AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on opening
- 88 Forsyningssektorens Effektiviseringspotentiale McKinsey · 2016
- 88 American Express Investor Day 2024 McKinsey · 2024
- 85 Accenture Consumer Value Report 2021 Accenture · 2021
- 85 Cloud-migration opportunity: Business value grows, but missteps abound McKinsey · 2021
- 84 Global Pricing Sales Study 2017 SimonKucher · 2017
↓ Toughest critiques
“ ” Verdict gallery
- “Competent consulting thought-leadership report with a strong quantified hook and three-pillar structure, but weakened by redundant titling and a missing call-to-action — use the opening bookend (p.2-3) and case-study pairing pattern as teaching examples, not the overall structure.” — Accenture, 2023
- “A well-crafted thought-leadership narrative with a strong opening and a memorable proprietary framework, but it trails off into case studies and a soft CTA instead of landing a prescriptive recommendation — use the opening and quantified-stakes sections as teaching examples, not the closing.” — Accenture, 2020
- “A disciplined Accenture thought-leadership deck with a genuine SCQA spine and a clean five-pillar recommend+case-study build — use the divider ladder and pillar pairing as a teaching example, but not the soft landing or the label-style analytical titles.” — Accenture, 2022
- “A tight, well-titled BCG point-of-view deck with a textbook 'lead-with-the-answer' opening and a consistent five-imperatives scaffold, but the diagnosis act is too thin and the closing slips into topic-label territory — use p.3-p.7 as a teaching example of action-title discipline, not the deck as a full SCQA exemplar.” — BCG, 2020
- “Well-scaffolded problem-diagnosis deck with strong action titles and MECE dividers, but the 'answer' act is thin and there's no explicit recommendation — use the opening and divider chain as a Storymakers teaching example, not the resolution.” — BCG, 2019
- “Short analytical index-release with a strong hook and mostly declarative titles but no resolution - use p.1-p.2 as an opening-hook exemplar, not as a full Storymakers arc.” — BCG, 2024
- “A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.” — BCG, 2025
- “A strong answer-first sizing report with disciplined declarative titles and clean MECE pillars, but it stops at diagnosis — use p4-5 and the segment-sizing run as Storymakers exemplars, not the closing.” — Bain, 2016
All reviewed decks
1086 matching · page 10 / 46
72
opening
OUR 5 URGENT ACTS
“A well-structured two-act advocacy deck with a strong diagnosis and a quotable close — use the SCQA opening (p.3-4) and the catalyst close (p.23-24) as exemplars, but flag the prescription section as a teaching case for why action lists need pillared sub-dividers and answer-first framing.”
↓ The 5 acts (p.14) are listed but never explicitly mapped back to the 43 GT gap or the p.9 sector-lag matrix, so the recommendation feels asserted rather than derived
72
opening
Blurred lines: How FinTech is shaping Financial Services
“A competent, stake-led PwC industry report with a clean numbered spine and several memorable action titles, but the recommendation collapses into a single 'Conclusion' slide after a heavy analytical middle — useful as a teaching example for stake-setting and 'So what?' synthesis, not for landing the ask.”
↓ Resolution act is just two slides (p.29 recommendation + p.30 'Conclusion') after ~22 pages of analysis — the recommendation is buried, not headlined.
72
opening
Navigating uncertainty: PwC’s annual global Working Capital Study
“A competently structured PwC thought-leadership report with strong quantified stakes and clean section architecture, but topic-label titles and a soft service-pitch close keep it firmly in the 'analytical report' lane rather than the Storymakers exemplar tier.”
↓ Action titles are almost entirely topic nouns or 'Figure X:' captions — the deck reads like a report TOC, not a story
72
opening
Redrawing the lines: FinTech’s growing influence on Financial Services
“A competent thought-leadership deck with a thesis-first open and a real recommendation close, but the middle is a trend-report dump without MECE pillars - useful as a teaching example for action-title quantification, not for narrative architecture.”
↓ No MECE section dividers - slides 4-13 are an undifferentiated industry_trends run with no signposting of where the argument is going
72
opening
IT SERVICES The Rates of Success, Goals, and Future Priorities of Digital Transformations, by Sector
“A competent BCG benchmarking note with strong answer-first opening and insight-bearing analytical titles, but it ends without a recommendation and lets its core priority section collapse into topic labels — useful as a teaching example for action-title discipline in the first half, not for full-arc Storymakers structure.”
↓ No recommendation or next-steps act — deck ends on an ESG data slide (p.16) followed only by an author contact page (p.17)
72
opening
Facts, scenarios, and actions for leaders Publication #3 with a focus on Emerging Stronger from the Crisis
“A competent crisis-era BCG update with a clear framework spine and explicit recommendations, but the duplicated section dividers and topic-label transitions make it a decent analytical-build example rather than an exemplary Storymakers narrative.”
↓ Duplicate section divider titles on p.15 and p.30 ('COVID-19 Context and Development') collapse the MECE structure
72
opening
2021 Five Trends Post Pandemic Leadership
“Structurally disciplined five-pillar trend brief with strong MECE dividers and evidence-heavy action titles, but it is an analytical dump without a resolution — use the pillar architecture and title style as teaching examples, not the ending.”
↓ No resolution — the deck ends on p.34 with a supply-chain stat mid-pillar, no synthesis, no recommendation, no 'what leaders should do next'
72
opening
Carbon Capture Utilization and Storage
“A meticulous Kearney FactBook with strong action titles and MECE pillars but no narrative resolution - use slides 4, 14, 17 and 50 as exemplars of declarative titling, but do not hold the overall structure up as a Storymakers archetype.”
↓ No recommendation or call-to-action slide - the deck ends on patent counts (p.147-148) and a list of active companies (p.149) rather than 'what should the reader do'
72
opening
US consumers send mixed signals in an uncertain economy
“Tight, well-titled McKinsey insight brief with a real recommendation at the end — use the action titles and SCQA closure as a teaching example, but flag the missing pillar structure and the unflagged trade-down/splurge paradox as the gaps.”
↓ No MECE section dividers — pp.3-9 read as a topic dump rather than grouped pillars (sentiment / spending / channel)
72
opening
2023 Gen Z and Millennial Survey
“A competent thought-leadership survey deck with strong action titles in the analytical middle but weak structural titles and a buried recommendation — use the body-slide titling as an exemplar, not the overall architecture.”
↓ Structural slides abdicate the action-title discipline: p.3-4 both titled 'Executive summary' and p.33-34 both titled 'Key takeaways for business leaders' — no insight surfaced in the title
72
opening
ALTAGAMMA 2018 WORLDWIDE LUXURY MARKET MONITOR
“A data-rich industry monitor with disciplined numeric action titles and an early-stated thesis, but it buries the 'so what' under an analytical sprawl and fades into a vague purpose exhortation — use pp. 2, 11, 18 and 26 as teaching examples of insight titling, not the deck's overall structure.”
↓ Resolution collapses into one vague slide (p. 30 'Be driven by purpose...') with no prioritized moves or owner/timeline — weak 'so what' for a 30-page build-up
72
opening
global advisor earth day perils of perception environment gb
“A competent survey-results deck with a strong belief-vs-reality device and a clean three-pillar spine, but it stops at analysis and never lands a recommendation — useful as a teaching example for action-title-as-finding pairings, not for narrative resolution.”
↓ No resolution act — the deck stops analyzing on p.26 and never tells the audience what to do, recommend, or believe differently
72
opening
ipsos populism report 2025
“A well-framed research report with a strong opening thesis that then devolves into an un-narrated data atlas and ends without a recommendation — useful as a teaching example of how action-title discipline collapses once you enter the evidence chapters, not as a Storymakers exemplar.”
↓ No resolution act: the deck ends on a spending data table (p.55) and methodology, with zero implications or recommendations
72
opening
G@ Earth Day 2021
“A well-opened research report with strong analytical titles in the middle, but it ends in a topic-labelled data dump with no recommendation — use p.2–3 and p.8–10 as teaching examples for hooks and insight titles, not the overall structure.”
↓ No recommendation, implication or call-to-action slide — deck ends with 'THANK YOU' (p.44) and 'ABOUT IPSOS' (p.45) after a disclaimer
72
opening
IAB State of Data 2023
“A solid analytical industry report with strong title discipline on the diagnostic middle, but the recommendation is buried mid-deck and the close trails off into sponsor matter — use pp. 11-25 as a teaching example for action titles, not the overall structure.”
↓ Recommendation arc is buried — the recap fires on p. 26 but the deck continues for 21 more slides of frameworks, appendix, and sponsor content
72
opening
What The Future Intelligence
“A thought-leadership magazine with strong action titles and a crisp thesis, but it diagnoses endlessly and never prescribes — useful as a teaching example of declarative slide titles and data-driven build-up, not as a model for Storymakers arc or closing.”
↓ No resolution act — the deck has no 'so what / now what' slide; last substantive page (p41 'Future optimism gaps') diagnoses rather than recommends
72
opening
inv research 20231129 crypto asset survey 2023
“A competently structured research-report deck with strong MECE pillars and answer-first summaries, but topic-label titles and a missing recommendation act make it useful as a teaching example of structure-without-argument rather than a Storymakers exemplar.”
↓ No recommendation / 'so what' act — deck ends in an appendix with demographics (p.72), leaving the reader without next steps or policy implications
72
opening
Making WorkWorkBetter for Deskless Workers
“A well-titled diagnostic brief with a clean opening but no recommendation or MECE spine — use the action-title craft on pp.2/5/8 as a teaching example, not the overall structure.”
↓ No Resolution act: the deck ends on a diagnostic finding (p.8) plus a methodology page (p.9) with zero recommendations or next steps
72
opening
Accenture Tech Vision 2025
“A well-structured thought-leadership report with genuine MECE pillars and strong evidence cadence, but it buries its insights in generic section labels and fades into an appendix instead of landing a recommendation — useful as a teaching example for pillar architecture, not for action titling or closing.”
↓ Duplicated titles ('The Big Picture', 'The Technology', 'What's Next', 'A Portrait of the Future') recur in every section, making the deck unscannable and forcing readers to rely on callouts
72
opening
thebeatfeb2025 en
“A solid asset-allocation periodical with strong action titles and an answer-first opening, but it fades into bios and disclaimers — use p.4-12 as a teaching example for declarative titles, not the overall structure.”
↓ Closes on team bios (p.20-21) and disclaimers — no CTA, no 'so what' slide after the dashboards
72
opening
eyp global economic outlook jan 2024
“A well-titled, evidence-rich economic outlook with a strong thematic spine but no resolution act — use it as a teaching example for declarative action titles and scenario framing, not for narrative arc or closing.”
↓ No closing act: the deck ends with country analysis (p.36) → 'Agenda' (p.37) → bios (p.38-39) → disclaimer; zero synthesis, recommendation, or implications slide
72
opening
Morgan Stanley Investor Presentation
“A competent IR deck with a clean three-pillar strategy spine but a missing Complication and a drifting close — use p.13-15 as a teaching example of pillared recommendation, not the deck as a whole.”
↓ No explicit Complication: the deck asserts strength but never frames the tension (rate environment, student-loan policy risk, federal competition) the strategy is meant to resolve
72
opening
20210628 Lanxess Presentation MS Cannon Ball Run Field Trip
“A solid IR earnings update with above-average action titles and a credible analytical spine, but the unlabeled dividers and absent recommendation make it a useful teaching example for segment-level action-titling, not for end-to-end Storymakers narrative.”
↓ No recommendation/CTA close — deck dribbles out via events calendar (p.31) and contacts (p.32)
72
opening
ey emerging tech at work 2023 report updated
“A short EY survey-report deck with a strong human-centered hook but no resolution — useful as an example of leading with the answer (p.4), not as a full Storymakers arc.”
↓ No resolution act — p.9 is 'Questions | Contact us' rather than a recommendation or next-steps slide