AI critiques
Storymakers reviews of every deck.
Each deck reviewed by an AI editor through the Storymakers lens — narrative arc, opening hook, closing call-to-action, and action-title quality. With a one-line verdict, top strengths and weaknesses, and three concrete fixes per deck.
1086 reviewed decks
· mean 59.8
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most common opening verb across 3405 suggestions↑ Top 5 on narrative
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- “A well-argued thought-leadership essay with strong action titles and a coherent analytical build, but withholds its answer and ends without a call-to-action - use it as an exemplar of insight-led titling and analytical chaining, not of Storymakers answer-first opening or executive-grade closes.” — RolandBerger, 2023
- “A textbook Roland Berger thought-leadership deck with excellent action titles and a clean SCQA arc — use the title craft and stakes-first opening as exemplars, but flag the missing MECE dividers and the under-developed recommendation as the parts a Storymakers reader should not copy.” — RolandBerger, 2023
- “A well-crafted historical build-up that earns its thesis but stops at problem-framing — use slides 2-8 as a teaching example of inductive action titles, not the deck as a whole, since the recommendation act is missing.” — RolandBerger, 2022
- “A tight, opinionated 10-page POV with a clear contrarian thesis and declarative action titles — useful as a Storymakers exemplar for short-form arc and headline writing, less so for closing discipline or section structure.” — RolandBerger, 2022
- “Tight, answer-first scenario-planning deck with strong analytical spine but a thin recommendation tail — use p.2 and p.5-9 as Storymakers exemplars for executive summaries and quantified action titles, not for the closing arc.” — RolandBerger, 2022
- “A textbook McKinsey diagnosis deck with a strong quantified middle but a buried thesis and a stakeholder-cautious close — use p.4-15 as a teaching example for analytical buildup, not the opening or closing.” — McKinsey, 2010
- “A textbook McKinsey diagnostic deck with a clean SCQA arc and strong action titles, but it stops one slide short of a committed recommendation — use pp.16-25 as a teaching example of narrative pivoting, not the closing.” — McKinsey, 2016
- “Strong analytical-build deck with a memorable reframing (Empowerment Line) and quantified recommendations — useful as a Storymakers teaching example for action-titled diagnosis (p.10, p.13), but the opening buries the answer and the 'BACK UP' divider breaks the resolution arc.” — McKinsey, 2014
All reviewed decks
1086 matching · page 41 / 46
45
narrative
The Swiss FoodTech Ecosystem 2021
“A well-researched ecosystem atlas masquerading as a deck — useful as a reference document but a weak Storymakers exemplar because it lacks thesis, tension, and recommendation; teach it as a cautionary case for landscape reports that forget to make an argument.”
↓ No recommendation or call to action anywhere — the deck is a landscape map with no 'so what.'
45
narrative
THE WORLD’S RESPONSE TO THE WAR IN UKRAINE
“A competent survey-results dossier with a useful early summary and strong callouts, but it fails as a Storymakers exemplar because every page is titled as a topic and there is no recommendation to land — use the callouts as a teaching example of insight sentences, not the deck structure.”
↓ Titles are uniformly topic labels, not insights — p.6 'COUNTRIES WITH STRONGEST OPINIONS' and p.11 'COUNTRIES WITH STRONGEST OPINIONS ON THEIR OWN RESPONSE' describe the chart, not the finding
45
narrative
IPSOS GLOBAL TRUSTWORTHINESS INDEX 2023
“A well-templated annual reference report from a research firm - useful as a navigable data catalogue but a poor Storymakers exemplar: use it only as a counter-example of topic-label titles and missing SCQA arc.”
↓ Zero action titles in 35 slides - every per-profession page (pp.15-32) is templated as 'Trust in X by country', burying the finding
45
narrative
IPSOS GLOBAL HEALTH SERVICE MONITOR 2023
“A competently structured survey-monitor report — useful as a reference document but a weak Storymakers exemplar because it labels topics instead of arguing a thesis and ends in an appendix rather than a recommendation.”
↓ No recommendation or 'so what' slide anywhere — deck ends on a methodology page (p.44) and a brand slide (p.45)
45
narrative
Global Top 100 companies 2023
“A competent annual benchmarking publication with strong analytical action titles in the middle, but it is a data report — not a Storymakers narrative — because it has no complication, no recommendation, and dissolves into ranking tables; use slides 5-8 as title-craft exemplars, not the deck as a whole.”
↓ No Complication or Resolution act — the deck never asks 'so what should leaders do?' and ends in ranking tables (p.17-21)
45
narrative
Global IPO Watch 2021 A PwC Global IPO Centre publication
“A well-structured market-data report with MECE geographic coverage, but as a Storymakers exemplar it shows what NOT to do — topic-label titles, no Complication/Resolution arc, and a deck that ends in tables; use only the callout sentences as a teaching example of insight-bearing language.”
↓ Titles are nouns, not insights — 'Overview of IPO and FO activity in the Americas' (p.12-13) is repeated verbatim with no differentiation
45
narrative
GEM Outlook 2021-2025 Hong Kong
“A competent PwC market-outlook research deck with disciplined action titles but no recommendation arc - useful as a Storymakers exemplar for slide-level title craft and benchmark framing, not for opening hook, Act-3 payoff, or closing call-to-action.”
↓ No recommendation/CTA slide: deck ends p.31 -> appendix -> 'Thank you.' (p.34) with zero implications for an HK operator or advertiser
45
narrative
Boardroom Agenda 2022
“A competently sectioned PwC event briefing — usable as a teaching example for four-pillar boardroom architecture and quote-led tension framing, but a weak Storymakers exemplar overall because it has no deck-level thesis, a placeholder-style opening, fragmented closes, and predominantly topic-label titles.”
↓ No deck-level thesis: opening (p.1-5) skips straight from 'Welcome' to agenda with zero stakes, and there is no closing slide that synthesizes across the four pillars
45
narrative
Annual Report 2018
“A compliance-driven annual report dressed as a strategy story — useful as a counter-example of how regulator-mandated structure crushes Storymakers narrative, not as a positive exemplar.”
↓ No SCQA opening — first five pages contain zero stakes-setting; the strategic narrative does not begin until ~p.21 ('How we create value')
45
narrative
NCM SNCM Y 2022 SNCMP
“A client-meeting status update built backwards — solution-first then evidence-dump, ending without a recommendation; use the action-titled streaming-data slides (p.44-46, p.56) as a teaching example, but treat the overall structure as a counter-example for SCQA.”
↓ Closes with a data table (p.62 'Quick Fade of Top Movies') and a thank-you slide — no recommendation, no next steps, no ask
45
narrative
ey praesentation startup barometer 2025 englisch
“A disciplined EY research barometer with strong action-title hygiene but no narrative arc and no resolution — use slides 4, 8, and 11 as exemplars of headline-number titles, but not the deck structure as a Storymakers model.”
↓ No SCQA setup: the deck never frames why 2024 matters, what changed for German startups, or what question the data is answering
45
narrative
ey ivca monthly pe vc roundup january 2023
“Competent monthly market-intelligence roundup with rich data but pure topic-label headlines and no thesis, build, or close — useful as a teaching example of why action titles matter, not as a Storymakers exemplar.”
↓ Five consecutive slides (p.21-25) share the identical title 'Spotlight: PE/VC credit investment deal trends' — readers can't navigate the build
45
narrative
ey digital survey shaping the new normal
“A competent, well-titled regional-survey topic dump with strong action-title hygiene but no narrative arc and no recommendation — useful as a Storymakers exemplar of action-title discipline, not of story structure.”
↓ No closing synthesis or recommendation — deck ends on a data slide (p41) and a 'Contact us' (p42), with zero 'so what' for the reader
45
narrative
Tech highlights from 2022—in eight charts
“A competent year-end chart-roundup with strong per-slide data discipline but no narrative spine — useful as a teaching example for declarative chart titles (see p.4) but not for Storymakers structure.”
↓ No governing thesis: the cover (p.1) and opener (p.2) never state what the eight charts collectively argue about 2022 in tech
45
narrative
Global Growth Development Context
“A solid context-setting trend pack with strong quantified action titles, but it is a Setup-only deck with no Analysis or Resolution — useful as a teaching example for action-title craft, not for Storymakers narrative arc.”
↓ No Resolution act — p.11 frames the problem and the deck ends, leaving the audience with tension and no answer
45
narrative
Global Economics Intelligence (August 2023)
“A competent recurring economics briefing with strong action-titled analytical slides but no narrative arc and no recommendation - useful as a teaching example for dense data-slide titling, not for Storymakers structure.”
↓ No closing recommendation, synthesis, or 'so what' - deck ends on a Brazil PMI chart (p.28) then a logo (p.29)
45
narrative
Global Assignment Policies and Practices Survey
“A competent KPMG survey readout with dense data and occasional action titles, but as a Storymakers exemplar it is a cautionary case of analytical-dump structure with a marketing-CTA close — useful to teach what to fix, not to imitate.”
↓ No SCQA arc — slides 6 onward are a sequential survey readout rather than a problem→analysis→answer narrative
45
narrative
2024 US CEO Outlook Pulse Survey
“A survey-results pulse report dressed as a deck — useful as a counter-example of topic-label titles and a missing resolution act, not as a Storymakers exemplar.”
↓ No resolution act — deck ends on an ESG data point (p.10) and a disclaimer (p.11) with zero recommendations, implications, or call to action
45
narrative
14th Five-Year Plan Sector Impact
“A competent policy explainer organized as a sector-by-sector inventory — useful as an example of action titles and callout discipline, but a weak Storymakers exemplar because it has no pillars, no synthesis, and no recommendation.”
↓ No recommendation, synthesis, or 'so-what' slide before the contact page (p.13 → p.14 contact)
45
narrative
mi gtia
“A well-organized JPMorgan reference guide with parallel country structure and solid data, but a textbook example of an analytical-dump deck with topic-label titles and no SCQA arc — useful as a counter-example for Storymakers training, not as an exemplar.”
↓ No thesis slide in the first 5 pages — the deck never tells the audience what to believe or do about Asia
45
narrative
what worries the world november 2024 ipsos
“A competent recurring data tracker with strong callouts but topic-label titles and no closing recommendation — useful as a teaching example of how callouts should be promoted to action titles, not as a Storymakers narrative exemplar.”
↓ Titles are nouns, not insights: 'Current Economic Situation' is reused on 12 consecutive slides (p.35-46) with no differentiation
45
narrative
ipsos pride report 2025
“Syndicated research report with a strong 5-slide editorial summary bolted onto a 35-slide data appendix; use slides 5-9 as a Storymakers exemplar for translating data into narrative, but the overall structure is a topic dump, not a story.”
↓ Title duplication: 'LGBT Attitudes by Country' appears on at least 5 slides (11, 13, 15, 17, 23) with no insight extracted on the page itself
45
narrative
Ipsos global trustworthiness index 2023
“A well-structured data reference report but a weak Storymakers exemplar — use pp.4/10/14 as an example of clean sectioning, but not as a model for narrative, titling, or close.”
↓ No thesis slide — pp.1-4 are cover/TOC/intro/divider with zero insight asserted before data begins on p.5
45
narrative
Ipsos Global Health Service Monitor 2023 WEB
“A well-organized survey data report, not a Storymakers deck — use the section scaffolding and THE HEADLINES pattern as a navigational example, but it is an anti-example of action titling and has no closing argument.”
↓ No recommendation or 'so-what' act: the deck ends in appendix + methodology + corporate slide (p.30–p.45) with zero synthesis