AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestionsFiltered reviewed decks
15 matching
82
opening
Gen AI amplified
“A well-sourced, well-opened thought-leadership deck with a discernible SCQA spine but a muddled third act and a rhetorical-not-actionable close — a useful teaching example for hook-writing and data-backed executive summaries, but not a Storymakers exemplar for framework discipline or call-to-action.”
↓ Post-recommendation slides p.17-18 re-open diagnostic questions ('Automation or augmentation?', 'The critical role of clinical leadership') after the framework has been delivered — breaks the S→C→A→R cadence
78
opening
Deutsche Bank Q1 2025 Presentation
“A textbook earnings-deck opening married to an appendix-heavy tail — use p.2–p.6 as a teaching example of thesis-first framing, but not the overall structure, which buries the recommendation behind a premature appendix divider.”
↓ Premature 'Appendix' divider at p.20 buries the actual close (p.21 '2025 financial targets' recommend, p.22 shareholder distribution commitment) inside what readers will skip
74
opening
Holiday Season Insights How did retail apparel promotions perform in 2019?
“A competent analyst-first POV piece with strong action titles and quantitative spine, but the recommendation is underbuilt and the closing slot is handed to a capabilities pitch - use pp.4-11 as a teaching example for answer-first thesis and declarative titles, not as a model for the resolution act.”
↓ Three near-duplicate context/cover slides (pp.1, 2, 3, plus p.14) inflate front/back matter and delay the payoff
72
opening
The economic and social impact of investment in the nbn network Key Insights Report
“A solid evidence-led impact report with strong action titles and clean MECE pillars, but it is a results readout rather than a Storymakers story — use its titling and pillar structure as an exemplar, not its (absent) opening tension or closing recommendation.”
↓ No resolution act — deck ends on a demographic stat (p.23) and 'About Accenture' (p.24) with no recommendation or call-to-action
72
opening
inv research 20231129 crypto asset survey 2023
“A competently structured research-report deck with strong MECE pillars and answer-first summaries, but topic-label titles and a missing recommendation act make it useful as a teaching example of structure-without-argument rather than a Storymakers exemplar.”
↓ No recommendation / 'so what' act — deck ends in an appendix with demographics (p.72), leaving the reader without next steps or policy implications
72
opening
EFX+ +Barclays+Credit+Bureau+Day+Presentation+2023
“A respectable investor-day deck with strong KPI-driven action titles but a broken ending and missing pillar structure — use slides 7 and 13 as title-craft exemplars, not the overall arc.”
↓ Closing is broken: filler slide (p.10) + 'Appendix' divider (p.11) precede the real key-takeaways (p.12) and headwind chart (p.13), so the deck ends without a landing
62
opening
The future of M&A 2022 M&A Trends Survey
“A competent survey-report deck with quantified findings but weak Storymakers hygiene — reuse for teaching callout-writing and framework slides, not for action titles, pillar architecture, or closings.”
↓ Title reuse across 4-6 consecutive slides (e.g. 'Beyond the basics' p.13-18, 'What is your place on the playing field?' p.31-37) destroys slide-level action-title discipline
60
opening
e-Conomy SEA 2023 report: Singapore
“A short analytical excerpt with strong insight-bearing titles on the data slides but no Complication or recommendation — useful as a teaching example for action-title craft, not for full Storymakers narrative structure.”
↓ p.2 'Country overview' is a pure topic label — the 90% digital-payments stat buried in the callout is the actual headline and should replace the title.
58
opening
Insights from the leading edge of generative AI adoption
“Solid Deloitte thought-leadership survey deck with strong action-title craft in the middle but a diffuse opening and a repetitive four-slide close — useful as a teaching example for declarative titles, not for narrative structure.”
↓ Four closing slides titled identically 'Next: Looking ahead' (p.25, 27, 29, 30) — reader cannot distinguish the recommendations or track progress
55
opening
APAC Hospital Insights 2023
“A competent research-findings deck with strong action titles and clean three-pillar MECE structure, but it ends in firm marketing instead of a recommendation — use sections 2-4 as a teaching example for action titles and pyramid sequencing, not as a Storymakers narrative arc.”
↓ No 'So what?' resolution slide — the deck ends at p.27 (last agenda divider) and jumps straight to firm credentials on p.28-30; no synthesis of implications for healthcare providers, MedTech, or pharma
55
opening
cx global insights 2025 ipsos sneak peek
“A credible research teaser with strong stat-driven action titles in the middle, but it opens ceremonially and ends on a contact card — use p.5-p.9 as a teaching example of data-led titles, not the overall structure.”
↓ No recommendation or 'so what' slide — p.12 'For more information' substitutes a contact card for a call to action
52
opening
Global Shared Services 2017 Survey Report
“A data-rich survey report with good insights trapped in the callouts — useful as a teaching case for how topic-label titles and a missing Resolution act can flatten strong evidence into a 'results walkthrough', not as a Storymakers exemplar.”
↓ Titles are topic labels, not action titles — 'Operations and governance' is reused verbatim across p.9–12 with zero differentiation
45
opening
Bike Sharing 5.0
“Solid analytical industry study with metric-rich declarative titles, but it is a Roland Berger 'overview' rather than a Storymakers argument - useful as an example of clean data titling, not as a model for opening hooks, MECE pillars, or recommendation closes.”
↓ p.2 'executive summary' restates the deck's purpose ('this study provides a comprehensive overview') instead of leading with the answer - a Storymakers cardinal sin
45
opening
Road to Resilience The 2024 Annual Turnaround Survey 0
“A competent survey-results report with strong statistics but weak storycraft — useful as a teaching example of how topic-label titles and a missing thesis flatten otherwise solid analysis, not as a Storymakers exemplar.”
↓ Opening never states a thesis: p.1–5 is cover/TOC/'Introduction'/'Key Insights'/'Economic Outlook' — five slides to reach the first real data point
30
opening
Dissecting 2023-24 Budget Speech
“A topic-organised budget summary that is informationally competent but narratively inert — useful as a counter-example for action-title training, not as a Storymakers exemplar.”
↓ No thesis or 'so-what' anywhere in the first 4 slides — the deck never tells the reader what to conclude about the 2023/24 budget