AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

737 matching · page 13 / 31
65 opening
JPMorgan · 2025 · 15p
20250311 jpm conference presentation
“A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.”
↓ 27% of the deck (p.1-4) is front matter before the thesis lands — disclaimer/glossary/agenda crowd out narrative real estate
65 opening
Barclays · 2024 · 10p
Barclays US Consumer Bank 2024 Barclays Travel Rewards and Loyalty Report
“A competent research-bulletin deck with strong stat-led callouts but a weak narrative spine — useful as an example of numerical action titles, not as a Storymakers exemplar of SCQA structure or persuasive close.”
↓ Slide 5 has a non-title ('2024 Travel Rewards and Loyalty Report | 5') — a running footer mistaken for an action title, wasting a data-table slide
64 opening
KPMG · 2019 · 42p
Agile Transformation
“A stat-rich KPMG survey report with a competent three-pillar diagnosis and good case-study cadence, but the thesis is buried at p.30, the close is a service pitch followed by 11 appendix pages, and pillars exist only in title prefixes — useful as a teaching example for stat-anchored analytical builds, not as a Storymakers narrative exemplar.”
↓ 11 of 42 pages (p.32-42) are appendix/country-background — over a quarter of the deck dumps undifferentiated country snapshots ('Background – Belgium', 'Background - Brazil', etc.) that read as raw survey output
64 opening
misc · 2024 · 60p
IPSOS HEALTH SERVICE REPORT 2024
“A competent global-survey data release with MECE pillars and strong headline numbers, but as a Storymakers exemplar it is a cautionary case — topic-label titles and a missing resolution act make it a reference for analytical structure, not narrative.”
↓ Action titles are essentially absent — pp.7, 20–22, 24, 30–40, 42–47 use the verbatim survey question as the title, forcing the reader to do all interpretive work
64 opening
Accenture · 2025 · 25p
The Best Service Providers for Commercial Banks, 2025
“A competent analyst-report excerpt with a clean skeleton and one strong hook, but it buries the ranking, closes on a vendor placard, and leans on topic-label titles — useful as a teaching example of section architecture and the p2 hook, not as a Storymakers narrative exemplar.”
↓ Thesis (seven Horizon 3 leaders named on p15) is buried 60% of the way through the deck
64 opening
Accenture · 2025 · 30p
Defense disrupted: New players, new pressures, new possibilities
“A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.”
↓ Figure captions used as page titles on p.18 and p.22 - abdicates the action-title discipline exactly where data is presented
63 opening
BCG · 2017 · 190p
Budgetanalyse af Forsvaret 2017
“Rigorous, defensible public-sector budget-analysis report with a strong quantified thesis up front and clean MECE pillars, but it reads as a reference document rather than a Storymakers deck — use the exec summary (p.7-9) and impact rollup (p.118-127) as teaching exemplars, not the overall structure or the tail.”
↓ No closing recommendation slide — deck ends on scenario table p.183 and appendix p.185-190, so the reader has no 'therefore, decide X' moment
62 opening
Accenture · 2024 · 48p
Banking on AI Banking Top 10 Trends for 2024
“Well-researched trend-report masquerading as a deck — strong figure titles and metrics make it a useful teaching example for evidence-driven slides, but the enumerative 10-trend structure and buried thesis make it a weak Storymakers exemplar for narrative arc.”
↓ No BLUF / pyramid principle — the deck never leads with an answer; the exec summary is on p.45 of 48, not p.2
62 opening
Accenture · 2020 · 22p
Future-proof ad sales: The new transformation imperative
“Competent two-act transformation thesis with quantified stakes and a clear protect-now/pivot-next spine, but topic-label titles and bundled recommendations keep it from being a Storymakers exemplar — use pp.11-15 as a pillar-divider teaching case, not the titling.”
↓ Figure-label titles like p.6 "FIGURE 2: Digital versus non-digital advertising spend" and p.8's 60-word run-on title waste prime real estate
62 opening
Accenture · 2024 · 22p
Level Up: Elevate Your Business With a Platform Strategy
“A competently-structured thought-leadership deck with strong data-backed titles in the middle but a soft open and a closing that trails into appendix — useful as a teaching example for action-title discipline, not for narrative arc.”
↓ Opening buries the lead: the 2.1 pp margin advantage (p.3 callout) should be slide 1's headline, not a sub-bullet behind a definition
62 opening
Accenture · 2022 · 33p
Making finance the predictive powerhouse How to create an agile finance function
“A competently structured four-pillar POV with a memorable 85/15 hook and good case-study cadence, but generic repeated titles and a limp 'Contact us' close make it a teaching example for pillar rhythm — not for action titles or closings.”
↓ Repeated generic titles ('What's happening', 'Where it's working', 'What agility looks like') across pillars waste action-title real estate and force readers to decode topic rather than takeaway
62 opening
BCG · 2019 · 49p
2019 True-Luxury Global Consumer I nsight
“A data-rich BCG research readout with competent chart-level action titles but no story arc or recommendation — useful as a teaching example for action-title discipline on analytical slides, not for Storymakers narrative structure.”
↓ No recommendation or 'what brands should do' slide — the deck ends at p.49 'THANK YOU' straight after a Made-in Italy chart
62 opening
BCG · 2020 · 17p
The Evolving State of Digital Transformation
“A well-crafted survey-findings brief with exemplary stat-led action titles, but structurally an analytical walk with no complication and no recommendation — use individual slides as title-writing exemplars, not the deck as a narrative model.”
↓ No recommendation or resolution slide — deck ends on p.16 describing COVID priorities, then a disclaimer, leaving the reader without a "now what"
62 opening
BCG · 2022 · 22p
Future of Sales Marketing Executive Perspectives
“Solid BCG executive-perspectives piece with excellent imperative-led action titles and a clean recommendation block, but the 10-slide context run-up, absent MECE dividers, and whimpering close-into-appendix make it a better teaching example for title craft than for overall Storymakers arc.”
↓ 10 slides of context (p2-11) before the pivot at p12 — too long a setup for a 22-page executive perspective
62 opening
BCG · 2023 · 16p
Gen Z Attitudes Toward Higher Education
“A competent survey-findings deck with strong action titles and one good transition hinge, but flat structure and a soft landing make it a title-craft exemplar rather than a full Storymakers model.”
↓ No section dividers or MECE pillars — the 11 analytical slides read as a flat sequence rather than grouped chapters
62 opening
BCG · 2023 · 27p
Investor Perspectives Q1 2023
“Competent BCG research-pulse deck with a strong analytical middle and quantified action titles, but no recommendation, no MECE pillars, and a seven-slide appendix dump for a close — use p6/p9/p15 as teaching examples of insight-bearing titles, not the deck as an end-to-end Storymakers exemplar.”
↓ No recommendation or next-steps slide — p26 is just contact info, so the deck answers «what do investors think» but never «what should the reader do about it»
62 opening
Bain · 2018 · 51p
Altagamma 2018 Worldwide Luxury Market Monitor
“A competent market-monitor deck with strong numeric action titles and a real recommendation, but the opening buries the thesis and the pillar structure is asymmetric — use its action-title discipline as a teaching example, not its overall arc.”
↓ p.44 repeats p.8's title 'LUXURY IN 2025 WILL BE A DIFFERENT PLACE' verbatim as the deck approaches closure — feels like a recycled placeholder rather than a summative insight
62 opening
Bain · 2023 · 14p
e-Conomy SEA 2023 report: Indonesia
“A competent single-chapter country brief with strong action titles and clean one-message slides, but it is analytical reporting rather than a Storymakers arc — useful as a teaching example for title craft, not for narrative structure or closing.”
↓ No resolution slide — deck ends on p.7 with a negative funding stat and no recommendation, implication, or 'where to play' call to action
62 opening
Deloitte · 2024 · 83p
Building a Future-Ready Investment Firm
“A competently structured thought-leadership eBook with a genuine MECE backbone and strong case-study scaffolding, but weakened by topic-label titles and a repetitive four-slide close — use its pillar architecture as a teaching example, not its openings or closings.”
↓ 'What the experts say' is reused as a title on p.9, p.17, p.36, p.62 — a signal of lazy editorial craft for a consulting flagship
62 opening
Deloitte · 2022 · 53p
CEOs ready to face up to crises
“A competent Deloitte survey report with declarative section dividers but topic-label slide titles and no resolution act — useful as a teaching example of how pillar dividers and data-rich callouts can carry a deck despite weak within-section titles and a missing recommendation close.”
↓ Slide titles are topic dumps, not action titles — p.7, 8, 9 are all titled 'Strategy'; p.25-28 all titled 'Financing'; the reader cannot skim for the argument
62 opening
Deloitte · 2022 · 40p
The future of M&A 2022 M&A Trends Survey
“A competent survey-report deck with quantified findings but weak Storymakers hygiene — reuse for teaching callout-writing and framework slides, not for action titles, pillar architecture, or closings.”
↓ Title reuse across 4-6 consecutive slides (e.g. 'Beyond the basics' p.13-18, 'What is your place on the playing field?' p.31-37) destroys slide-level action-title discipline
62 opening
EY · 2024 · 26p
GenAI wealth asset management
“A competent survey-highlights report with strong per-slide action titles and a coherent analytical middle, but it's not a Storymakers exemplar — use pp.7–19 to teach stat-led action titles, not the overall structure, which lacks a complication, named pillars, and a closing recommendation.”
↓ Five separate 'Contents' slides (p.2, p.4, p.6, p.20, p.23) with no pillar labels act as filler dividers rather than MECE signposts
62 opening
Innosight · 2021 · 20p
Navigating Disruption Financial Services
“A well-researched case-study compendium with disciplined 'from X to Y' action titles, but it opens with methodology and closes without a recommendation — use the case-study slides as a title-writing exemplar, not the overall arc.”
↓ No synthesis slide — after 8 cases (p.9-16) there is no cross-case pattern, scorecard, or 'what this means for incumbents'
62 opening
LEK · 2021 · 17p
Education: 2021 Deal Round-up and Trends to Watch Out For in 2022
“A competent analytical data round-up with strong declarative titles in the middle, but it is a briefing not a story — missing thesis, missing synthesis, and ending on a contact card instead of a recommendation; use slides 2, 4, 10, 13 as title-writing exemplars, not the overall structure.”
↓ No resolution act: deck ends on p.15 data + p.16 'Connect with us' — there is no recommendation, no 'what to watch in 2022' payoff despite the title promising it