AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 13 / 46
70
opening
What if inflation rates remain at current levels? Roland Berger Institute
“A well-titled, coherent thought-leadership paper with a clear point of view at the end, but it reads as an analyst's essay rather than a Storymakers deck — use pp.2-6 as a teaching example for action titles, not as a structural template.”
↓ No 'so what' for a business audience — the deck diagnoses inflation but never translates implications into client actions
70
opening
South Africa Economic Outlook Productivity Potential Index (PPI): A new way of measuring countries’ productive competiti
“A tight diagnostic note with strong action titles and an implicit MECE pillar structure, but it stops at diagnosis — useful as an example of pillar-based analysis, not as a full S→C→A→R Storymakers exemplar.”
↓ No resolution act — deck ends at p.9 diagnosis then jumps to p.10 contacts, with no recommendation or next-steps slide
70
opening
Melbourne as a Global Cultural Destination
“A well-organized analytical brief with strong title discipline and a real SCQA spine, but it under-delivers on the resolution — useful as an exemplar of action-titled diagnosis, less so as a model for landing a recommendation.”
↓ Closes on disclaimer + 'Thank you' (p.55-56) instead of an ownable ask or commitment
70
opening
What if all vehicles were electric?
“Solid analytical point-of-view with quantified titles but a missing resolution act — useful as a teaching example for declarative-title craft, not for full Storymakers narrative arc.”
↓ No resolution act — deck ends on rate-limiters (p.9) with no recommendation, implication, or answer to the cover question
70
opening
THE IPSOS POPULISM REPORT 2025
“A well-instrumented, data-rich pollster report with strong individual trend titles but no resolution — useful as a teaching example for action titles on chart slides, not as a structural Storymakers exemplar.”
↓ No closing recommendation or synthesis — deck ends on a spending data table (p.55) and a contact slide (p.58)
70
opening
2023 EU Wide EBA Stress Test Our First Glance at Results
“A competent analyst briefing with a strong BLUF opening and one memorable thesis ('P2G drives winners and losers'), but it buries action titles in callouts and ends in an appendix dump — useful as a teaching example for opening slides and benchmarking, not for narrative closure.”
↓ Eight consecutive slides (p.6–12) reuse '1. EBA Stress Test Impacts' as the on-slide title — the action-title work has been pushed into the callout layer, defeating skim-readability
70
opening
IPSOS POPULISM SURVEY
“A competent research-data report with a strong opening hook but no recommendation arc — useful as a teaching example for callout discipline and section structure, but a poor Storymakers exemplar because the titles are questionnaire text and the deck ends in branding rather than a 'so what'.”
↓ Titles are survey-question text, not action titles — slides 24-31 read like a questionnaire transcript, not an argument
70
opening
THE IPSOS AI MONITOR 2024
“A competent survey-data report with a strong opening stat but topic-label titles and a missing resolution act — useful as a counter-example of how raw survey questions kill action titles, not as a Storymakers exemplar.”
↓ 30+ slides use the literal survey question as the title (p.11-16, 20-23, 28-40), forcing the reader to derive every insight
70
opening
Audio today 2022 How America listens
“A thesis-driven Nielsen marketing deck with strong action titles and a memorable opening hook, but it collapses into a data dump with no recommendation — useful as a teaching example for declarative titling, not for full Storymakers narrative arc.”
↓ No closing recommendation or call-to-action — deck dies in data tables (p.14-15) and a boilerplate corporate slide (p.16)
70
opening
China M&A 2024 Review and Outlook
“A well-structured PwC market review with strong slide-level action titles but a weak synthesis and outlook — use slides 5, 9, 10, 17, 20 as exemplars of action-title craft, but not the deck as a whole-arc Storymakers model.”
↓ Synthesis pages 31–33 are titled 'Key messages (1)/(2)/(3)' — pure topic labels on the slides that should carry the strongest insight titles
70
opening
Everest Group Trust and Safety Services PEAK Matrix Assessment 2025
“A reprint of a third-party analyst evaluation rather than a Storymakers deck — useful as a counter-example of topic-label titles and a missing resolution act, not as a positive exemplar.”
↓ Eight consecutive slides titled 'Accenture profile (page X of 8)' (p.5-12) — pagination is not a title and erases the insight on each page
70
opening
January Macro Brief
“A strong analytical brief with exemplary declarative action titles and well-placed recommendations, but it stops short of being a Storymakers exemplar because it never closes the loop — use p.5/p.13/p.24 as title-writing teaching examples, not the overall structure.”
↓ No closing synthesis — deck ends on trend #10 (p.40) then a team bio (p.41) with no 'what to do first' or consolidated action slide
70
opening
From Lead to Cash Simplify and Scale with Revenue Ops
“A competently structured RevOps point-of-view with a clean MECE spine but topic-label titles and a buried recommendation — useful as a teaching example of pillar architecture, not of action-title craft.”
↓ Action titles are dominated by topic nouns ('People', 'Process', 'Technology', 'Recommendations', 'Conclusion') instead of declarative insights
70
opening
Decarbonization in ports and shipping
“A competent thought-leadership / business-development deck with strong action titles and a clean macro-to-micro context build, but it stops short of a recommendation and pivots to firm credentials — useful as a teaching example for action-titling and SCQA setup, not for closing the loop.”
↓ Self-promotion crowds the narrative: p.2, p.3 and p.11 are credentials/RB-targets slides in a 12-page deck — 25% of the real estate is about the firm, not the client problem
70
opening
Generative AI: A boost for Operations
“A competent webinar deck with strong action titles and a clean close, but the four repeated agendas and question-style opener make it a useful teaching example for closing CTAs and case-study integration rather than a Storymakers exemplar of a single S→C→A→R arc.”
↓ Four repeated 'Today's agenda' slides (p.3, 10, 15, 25) bloat the deck and signal a stitched-together webinar rather than a single argument
70
opening
Creating the best SME Debt finance ecosystem
“A structurally exemplary three-act consulting deck with strong diagnostic action titles, but it hedges its recommendations and wastes its executive summary headers — use Section 1 as the teaching example for action-titled diagnosis, not the closing as a recommendation template.”
↓ Executive summary slides 4-8 use pagination titles ('EXECUTIVE SUMMARY 1/5…5/5') instead of carrying the five claims they contain — the most expensive real estate in the deck wasted
70
opening
Global Top 100 companies by market capitalisation
“A competent PwC benchmark report with strong data hygiene but weak narrative engineering — useful as a reference artifact and as a cautionary example of how topic-label titles and a missing recommendation hollow out an otherwise data-rich deck.”
↓ No recommendation or call-to-action — the deck ends in ranking tables (pp.22-26) and a value-distribution appendix (pp.29-33), not a "so what"
70
opening
10 retailer investments for an uncertain future
“A solid topic catalog with sharp 'X, not Y' recommendation titles and disciplined evidence pairing, but it abdicates the prioritization question it poses — useful as a teaching example for declarative recommendation titles and SCQA openings, not for narrative resolution.”
↓ Closing is a question, not an answer (p.43 'How would you prioritize these 10 areas') — for a deck about prioritization, refusing to prioritize is the central narrative failure
70
opening
2024 TransAct Middle East
“A competent annual M&A landscape report with sound MECE pillars and a strong cover thesis, but it functions as a reference scan rather than a Storymakers exemplar — use slides p.1, p.8, and p.12 as positive title examples and the rest of the body as a cautionary case for chart-caption titles.”
↓ Most sector pages (p.14-20) use bare colon-terminated topic labels ('Consumer markets:', 'Healthcare:') instead of insights, hiding the 'so what' from a skim reader
70
opening
Quantum Technology Monitor
“A high-quality analytical monitor with exemplary action titles and quantified framing, but it reads as a reference almanac rather than a Storymakers narrative — useful as a teaching example for title craft and data-comparison slides, not for arc structure or closing.”
↓ No closing recommendation or call-to-action — deck ends on appendix/team bio (pp. 101–103) after a speculative AI tangent (pp. 99–100)
70
opening
The CHIPS and Science Act: Here’s what’s in it
“Competent McKinsey explainer that opens well and uses number-led titles, but it is an analytical breakdown not a Storymakers narrative — useful as an exemplar of clean BLUF openings and quantified action titles, not for full S→C→A→R structure.”
↓ No closing recommendation or 'what this means for you' slide — deck jumps from STEM funding (p.7) straight to author bios (p.8).
70
opening
Nearshoring in Central America
“Solid analytical FDI/macro briefing with a strong data middle but weak narrative spine — use p.2 and p.15 as examples of good action titling, not the overall structure, which buries the recommendation under appendices.”
↓ No recommendation slide: the deck ends at p.18 with conditional upside and then 5 slides of appendix/sales/bios, so the 'so what' for a decision-maker is absent
70
opening
Royal Foundation Attitudes to Early Childhood Key Findings PUBLIC 150622 41
“A competent research-findings deck with strong action titles and a clean S->C opening, but it is an analytical walk-through that never lands a recommendation — use the first 7 slides as a teaching example of findings framing, not the overall arc.”
↓ No recommendation or 'so what' slide — deck ends on a data table (p.16) and a Contact page (p.17)
70
opening
original
“A competent quarterly-earnings template that opens BLUF but ends in a tautology and an oversized appendix — useful as an example of disciplined callout writing, not as a Storymakers narrative exemplar.”
↓ Closing slide 19 is a copy-paste of the opening slide 4 — no synthesis, no ask, no forward look