AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

374 matching · page 10 / 16
60 opening
DeutscheBank · 2022 · 12p
Arion Bank Fireside chat slides
“A competent investor-update deck with strong quantified action titles and clean macro framing, but it is analytical reportage rather than a Storymakers narrative — use pp.7–10 as exemplars of insight-bearing titles, not the overall arc.”
↓ No complication or tension: the deck never names what is at stake or what decision the audience must make
58 opening
Deloitte · 2023 · 45p
Digital Consumer Trends 2023
“A well-executed annual trends report with strong per-slide action titles but no story arc and no recommendation - use its title craft and callout discipline as a teaching example, not its structure.”
↓ No resolution act - deck ends on cost-of-living data (p.43) and a 'visit our hub' card (p.44), with zero recommendation or so-what
58 opening
EY · 2018 · 35p
IFRS 9 Impairment Banking Survey
“A dense, insight-rich benchmarking survey whose callouts do the storytelling while the titles abdicate it — useful as a reference document but a weak Storymakers exemplar because it lacks a resolution act and mistakes a numbered TOC for a narrative spine.”
↓ Titles are topic labels, not action titles — p.6-17 all read '1. Impact assessment – [subtopic]' with the actual finding hidden in the callout
58 opening
McKinsey · 2022 · 11p
Battery materials demand and supply perspective
“A competent McKinsey market-perspective deck with strong quantified action titles in the analytical middle, but it opens without a thesis and closes on 'unknowns remain' plus a generic 'Conclusion' — useful as a teaching example for action-title craft (p.4–9), not for full Storymakers arc.”
↓ p.11 is titled 'Conclusion' — a topic label, not an action title — and offers no recommendation or next step
58 opening
misc · 2024 · 30p
Saudi Arabia Banking Pulse
“A competent quarterly metric tour with strong action titles and quantified callouts, but it lacks a thesis-led opening and any closing recommendation — useful as a teaching example for headline-writing discipline, not for SCQA storytelling.”
↓ No recommendation, outlook, or 'what to watch' slide — the deck dies into a glossary at p.24-28
58 opening
misc · 2024 · 30p
THE IPSOS REPUTATION COUNCIL
“A well-evidenced research-anthology report with strong stat-anchored slides but no overall narrative spine or closing recommendation — useful as a teaching example of action-title discipline on individual data slides (p.9, p.14), not as a Storymakers structural exemplar.”
↓ No closing recommendation or CTA — deck ends on a Quickfire data slide (p.26) and three appendix pages, breaking Storymakers' resolution requirement
58 opening
misc · 2024 · 20p
ROAD TO RESILIENCE
“A competently structured annual survey readout with rich data in the callouts but topic-label titles and a missing Resolution act — useful as a teaching example of how to convert callouts into action titles, not as a Storymakers exemplar.”
↓ Five consecutive slides titled 'INDUSTRY SPOTLIGHTS' (pp.12-16) signal a topic dump, not a MECE pillar; each should carry its sector name and an action verdict
58 opening
Kearney · 2017 · 22p
Indonesia Venture Capital Outlook 2017
“A well-executed analytical funnel with strong action titles and a clear policy landing — use p.4-8 as a teaching example of zoom-in context-setting, but not the overall structure: it buries its thesis and lacks the section pillars and synthesis close a Storymakers exemplar requires.”
↓ No executive summary or upfront thesis — reader must reach p.8 before the Indonesia story is asserted
58 opening
McKinsey · 2025 · 25p
The State of Luxury January 2025
“A competent McKinsey state-of-industry deck with strong insight-led titles in the analytical core but a generic opening and a thin recommendation tail — useful as a teaching example for action-titled charts, not for narrative architecture or a punchy close.”
↓ No executive-summary / BLUF slide in the first three pages — the thesis has to be reconstructed from p.4 onward
58 opening
IPSOS · 2023 · 45p
Ipsos Global Advisor Earth Day 2023 Full Report WEB
“A competent Ipsos research tour with above-average action titles and pillar dividers, but it ends in a methodology-and-thank-you whimper with no recommendation — use the middle title craft as a teaching example, not the overall structure.”
↓ No recommendation or next-steps slide — the deck ends on p.44 "THANK YOU" and p.45 "ABOUT IPSOS" with zero so-what
58 opening
UBS · 2023 · 45p
Private Markets Asset Allocation Guide May 2023 002
“A well-pillared educational guide with strong analytical chops but no resolution — use Sections 1-3 as a teaching example of MECE structure and selective action titles, but pair it with a counter-example for how to open with a thesis and close with a recommendation.”
↓ No recommendation/CTA slide — the deck ends mid-analysis at p.35 and dumps into appendix, violating Storymakers' resolution requirement
58 opening
PwC · 2024 · 25p
pwc my electric vehicle sales review q4 2024
“A competent quarterly data review with a strong opening hook and a few sharp regional titles, but it functions as a reference document rather than a Storymakers exemplar — use p.3 and p.7 as title-writing examples, not the structure.”
↓ No recommendation or next-steps slide — the deck ends in four consecutive 'Electric vehicle sales data' tables (p.19-22), then bios and 'Thank you' (p.25)
58 opening
McKinsey · 2021 · 89p
Accelerating Sustainable and Inclusive Growth
“An ESG compliance report dressed as a deck — front-loaded KPIs and a clean three-pillar spine are usable as teaching examples for section dividers, but topic-label titles, the missing complication act, and a 23-slide appendix tail make it a weak overall Storymakers exemplar.”
↓ Closing collapses into a 23-slide appendix tail (pp.67-89) with no recommendation or forward-looking ask — the deck ends on a CPA assertion (p.87) and a URL (p.89), not an invitation
58 opening
JPMorgan · 2022 · 22p
2022 asset wealth management investor day
“A solid investor-day analytical build with a memorable five-pillar spine, but it skips the complication act and ends on KPIs rather than a commitment — use p.7-11 as a teaching example of MECE pillar structure, not as a Storymakers narrative exemplar.”
↓ No complication/tension act — the deck jumps from 'we're growing' (p.3-4) straight to 'here's how we'll keep growing' (p.5+) without naming the threat
58 opening
DeutscheBank · 2022 · 32p
1100 Aircastle
“A competent investor-relations factbook with a thesis bookend and a few strong industry-trend titles, but a MECE-less middle and topic-label financials make it a cautionary Storymakers example rather than an exemplar — use pp.20-22 as a teaching moment on directional titles, not the overall structure.”
↓ No Complication: the deck never names the investor's worry (leverage? cyclicality? AAM disruption?) so the analytical build has nothing to resolve.
55 opening
Cognizant · 2025 · 15p
Everest Group CPG Services
“A competent analyst-report briefing with two strong declarative titles but a procedural opening, no complication act, and a recommendation that fades into five pages of appendix — use pp.5, 7, and 8 as action-title exemplars, not the overall structure.”
↓ Opening act is procedural: pp.1-4 consume a quarter of the deck on cover, 'Introduction', 'Scope', and framework mechanics before any thesis is asserted
55 opening
Deloitte · 2023 · 29p
2023 Global Shared Services and Outsourcing Survey
“A credible data-rich survey report with strong callouts and metrics, but structurally a topic-tour with question-form titles and no recommendation — useful as a teaching example of how to put insights in the title bar, not as a Storymakers narrative exemplar.”
↓ Titles are almost uniformly questions rather than answers (p.8, p.11, p.13, p.18, p.19, p.21, p.23, p.25, p.26) — the reader has to mine callouts to extract the so-what
55 opening
Deloitte · 2015 · 194p
New Mexico State Staffing Study
“A thorough, well-templated operational diagnostic with disciplined per-function mini-arcs and quantified savings, but it reads as a reference document rather than a persuasive story — use its diagnosis-to-recommendation template as a teaching example, not its overall structure or opening/closing.”
↓ No aggregate savings / total-opportunity slide at either the opening or the close — the reader must sum ~$15M+ across 11 functional sections themselves
55 opening
EY · 2021 · 35p
Global Employee Survey – Key findings and implications for ICMIF
“A competent research-findings deck with strong mid-section action titles but a methodology-heavy opening and a non-committal close — use slides 8-13 as a teaching example for declarative titles, not the overall structure.”
↓ Opening wastes 6 slides on methodology before stating any insight — the thesis should lead, not follow the demographics
55 opening
EY · 2020 · 13p
Infrastructure Barometer Italy
“A classically-structured EY barometer report with credible data and sharp callouts, but weak as a Storymakers exemplar: topic-label titles and a missing Resolution act turn a potentially confident point of view into a survey readout.”
↓ No recommendation or Resolution act — the deck ends at p.12 on a 'divided opinion' note followed by Contacts, violating the Storymakers answer-first principle
55 opening
IBM · 2018 · 20p
IBV The Cognitive Enterprise
“A competent IBM thought-leadership brief with the right ingredients (client cases, a stake stat, next steps) but undermined by repeated topic-label titles and an invisible pillar structure — useful as a teaching example of why action-titling and section dividers matter, not as a Storymakers exemplar.”
↓ Six slides reuse the identical title 'The Cognitive Enterprise: The finance opportunity' (p.4, 8, 10, 12, 16, 18), erasing any sense of forward motion
55 opening
KPMG · 2021 · 16p
14th Five-Year Plan Sector Impact
“A competent policy explainer organized as a sector-by-sector inventory — useful as an example of action titles and callout discipline, but a weak Storymakers exemplar because it has no pillars, no synthesis, and no recommendation.”
↓ No recommendation, synthesis, or 'so-what' slide before the contact page (p.13 → p.14 contact)
55 opening
LEK · 2017 · 9p
Steering Clear of the IT Danger Zones
“A competent short-form Executive Insights brief with strong action titles and a clean recommendation, but the bullish opening undercuts the 'danger zones' thesis — useful as an example of tight title craft, less so as a model of SCQA tension-setting.”
↓ Opening slides (p.2-4) lead with optimism and bury the 'danger' thesis the cover promises until p.5-6
55 opening
LEK · 2023 · 33p
APAC Hospital Insights 2023
“A competent research-findings deck with strong action titles and clean three-pillar MECE structure, but it ends in firm marketing instead of a recommendation — use sections 2-4 as a teaching example for action titles and pyramid sequencing, not as a Storymakers narrative arc.”
↓ No 'So what?' resolution slide — the deck ends at p.27 (last agenda divider) and jumps straight to firm credentials on p.28-30; no synthesis of implications for healthcare providers, MedTech, or pharma