AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
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most common opening verb across 3405 suggestions↑ Top 5 on narrative
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- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.” — RolandBerger, 2023
- “A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.” — RolandBerger, 2022
- “A tight, opinionated 10-page POV with a clear contrarian thesis and declarative action titles — useful as a Storymakers exemplar for short-form arc and headline writing, less so for closing discipline or section structure.” — RolandBerger, 2022
- “Tight, answer-first scenario-planning deck with strong analytical spine but a thin recommendation tail — use p.2 and p.5-9 as Storymakers exemplars for executive summaries and quantified action titles, not for the closing arc.” — RolandBerger, 2022
- “A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.” — McKinsey, 2010
- “A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.” — McKinsey, 2016
- “Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.” — McKinsey, 2014
All reviewed decks
1086 matching · page 6 / 46
72
narrative
20250311 jpm conference presentation
“A competent investor-day deck with strong quantified action titles and a clean closing arc, but front-matter-heavy and missing explicit MECE pillars — useful as a teaching example for action-title craft (p.9, p.13), not for overall structure.”
↓ 27% of the deck (p.1-4) is front matter before the thesis lands — disclaimer/glossary/agenda crowd out narrative real estate
72
narrative
2022 global technology
“Solid investor-day technology narrative with disciplined action titles and quantified callouts, but it reads as a capabilities tour rather than a Storymakers arc — use p.4-10 as a teaching example for action-title craft, not the overall structure.”
↓ No explicit Complication — p.4 frames expense growth as 'driven by investments' (a positive), missing the chance to set tension before resolving it
72
narrative
2019 cib investor day ba56d0e8
“A well-built JPM investor-day showcase with disciplined MECE pillars and metric-rich action titles, but it is a results-defense deck rather than a Storymakers exemplar — use pp.3–6 and the Markets build (pp.14–22) as title-quality and pillar-structure references, not as a model for narrative tension.”
↓ No SCQA complication — the deck never names a tension, threat, or strategic question, so every section reads as a victory lap rather than a resolution.
72
narrative
1Q24 GTM update 3.01.24 Jackson
“A polished JPM market-outlook chartbook with exemplary action-title writing and a clean macro-to-recommendation arc, but missing MECE dividers and a real call-to-action — use it as a teaching example for declarative titling, not for Storymakers structure.”
↓ No section dividers or pillar structure — 18 consecutive 'analyze_data' slides risk reading as a chartbook dump
72
narrative
ecb.forumcentbankpub2024 Hatzius presentation.en
“A tight, well-titled analytical comparison deck (EA vs US tariff impact) that exemplifies strong declarative action titles but lacks SCQA framing on the bookends — use its action-title discipline as the teaching example, not its overall narrative scaffolding.”
↓ No explicit thesis/executive-summary slide in the opening — the reader must assemble the argument from p.2 onward
72
narrative
Eyepoint Goldman Sachs June 10 2025
“A competent investor-conference deck with strong quantified action titles on the data slides but a weak complication and a duplicated section spine — use p.20-21 as a teaching example for action titles, not the overall structure.”
↓ Duplicate section dividers (p.15 and p.22 both titled 'Phase 2 VERONA Clinical Trial in DME') signal a broken or copy-pasted spine, not MECE pillars
72
narrative
Inclusion and Diversity Survey Make It More Than A Mantra
“Solid analytical survey deck with disciplined action titles in the middle but a thin resolution - useful as a teaching example for cornerstone-framework reuse and section chaptering, not for closing the loop from stakes to recommendation.”
↓ Resolution is one slide (p.30) with a generic title and no enumerated levers, despite p.29 promising '4 key opportunities for differentiation'.
72
narrative
ICO Class of 2017
“A tight, thesis-led analytical report with strong action titles in the middle, but it ends on a topic label instead of a recommendation — use pp2-10 as a teaching example of quantified action titles, not the closing.”
↓ No explicit recommendation or next-steps slide — p11 'Key takeaways and outlook' is a topic label with a hedged VC-comparison callout
72
narrative
Client Creditor Overview Q4 2023
“A disciplined investor-relations deck with a clean two-act arc and metric-laden action titles — a good exemplar of answer-led analytical writing, but weak on Complication and pillar scaffolding, so use it to teach title craft and quantitative spine rather than full SCQA narrative design.”
↓ Weak 'Complication' act — p.13 'Adapting to a world in transition' is the only tension slide and it's abstract ('Ready to seize opportunities') rather than naming specific pressures
72
narrative
2023 Deutsche Bank FIG Presentation upload vf
“A competent investor-update deck with a clear thesis, disciplined action titles, and a proper three-beat close — use the opening and closing as Storymakers exemplars, but not the middle, where the Complication is soft and the four-pillar structure announced on p.5 is never used as the body's spine.”
↓ Complication is underdeveloped — p.6 'Strong start into 2023 despite volatile environment' gestures at tension but never frames a real obstacle the strategy must answer
72
narrative
Women @ Work 2023: 7 The Gender Equality Leaders are benefiting from doing it right
“A well-organized thematic research report with unusually strong section dividers and insight-bearing body titles, but generic 'Executive summary' and 'Our recommendations' bookends blunt both the opener and the close — use the section dividers and body slides as a teaching example, not the overall structure.”
↓ Three consecutive slides titled 'Executive summary' (pp.3-5) and three titled 'Our recommendations' (pp.35-37) — the most important bookend slides use topic labels instead of insights
72
narrative
Tillsonburg IT Strategic Review
“A competently structured public-sector advisory deck with a clear S-C-A-R spine and strong callouts, but undercut by topic-label titles and a slow opener — useful as a teaching example of clean section flow, not of Storymakers action-title discipline.”
↓ Slow opening: five slides of front matter/scaffolding before the stakes land (p.1–5)
72
narrative
Deloitte Gen Z and Millennial Survey 2022
“A competently-titled, MECE-organized thought-leadership survey deck that teaches strong action-title and callout discipline but diffuses its opening across four slides and buries its recommendations under a generic triple-header — use the per-slide titles as a teaching example, not the overall arc.”
↓ Four-slide executive summary (p.2-5) dilutes the opening — the thesis should land on one slide
72
narrative
Building a Future-Ready Investment Firm
“A competently structured thought-leadership eBook with a genuine MECE backbone and strong case-study scaffolding, but weakened by topic-label titles and a repetitive four-slide close — use its pillar architecture as a teaching example, not its openings or closings.”
↓ 'What the experts say' is reused as a title on p.9, p.17, p.36, p.62 — a signal of lazy editorial craft for a consulting flagship
72
narrative
barclays disruptive technologies conference bayer crop science handout 2024.06.11
“A solid investor-conference handout with strong quantified action titles and a clear opening hook, but it tails off into appendix without an explicit recommendation — use the title craft as an exemplar, not the overall arc.”
↓ No explicit recommendation or 'ask' slide before the appendix — slide 16 is the de facto close and it is aspirational, not directive
72
narrative
Barclays Global Financial Services Conference 2023
“A disciplined, action-title-led investor update with a clear three-pillar spine but a missing Complication and a soft close — use the title craft and pillar structure as a teaching example, not the full SCQA arc.”
↓ No Complication/tension slide — the deck jumps from Purpose (p.3) to Thesis (p.4) without establishing why change is urgent
72
narrative
20240618 Barclays UK Corporate Bank Deep Dive
“A well-structured three-pillar strategic update with strong MECE scaffolding and quantified titles, but one that buries its thesis in the opening and fades into Q&A at the close — useful as a teaching example for mid-deck pillar construction, not for narrative hook or landing.”
↓ Opening four slides (p.1-4) are context/KPI dashboards with no stated thesis — the 'So what' is delayed to p.10
72
narrative
20240220 Barclays UK Investor Update
“A competent investor-update deck with a clean pillar structure and a committed recommendation, but underpowered in complication-setting and answer-first opening - use pp.5-9 as a teaching example of MECE pillar-prefixed titles, not as a full narrative exemplar.”
↓ No explicit complication / 'why now' slide - the deck moves from context straight into framework, weakening narrative tension
72
narrative
e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade
“A high-craft thought-leadership report with exemplary action-title discipline and clean MECE pillars, but it opens procedurally and trails off into a country appendix instead of landing a recommendation -- use its titles and section architecture as a Storymakers teaching example, not its opening or closing.”
↓ Opening burns 7 slides on front matter before the thesis lands at p.8 -- no hook or stakes in the first 5
72
narrative
The time for climate action is now
“A solid BCG thought-leadership piece with strong numerate action titles and a real S→C→R backbone, but the flat 7-action list and soft, appendix-tailed close make it a better teaching example for title quality than for end-to-end Storymakers structure.”
↓ Front matter bloat: p.1-3 all live in setup/context mode before the problem lands on p.5, burying the lede
72
narrative
Out @ Work Barometer The Paradox of LGBT+ Talent
“Solid analytical build with a genuinely strong tension hook on p.8, but the recommendation is under-developed and the close fades into annex — use the paradox framing and country-benchmark sequence as teaching examples, not the overall structure.”
↓ Closing slide p.22 is advisory-but-vague; no explicit 'what to do Monday morning' recommendation list
72
narrative
Artificial Intelligence: Ready to Ride the Wave?
“A polished BCG executive-perspectives deck with strong action titles and a clear opening thesis, but it ends in an appendix rather than a recommendation — use pp.3-4 and pp.14-20 as Storymakers exemplars for opening and action titles, not for closing structure.”
↓ No closing synthesis slide — deck drifts from p.20 recommendation straight into appendix deep-dives with no 'next 90 days' or CTA
72
narrative
Achieving Supply Chain Resilience in a Volatile World
“A tight, disciplined executive perspective with a recognizable S→C→A→R arc, but the recommendation fizzles — useful as a teaching example for compact narrative structure, not for how to land a close.”
↓ p.9 recommendation title ends in a colon ('...policies that:') — the deck's punchline is effectively a setup line, not a resolution
72
narrative
Wilton Park Policy Brief 17102024
“A competent policy-brief structure with a disciplined before/after analytical spine and one genuinely memorable number, but front-matter-heavy opening and a soft, appendix-trailing close make it a good teaching example of analytical rigor rather than of Storymakers narrative craft.”
↓ Opening buries the lede: 4 of the first 5 slides are front-matter or generically-titled summary; no page in the first third states the recommendation