AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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374 matching · page 6 / 16
65
narrative
The State of Fashion 2025
“An encyclopedic annual industry report with strong McKinsey-style action titles and disciplined per-theme SCQA, but it lacks an overarching arc and fizzles into pull-quotes and appendices — use the analytical sections (especially Sportswear pp.99-108 and the Global Fashion Index pp.129-141) as Storymakers teaching examples, not the deck's overall structure.”
↓ No synthesis slide before the appendix — pp.141-145 dribble into pull-quotes ('Fashion System', 'McKinsey Global Fashion Index') instead of a 10-theme recap or CTA
65
narrative
2021 CEO Outlook
“A solid survey-summary deck that leads with the answer and closes with explicit actions, but mixed title quality and unlabeled pillars make it a useful teaching example of 'thesis upfront' rather than a full Storymakers exemplar.”
↓ 'Trusted purpose' is reused as the title for both p.12 and p.13 — readers cannot tell the slides apart from the ToC
65
narrative
Tested, Trusted, Transformed An exploration of the Corporate Affairs Function and its Leaders
“A competently structured research report with a memorable title device and a strong Five Maxims close, but titles carry topics not insights and the middle lacks narrative tension — use the bookend thesis and Five Maxims as teaching examples, not the interior title discipline.”
↓ Action titles are overwhelmingly questions or topic labels rather than insights (p.9, p.11, p.13, p.14, p.25) — a reader skimming the title stream cannot reconstruct the argument
65
narrative
Decoding Chinese Internet 2.0 Next Chapter
“Solid BCG explanatory brief with a coherent 'leapfrogging' throughline and strong US-China benchmarking, but structured as analytical build-up rather than a Storymakers story — thesis buried, dividers blank, recommendations absent — so use the market-sizing and leapfrogging sections as title-writing exemplars, not the overall arc.”
↓ Thesis is buried — the 'leapfrogging' answer doesn't arrive until p.25/26, and there is no upfront thesis slide summarizing the deck's point of view
64
narrative
2019 am investor day ba56d0e8
“A competent investor-day strategy showcase with a clear three-pillar spine and quantified proof, but it skips the Complication and fumbles the close — useful as an exemplar of pillar tagging and metric-led titles, not of full SCQA storytelling.”
↓ No Complication act — the deck never names a problem, threat, or 'why now', so it is proof without provocation
62
narrative
Introduction to a dynamic market with numerous investment opportunities
“Competent banker primer with strong analytical action titles but a missing thesis up front and a marketing soft-close — useful as a teaching example for action-title craft on analytical pages, not for opening or closing structure.”
↓ Slide 3 'Executive Summary' is a label, not a synthesis — the deck never delivers a one-line thesis up front
62
narrative
2023 HALF-YEAR RESULTS
“A competent half-year earnings deck with disciplined three-pillar structure and several genuinely insight-bearing action titles, but it lacks an upfront thesis and a memorable close — useful as a teaching example for action-title diagnosis (p.8–10), not for full SCQA arc.”
↓ No upfront executive summary or thesis slide — the reader must reach p.3 to learn the headline and never gets a single-page synthesis
62
narrative
2023 EU Wide EBA Stress Test Our First Glance at Results
“A competent analyst briefing with a strong BLUF opening and one memorable thesis ('P2G drives winners and losers'), but it buries action titles in callouts and ends in an appendix dump — useful as a teaching example for opening slides and benchmarking, not for narrative closure.”
↓ Eight consecutive slides (p.6–12) reuse '1. EBA Stress Test Impacts' as the on-slide title — the action-title work has been pushed into the callout layer, defeating skim-readability
62
narrative
Private Markets Asset Allocation Guide May 2023 002
“A well-pillared educational guide with strong analytical chops but no resolution — use Sections 1-3 as a teaching example of MECE structure and selective action titles, but pair it with a counter-example for how to open with a thesis and close with a recommendation.”
↓ No recommendation/CTA slide — the deck ends mid-analysis at p.35 and dumps into appendix, violating Storymakers' resolution requirement
62
narrative
South Africa Economic Outlook Productivity Potential Index (PPI): A new way of measuring countries’ productive competiti
“A tight diagnostic note with strong action titles and an implicit MECE pillar structure, but it stops at diagnosis — useful as an example of pillar-based analysis, not as a full S→C→A→R Storymakers exemplar.”
↓ No resolution act — deck ends at p.9 diagnosis then jumps to p.10 contacts, with no recommendation or next-steps slide
62
narrative
When will the knot finally unravel?
“A competent short market-update deck with disciplined quantified titles and a consistent thesis line, but it stops at outlook and never delivers a recommendation — useful as a Storymakers exemplar for action-title craft, not for full S-C-Q-A arc.”
↓ No recommendation or call-to-action slide — p.7's outlook is the de facto close, followed by filler (p.8) and front-matter (p.9)
62
narrative
Trend 2030 Dynamic Technology Innovation
“A solid pillared research compendium with disciplined action titles and a real recommendation act, but with a weak opening and a closing that decays into appendix — useful as a teaching example for action-title craft and MECE pillaring, not for narrative arc.”
↓ Opening 4 slides are 'about this document' meta-context (pp.1–4) rather than a thesis or stakes hook
62
narrative
Private financing of rolling stock
“A well-structured analytical study with strong MECE pillars and metric-rich titles, but it reads as a research report rather than a Storymakers deck — useful as a teaching example for action-titled data slides, not for narrative arc or closing.”
↓ No executive summary or thesis slide in the opening — the answer is delayed until p.8
62
narrative
Polish Digital Index
“A competently structured benchmark study with strong quantified action titles in the middle, but it skips the upfront thesis and ends in a credentials pitch — use pp.12-18 as a teaching example for declarative titles, not the overall arc.”
↓ No upfront thesis slide: the 'A. Synthesis' divider (p.3) is followed by a study-description (p.4) rather than a one-sentence answer to 'so what'
62
narrative
Megatrend 5 – Technology & Innovation
“A disciplined, evidence-rich trend compendium with strong action titles and a rare explicit recommend block, but structurally a flat technology inventory rather than a tensioned narrative — use it as a teaching example for action-title craft and quantitative anchoring, not for story architecture.”
↓ Opening (p.1-5) is corporate-publication boilerplate — series framing, agenda, definition — with no hook, no stakes, no thesis statement; the reader has waited five pages before any argument lands
62
narrative
Project Management: Improving performance, reducing risk
“A competently-structured awareness deck for a board audience that uses question-based section dividers well but reads as a topic walkthrough rather than an argument — useful as a teaching example of how clear section spines do not by themselves produce a Storymakers narrative when action titles and a synthesized close are missing.”
↓ No answer-first slide in the opening — the thesis is delayed until p.10 and never restated as a single declarative claim
62
narrative
Crossing the lines Fintech
“A competent analytical-comparison deck with strong data callouts but a label-heavy opening, a flabby triple 'Steps to take' middle, and a soft 'Conclusion' close — useful as a teaching example for quantified callouts, not for Storymakers narrative architecture.”
↓ Three identical 'Steps to take' titles (p.16, p.19, p.21) — no differentiation, no numbering, no recommendation specificity; reader cannot tell the pillars apart
62
narrative
CEO Panel Survey Emerge Stronger
“A competent survey-readout deck with above-average action titles and a real recommendation slide, but the placeholder titles and thin close keep it from being a Storymakers exemplar — use slides p.3/p.4/p.7 as title-writing teaching examples, not the deck's overall structure.”
↓ Four slides (p.5, 6, 10, 12) carry the placeholder title 'CEO Panel Survey | n' — wasted real estate where an action title should live
62
narrative
AI in Retail
“Solid analytical research report with strong insight-bearing titles in the middle, but it opens slowly with five front-matter pages and ends in team bios — use p.11-21 as a teaching example for action titles, not the overall structure.”
↓ Five slides of front-matter (cover, blank, disclaimer, three 'About us') before the thesis appears at p.10 — answer is buried
62
narrative
Digital CFO Results of the Oliver Wyman Study
“A competently chaptered survey readout with above-average action titles, but it presents findings rather than telling a story — useful as a teaching example for declarative metric-led titles, not for opening or closing structure.”
↓ No answer-first opening: it takes until p.8 to surface a real finding; pp.1–7 are all setup
62
narrative
full report 1651767473 1215260173
“A solid analytical industry report with credible numbers and case studies, but structurally a four-pillar topic loop rather than a Storymakers narrative — usable as an example of metric-driven action titles, not as a model of arc, opening, or closing.”
↓ Four slides titled identically 'Key recommendations for marketers' (p.13, 17, 24, 29) — readers cannot tell pillars apart from the title alone
62
narrative
ey global ipo trends q4 2019
“Competent regional market-update deck with a clear thesis up front and a strong rhetorical close, but undermined by lazy repeated topic-label titles and a missing synthesis slide - use the quote-slide openers as a teaching example, not the analytical pages.”
↓ Workhorse analytical slides reuse identical topic-label titles ('Global IPO market insight' x3, 'Asia-Pacific IPO market insight' x3, 'Europe, Middle East, India and Africa IPO market insight' x3) - every one of those should carry the slide's specific insight
62
narrative
ey global economic outlook july 2023
“A polished, title-driven analytical brief with exemplary action titles and a clean thesis-first open - use it as a teaching example for title craft, but not for narrative arc, since it dissolves into a contributor bio instead of a recommendation.”
↓ No closing synthesis or recommendation - the deck ends on a regional slide (p30 Africa) and a contributor bio (p32) instead of a 'what this means for you' slide
62
narrative
EY Foundation 2022 2023 Impact Report
“A competent non-profit impact report with strong stakes and a bold closing target, but title quality and the long un-pillared case-study run keep it short of a Storymakers exemplar — useful as a 'how to use callouts to carry the argument' counter-example more than a structural template.”
↓ Action titles are overwhelmingly nouns ('Income', 'Volunteers', 'Welcome', 'Smart Futures') instead of insight-bearing claims