommendation — useful as a section-divider exemplar, not as a Storymakers closing-act model.”
↓ p.29 'Conclusions' is a label, not a recommendation — no quantified ask, no memorable close
62 opening
MorganStanley · 2022 · 34p
ey industry pulse report travel and tourism
“A disciplined industry-pulse report with a genuine three-act MECE spine and largely declarative titles, but it buries the lead, repeats the same action title across paired slides, and dissolves into a funding-catalogue close — useful as a teaching example for pillar structure, not for narrative landing.”
↓ Action titles are duplicated verbatim across consecutive slides at least seven times (p6/7, p10/11, p13/14, p15/16, p17/18, p19/20, p23/24), wasting the build-up
62 opening
JPMorgan · 2022 · 22p
2022 firm overview
“A confident, numbers-forward investor overview with strong action titles but a buried thesis and no MECE spine — useful as a reference for declarative, metric-anchored titles, not as a Storymakers structural exemplar.”
↓ Thesis is buried — the deck takes until p.4-6 to assert leadership and until p.16 to land the ROTCE target; nothing on p.1-3 previews the answer
62 opening
JPMorgan · 2023 · 242p
Consolidated Full Presentation
“A disciplined investor-day portfolio update with strong action-title and callout craft within each LOB, but no firm-wide story arc — use individual sections (especially the CCB Banking and CIB Markets builds) as teaching examples for slide-level Storymakers discipline, not the deck as a whole.”
↓ No firm-wide narrative spine: the macro tension on p.7 and p.16 never resolves into a 'so therefore' for the whole firm — it dissolves into five parallel LOB stories
62 opening
JPMorgan · 2025 · 21p
J.P. Morgan Healthcare Conference 2025
“A competent investor-day deck with strong action-title discipline and clean financial build-up, but it lacks Complication and explicit pillars — use slides 6-13 as a teaching example for declarative titles, not the overall arc.”
↓ No Complication: the deck never names a threat, gap, or competitive pressure, so it reads as a victory lap rather than a story with stakes
62 opening
DeutscheBank · 2023 · 33p
Client Creditor Overview July 2023
“Competent sectioned investor/creditor update with strong action titles in the strategy block but no SCQA arc and a missing resolution — useful as a teaching example for callout-title alignment, not for narrative structure.”
↓ No resolution act: the deck ends on 'Sustainability at Deutsche Bank' (p.29) → footnotes → disclaimer, with no recommendation, ask, or memorable close
62 opening
DeutscheBank · 2024 · 47p
Deutsche Bank Q3 2024 Presentation
“A competent IR earnings deck with strong executive-summary title discipline but a reporting (not story) spine — use slides 2-6 and the segment block (p16-p20) as teaching examples for action-title openers and MECE decomposition, not the overall structure as a Storymakers exemplar.”
↓ Analytical slides default to topic-label titles (p8 'Key performance indicators', p10 'NII/NIM', p31 'NII sensitivity') instead of stating what the data shows
62 opening
DeutscheBank · 2023 · 11p
11 20230302 SDD How we measure and drive success
“A competent investor-relations ESG talk deck with a coherent spine and one strong insight title on p4, but soft complication and closing acts make it a solid example of structural flow — not a Storymakers exemplar for narrative tension or memorable close.”
↓ No complication/tension slide early on — p2 establishes context but the deck skips straight to the framework on p3 without stating what problem this solves
62 opening
DeutscheBank · 2025 · 15p
02 20230302 SDD Strategy Outlook and Ambition for 2025
“A solid internal strategy-outlook deck with clean divisional MECE and a strong quantified ambition, but it buries the thesis and ends in a generic takeaways slide — useful as a teaching example for pillar structure, not for opening or closing craft.”
↓ Thesis buried until p.8 — first four slides are mission/context with no hard number or stake
60 opening
AlvarezMarsal · 2023 · 6p
A&M Valuation Insights – German vs. European Banks
“Tight, well-titled analytical brief with strong headline+driver titles but no thesis opener or recommendation close — useful as a teaching example for action-title craft, not for full S→C→A→R narrative structure.”
↓ No recommendation or 'so what' slide — p.5 is labeled key_takeaways but reads as another data slide, and p.6 jumps straight to contacts
60 opening
AlvarezMarsal · 2022 · 11p
UAE Banking Pulse
“A competent analytical pulse report with strong declarative titles but no narrative arc or recommendation — use p.4–p.6 as a teaching example of insight-bearing action titles, not as a Storymakers structural exemplar.”
↓ No recommendation or 'so what' act — the deck ends on a KPI recap (p.7) then straight into glossary
60 opening
Bain · 2023 · 7p
e-Conomy SEA 2023 report: Malaysia
“A competent country-chapter excerpt with strong quantified action titles but no resolution - useful as an example of headline-metric titling, not of full Storymakers arc construction.”
↓ No closing recommendation or 'so what' slide - deck ends on the funding-decline chart (p.7)
60 opening
Deloitte · 2021 · 27p
2021 Global Shared Services and Outsourcing Survey Report
“A competent Deloitte survey-report deck with strong quantified callouts but interrogative topic titles and a contact-us ending — useful as a teaching example of insight-rich captions trapped inside a question-driven structure, not as a Storymakers exemplar.”
↓ Titles are questions, not answers — p.8, p.9, p.10, p.11, p.12, p.14, p.15, p.17, p.18, p.20, p.21, p.22, p.23 all use the 'What/How...?' pattern, forcing the reader to hunt the callout
60 opening
Innosight · 2020 · 17p
Reset Innovation Priorities
“A solid whitepaper-style how-to with a strong opening question and useful frameworks, but Storymakers-weak — figure-caption titles and a generic close make this a teaching example for analytical scaffolding, not narrative craft.”
↓ Action titles are figure captions, not insights — every framework slide (p.4, p.7, p.10, p.11, p.13, p.15) is titled 'Figure N: …'
60 opening
KPMG · 2024 · 12p
GenAI Survey 2024
“A competent survey-findings deck with above-average action titles but no narrative resolution — useful as a teaching example for headline-writing on data slides, not for end-to-end Storymakers structure.”
↓ No Resolution act — deck ends on a regulation stat (p.12) with zero «recommended actions» or «what to do Monday morning» slide
60 opening
McKinsey · 2014 · 8p
Mining Investment Fragile Conflict
“Compact 8-page executive brief with a coherent S→C→A→R spine and strong numeric titles, but it asks questions instead of leading with the answer and ends on a metaphor rather than a decision — useful as a short-form arc example, not as an opening or closing exemplar.”
↓ P.2 'Central questions' delays the thesis — opening should lead with the answer, not the questions
60 opening
McKinsey · 2020 · 40p
Transportation Warehousing Sector
“A disciplined McKinsey diagnostic with strong MECE numbering and metric-laden action titles, but the recommendation is under-staged at p.22 and the deck loses its arc in the back third — use the p.8-20 problem-and-evidence sequence as a Storymakers teaching example, not the overall structure.”
↓ Closing is an appendix dump: p.39-40 'Other:' case studies sit outside the 1-5 challenge framework and replace what should be a 'so what / next steps' slide.
60 opening
PwC · 2021 · 26p
Internet Advertising Revenue Report
“A competently-titled industry data report whose individual slide titles are above-average Storymakers craft, but the deck as a whole is a category-by-category data tour with no SCQA arc and no recommendation -- use slides 5-11 as a teaching example of action titles, not the deck structure.”
↓ No SCQA arc: there is a Situation (growth) and Complication (COVID) but no Question or Resolution -- the deck never tells the audience what to do with the findings
60 opening
misc · 2021 · 15p
Introduction to a dynamic market with numerous investment opportunities
“Competent banker primer with strong analytical action titles but a missing thesis up front and a marketing soft-close — useful as a teaching example for action-title craft on analytical pages, not for opening or closing structure.”
↓ Slide 3 'Executive Summary' is a label, not a synthesis — the deck never delivers a one-line thesis up front