AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

374 matching · page 7 / 16
62 narrative
McKinsey · 2023 · 37p
US Credit Card Issuer Performance 1Q 2023
“A competent McKinsey quarterly data brief with a strong answer-first opening and well-titled analytical charts, but it diagnoses without prescribing and trails off into valuation tables — useful as a Storymakers exemplar for action titles and exec-summary craft, not for full S→C→A→R structure.”
↓ No resolution act — the deck ends on P/B ratio tables (p.35-37) with zero recommendation, next steps, or implication for issuers
62 narrative
McKinsey · 2024 · 15p
Taking Action on Nature Webinar
“A solid analytical webinar deck with quantified action titles in the middle, but it buries the thesis behind front-matter and ends in a tools reference + 'Thank you' instead of a recommendation — useful as an exemplar of declarative chart titles, not of full SCQA structure.”
↓ No recommendation or next-steps slide — closes on 'Thank you!' (p.15) after a tools dump
62 narrative
McKinsey · 2022 · 12p
Surveyed nurses consider leaving direct patient care at elevated rates
“A well-titled analytical research brief with a strong opening hook but no real recommendation — useful as a teaching example for action titles, not for SCQA story arc.”
↓ Closing is effectively absent — p.11's one-sentence recommendation is generic and disclaimer-styled, p.12 is bios
62 narrative
McKinsey · 2011 · 12p
Private Sector Partnership Learnings
“A solid mid-tier 2011 McKinsey thought-leadership deck with strong action titles in the middle and a recognizable SCQA spine, but it buries the thesis in act one and fizzles into a generic 'In summary' close — useful as a teaching example for action titles and case-evidence ladders, not for opening or closing craft.”
↓ No explicit thesis slide in the first 3 pages; the actual argument ('viable PPP models require X and Y') is delayed to p.4
62 narrative
McKinsey · 2022 · 13p
New-business building in 2022: Driving growth in volatile times
“A well-quantified McKinsey survey readout with disciplined action titles but no resolution — use it as a teaching example for declarative numeric titles, not for narrative arc or closes.”
↓ No recommendation or call-to-action slide — deck ends on p.12 description, then acknowledgments (p.13)
62 narrative
McKinsey · 2020 · 38p
MTA Financial Impact COVID-19
“A methodologically rigorous McKinsey forecast deck with strong precedent framing and a MECE revenue/cost spine, but it buries the $8.5B answer until p.33 and leans on topic-label titles — useful as a teaching example for scenario analysis structure, not for Storymakers opening or action-title craft.”
↓ Buries the answer: the $8.5B total impact does not appear until p.33 of 38; opening is two disclaimers + cover + TOC with no executive summary
62 narrative
McKinsey · 2020 · 24p
IIF/McKinsey Cyber Resilience Survey
“A competent McKinsey survey deck with strong action titles in the diagnosis section but a buried thesis and a collapsed ending — useful as a teaching example for declarative titling and quantified callouts, not as a model of full SCQA narrative architecture.”
↓ First 5 slides are all front matter and methodology; the thesis is buried — by p.5 a reader still doesn't know what the deck argues
62 narrative
McKinsey · 2021 · 8p
Global Gas Outlook 2050
“Solid analytical brief with strong quantified mid-deck titles, but it is a findings dump rather than a Storymakers narrative — useful as an example of action-title writing on data slides, not as a model for full story arc.”
↓ No closing recommendation or 'so what' — deck ends on p.6 then dumps into model methodology and a credits slide
62 narrative
McKinsey · 2023 · 26p
GenAI Norway Productivity
“A high-quality analytical research report with exemplary action-title craft in the main body but no consultative resolution — use p.8-p.16 as a teaching example for insight-bearing titles and quantified build-up, not as a model for a full Storymakers SCQA arc.”
↓ No call to action or recommendation slide — deck ends mid-appendix on p.26 (Risk & Legal case study)
62 narrative
McKinsey · 2017 · 24p
Digital Luxury Experience
“A solid mid-tier consulting deck with a clean three-pillar frame and strong analytical titles in the Experience section, but it opens slowly, under-delivers on Enterprise/E-future, and closes without a recommendation — useful as a teaching example for action-title discipline in the middle, not for narrative arc.”
↓ No answer-first slide in the first five pages — the thesis is deferred until p.6 and never crisply stated
62 narrative
McKinsey · 2022 · 11p
Battery materials demand and supply perspective
“A competent McKinsey market-perspective deck with strong quantified action titles in the analytical middle, but it opens without a thesis and closes on 'unknowns remain' plus a generic 'Conclusion' — useful as a teaching example for action-title craft (p.4–9), not for full Storymakers arc.”
↓ p.11 is titled 'Conclusion' — a topic label, not an action title — and offers no recommendation or next step
62 narrative
LEK · 2022 · 36p
Good as Gold: Resilience and Continued Attractiveness of the Global K-12 Sector
“A solid narrowing-funnel thought-leadership piece with mostly good action titles and a clean 3-pillar structure, but it buries the recommendation under a 9-slide identically-titled data dump — use the p.3-22 analytical build as a teaching example, not the overall architecture.”
↓ Nine consecutive slides (p.26-34) with the literally identical title 'Overall growth in the premium segment…(X of 9)' — the single biggest narrative failure, forcing the reader to do all the synthesis
62 narrative
JPMorgan · 2021 · 22p
malcolm barr jp morgan
“A competent analyst-style inflation primer with a sharp opening question and an early answer, but with no MECE pillars and no closing recommendation — useful as a teaching example of lead-with-the-answer on p.2, not as a Storymakers structural exemplar.”
↓ No closing recommendation slide: deck ends on a tangential question (p.19) and rolls straight into 3 Disclosures pages (p.20–22)
62 narrative
JPMorgan · 2026 · 45p
529 cpe
“A polished JPMorgan client-education reference deck with a solid analytical middle but a weak narrative frame — useful as a teaching example for quantified callouts and comparison tables, not for opening, closing, or signposting a story.”
↓ No closing recommendation slide — the deck ends on disclosures (p.43-44) and a branded product page (p.45), with no 'so what should you do Monday' synthesis
62 narrative
JPMorgan · 2025 · 13p
250115 ucb company presentation jpm
“A competent investor-day narrative with clean two-pillar structure and a memorable 'Decade+' through-line, but it skips the complication act and leans on topic-label titles — useful as a section-divider exemplar, not as a Storymakers action-title or SCQA model.”
↓ No upfront thesis or stakes — the first 3 slides (cover, disclaimer, vision) delay the actual investment story until p.5
62 narrative
JPMorgan · 2025 · 15p
250114 FRE prsn JPM SFO 0
“A competent investor-day narrative with a strong, memorable close but a context-heavy opening and missing complication act — useful as an example of declarative action titles and a portable closing equation, not as a model of full S-C-A-R structure.”
↓ No explicit 'complication' slide — the deck never states the tension or why-now that justifies the strategic reset
62 narrative
JPMorgan · 2025 · 18p
20250114 bayer handout jpm 2025
“A solid investor-relations handout with strong asset-level action titles, but as a Storymakers exemplar it teaches headline discipline more than narrative architecture — use individual slides (p.7, p.10, p.13) as title-craft references, not the deck as a structural model.”
↓ No SCQA setup — the LoE transition (the actual investor tension) is acknowledged only in the closing title, never framed up front
62 narrative
JPMorgan · 2022 · 22p
2022 asset wealth management investor day
“A solid investor-day analytical build with a memorable five-pillar spine, but it skips the complication act and ends on KPIs rather than a commitment — use p.7-11 as a teaching example of MECE pillar structure, not as a Storymakers narrative exemplar.”
↓ No complication/tension act — the deck jumps from 'we're growing' (p.3-4) straight to 'here's how we'll keep growing' (p.5+) without naming the threat
62 narrative
JPMorgan · 2020 · 40p
2020 cib investor day
“A textbook investor-day deck with strong declarative titles and quantified callouts but no SCQA tension and no synthesis close — use slides 3, 5, 7, 16, 17, 34, 35 as a teaching example for action-title discipline, not the overall structure.”
↓ Three consecutive slides (p18, p19, p20) reuse essentially the same action title about «continuity and completeness in coverage» — a tell that the argument was not decomposed MECE before titling
62 narrative
JPMorgan · 2020 · 27p
2020 am investor day
“A solid investor-day positioning deck with a strong quantitative spine and segment build, but missing the Complication and a memorable close - use the segment-build (pp.7-12) and KPI commitment (p.17) as teaching examples, not the overall arc.”
↓ No Complication act - deck never names a threat, gap, or burning platform, so the 'why act now' tension is absent
62 narrative
IPSOS · 2023 · 45p
Ipsos Global Advisor Earth Day 2023 Full Report WEB
“A competent Ipsos research tour with above-average action titles and pillar dividers, but it ends in a methodology-and-thank-you whimper with no recommendation — use the middle title craft as a teaching example, not the overall structure.”
↓ No recommendation or next-steps slide — the deck ends on p.44 "THANK YOU" and p.45 "ABOUT IPSOS" with zero so-what
62 narrative
EY · 2021 · 35p
Global Employee Survey – Key findings and implications for ICMIF
“A competent research-findings deck with strong mid-section action titles but a methodology-heavy opening and a non-committal close — use slides 8-13 as a teaching example for declarative titles, not the overall structure.”
↓ Opening wastes 6 slides on methodology before stating any insight — the thesis should lead, not follow the demographics
62 narrative
DeutscheBank · 2024 · 29p
Client Creditor Overview Q1 2024
“A disciplined creditor/IR information pack with strong answer-first framing and good action titles in the performance section, but it dumps into footnotes with no resolution and loses title discipline in the risk chapter — usable as a pillar-structure exemplar, not as a Storymakers story-arc exemplar.”
↓ No closing synthesis or call-to-action — deck ends on p.25 Sustainability and falls straight into footnotes/disclaimers (p.26–29)
62 narrative
DeutscheBank · 2022 · 32p
1100 Aircastle
“A competent investor-relations factbook with a thesis bookend and a few strong industry-trend titles, but a MECE-less middle and topic-label financials make it a cautionary Storymakers example rather than an exemplar — use pp.20-22 as a teaching moment on directional titles, not the overall structure.”
↓ No Complication: the deck never names the investor's worry (leverage? cyclicality? AAM disruption?) so the analytical build has nothing to resolve.