AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.” — RolandBerger, 2023
- “A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.” — RolandBerger, 2022
- “A tight, opinionated 10-page POV with a clear contrarian thesis and declarative action titles — useful as a Storymakers exemplar for short-form arc and headline writing, less so for closing discipline or section structure.” — RolandBerger, 2022
- “Tight, answer-first scenario-planning deck with strong analytical spine but a thin recommendation tail — use p.2 and p.5-9 as Storymakers exemplars for executive summaries and quantified action titles, not for the closing arc.” — RolandBerger, 2022
- “A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.” — McKinsey, 2010
- “A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.” — McKinsey, 2016
- “Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.” — McKinsey, 2014
All reviewed decks
1086 matching · page 7 / 46
72
narrative
2021 Consumer Behavior Value Shake up
“A competent trend-report deck with strong declarative titles and a clear $2T thesis, but the ending repeats itself across three slides and the middle is a topic-tour rather than a MECE build — use the title craft and quote-slide rhythm as teaching examples, not the overall structure.”
↓ Pages 18, 19, and 20 all orbit the same 'innovations powered by data' recommendation — p.18 and p.19 have essentially identical titles and callouts, which wastes the closing real estate
72
narrative
Southeast Asia’s Green Economy 2021 Report: Opportunities on the Road to Net Zero
“A solid, well-structured thought-leadership report with a clear thesis and a genuine recommendation act - use its MECE three-sector spine and branded close (p.74) as teaching examples, but flag the repetitive executive summary and topic-label framework titles as things to avoid.”
↓ Executive summary sprawls across pp.10-14 with three slides titled 'Executive summary' or 'Summary by the numbers' - repetition instead of escalation
72
narrative
SOUTHEAST ASIA’S GREEN ECONOMY 2024
“A thorough, well-pillared climate-intelligence report with a real S-C-A-R spine and strong analytical titling in the middle — use it as a teaching example for MECE section structure and stakeholder-segmented CTAs, but not for openings or closings, since the thesis arrives on p.16 and the calls to action are buried before a 30-page country appendix.”
↓ Opening buries the thesis: first 5 slides are pure front-matter and pp.6-9 are four sequential forewords before any analytical content
72
narrative
Engaging Your Organization to Deliver Results
“A competent thought-leadership talk with strong declarative titles and well-placed stats, but it lacks section dividers and a prescriptive close — use its action titles and stat-anchored slides as teaching examples, not its overall skeleton.”
↓ No section dividers across 17 pages — the MECE pillars of the engagement model are implicit and the reader has to reconstruct the structure
72
narrative
Bold moves: Leading Southeast Asia's next wave of consumer growth
“A well-crafted Bain trend report with strong action titles and transitions, but structurally a seven-trend analytical survey rather than a single-thesis recommendation deck - use it as an exemplar for title writing and section bridges, not for narrative arc or MECE pillar design.”
↓ Thesis ('bold moves') is buried until the p.10 divider - the first 9 slides read as a market primer with no argument
72
narrative
Altagamma 2019 Worldwide Luxury Market Monitor
“A well-structured annual market monitor with strong action-title discipline and a memorable mnemonic pillar framework — useful as a teaching example for action titles and section spines, but not for closing the loop, since it ends on description rather than a recommendation.”
↓ No recommendation or 'so what' slide — the analytical build peaks at p.44 abstraction then dissolves into back matter (pp.45-49)
72
narrative
Altagamma 2017 Worldwide Luxury Market Monitor
“A polished Bain market-monitor with strong insight-bearing action titles and named thematic pillars, but under-tensioned and under-actioned — use pages 9-18 and 41 as teaching examples of quantified headlines and on-a-page synthesis, not as a Storymakers arc exemplar.”
↓ Weak complication: no slide frames the 'so what / what's at risk' — the deck jumps from context straight to analysis without a tension beat
72
narrative
A New Generation of Chinese Consumers Reshaping the Luxury Market
“A solid, data-disciplined market study with clean MECE architecture and strong numeric action titles, but it opens too slowly and closes on topic-label slides — use its segmentation chapter (p.9-14) as a Storymakers teaching example, not the opening or closing.”
↓ Opening buries the answer: 5 pages of front-matter before any data, and the BLUF ('two priority segments + five practices') doesn't land until p.14 / p.37
72
narrative
Women-led startups losing across the board: from creation to funding, in all key European markets
“A title-driven BCG barometer with strong action titles and a real CTA, but a muddled middle and vague closing keep it from being a top Storymakers exemplar - use p.1, p.3-4 and the p.10-16 run as teaching examples for declarative titles, not the overall structure.”
↓ p.17-19 re-opens context and re-frames the problem after analysis, breaking the S->C->A->R flow and feeling like two decks stitched together
72
narrative
US Mail Volumes to 2020
“A classic BCG analytical build-up with excellent numeric action titles in the middle but a procedural opening and topic-labelled recommendation — use p9–p19 and p26–p33 as a teaching example for declarative titles, not the overall structure.”
↓ Procedural opening — p2–p6 are objectives/approach/segmentation with zero stakes; the 15% headline is delayed to p9
72
narrative
True-Luxury Global Consumer Insights 9th Edition
“A solid analytical report with strong middle-act action titles, but it ends on a framework instead of a recommendation and hides its thesis behind scene-setting — use its analytical slides (p.8, p.22-25) as teaching examples, not its overall structure.”
↓ Resolution act is a framework, not a recommendation — p.32-33 tell brands to 'decide which role to play' without naming which roles or priorities
72
narrative
True-Luxury Global Consumer Insights 7th Edition
“A well-structured BCG/Altagamma research-insights deck with above-average action titles and a clean three-pillar body, but it buries its recommendation in a single closing slide — use it as a teaching example for pillar architecture and quantified titles, not for answer-first storytelling.”
↓ No answer-first slide: the deck takes until p.31 to surface recommendations, and even then the title ('several priority investments') is a hedge rather than a claim
72
narrative
The CEO’s Roadmap on Generative AI
“A well-structured three-pillar BCG executive perspective with strong analytical titles in the middle, but it opens slowly and ends in a checklist rather than a recommendation — use pp.5, 14, 15 as teaching examples of action titles, not the overall arc as a Storymakers exemplar.”
↓ Resolution is thin — p.31 'companies can adopt the following policies today' is a generic checklist, and p.32 is a team-bio slide; there is no synthesis slide restating the pillar-level recommendations
72
narrative
Sustainability Private Markets
“A solid evidence-driven BCG research deck with strong action titles and parallel pillar structure, but it trails off into an appendix instead of closing the loop — use the analytical middle as a teaching example, not the ending.”
↓ Closing is weak: p.16 recommends only for the employee pillar and p.17 is a methodology appendix — no synthesis slide
72
narrative
Path to digital marketing maturity
“A tight, well-argued BCG report with strong action titles and a coherent S-C-A-R arc, but it buries its shock stat and closes on a generic 'Closing remarks' - use slides 5, 8, and 9 as teaching examples of insight titles, not the opener or closer.”
↓ Thesis buried on p.5 rather than stated in the first 2-3 slides - opener under-indexes on stakes
72
narrative
Impact of IRA IIJA CHIPS Clean Tech
“A tight, answer-first policy-impact deck with strong quantified action titles but a softened arc (complication after analysis) and a topic-label closing — use p.3-p.6 as a teaching example for headline writing, not the overall structure.”
↓ Complication slides (p.7 'Pre-legislation challenges', p.8 'Remaining challenges') land after the impact sizing, weakening the SCQA tension that would normally precede the analysis
72
narrative
AI-Enabled Engineering Excellence
“A well-argued BCG executive perspective with strong action titles and a legible S-C-A-R arc, but the middle sprawls across overlapping frameworks and the close lacks a punchy restatement — use its opening and title craft as Storymakers exemplars, not its pillar structure or landing.”
↓ No mid-deck section dividers — pillars are implied by title prefixes ('Challenges |', 'Measuring value |', 'Getting started |') rather than visibly MECE.
72
narrative
AI at Work: What People Are Saying
“A well-executed survey-findings deck with mostly strong action titles and a correctly placed recommendation slide, but it reads as an ordered sequence of findings rather than a Storymakers-style argument - useful as a title-writing exemplar, not as a structural one.”
↓ No section dividers; 8 consecutive analyze_data slides (pp.4-11) flow without pillar signposting
72
narrative
AI at Work APAC
“A solid BCG survey-insight deck with strong action titles and a real tension, but it buries the complication mid-deck and ends on a topic-labeled imperatives page — use pp.5-15 as a teaching example for declarative analytical titles, not as a structural template.”
↓ The tension slide (p.11) arrives at slide 11 of 22 — the 'fear' complication should enter earlier to tension the optimism narrative built in pp.4-10.
72
narrative
2024 Global Investor Survey
“A disciplined survey deck with exemplary action-title craft but a weak landing — use it as a teaching example for declarative titles, not for narrative architecture or closings.”
↓ No answer-first / executive summary slide — the key recommendations don't surface until p.11 of 16
72
narrative
Port of LA Clean Truck Program
“A solid 2008 BCG business-case deck with a competent analytical spine and one exemplary action title at p.15, but the buried thesis and post-conclusion option dumps make it a teaching example for analytical rigor, not for Storymakers narrative structure.”
↓ Structural misplacement: 'Agenda' divider at p.17 after the 'Conclusion' at p.16 inverts deck logic — option deep-dives (p.18-20) should precede, not follow, the recommendation
72
narrative
World Economic Forum Digital Transformation Initiative: In collaboration with Accenture
“A competent WEF/Accenture summary deck with a strong answer-first opener and a clean four-pillar analytical spine, but let down by topic-label titles and a closing that names a destination instead of issuing a recommendation - useful as an example of pillar architecture and quantified callouts, not of Storymakers-grade action titles.”
↓ Titles are nouns, not claims - p.5 'Asset lifecycle management' and p.6 'Grid optimization and aggregation' force the reader to hunt for the insight in the callouts
72
narrative
Value untangled Accelerating radical growth through interoperability
“Solid research-report-as-deck with a strong opening hook and disciplined three-part recommendation, but it buries the call-to-action and lets title quality drift in the back half — use the opening (p.4-6) and the recommendation pillar (p.26-32) as Storymakers exemplars, not the closing.”
↓ No explicit CTA or 'next steps' slide — closes on a thesis restatement (p.37) then jumps to methodology
72
narrative
The “new” rules of engagement
“A solid survey-report deck with strong action titles and a readable tension-release arc, but it leads with context rather than the answer and under-delivers on the close — use p.7-12 as a teaching example of action titles, not the overall structure.”
↓ p.4 and p.5 are near-duplicate 'key message' slides up front — redundancy dilutes the opening