AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

“ ” Verdict gallery

All reviewed decks

1086 matching · page 12 / 46
70 opening
BCG · 2015 · 49p
Media Entertainment Industry NYC
“A solid BCG sector-scan with strong quantified action titles and a reasonable MECE subsector structure, but it reads as an analytical survey — use pp.8-19 as a teaching example for action titles, not the overall arc, because the recommendation is under-built and the close collapses into a thank-you slide.”
↓ Closing is a single recommendation slide (p.48) scoped only to filmed entertainment, followed by a bare 'Thank you' (p.49) — no prioritized roadmap, owners, or next steps for the other subsectors covered
70 opening
BCG · 2018 · 16p
Path to digital marketing maturity
“A tight, well-argued BCG report with strong action titles and a coherent S-C-A-R arc, but it buries its shock stat and closes on a generic 'Closing remarks' - use slides 5, 8, and 9 as teaching examples of insight titles, not the opener or closer.”
↓ Thesis buried on p.5 rather than stated in the first 2-3 slides - opener under-indexes on stakes
70 opening
Bain · 2017 · 47p
Altagamma 2017 Worldwide Luxury Market Monitor
“A polished Bain market-monitor with strong insight-bearing action titles and named thematic pillars, but under-tensioned and under-actioned — use pages 9-18 and 41 as teaching examples of quantified headlines and on-a-page synthesis, not as a Storymakers arc exemplar.”
↓ Weak complication: no slide frames the 'so what / what's at risk' — the deck jumps from context straight to analysis without a tension beat
70 opening
Bain · 2019 · 49p
Altagamma 2019 Worldwide Luxury Market Monitor
“A well-structured annual market monitor with strong action-title discipline and a memorable mnemonic pillar framework — useful as a teaching example for action titles and section spines, but not for closing the loop, since it ends on description rather than a recommendation.”
↓ No recommendation or 'so what' slide — the analytical build peaks at p.44 abstraction then dissolves into back matter (pp.45-49)
70 opening
Bain · 2018 · 19p
China Luxury Digital Playbook
“Evidence-rich trend primer with strong stat-titles in the middle but no resolution act — use slides 3-5 and 10-17 as examples of action-title craft, not the deck's overall structure.”
↓ No recommendation/next-steps slide — deck ends on a tools inventory (p.19) instead of a call to action
70 opening
Bain · 2017 · 21p
Fast Forward Route to Consumers
“A well-argued Bain point-of-view on luxury design retail with strong action titles and a clear tension-to-framework build, but it fizzles at the close with no recommendation — use slides 2-10 as a teaching example of analytical setup, not the ending.”
↓ No closing recommendation slide — p.21 is just the Bain logo, so the framework on p.19-20 has no 'therefore, do X' payoff.
70 opening
EY · 2018 · 31p
Inclusion and Diversity Survey Make It More Than A Mantra
“Solid analytical survey deck with disciplined action titles in the middle but a thin resolution - useful as a teaching example for cornerstone-framework reuse and section chaptering, not for closing the loop from stakes to recommendation.”
↓ Resolution is one slide (p.30) with a generic title and no enumerated levers, despite p.29 promising '4 key opportunities for differentiation'.
70 opening
EY · 2025 · 15p
Parthenon Profit Warnings Q3
“A competent quarterly-report build-up with strong callouts and data, but topic-label titles and a missing recommendation act make it a teaching example of how editorial prose can rescue weak slide titles — not a Storymakers structural exemplar.”
↓ No resolution act — the deck ends on a clickable map (p.13) and contacts page (p.14) with no recommendation or next steps framed as a 'so-what'.
70 opening
KPMG · 2021 · 23p
2021 CEO Outlook
“A solid survey-summary deck that leads with the answer and closes with explicit actions, but mixed title quality and unlabeled pillars make it a useful teaching example of 'thesis upfront' rather than a full Storymakers exemplar.”
↓ 'Trusted purpose' is reused as the title for both p.12 and p.13 — readers cannot tell the slides apart from the ToC
70 opening
LEK · 2023 · 17p
What is and how to navigate the RAS opportunity in LatAm?
“A competent thought-leadership primer with strong market-sizing titles but a missing recommendation act — useful as a teaching example for quantified action titles and macro-to-micro flow, not for SCQA resolution.”
↓ No explicit recommendation slide — p.13 names barriers and p.14 says OEMs 'need to consider specific market dynamics' without revealing what they are or what to do
70 opening
McKinsey · 2023 · 29p
Global Economics Intelligence (August 2023)
“A competent recurring economics briefing with strong action-titled analytical slides but no narrative arc and no recommendation - useful as a teaching example for dense data-slide titling, not for Storymakers structure.”
↓ No closing recommendation, synthesis, or 'so what' - deck ends on a Brazil PMI chart (p.28) then a logo (p.29)
70 opening
McKinsey · 2024 · 15p
Taking Action on Nature Webinar
“A solid analytical webinar deck with quantified action titles in the middle, but it buries the thesis behind front-matter and ends in a tools reference + 'Thank you' instead of a recommendation — useful as an exemplar of declarative chart titles, not of full SCQA structure.”
↓ No recommendation or next-steps slide — closes on 'Thank you!' (p.15) after a tools dump
70 opening
McKinsey · 2015 · 15p
IoT Mobile Internet Data Analytics 2030
“Solid analytical build with quantified action titles and concrete case studies, but it is a discussion document not a recommendation deck - useful as a teaching example for action-titled body slides, not for narrative arc or closing.”
↓ No Answer/Resolution act - deck ends at p.14 on a stat, then 'Thank You' (p.15); the reader is left to synthesize the four threads themselves
70 opening
McKinsey · 2019 · 37p
Secret of Transformations
“A solid McKinsey teaching/keynote deck with strong quantified evidence and a recognizable arc, but the interrogative titles, mid-deck survey detour, and missing recommendation make it a useful exemplar for analytical build-up — not for Storymakers narrative discipline.”
↓ Six consecutive 'Survey for the audience' slides (p.8-13) interrupt the narrative and look like a workshop artifact, not a deck
70 opening
McKinsey · 2021 · 8p
Global Gas Outlook 2050
“Solid analytical brief with strong quantified mid-deck titles, but it is a findings dump rather than a Storymakers narrative — useful as an example of action-title writing on data slides, not as a model for full story arc.”
↓ No closing recommendation or 'so what' — deck ends on p.6 then dumps into model methodology and a credits slide
70 opening
PwC · 2019 · 38p
Secure your future people experience Five imperatives for action
“A textbook MECE-pillar consulting deck with strong case-study evidence and a clean five-act body, but a buried opener and an essay-style close keep it from being a Storymakers exemplar - use the pillar architecture as a teaching example, not the bookends.”
↓ Soft close: p.31-32 read like an essay coda rather than a recommendation slide; no prioritization, sequencing, or 'where to start' guidance
70 opening
PwC · 2021 · 24p
The global consumer: Changed for good Consumer trends accelerated by the COVID-19 pandemic are sticking
“A well-organised PwC research publication with clean MECE pillars and mostly declarative titles, but it is a survey readout — not a Storymakers exemplar — because it has no Complication and no recommendation; use the pillar architecture and action titles as a teaching example, not the overall arc.”
↓ No recommendation, action plan, or 'so what for the business' slide — closes with a poetic 'Light at the end of the tunnel' (p.22)
70 opening
PwC · 2021 · 23p
Global Consumer Insights March 2021
“A well-architected thought-leadership report with a genuinely MECE four-pillar spine, but the soft opening detour and a vague one-page close make it a strong example of pillar discipline rather than of full SCQA storytelling.”
↓ Pages 4–6 sit between the cover and the framework reveal on p.7, delaying the promised 'four fault lines' structure and reading like orphan category data
70 opening
RolandBerger · 2020 · 14p
Challenges abound Ongoing crises call for a proactive approach
“A quarterly research bulletin with a punchy opening hook and quantified data, but no Resolution and recycled titles in the middle — useful as a teaching example of how a strong Situation/Complication can be wasted when the deck never returns to the 'call to action' it promises.”
↓ P.6, p.7, p.8 all carry the same recycled title 'Automotive Disruption Radar – Issue #7' instead of the actual insight (EV offer growing, AI investment up, mobility jobs surging) — the insight lives only in the callout
70 opening
RolandBerger · 2017 · 14p
Growth remains strong for market expansion services in Asia
“A competent parallel-pillar market-sizing brief with strong action titles but no SCQA arc and no recommendation — useful as a teaching example for declarative titling and MECE industry structure, not for narrative storytelling.”
↓ No 'so what' / recommendation slide — the deck stops at p.11 and dumps into Methodology/Disclaimer with zero synthesis
70 opening
RolandBerger · 2017 · 36p
Rail supply digitization
“A competent survey-driven thought-leadership deck with disciplined action titles and a visible four-act spine, but it diagnoses without prescribing and ends as a Pathfinder sales pitch — useful as a teaching example for quantified action titles, not for closing a story.”
↓ Closing collapses into a product pitch: p.33-36 sell the Digital Pathfinder rather than synthesize survey takeaways into a recommendation
70 opening
RolandBerger · 2021 · 17p
Romanian E Mobility Index REI 4 (Fourth Edition)
“A competent index-update deck with strong action titles and answer-first opening, but it stops at analysis and never lands a recommendation — useful as a teaching example for declarative titles, not for full Storymakers arc.”
↓ No recommendation or 'so what' slide — deck ends on a methodology explainer (p.15) and authors (p.16)
70 opening
RolandBerger · 2022 · 12p
The seventh disruption to the Global Polymer Industry
“A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.”
↓ No explicit recommendation slide — p.11 substitutes a Roland Berger credentials pitch for a concrete answer to 'how do you win the seventh disruption?'
70 opening
RolandBerger · 2018 · 56p
Trends in the truck & trailer market
“A well-structured analytical market study with strong quantified titles and a clear MECE framework, but it stops at 'here is what we found' rather than 'here is what to do' - useful as a research-deck exemplar, weaker as a Storymakers narrative.”
↓ No genuine recommendation or 'so what' act - p.49 is the only slide tagged 'recommend' and it offers a generic capability statement rather than client actions