AI critiques

Storymakers reviews of every deck.

Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.

1086 reviewed decks · mean 59.8 · click a bar to filter

Filtered reviewed decks

146 matching · page 6 / 7
55 narrative
McKinsey · 2020 · 19p
A global view of how consumer behavior is changing amid COVID-19
“A well-titled McKinsey research briefing with a clean setup and a framework promise on p.4, but it is an S-C-A deck with the R amputated — useful as a teaching example for action-title craft, not for full Storymakers arc.”
↓ No resolution act — deck ends on p.18 heatmap + p.19 disclaimer with zero recommendations, implications, or next steps
55 narrative
Kearney · 2021 · 166p
Carbon Capture Utilization and Storage
“A meticulous Kearney FactBook with strong action titles and MECE pillars but no narrative resolution - use slides 4, 14, 17 and 50 as exemplars of declarative titling, but do not hold the overall structure up as a Storymakers archetype.”
↓ No recommendation or call-to-action slide - the deck ends on patent counts (p.147-148) and a list of active companies (p.149) rather than 'what should the reader do'
55 narrative
JPMorgan · 2025 · 38p
ei strategy presentation
“A competent asset-manager credentials deck with two or three exemplary insight-titles, but structurally a topic-dump rather than a Storymakers narrative — useful as a counter-example for openings and CTAs, not as a model arc.”
↓ No SCQA opening: the first 5 slides credential the firm instead of stating the strategy's thesis or the client's stake.
55 narrative
IPSOS · 2021 · 41p
TRREB Ipsos year in review and outlook 2021
“A competent industry research read-out with a few strong action titles and a memorable economic-impact close, but the topic-label titles and generic section dividers make it an analytical-dump rather than a Storymakers exemplar — useful as a teaching case for what happens when a deck reports data without arguing a point.”
↓ All three section dividers reuse the same deck title instead of naming the pillar (Buyers, Sellers, Investors), so MECE structure is invisible
55 narrative
EY · 2023 · 26p
GenAI retail commercial banking
“A competent survey-findings deck with strong declarative action titles in its analytical middle, but it reads as a research dump rather than an argument — use pp.8-18 as a teaching example for metric-anchored titles, not the overall structure.”
↓ No recommendation or 'what to do about it' slide — the deck ends at p.22 with a use-case list and never resolves the S→C→A→R arc
55 narrative
DeutscheBank · 2025 · 45p
Deutsche Bank Q1 2025 Presentation
“A textbook earnings-deck opening married to an appendix-heavy tail — use p.2–p.6 as a teaching example of thesis-first framing, but not the overall structure, which buries the recommendation behind a premature appendix divider.”
↓ Premature 'Appendix' divider at p.20 buries the actual close (p.21 '2025 financial targets' recommend, p.22 shareholder distribution commitment) inside what readers will skip
55 narrative
Deloitte · 2022 · 46p
Global third-party risk management survey 2022
“A competently-pillared survey report with strong data callouts but topic-label titles and no resolution — useful as a teaching example of MECE section architecture, not of Storymakers action titling or closing.”
↓ Titles are nouns, not insights — 46 slides and nearly all headlines repeat the section name instead of stating the takeaway
55 narrative
Deloitte · 2023 · 42p
Foodservice Market Monitor
“Analytically rigorous market monitor with above-average action titles, but structured as a data compendium that buries its single recommendation before a tool pitch — useful as a teaching example for title craft, not for Storymakers arc design.”
↓ Six 'Agenda' slides (p.4, 20, 23, 28, 32, 38) substitute for real MECE section dividers and break narrative momentum
55 narrative
BCG · 2024 · 40p
US Diversity, Equity, and Inclusion Report
“A competent annual DEI progress report with a clean three-pillar MECE spine and strong human case studies, but its topic-labeled titles, absent recommendation, and self-congratulatory close make it a weak Storymakers exemplar — use the pillar architecture as a teaching moment, not the titling or the ending.”
↓ Data slides (p.10–15) are labeled by topic ('New Hires', 'Representation by Groups') rather than by insight, so the reader never learns what the numbers prove
55 narrative
BCG · 2024 · 9p
Making WorkWorkBetter for Deskless Workers
“A well-titled diagnostic brief with a clean opening but no recommendation or MECE spine — use the action-title craft on pp.2/5/8 as a teaching example, not the overall structure.”
↓ No Resolution act: the deck ends on a diagnostic finding (p.8) plus a methodology page (p.9) with zero recommendations or next steps
52 narrative
McKinsey · 2015 · 41p
Challenges in Mining Scarcity Opportunity
“A solid analytical pack with McKinsey-grade quantified action titles, but it is two decks stapled together with a buried recommendation - use the middle analysis slides as a teaching example for action titles, not the overall structure.”
↓ Deck appears to be two packs glued together: a productivity/automation story (p.1-11) and a rare-earth market story (p.31-41), with a 'BACKUP' divider (p.12) and a misplaced 'Executive summary' (p.13) sitting between them
52 narrative
KPMG · 2022 · 81p
Big shifts small steps Sustainability 2022
“Strong action-title hygiene in the analytical body but built as a research benchmark report, not a story — useful as a teaching example for action titles and pillar structure, weak as an end-to-end Storymakers exemplar because the close is a service plug and the recommendation is buried on p.7.”
↓ Closing collapses into a KPMG sales plug (p.76 'How we can help') and 'Read more' (p.77) with no synthesized recommendation tied to the five trends
52 narrative
GoldmanSachs · 2021 · 35p
goldman sachs may 2021
“A competent IR/earnings presentation with above-average action titles, but structurally a topic dump rather than a Storymakers arc — useful as a teaching example for declarative titling, not for narrative design.”
↓ No Situation→Complication setup: jumps from sustainability theme (p.3-10) straight into Q1 results (p.11) with no bridging tension
52 narrative
GoldmanSachs · 2020 · 26p
Tenth Annual Leveraged Finance and Credit Conference
“A competent investor-relations deck with a workable resilience narrative but a buried answer, a broken appendix boundary, and a logo-only close — useful as a teaching example of strong evidence chaining (p.7-9) but weak as a Storymakers exemplar of arc, dividers, and closing.”
↓ Closing slide (p.26) is just the company logo — no CTA, no summary, no ask
52 narrative
Deloitte · 2021 · 60p
Global Fashion & Luxury Private Equity and Investors Survey 2021
“A credibility-heavy Deloitte research report with strong evidence density and a front-loaded takeaways block, but structurally an analytical dump: topic-label titles, no resolution, and a close that reverts to respondent demographics — useful as a teaching example of 'how to carry a metric in every callout', not of Storymakers narrative architecture.”
↓ Closing sequence p.52–56 is respondent profile, not recommendation — the deck ends on 'who answered the survey' rather than 'what investors should do'
52 narrative
CreditSuisse · 2016 · 14p
csg investor day 2016 sru
“A competent investor-day progress report with several strong metric-led titles, but weak as a Storymakers exemplar — it lacks SCQA setup and pillar structure, so use individual action titles (p4, p8, p11) as teaching examples rather than the deck's architecture.”
↓ No Situation/Complication setup — the deck never explicitly frames why the SRU story matters before diving into metrics
50 narrative
KPMG · 2024 · 68p
Beyond thenoise: Orchestrating AI-driven customer excellence
“A thorough KPMG research whitepaper with a usable 7-step middle act, but as a Storymakers exemplar it fails on titling, opening hook, and closing — use the 7-step implementation spine as a teaching example for sequential build, not the deck's overall structure.”
↓ Title 'Implementing AI' is reused on five separate slides (p.23, 25, 28, 32, 35) and 'Highlights from the 2024 CEE research' on three (p.5, 11, 12) — placeholder titling, not action titles
48 narrative
misc · 2021 · 41p
Market Year in Review and Outlook 2021
“A competent industry-association data briefing with a few exemplary action titles and callouts, but structurally an analytical dump with empty dividers, mid-deck methodology, and a non-sequitur close — useful as a teaching example for individual slide titles, not for narrative architecture.”
↓ p.4 section divider wastes a structural slot by just repeating the deck title instead of naming the pillar
48 narrative
misc · 2025 · 23p
IPSOS HAPPINESS INDEX 2025
“A competent global research findings report with good front-loaded takeaways and a few sharp action titles, but it lacks pillar structure and a closing recommendation — useful as a teaching example for action titles and callouts, not for overall Storymakers arc.”
↓ No closing recommendation or 'so what' — deck ends on contact info (p.23) with no CTA
45 narrative
PwC · 2018 · 136p
Annual Report 2018
“A compliance-driven annual report dressed as a strategy story — useful as a counter-example of how regulator-mandated structure crushes Storymakers narrative, not as a positive exemplar.”
↓ No SCQA opening — first five pages contain zero stakes-setting; the strategic narrative does not begin until ~p.21 ('How we create value')
45 narrative
IPSOS · 2023 · 45p
Ipsos Global Health Service Monitor 2023 WEB
“A well-organized survey data report, not a Storymakers deck — use the section scaffolding and THE HEADLINES pattern as a navigational example, but it is an anti-example of action titling and has no closing argument.”
↓ No recommendation or 'so-what' act: the deck ends in appendix + methodology + corporate slide (p.30–p.45) with zero synthesis
45 narrative
Cognizant · 2023 · 16p
Everest Group RCM Operations
“A reprinted analyst-report vendor profile with one good action title (p.4) and six dead topic-label slides — useful as a negative example for Storymakers training on action titles and missing closes, not as a structural exemplar.”
↓ Six consecutive 'Cognizant profile (page N of 6)' slides (p.5–p.10) are a topic dump with zero insight-bearing titles — the reader cannot scan and know what each page claims
42 narrative
PwC · 2018 · 36p
Global Top 100 companies by market capitalisation
“A competent annual data benchmark with strong page-level numeric titles but no story arc — useful as a teaching example of insight-bearing chart titles, not as a Storymakers structural exemplar.”
↓ Methodology and contacts (p.3–5) are placed BEFORE any finding, burying the lead by 6 pages
38 narrative
Capgemini · 2025 · 76p
An Introduction to Our Group Oct 2025
“A polished corporate capabilities brochure, not a Storymakers exemplar — useful as a cautionary example of how pillar dividers and proud proof points cannot substitute for a thesis, complication, and recommendation.”
↓ No SCQA: the deck never names a business complication a reader should care about — it only asserts capability