AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on narrative
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- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.” — RolandBerger, 2023
- “A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.” — RolandBerger, 2022
- “A tight, opinionated 10-page POV with a clear contrarian thesis and declarative action titles — useful as a Storymakers exemplar for short-form arc and headline writing, less so for closing discipline or section structure.” — RolandBerger, 2022
- “Tight, answer-first scenario-planning deck with strong analytical spine but a thin recommendation tail — use p.2 and p.5-9 as Storymakers exemplars for executive summaries and quantified action titles, not for the closing arc.” — RolandBerger, 2022
- “A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.” — McKinsey, 2010
- “A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.” — McKinsey, 2016
- “Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.” — McKinsey, 2014
All reviewed decks
1086 matching · page 42 / 46
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narrative
Ipsos Global AI 2023 Report NZ Release 19.07.2023
“A competently structured survey-results report with strong navigation but no narrative — useful as a counter-example of topic-label titling and missing resolution, not as a Storymakers exemplar.”
↓ Action titles are pure topic labels repeated across multiple slides (e.g., 'Feelings about AI' on p.10/11/12/13) — zero insight conveyed by the title alone
45
narrative
Ipsos Equalities Index 2023 Full report
“A well-instrumented opinion-research data book with a strong 20-page narrative front and a 50-page reference back, but it is not a Storymakers exemplar — use pp.1–20 to teach answer-first openings and quotable callouts, and use the appendix as a cautionary example of topic-label titling.”
↓ Action titles are survey-question labels, not insights — the same question text is reused on 20+ appendix slides (pp.30–51)
45
narrative
Global Report What Worries the World May 23 WEB
“A competent recurring tracker report with strong evidence in the callouts but topic-label titles and no resolution act — useful as a teaching example of what NOT to do at the title and closing layers, not as a Storymakers exemplar.”
↓ Titles are nouns, not insights — the action sits in the callout (p.9, p.13–19, p.22–28)
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narrative
Global Report What Worries the World Jul 23 WEB
“A monthly IPSOS tracker with solid data hygiene and a roughly MECE spine, but written as a topic inventory rather than a story — useful as a negative example of title quality and closing weakness, not as a Storymakers exemplar.”
↓ No explicit thesis or stakes slide in the opening — covers (p.1-2) are decorative, not setup
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narrative
Global Advisor War in Ukraine
“A competent survey-findings report with MECE-ish pillars but no narrative arc — use it as a cautionary example of topic-label titles and a missing resolution, not as a Storymakers exemplar.”
↓ Titles are nouns, not verbs: p.3, p.7, p.9, p.12 all read as chart captions rather than insights
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narrative
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“A Goldman weekly strategy note with a strong thesis opening and a reference-book middle — useful as a teaching example for lead-with-the-answer openings, but not as a story arc.”
↓ 27 consecutive analyze_data slides (p.6–32) with no narrative thread back to the Mag-7 question
45
narrative
wipoapiday2023 o neill
“A competent Gartner-style trends briefing with quantified data and a recognizable framework, but as a Storymakers exemplar it is an analytical dump that lacks thesis, recommendation, and close — useful for teaching action-title rewrites, not narrative architecture.”
↓ No thesis or recommendation — the deck never tells the audience what to do with the trend data (no 'recommendation' or 'next_steps' slide type appears).
45
narrative
EY Academic Resource Center – mission
“A curriculum catalog masquerading as a deck — the Helix worked example and Tufte build are useful teaching artifacts, but the overall structure is a topic dump with no thesis, repeated titles, and a diluted close, so it is a counter-example of Storymakers discipline rather than an exemplar.”
↓ Nine consecutive slides titled 'Analytics mindset competency framework' or 'Master case study guide' with no differentiating action titles — the reader cannot navigate by page header
45
narrative
The Shopping Centre Handbook 4.0
“A competent Spanish retail-real-estate market handbook whose analytical middle is usable as a teaching example for KPI-page cadence, but as a Storymakers exemplar it is weak: topic-label titles, no call to action, and an S→A→A structure that ends on observation rather than resolution.”
↓ No recommendation or call-to-action slide anywhere — the 'What is Next?' section (pp 26-30) ends on description, then the deck closes with a team bio (p 31)
45
narrative
The Logistics Property Handbook 4.0 Investment & Financing Keys
“A competent but inert market handbook with pockets of strong declarative titling in the regional KPI sections; use p.10/p.13/p.16 as action-title teaching examples, but not the overall arc, which lacks both a thesis and a close.”
↓ No thesis slide and no recommendation slide — 27 pages without a 'so what' makes this a reference document rather than a persuasive deck
45
narrative
Deloitte Global 2024 Gen Z and Millennial Survey Country profile: Netherlands
“A competent survey-data country report organised as a topic dump with noun-label titles and no arc or close — use it as a counter-example of what happens when action titles and resolution are missing, not as a Storymakers exemplar.”
↓ No Situation→Complication→Answer→Resolution arc: p.2 jumps straight from methodology into a topic parade with no central tension or thesis
45
narrative
2023 Global Shared Services and Outsourcing Survey
“A credible data-rich survey report with strong callouts and metrics, but structurally a topic-tour with question-form titles and no recommendation — useful as a teaching example of how to put insights in the title bar, not as a Storymakers narrative exemplar.”
↓ Titles are almost uniformly questions rather than answers (p.8, p.11, p.13, p.18, p.19, p.21, p.23, p.25, p.26) — the reader has to mine callouts to extract the so-what
45
narrative
Everest Group Retail Services
“A reprinted analyst-badge marketing asset, not a Storymakers deck — useful only as a counter-example of topic-label titles and appendix-as-closer; do not use as an exemplar.”
↓ Pages 5-11 are labelled only «Cognizant profile (page X of 7)» — seven consecutive topic-label titles with no insight, the single worst Storymakers violation in the deck.
45
narrative
Everest Group RCM Operations
“A reprinted analyst-report vendor profile with one good action title (p.4) and six dead topic-label slides — useful as a negative example for Storymakers training on action titles and missing closes, not as a structural exemplar.”
↓ Six consecutive 'Cognizant profile (page N of 6)' slides (p.5–p.10) are a topic dump with zero insight-bearing titles — the reader cannot scan and know what each page claims
45
narrative
incident response insights january 2025
“A short analytical IR briefing with strong quantified callouts but no story arc — use the data slides as a content example, not the structure, since it lacks opening thesis, MECE pillars, and a recommendation close.”
↓ No thesis or SCQA setup in the first 3 slides — reader is dropped into p.2 KPIs with no stakes
45
narrative
SUBC Barclays 2019 F.pdf.downloadasset
“Investor/corporate-overview deck masquerading as a story: useful as a counter-example of how topic-label titles and missing complication flatten a narrative into a capabilities brochure.”
↓ Opening 5 slides (cover, Subsea 7, capabilities, CSR, segments) bury any thesis — no stake, no question, no answer
45
narrative
HY24 BBPLC Client Information
“A competent credit-information factsheet with several well-crafted action titles, but it is a proof-point sequence, not a story — useful as a teaching example of insight-bearing titles on individual slides, not of Storymakers narrative structure.”
↓ No SCQA opening — the deck never states why BBPLC strength matters now or to whom (creditors? counterparties? regulators?)
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narrative
Barclays H1 2023 Review of Shareholder Activism 002 1
“A data-rich but structurally flat market review — useful as a teaching example of insight-bearing callouts and geographic MECE, but a cautionary example of how topic-label titles and a missing recommendation gut the Storymakers arc.”
↓ No recommendation or 'so what' slide anywhere — the deck ends at p.15 and transitions straight to contacts + appendix.
45
narrative
Barclays Bank PLC H12023 Client Information
“A competent creditor/investor information fact-sheet with pockets of good action-title craft on capital and liquidity, but structurally it is a topic sequence without SCQA, pillars, or a stated thesis — useful as an example of quantified callouts, not as a Storymakers narrative exemplar.”
↓ No opening thesis slide — pages 1-3 are cover and entity-structure context with no stated question or 'so what'
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narrative
KSA Banking Pulse Q3 2024
“A competent quarterly data-pulse with strong insight-bearing action titles and consistent callouts, but as a Storymakers exemplar it fails the arc test — no thesis up front, no recommendation at the close — so use it to teach action-title writing, not narrative structure.”
↓ No answer-first opening — p.1-p.5 never state the deck's thesis; the reader waits until p.7 to learn earnings grew 5.3%
45
narrative
How Can US Brands Reach Gen Z
“A well-titled but structurally incomplete insights handout — great teaching example for declarative action titles, poor exemplar for Storymakers narrative arc or MECE pillars.”
↓ No recommendation or 'so what' slide — the deck asks 'what do brands need to know?' on p.2 but never answers 'therefore, do X'
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narrative
REINVENTION WITH GENERATIVE AI: CalPERS
“A capabilities-and-education primer dressed as a client deck — useful as a teaching example of clean case-study slides (p.17–20) but a cautionary tale on story arc, since the client and the recommendation are both buried until the last two pages.”
↓ CalPERS — the named client — does not appear in the narrative until p.24, turning a client deck into a generic GenAI capabilities primer
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narrative
2021 P&C Underwriting Survey
“A rigorous but inert survey-findings readout — useful as a teaching example of consistent callouts and segmentation discipline, but a Storymakers anti-example for its noun-titles, missing recommendation act, and taxonomy-over-argument structure.”
↓ No recommendation or 'so what' act — deck ends on open-end verbatims (p.57-58) with zero call to action
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narrative
PERILS OF PERCEPTION
“A solid Ipsos research publication mis-cast as a deck — strong topical data and two excellent insight titles at pp. 35-36, but it opens softly, organizes by survey question instead of MECE pillars, and ends in methodology with no recommendation, so use pp. 35-36 as a teaching example of action titles, not the document as a Storymakers structure.”
↓ No resolution act — the deck ends with Methodology (pp. 37-38) and a 'For more information' link (p. 39); there is no recommendation, implication, or next-steps slide