AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

635 matching · page 10 / 27
65 opening
McKinsey · 2018 · 10p
European Banking Summit 2018
“A well-titled benchmarking spine that diagnoses Europe's capital-markets gap clearly but stops before answering 'so what' — useful as a Storymakers exemplar of declarative chart titles, not of full SCQA arc construction.”
↓ No Resolution act — the deck ends on a precedent tease (p.9) and a contact slide (p.10) instead of a recommendation
65 opening
McKinsey · 2018 · 16p
Outperformers High-Growth Emerging Economies
“A solid MGI-style analytical build with strong action titles and quantified callouts, but it leads with description instead of stakes and ends on a URL — use the title-writing and case-study integration as a teaching example, not the overall arc.”
↓ No explicit complication/tension act — the deck moves from 'here is a fact' to 'here is the framework' without a 'why this matters now' beat
65 opening
PwC · 2020 · 15p
CEO Panel Survey Emerge Stronger
“A competent survey-readout deck with above-average action titles and a real recommendation slide, but the placeholder titles and thin close keep it from being a Storymakers exemplar — use slides p.3/p.4/p.7 as title-writing teaching examples, not the deck's overall structure.”
↓ Four slides (p.5, 6, 10, 12) carry the placeholder title 'CEO Panel Survey | n' — wasted real estate where an action title should live
65 opening
RolandBerger · 2019 · 74p
10th Operations Efficiency Radar
“A competent annual-survey report with a clear A→B→C→D skeleton and quantified titles, but the seven-industry template repetition and 22-slide appendix tail make it a Storymakers exemplar for action-titled data slides — not for narrative compression.”
↓ Industry walk-through (p.25–45) is formulaic: each of seven industries gets the same quote→value-chain→reposition triplet, and the same canned callout 'If corporate functions spot the opportunities…' is recycled verbatim on p.27, 30, 33, 36, 39, 42, 45
65 opening
RolandBerger · 2016 · 23p
Automated Trucks The next big disruptor in the automotive industry?
“Solid analytical Roland Berger short-version with strong quantified action titles in the economics section, but it withholds the thesis up front and dribbles out the recommendation — use p.11-15 as a teaching example for action titles, not the overall arc.”
↓ No leading 'answer slide' — the core recommendation is never stated in the first 3 pages; p.2 'THE BIG 3' withholds rather than reveals
65 opening
RolandBerger · 2018 · 36p
Roland Berger Trend Compendium 2030 Megatrend 1 Demographic dynamics
“A well-titled, MECE-disciplined trend report that excels as a teaching example for declarative action titles but reads as an analytical compendium rather than a story — strong middle, weak tension and weak close.”
↓ No tension/complication slide — jumps from context (p.5) straight to data (p.6) without naming why the reader should care now
65 opening
RolandBerger · 2024 · 91p
Trend 2050 Economics and Business
“A high-quality analytical compendium with exemplary action-title craft and rigorous pillar logic, undermined by invisible section transitions and a sales-pitch closing — use pp6-83 as a teaching example for action titles, but not the opening or closing arc.”
↓ Closing pp85-87 is a generic three-part CTA ('Let's talk... 1/3, 2/3, 3/3') with identical 'Learn how Roland Berger can help' callouts — no concrete recommendations or implications synthesized
65 opening
proposals · 2019 · 15p
Accenture Georgia Medicaid Oral
“A pitch deck with a strong emotional hook and a few well-voiced action titles, but it abandons narrative arc midway and ends with a question mark instead of a recommendation — useful as a teaching example for opening hooks, not for full Storymakers structure.”
↓ No resolution act: the deck ends on a '?' transition (p.14) and a title-card filler (p.15) instead of a recommendation or ask
65 opening
PwC · 2024 · 35p
Transport & Logistics Barometer
“A competently-titled industry barometer with one excellent thematic mini-arc (China/SEA, p.20–24) but no SCQA resolution — use individual action titles like p.20 as teaching examples, not the overall structure.”
↓ Outlook (p.25–26) is a single content slide with a topic-label title — the natural 'answer' moment of the deck is empty
65 opening
RolandBerger · 2023 · 89p
RAIL FREIGHT IN CENTRAL ASIA AND MIDDLE EAST
“A well-disciplined two-region analytical study with strong action titles and parallel MECE structure, but it reads as two stacked reports rather than one Storymakers arc — use the title craft and country-deep-dive template as a teaching example, not the overall narrative shape.”
↓ Executive Summary slides p.11–13 are titled '(1/3), (2/3), (3/3)' — wasted real estate where the thesis should live
65 opening
McKinsey · 2024 · 20p
Creating Value with GenAI in Asset Management
“A well-structured McKinsey thought-leadership deck with strong quantified titles and clear pillars, but it teaches opportunity sizing better than it teaches SCQA — use slides 5/6/16 as title-writing exemplars, not the overall arc.”
↓ Opening buries the lede: the asset-management-specific number doesn't appear until p.6 after generic CEO/industry context
65 opening
PwC · 2020 · 12p
[Presentation title] 6th ICO / STO Report
“A competent market-update report with strong individual action titles but a weak narrative spine — useful as a teaching example for title-writing and callouts, not for end-to-end Storymakers structure.”
↓ p.2 'Executive Summary' is a label, not an answer — a true exec summary should state the thesis in the title
65 opening
Kearney · 2020 · 192p
Hydrogen applications and business models
“An exhaustive, well-titled reference FactBook with consultant-grade analytical rigor but a buried thesis and a missing resolution — use the business-case section (p.128-184) as a teaching example for evidence ladders, not the overall structure as a Storymakers exemplar.”
↓ No SCQA or pyramid lead — the integrating answer ('heavy-duty transport is the most promising near-term H2 business model') sits on p.14-15 of a 192-page deck instead of p.3
65 opening
McKinsey · 2025 · 53p
The State of Fashion Luxury
“A disciplined McKinsey/BoF analytical deck with strong data-bearing action titles and a clear three-act spine, but it diagnoses far better than it prescribes and closes on a single generic recommendation — use it as a teaching example for action-title craft, not for narrative landing.”
↓ Closing recommendation (p.50) is generic and singular — the 'five strategic imperatives' teased on p.7 are never enumerated as a numbered close
65 opening
IPSOS · 2021 · 64p
KEYS Environment Emergency
“A multi-presenter Ipsos webinar package with strong individual data points but no spine — useful as a source of stat callouts and the 'Shield/Sword/Standard' framework, but a poor Storymakers exemplar because it ends in a case-study trail-off and contains a mid-deck thank-you slide.”
↓ Mid-deck 'THANK YOU' on p.29 followed by 30+ more slides reveals this is stitched-together speaker segments, not one narrative
65 opening
MorganStanley · 2024 · 11p
ey connecting the dots m a deals in technology services in 2024
“A competent banker landscape report with strong action titles and tight analytical density, but it is a data brief — not a Storymakers exemplar — because it lacks a stakes-setting opening, MECE pillars and any closing recommendation.”
↓ No closing recommendation or 'so what' — deck ends on team_bio (p.9) and methodology/disclaimer, leaving the reader with data but no action
65 opening
MorganStanley · 2023 · 35p
m and a trends and outlook in the technology services sector
“A solidly built analytical M&A retrospective with disciplined action titles and clean segment MECE, but it abandons its 'paradox' hook and ends on industry quotes instead of a recommendation — use the title-writing and segment structure as a teaching example, not the narrative arc.”
↓ The 'Year of Paradoxes' cover thesis is never operationalized — no slide names the paradox, so the narrative tension promised on p.1 evaporates.
65 opening
MorganStanley · 2020 · 27p
ey uli fow global survey 2020 report
“A well-titled survey-findings deck with strong headline discipline but no resolution act — use it as a teaching example for action titles, not for narrative architecture.”
↓ No recommendation or call-to-action slide; deck dissolves into 'About ULI / About EY' on p.24-25 instead of resolving the argument
65 opening
JPMorgan · 2021 · 16p
keep moving forward
“A well-disciplined sales-marketing deck with strong MECE pillar architecture and quantified hooks, but title craft and the closing CTA are too soft to serve as a Storymakers exemplar — use the pillar structure as a teaching example, not the titles or the close.”
↓ Several titles are topic labels rather than insights — p.5 'Start here', p.9 'Today / Tomorrow', p.12 'Assessing your environment today' bury the so-what
65 opening
Barclays · 2024 · 10p
Barclays US Consumer Bank 2024 Barclays Travel Rewards and Loyalty Report
“A competent research-bulletin deck with strong stat-led callouts but a weak narrative spine — useful as an example of numerical action titles, not as a Storymakers exemplar of SCQA structure or persuasive close.”
↓ Slide 5 has a non-title ('2024 Travel Rewards and Loyalty Report | 5') — a running footer mistaken for an action title, wasting a data-table slide
64 opening
KPMG · 2019 · 42p
Agile Transformation
“A stat-rich KPMG survey report with a competent three-pillar diagnosis and good case-study cadence, but the thesis is buried at p.30, the close is a service pitch followed by 11 appendix pages, and pillars exist only in title prefixes — useful as a teaching example for stat-anchored analytical builds, not as a Storymakers narrative exemplar.”
↓ 11 of 42 pages (p.32-42) are appendix/country-background — over a quarter of the deck dumps undifferentiated country snapshots ('Background – Belgium', 'Background - Brazil', etc.) that read as raw survey output
64 opening
Accenture · 2025 · 30p
Defense disrupted: New players, new pressures, new possibilities
“A competently structured Accenture thought-leadership report with a clean four-act story and a strong closing call to action - useful as a teaching example for section architecture and audience-segmented recommendations, but its delayed thesis and figure-caption titles keep it out of Storymakers-exemplar territory.”
↓ Figure captions used as page titles on p.18 and p.22 - abdicates the action-title discipline exactly where data is presented
62 opening
Accenture · 2020 · 22p
Future-proof ad sales: The new transformation imperative
“Competent two-act transformation thesis with quantified stakes and a clear protect-now/pivot-next spine, but topic-label titles and bundled recommendations keep it from being a Storymakers exemplar — use pp.11-15 as a pillar-divider teaching case, not the titling.”
↓ Figure-label titles like p.6 "FIGURE 2: Digital versus non-digital advertising spend" and p.8's 60-word run-on title waste prime real estate
62 opening
Accenture · 2023 · 44p
Global Banking Consumer Study Reignite human connections to discover hidden value
“A well-structured thought-leadership report with genuine MECE discipline and a strong hook, but it opens with context and closes with recap — use Chapter 2's pivot-to-play nesting as a teaching example of MECE layering, not the overall arc.”
↓ Opening buries the lede — 7 pages of 'forces' before the reader is told what to do about them